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c a s t l e in t h e s ky This document has been prepared as Final Report for Mater course in Interior and Living Design, according to the brief the Wide spread hotel: A true home far away from home, in collaboration with 10 Corso Como : this dissertation also includes a digital presentation and a body of work/sketches. AUTHOR : MIN CHUN TSENG

Master Degree Course of Interior and Living Design

ROJECT ASSISTANT : RICO SUGIARTO COURSE LEADER:DIMITRIS PERROS

INK

PROJECT LEADER : ANTONELLA DEDINI

..... The .....


M I L D TH E S I S : MASTER IN INTERIOR AND LIVING DESIGN 2012/2013

castle in the sky R E - E D IT YO UR NE IG HBO R HO O D THE WILD SPREAD HOTEL : A TRUE HOME AWAY FROM HOME IN CONJUNCTION WITH 10 CORSO COMO MILANO

PROJECT LEADER : ANTONELLA DEDINI

PROJECT ASSISTANT : RICO SUGIARTO

STUDENT : MIN CHUN TSENG


M I L D TH E S I S : MASTER IN INTERIOR AND LIVING DESIGN 2012/2013

castle in the sky R E - E D IT YO UR NE IG HBO R HO O D THE WILD SPREAD HOTEL : A TRUE HOME AWAY FROM HOME IN CONJUNCTION WITH 10 CORSO COMO MILANO

PROJECT LEADER : ANTONELLA DEDINI

PROJECT ASSISTANT : RICO SUGIARTO

STUDENT : MIN CHUN TSENG


OBJECTIVE MASTER BRIEF R E- ED I T YO U R N EI G H B O R H O O D THROUGH W I D ESP R EAD H O TEL A horizontal accomodation facility. With rooms and bathrooms placed in different buildings, (or one close to another), which refer to the same reception. Particularly suitable for villages and little towns that are characterized by old town centres of artistic and architectural interest. Safeguard and recover the existing building heritage. C o o p e r at e w i t h l o c a l s t o r e s Restructure neighborhoods C o m b i n e t h e l o c a l c u lt u r e w i t h t h e n e w s e r v i c e s Promote regional prosperity “Stepping into our houses means stepping into our history, our culture and our art. Not only into the peace of the surrounding nature; enjoy both and be our welcomed guests� Leonardo Zanier


OBJECTIVE MASTER BRIEF R E- ED I T YO U R N EI G H B O R H O O D THROUGH W I D ESP R EAD H O TEL A horizontal accomodation facility. With rooms and bathrooms placed in different buildings, (or one close to another), which refer to the same reception. Particularly suitable for villages and little towns that are characterized by old town centres of artistic and architectural interest. Safeguard and recover the existing building heritage. C o o p e r at e w i t h l o c a l s t o r e s Restructure neighborhoods C o m b i n e t h e l o c a l c u lt u r e w i t h t h e n e w s e r v i c e s Promote regional prosperity “Stepping into our houses means stepping into our history, our culture and our art. Not only into the peace of the surrounding nature; enjoy both and be our welcomed guests� Leonardo Zanier


P i x e l s i n t h e ya r d

Pixels in the tower Pixels in the Kitchen

Pixels in the GALLERY Pixels in the GARDEN

CASE STUDY PIXEL HOTEL Linz, Austria 2009 European Capital of Culture project The individual rooms and suites are spread across the entire city area. This is a room in an old local business, there is one in a backyard workshop or even on a boat. Be found everywhere in the city interesting but unused spaces. Whether located in a residential neighborhood in the center or in the industrial and working-class district - all parts of a city tell their story.

"Combined different local buildings, spread in the city centre."


P i x e l s i n t h e ya r d

Pixels in the tower Pixels in the Kitchen

Pixels in the GALLERY Pixels in the GARDEN

CASE STUDY PIXEL HOTEL Linz, Austria 2009 European Capital of Culture project The individual rooms and suites are spread across the entire city area. This is a room in an old local business, there is one in a backyard workshop or even on a boat. Be found everywhere in the city interesting but unused spaces. Whether located in a residential neighborhood in the center or in the industrial and working-class district - all parts of a city tell their story.

"Combined different local buildings, spread in the city centre."


"The concept a s a h o t e lvillage,Promote l o c a l c u lt u r e : o n e reason visitors select this type of a c c o m m o d at i o n i s t o enjoy an authentic local experience."

CASE STUDY Albergo diffuso smerillo,ancona ancona, Italy “Buildings located in historic areas are given a second life as they welcome visitors eager to learn about and experience local culture. This is the albergo diffuso, an Italian concept that combines the very old with the contemporary.


"The concept a s a h o t e lvillage,Promote l o c a l c u lt u r e : o n e reason visitors select this type of a c c o m m o d at i o n i s t o enjoy an authentic local experience."

CASE STUDY Albergo diffuso smerillo,ancona ancona, Italy “Buildings located in historic areas are given a second life as they welcome visitors eager to learn about and experience local culture. This is the albergo diffuso, an Italian concept that combines the very old with the contemporary.


"Using the specific and history sits combine the different building become a village for guest"

CASE STUDY Sextantio Le Grotte della Civita Matera, Italy In the world of tourism, for almost a decade in Italy, there is a new definition “Albergo Diffuso� (Hotel Diffused), which implies that urban planning and architecture, for certain specific and historical sites, should not bend to their final destination but is the history and the respect for it which impose the final destination .


"Using the specific and history sits combine the different building become a village for guest"

CASE STUDY Sextantio Le Grotte della Civita Matera, Italy In the world of tourism, for almost a decade in Italy, there is a new definition “Albergo Diffuso� (Hotel Diffused), which implies that urban planning and architecture, for certain specific and historical sites, should not bend to their final destination but is the history and the respect for it which impose the final destination .


1

2

3

RESEARCH

CONCEPT

PROJECT

10 corso como

Concept

Zoning

Original Tareget

Vsual identity

Sketch

Milan

Site Analysis

Section

Tourist

Program

Master Plan

Proposed target

Case Study

Scenario

Philosophy

Secret Tour

Moodboard


1

2

3

RESEARCH

CONCEPT

PROJECT

10 corso como

Concept

Zoning

Original Tareget

Vsual identity

Sketch

Milan

Site Analysis

Section

Tourist

Program

Master Plan

Proposed target

Case Study

Scenario

Philosophy

Secret Tour

Moodboard


1

RESEARCH


1

RESEARCH


CARLA SOZZANI FORMER FASHION EDITOR AND PUBLISHER


CARLA SOZZANI FORMER FASHION EDITOR AND PUBLISHER


SITE

Transform by Garage of RENAULT Located the inner garden of traditional Milanese building.


SITE

Transform by Garage of RENAULT Located the inner garden of traditional Milanese building.


concept CU LTURE+COMMERCE

art

cuisine

design

gallery book shop culture music

"Leave your speedy mood behind, take the time and enjoy to find surprises and small treasures."

SLOW SHOPPING

Using the gallery and book shop as its core, Sozzani has structured a living magazine where editorial choices in food and fashion, music and art and lifestyle and design are constantly made by the visitor and customer as they engage across so many arenas of interest.


concept CU LTURE+COMMERCE

art

cuisine

design

gallery book shop culture music

"Leave your speedy mood behind, take the time and enjoy to find surprises and small treasures."

SLOW SHOPPING

Using the gallery and book shop as its core, Sozzani has structured a living magazine where editorial choices in food and fashion, music and art and lifestyle and design are constantly made by the visitor and customer as they engage across so many arenas of interest.


American artist Creates the black and white logo that will become an icon of global style.

2002/ comme des gargons

2008/ Cheongdam

2012/SEUAL AVENVEL

1990/SEP

2003

2013


American artist Creates the black and white logo that will become an icon of global style.

2002/ comme des gargons

2008/ Cheongdam

2012/SEUAL AVENVEL

1990/SEP

2003

2013


" a t r u e h o m e a w ay f r o m h o m e " The three suites, a private entrance, furnished in homage to the vision of many mid-20th century designers and architects from around the world.

Strengths Strong brand image Private entrance

WEAKNESSES The style didn't change for 10 years High ages of consumers


" a t r u e h o m e a w ay f r o m h o m e " The three suites, a private entrance, furnished in homage to the vision of many mid-20th century designers and architects from around the world.

Strengths Strong brand image Private entrance

WEAKNESSES The style didn't change for 10 years High ages of consumers


ORIGINAL TA R G E T of three room

53

45/38

Lida Mankovski A n n a s ta s i a Highend Fashion designer Fashion stylist RUSSIA/U.S

Anna Wintour Magazine editor Jourlist U.S.A.

M at u r e G e n e r at i o n


ORIGINAL TA R G E T of three room

53

45/38

Lida Mankovski A n n a s ta s i a Highend Fashion designer Fashion stylist RUSSIA/U.S

Anna Wintour Magazine editor Jourlist U.S.A.

M at u r e G e n e r at i o n


MILAN

MILAN Milan is the second largest city in Italy and the capital of Lombardy. The city has a population of about 1.35 million, while its urban area is the fifth largest in the EU and the largest in Italy with an estimated population of about 5.2million.

" t h e c a p i ta l o f fa s h i o n & d e s i g n " Every April / Milan Furniture fair Every February , Semtember / Milan Fashion week


MILAN

MILAN Milan is the second largest city in Italy and the capital of Lombardy. The city has a population of about 1.35 million, while its urban area is the fifth largest in the EU and the largest in Italy with an estimated population of about 5.2million.

" t h e c a p i ta l o f fa s h i o n & d e s i g n " Every April / Milan Furniture fair Every February , Semtember / Milan Fashion week


51% fashion showroom

DESIGN C U LT U R E ART FASHION FOOD LIFESTYLE

“Milan is the capital of fashion and design and more than 50% of the fashion showrooms in Italy are located here.”


51% fashion showroom

DESIGN C U LT U R E ART FASHION FOOD LIFESTYLE

“Milan is the capital of fashion and design and more than 50% of the fashion showrooms in Italy are located here.”


Sourse/ en.wikipedia.org

TOURIST With more than 46.1 million tourists a year, Italy is the fifth highest tourist earner, and fifth most visited country in the world

MILAN

WHERE ARE PEOPL E FROM?

16 United Kingdom

2011 2012

09 GERMANY

06 FRaNCe

190.2 MILLION

191.4 MILLION

56 EUROPEAN

44 ITALIAN


Sourse/ en.wikipedia.org

TOURIST With more than 46.1 million tourists a year, Italy is the fifth highest tourist earner, and fifth most visited country in the world

MILAN

WHERE ARE PEOPL E FROM?

16 United Kingdom

2011 2012

09 GERMANY

06 FRaNCe

190.2 MILLION

191.4 MILLION

56 EUROPEAN

44 ITALIAN


Sourse/ Italian venue.com

TOURISM DEMAND

S TAT I S T I C S -2006:3.2 million tourist ( 60% international, 76% business,4 %congress, 20% leisure) Average stay :2.18 nights -Visitors prefer 4 star hotels -High seasonality

TOURIST PROFILE AND PERCEPTION -49% 18-34, 38% 35-49, 13%50+ -31% have never visited the city before -high quality accommodations -Public transportation is efficient and inexpensive -Taxis are easily avalible but expensive -Milan is a dynamic metropolis -Communication and signposting is ineffective -Low Level spoken English -Pollution, traffic and lack green areas

High tourism expenditure International demand Word of mouth High seasonality High concentration on the business segment Perceived as polluted Perceived as expensive

Penchant For LUXURY BRAND

More Independent

Cultural Interests


Sourse/ Italian venue.com

TOURISM DEMAND

S TAT I S T I C S -2006:3.2 million tourist ( 60% international, 76% business,4 %congress, 20% leisure) Average stay :2.18 nights -Visitors prefer 4 star hotels -High seasonality

TOURIST PROFILE AND PERCEPTION -49% 18-34, 38% 35-49, 13%50+ -31% have never visited the city before -high quality accommodations -Public transportation is efficient and inexpensive -Taxis are easily avalible but expensive -Milan is a dynamic metropolis -Communication and signposting is ineffective -Low Level spoken English -Pollution, traffic and lack green areas

High tourism expenditure International demand Word of mouth High seasonality High concentration on the business segment Perceived as polluted Perceived as expensive

Penchant For LUXURY BRAND

More Independent

Cultural Interests


Sourse/ Italian venue.com

RUSSIA Stay in Lombardy

95000

47%

72% N AT I O N OF TOURIST 2012

l o c at i o n

LEVELS OF HOTEL

JAPAN CHINA 75000

44000

38%

41%

FACILITIES IN HOTEL Restaurant

15%

35-49

Luxury Shops

24%

AGES OF TOURIST

18-34 49%

"ASIAn, Russia's young tourist IS ON THE STEADY RISE"

REFRESH HOTEL 3ROOMS


Sourse/ Italian venue.com

RUSSIA Stay in Lombardy

95000

47%

72% N AT I O N OF TOURIST 2012

l o c at i o n

LEVELS OF HOTEL

JAPAN CHINA 75000

44000

38%

41%

FACILITIES IN HOTEL Restaurant

15%

35-49

Luxury Shops

24%

AGES OF TOURIST

18-34 49%

"ASIAn, Russia's young tourist IS ON THE STEADY RISE"

REFRESH HOTEL 3ROOMS


yo u n g g e n e r at i o n t r e n d s BORN BETWEEN 1990 – 2005

KEYWORDS: born digital /digital natives / distracted / generation trend / learning by doing /self-centred

How to catch their attention?

BORN BETWEEN 1975 - 1990

KEYWORDS: generation trend /media aware / millennials / positive and realistic / realness /smart and skilled

How do the millennials like to see themselves depicted?


yo u n g g e n e r at i o n t r e n d s BORN BETWEEN 1990 – 2005

KEYWORDS: born digital /digital natives / distracted / generation trend / learning by doing /self-centred

How to catch their attention?

BORN BETWEEN 1975 - 1990

KEYWORDS: generation trend /media aware / millennials / positive and realistic / realness /smart and skilled

How do the millennials like to see themselves depicted?


Yo u n g g e n e r at i o n ’s luxury definition European youth who are living in the middle of the world’s biggest luxury market. They see the richness in the storytelling of having an experience, rather than buying one expensive item,” They need new adventures meeting their lifestyles.They may join the same music festivals with others. unique,custom,individuallyVIP experience 40 percent of increase in luxury goods’ market in China.

Unique

Adventures

Curiousity

young g e n e r at i o n trends Travel with friends not family Open to new experiences


Yo u n g g e n e r at i o n ’s luxury definition European youth who are living in the middle of the world’s biggest luxury market. They see the richness in the storytelling of having an experience, rather than buying one expensive item,” They need new adventures meeting their lifestyles.They may join the same music festivals with others. unique,custom,individuallyVIP experience 40 percent of increase in luxury goods’ market in China.

Unique

Adventures

Curiousity

young g e n e r at i o n trends Travel with friends not family Open to new experiences


25/30

Mirosava Duma Alexander freelancer writers Russian/ U.S.A

PROPOSED TA R G E T YOUNG GENERATION 18-34 years old

20

Xiao wen ju Daria Strokous Student of Fashion design Fashion model CHINA/RUSSIA


25/30

Mirosava Duma Alexander freelancer writers Russian/ U.S.A

PROPOSED TA R G E T YOUNG GENERATION 18-34 years old

20

Xiao wen ju Daria Strokous Student of Fashion design Fashion model CHINA/RUSSIA


2

CONCEPT


2

CONCEPT


CONCEPT

CASTLE IN THE SKY

L LI NE

A high line that connects the neighborhood and hotel roof garden inviting both local and foreign people.

L I NK The sustainable green links the historical existing buildings and new volumes.

"CASTLE IN THE SKY" 1986 animated feature film BY HAYAO MIYAZAKI


CONCEPT

CASTLE IN THE SKY

L LI NE

A high line that connects the neighborhood and hotel roof garden inviting both local and foreign people.

L I NK The sustainable green links the historical existing buildings and new volumes.

"CASTLE IN THE SKY" 1986 animated feature film BY HAYAO MIYAZAKI


LOGO/ IDENTITY

The Ink is seen as a metaphor �LINK� to pen and ink, using the simple color black and white as the base, the green connect the guest and host. In the intensely ink atmosphere, so that ideas and perceptions become a attitude for lifestyle. ink [ingk] noun 1. a fluid or viscous substance used for writing or printing. 2. dark 3. publicity, especially in print media


LOGO/ IDENTITY

The Ink is seen as a metaphor �LINK� to pen and ink, using the simple color black and white as the base, the green connect the guest and host. In the intensely ink atmosphere, so that ideas and perceptions become a attitude for lifestyle. ink [ingk] noun 1. a fluid or viscous substance used for writing or printing. 2. dark 3. publicity, especially in print media


LOGO/ IDENTITY


LOGO/ IDENTITY


MAP MILANO City center/Duomo

P O R TA GARIBADI

10 Corso Como City green spot HOTEL INK di 10 Corso como

CORSO BOENOS AIRES

FIERA SAN SIRO

C I T TA STUDI

DUOMO P O R TA V I T T O R I A

NAVIGLI P O R TA R O M A N A


MAP MILANO City center/Duomo

P O R TA GARIBADI

10 Corso Como City green spot HOTEL INK di 10 Corso como

CORSO BOENOS AIRES

FIERA SAN SIRO

C I T TA STUDI

DUOMO P O R TA V I T T O R I A

NAVIGLI P O R TA R O M A N A


Duomo

Duomo

1

1 1

3 2

4

MAP RUGGERO BONGHI City center/Duomo 10 Corso Como City green spot HOTEL INK di 10 Corso como


Duomo

Duomo

1

1 1

3 2

4

MAP RUGGERO BONGHI City center/Duomo 10 Corso Como City green spot HOTEL INK di 10 Corso como


EXSISTING

01

02

LOBBY

HOTEL


EXSISTING

01

02

LOBBY

HOTEL


PROGRAM 01 collaboration with neighboring shops and create Economies of agglomeration. I+I STUDIO NAIL SHOP LOCAL RESTAURANT HOTEL INK di 10 Corso como

I+I STUDIO

NAIL SHOP

LOCAL RESTAURANT


PROGRAM 01 collaboration with neighboring shops and create Economies of agglomeration. I+I STUDIO NAIL SHOP LOCAL RESTAURANT HOTEL INK di 10 Corso como

I+I STUDIO

NAIL SHOP

LOCAL RESTAURANT


PROGRAM 02 ADDING A volume to connect THREE buildings.

HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como


PROGRAM 02 ADDING A volume to connect THREE buildings.

HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como


PROGRAM 03 ADDING THE stairs connect to neighborhood. STAIRS HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como


PROGRAM 03 ADDING THE stairs connect to neighborhood. STAIRS HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como


PROGRAM 04 ADDING THE Highline connect to neighborhood. GREEN HIGH LINE/ROOF GARDEN STAIRS HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como


PROGRAM 04 ADDING THE Highline connect to neighborhood. GREEN HIGH LINE/ROOF GARDEN STAIRS HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como


EXTRA PROGRAM Be a L OHa s way t o r e f r esh th e c ity a l s o b r a nd, not o n ly t h e c ou r t b u t op e n t he h an g i n g ga r d e n i nv i t e p u b l i c. Create music event every weekend with local band and dj enjoy the party with local young people. Collaboration with bar ROCKET.

an exc l u s i ve s ec ret tou r i n l oc al G REEN s p ot wi th i tal i an c ook l es s on A culture tour bring people to travel to the city center in a elegent green spot. in Rotonda della Besana.


EXTRA PROGRAM Be a L OHa s way t o r e f r esh th e c ity a l s o b r a nd, not o n ly t h e c ou r t b u t op e n t he h an g i n g ga r d e n i nv i t e p u b l i c. Create music event every weekend with local band and dj enjoy the party with local young people. Collaboration with bar ROCKET.

an exc l u s i ve s ec ret tou r i n l oc al G REEN s p ot wi th i tal i an c ook l es s on A culture tour bring people to travel to the city center in a elegent green spot. in Rotonda della Besana.


PHILOSOPHY

L a D o l c e V i ta

1960 comedy-drama film/Federico Fellini.

"the sweet life" slow movement Live as a local italian gracefully and LOHAS.

LOHAS Lifestyles Of Health And Sustainability

Rome is a voluptuous woman whose gifts are very apparent, while Milan is the shy, demure girl whose treasures are plentiful, but discovered in time." "The Cultural Creatives: How 50 Million People are Changing the World" Paul H. Ray


PHILOSOPHY

L a D o l c e V i ta

1960 comedy-drama film/Federico Fellini.

"the sweet life" slow movement Live as a local italian gracefully and LOHAS.

LOHAS Lifestyles Of Health And Sustainability

Rome is a voluptuous woman whose gifts are very apparent, while Milan is the shy, demure girl whose treasures are plentiful, but discovered in time." "The Cultural Creatives: How 50 Million People are Changing the World" Paul H. Ray


"Giving a new life for this f o r m e r t e x t i l e f a c t o r y. U s i n g t h e o u t d o o r s ta i r s t o connect different buildings, make a connection for old a n d n e w c u lt u r e . "

CASE STUDY The Wythe Hotel Brooklyn, New York

Corporation with artist Tom Fruin and add-on rooftop glass building is designed by architect Morris Adjmi.


"Giving a new life for this f o r m e r t e x t i l e f a c t o r y. U s i n g t h e o u t d o o r s ta i r s t o connect different buildings, make a connection for old a n d n e w c u lt u r e . "

CASE STUDY The Wythe Hotel Brooklyn, New York

Corporation with artist Tom Fruin and add-on rooftop glass building is designed by architect Morris Adjmi.


All in one open space, combine different facilities in one space without wall, s h o p, c o f f e e , g a l l e r y, a n d garden.

CASE STUDY MERCI MERCI! Haut-Marais, France Located in historic district of Haut-Marais. The founders created a place that brings together the best of the world of fashion, of design, of household goods with delicious,where you can eat lunch while you read a book, or watch a movie during a delicious cup of coffee.


All in one open space, combine different facilities in one space without wall, s h o p, c o f f e e , g a l l e r y, a n d garden.

CASE STUDY MERCI MERCI! Haut-Marais, France Located in historic district of Haut-Marais. The founders created a place that brings together the best of the world of fashion, of design, of household goods with delicious,where you can eat lunch while you read a book, or watch a movie during a delicious cup of coffee.


"using the simple color b l a c k a n d w h i t e c r e at e a n e w l u x u ry at m o s p h e r e "

CASE STUDY Hotel Habita mty MĂŠxico Habita mty its the only design hotel in northern MĂŠxico, located in the residential area of San Pedro, it sets apart by the rest, due to its modern architecture and all black-andwhite interiors combined with amazing view of the Sierra Madre mountains.


"using the simple color b l a c k a n d w h i t e c r e at e a n e w l u x u ry at m o s p h e r e "

CASE STUDY Hotel Habita mty MĂŠxico Habita mty its the only design hotel in northern MĂŠxico, located in the residential area of San Pedro, it sets apart by the rest, due to its modern architecture and all black-andwhite interiors combined with amazing view of the Sierra Madre mountains.


"Giving a new life f o r c i t i z e n , c r e at e a secret public space for neighborhood"

CASE STUDY High Line New York James Corner Field Operations (Project Lead), Diller Scofidio + Renfro, and planting designer Piet Oudolf. The High Line is a public park built on a historic freight rail line elevated above the streets on Manhattan’s West Side. the historic structure was under the threat of demolition. Maintained as an extraordinary public space for all visitors to enjoy.


"Giving a new life f o r c i t i z e n , c r e at e a secret public space for neighborhood"

CASE STUDY High Line New York James Corner Field Operations (Project Lead), Diller Scofidio + Renfro, and planting designer Piet Oudolf. The High Line is a public park built on a historic freight rail line elevated above the streets on Manhattan’s West Side. the historic structure was under the threat of demolition. Maintained as an extraordinary public space for all visitors to enjoy.


"Giving a new life for GREEN SPOT IN CITY GREEn PARK, with local food."

CASE STUDY THE ROLLING KITCHENS Amsterdam Mobile delicacies During a (long) weekend, tens of mobile kitchens will descend upon the park at the Westergasfabriek to create an enormous open air restaurant!


"Giving a new life for GREEN SPOT IN CITY GREEn PARK, with local food."

CASE STUDY THE ROLLING KITCHENS Amsterdam Mobile delicacies During a (long) weekend, tens of mobile kitchens will descend upon the park at the Westergasfabriek to create an enormous open air restaurant!


3

PROJECT


3

PROJECT


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

rooms

ROOF GARDEN

LOCKERs

GALLERY

BAR

LOUNGE LIBRary LOGO SHOP WORKSHOP


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

rooms

ROOF GARDEN

LOCKERs

GALLERY

BAR

LOUNGE CAFE LIBRary LOGO SHOP WORKSHOP


ZONING OUTDOOR ZONE PUBLIC ZONE SEMI-PUBLIC ZONE PRIVATE ZONE nail shop Workshop place

local restaurant


ZONING OUTDOOR ZONE PUBLIC ZONE SEMI-PUBLIC ZONE PRIVATE ZONE nail shop Workshop place

local restaurant


SKETCH


SKETCH


SECTION

Trash room

A/C

Kitchen

Cafe

A'-A"

01 A'

01 A"

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area


SECTION

Trash room

A/C

Kitchen

Cafe

A'-A"

01 A'

01 A"

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area


01 B"

SECTION Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

01 B'

B'-B"

Trash room

A/C


01 B"

SECTION Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

01 B'

B'-B"

Trash room

A/C


STUCTURE "Secret Garden" Using garden as its core and extend the original spirit of the brand.

Creating a structure related to the environment but hidden in the garden, and finished by steel material but also plan on planting ivy that grow on it.


STUCTURE "Secret Garden" Using garden as its core and extend the original spirit of the brand.

Creating a structure related to the environment but hidden in the garden, and finished by steel material but also plan on planting ivy that grow on it.


692

170

250

250

250

Trash room

SITTING AREA

Kitchen

Cafe

Ref.

Luggage

On the bridge, there are three box like a frame,people can see different view from it, also can stay on the bridge.

A/C

Waiting area

Reception

02 A'

02 A" Logo Shop

SCALE / 1 : 300

Workshop Area


692

170

250

250

250

Trash room

SITTING AREA

Kitchen

Cafe

Ref.

Luggage

On the bridge, there are three box like a frame,people can see different view from it, also can stay on the bridge.

A/C

Waiting area

Reception

02 A'

02 A" Logo Shop

SCALE / 1 : 300

Workshop Area


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

rooms

ROOF GARDEN

LOCKERs

GALLERY

BAR

LOUNGE CAFE LIBRary

STorAGE TRASH ROOM

LOGO SHOP WORKSHOP

STROAGE

3 TOILET

GALLERY

BAR/CAFE

BOOKSHOP

2

RECEPTION

SELECTSHOP

WORKSHOP

MASTER PLAN GROUND FLOOR

NAIL SHOP

1


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

rooms

ROOF GARDEN

LOCKERs

GALLERY

BAR

LOUNGE CAFE LIBRary

STorAGE TRASH ROOM

LOGO SHOP WORKSHOP

STROAGE

3 TOILET

GALLERY

BAR/CAFE

BOOKSHOP

2

RECEPTION

SELECTSHOP

WORKSHOP

MASTER PLAN GROUND FLOOR

NAIL SHOP

1


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

rooms

ROOF GARDEN

LOCKERs

GALLERY

BAR

LOUNGE CAFE LIBRary LOGO SHOP WORKSHOP

ROoM

STorAGE TRASH ROOM

ROoM

ROoM

S U P P LY R O o M

3 GALLERY

MASTER PLAN FIRST FLOOR


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

rooms

ROOF GARDEN

LOCKERs

GALLERY

BAR

LOUNGE CAFE LIBRary LOGO SHOP WORKSHOP

ROoM

STorAGE TRASH ROOM

ROoM

ROoM

S U P P LY R O o M

3 GALLERY

MASTER PLAN FIRST FLOOR


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

rooms

ROOF GARDEN

LOCKERs

GALLERY

BAR

LOUNGE CAFE LIBRary

ROoM

LOGO SHOP WORKSHOP

STorAGE TRASH ROOM ROoM

ROoM

S U P P LY R O o M

GALLERY

ROOF GARDEN

MASTER PLAN SECOND FLOOR


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

rooms

ROOF GARDEN

LOCKERs

GALLERY

BAR

LOUNGE CAFE LIBRary

ROoM

LOGO SHOP WORKSHOP

STorAGE TRASH ROOM ROoM

ROoM

S U P P LY R O o M

GALLERY

ROOF GARDEN

MASTER PLAN SECOND FLOOR


MOODBOARD


MOODBOARD


MOODBOARD


MOODBOARD


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

rooms

ROOF GARDEN

LOCKERs

GALLERY

BAR

LOUNGE CAFE LIBRary LOGO SHOP WORKSHOP


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

rooms

ROOF GARDEN

LOCKERs

GALLERY

BAR

LOUNGE LIBRary LOGO SHOP WORKSHOP


SCENARIO

wood deck

11:30 Entrance

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

Black steel

Local tile


SCENARIO

wood deck

11:30 Entrance

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

Black steel

Local tile


SCENARIO M ATERIALS

concrete

12:00 LOBBY Chech in

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

Tom Dixon Pendant


SCENARIO M ATERIALS

concrete

12:00 LOBBY Chech in

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

Tom Dixon Pendant


SCENARIO M ATERIALS

concrete

12:30 Lounge Break time

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

Oak wood


SCENARIO M ATERIALS

concrete

12:30 Lounge Break time

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

Oak wood


SCENARIO M ATERIALS

concrete

13:30 INK KITCHEN LUNCH Provided light meal snack from Local farm.

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

Black board


SCENARIO M ATERIALS

concrete

13:30 INK KITCHEN LUNCH Provided light meal snack from Local farm.

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

Black board


SCENARIO M ATERIALS

concrete

13:30 INK KITCHEN LUNCH Provided light meal snack from Local farm.

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

lighting box


SCENARIO M ATERIALS

concrete

13:30 INK KITCHEN LUNCH Provided light meal snack from Local farm.

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

lighting box


SCENARIO M ATERIALS

concrete

15:00 INK LIBRARY READING Large selection of art .fashion and design collection book , read while eating and break time.

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

Black board


SCENARIO M ATERIALS

concrete

15:00 INK LIBRARY READING Large selection of art .fashion and design collection book , read while eating and break time.

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

Black board


SCENARIO M ATERIALS

concrete

16:30 10 Corso como LOGO SHOP SHOPPING Logo shop select from 10 Corso como.

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

marble


SCENARIO M ATERIALS

concrete

16:30 10 Corso como LOGO SHOP SHOPPING Logo shop select from 10 Corso como.

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

marble


SCENARIO M ATERIALS

concrete

17:30 PATTERN WORKSHOP Creating and Printing the pattern in the fabric with existing local studio " I+I"

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Fabric

Skygarden


SCENARIO M ATERIALS

concrete

17:30 PATTERN WORKSHOP Creating and Printing the pattern in the fabric with existing local studio " I+I"

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Fabric

Skygarden


SCENARIO M ATERIALS

wood deck

20:30 GREEN HIGH LINE Walking on the high line can see all the view of Milan.

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

Local tile


SCENARIO M ATERIALS

wood deck

20:30 GREEN HIGH LINE Walking on the high line can see all the view of Milan.

Trash room

Kitchen

Cafe

Ref.

Luggage

Waiting area

Reception

Logo Shop

SCALE / 1 : 300

Workshop Area

A/C

LIGH TIN G

Black steel

Local tile


SCENARIO M ATERIALS

Wood deck

21:00 ROOF GARDEN BAR Enjoy the wine bar in the roof garden with local band event.

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

-50 +50

Bedroom/4 81m2 Ref.

+0 -70

Logo Shop

Working Area

SCALE / 1 : 300

Mini Bar

LIGH TIN G

Black steel

Foscarini


SCENARIO M ATERIALS

Wood deck

21:00 ROOF GARDEN BAR Enjoy the wine bar in the roof garden with local band event.

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

-50 +50

Bedroom/4 81m2 Ref.

+0 -70

Logo Shop

Working Area

SCALE / 1 : 300

Mini Bar

LIGH TIN G

Black steel

Foscarini


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

ROOF GARDEN

LOCKERs

GALLERY rooms

BAR

LOUNGE LIBRary LOGO SHOP WORKSHOP


1

2

3

GARDEN

LOBBY

hotel

BRIDGE

RECEPTION

ROOF GARDEN

LOCKERs

GALLERY rooms

BAR

LOUNGE LIBRary LOGO SHOP WORKSHOP


ROOMS

Room1

Trash room

A double Beds, stand up shower and a tub with big windows, separated bathroom , flat tv in two levels.

Supply Room 32m2

Bedroom/2 61m2

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

double room 76 m2

A/C

46m2 Bedroom/2

Bedroom/6 116m2

Kitchen

Logo Shop

SCALE / 1 : 300

Mini Bar


ROOMS

Room1

Trash room

A double Beds, stand up shower and a tub with big windows, separated bathroom , flat tv in two levels.

Supply Room 32m2

Bedroom/2 61m2

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

double room 76 m2

A/C

46m2 Bedroom/2

Bedroom/6 116m2

Kitchen

Logo Shop

SCALE / 1 : 300

Mini Bar


ROOMS

Room2

Trash room

2 double Beds for families or friends. Combine the living room flat sofa, private bathroom and stand up shower.

Supply Room 32m2

Bedroom/2 61m2

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

quad room 81 m2

A/C

46m2 Bedroom/2

Bedroom/6 116m2

Kitchen

Logo Shop

SCALE / 1 : 300

Mini Bar


ROOMS

Room2

Trash room

2 double Beds for families or friends. Combine the living room flat sofa, private bathroom and stand up shower.

Supply Room 32m2

Bedroom/2 61m2

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

quad room 81 m2

A/C

46m2 Bedroom/2

Bedroom/6 116m2

Kitchen

Logo Shop

SCALE / 1 : 300

Mini Bar


ROOMS

Room3

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

Bedroom/4 81m2

Mini Bar

Ref.

s i x p e r s o n room

Bedroom/2 76m2

Logo Shop

116 m2

Mini Bar

SCALE / 1 : 300

Families, Rockstars or Carpenters on the road. the basketball team, catwalk models all welcome in our Big One. Two separate showers and toilet units,two sofas, one bigass flatscreen and lots of mirrors. Sleeps 6 people on beds.


ROOMS

Room3

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

Bedroom/4 81m2

Mini Bar

Ref.

s i x p e r s o n room

Bedroom/2 76m2

Logo Shop

116 m2

Mini Bar

SCALE / 1 : 300

Families, Rockstars or Carpenters on the road. the basketball team, catwalk models all welcome in our Big One. Two separate showers and toilet units,two sofas, one bigass flatscreen and lots of mirrors. Sleeps 6 people on beds.


SCENARIO M ATERIALS

Pandomo

23:00 DOUBLE ROOM After party, You can adjust the lamp for different function in the playful atmosphere.

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

Logo Shop

SCALE / 1 : 300

Mini Bar

LIGH TIN G

Black brick

Flos Pandent


SCENARIO M ATERIALS

Pandomo

23:00 DOUBLE ROOM After party, You can adjust the lamp for different function in the playful atmosphere.

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

Logo Shop

SCALE / 1 : 300

Mini Bar

LIGH TIN G

Black brick

Flos Pandent


SCENARIO M ATERIALS

Pandomo

23:30 DOUBLE ROOM BATH Take a bath in front of local historical view, enjoy the local atmosphere.

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

Logo Shop

SCALE / 1 : 300

Mini Bar

LIGH TIN G

Black brick

Wool carpet


SCENARIO M ATERIALS

Pandomo

23:30 DOUBLE ROOM BATH Take a bath in front of local historical view, enjoy the local atmosphere.

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

Logo Shop

SCALE / 1 : 300

Mini Bar

LIGH TIN G

Black brick

Wool carpet


SCENARIO M ATERIALS

Pandomo

10:00 DOUBLE ROOM BATH Take a bath in front of local historical view to start a wonderful day!

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

Logo Shop

SCALE / 1 : 300

Mini Bar

LIGH TIN G

Black brick

Wool carpet


SCENARIO M ATERIALS

Pandomo

10:00 DOUBLE ROOM BATH Take a bath in front of local historical view to start a wonderful day!

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

Logo Shop

SCALE / 1 : 300

Mini Bar

LIGH TIN G

Black brick

Wool carpet


SCENARIO M ATERIALS

Pandomo

11:00 DOUBLE ROOM Ready to go discover the city.

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

Logo Shop

SCALE / 1 : 300

Mini Bar

LIGH TIN G

Black brick

Flos Pandent


SCENARIO M ATERIALS

Pandomo

11:00 DOUBLE ROOM Ready to go discover the city.

Trash room

A/C

46m2 Bedroom/2

Supply Room 32m2

Bedroom/6 116m2

Bedroom/2 61m2

Kitchen

Cafe Mini Bar

Bedroom/4 81m2 Ref.

Bedroom/2 76m2

Logo Shop

SCALE / 1 : 300

Mini Bar

LIGH TIN G

Black brick

Flos Pandent


SECRET TOUR IN MILAN


SECRET TOUR IN MILAN


SECRET TOUR

"recipes cook lesson" in a elegent green spot in Rotonda della Besana

13:00 p.m.

"recipes cook lesson"

16:00 p.m.

" C U LT U R E D S H O P P I N G " 10 Corso como


SECRET TOUR

"recipes cook lesson" in a elegent green spot in Rotonda della Besana

13:00 p.m.

"recipes cook lesson"

16:00 p.m.

" C U LT U R E D S H O P P I N G " 10 Corso como


THANK YOU


THANK YOU


Castle in the sky