Rebecca Hibberd.
Hello. Design is a fundamental part of my life. When I was little I designed and made accessories for my toys and now I am working in design after studying Industrial Design and Technology at Loughborough University. For my placement year I was a User Experience designer at Lely, an agricultural technology company based in the Netherlands. I am a self-motivated and resilient individual, who thrives as both a team leader and team member. In addition to my passion for design, I spent July 2014 in Malawi volunteering with the charity African Vision Malawi. I am a qualified assistant scout leader. In my free time, I enjoy skiing, hiking, swimming and fencing, as well as wildlife photography, baking and preserving.
Experience. October 2019 - Present
UX Research Intern at IG Group
December 2018 - October 2019
Customer Experience Designer at World Wide Sires UK
September 2016 - July 2017
UX Design Intern at Lely (Placement Year)
June – September 2015
Professional Experience with Hurdlebrook
October 2014 - June 2018
Industrial Design & Technology at Loughborough University
September 2012 - July 2014 Epsom College
Get in touch. +447533229494 rebecca_hibberd@yahoo.co.uk linkedin.com/rebeccahibberd issuu.com/rebeccahibberd
Projects.
World Wide Sires UK
Renovate customer experiences
MOO
Oestrus detector to aid farm management decisions
ALPHA
A helping hand for entrepreneurs
MOOW
Sensor to aid in reducing calving complications
What’s next? Hurdlebrook
E-commerce site and marketing for niche food producer
Bert
Smart-money budgeting aid
Design Research Thesis
Wearble technologies leading to improvements in animal well-being
World Wide Sires UK
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Implement a new customer experience through changes to online and physical materials.
Exhibitions
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Social Media
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moo
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Design and produce a working prototype, together with a manufacturing plan and business case.
Key Research Insights
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Over the last 50 years there has been a rapid increase in fertility issues in dairy cow’s, subsequently it is becoming more important for farmers to correctly detect a cow in heat.
Currently only approx. 50% of oestrus periods are recognised by farmers. This greatly reduces the number of animals that can get pregnant and hides fertility problems.
55% of oestrus periods start over night, which makes it even more difficult for a farmer to detect due to poor visablity an not working
Oestrus periods only last between approx. 4 - 9 hours. This is a limited amount of time in which the farmer must identify and inseminate the animal.
Prototype Modelling & User Testing
A product that could reliably detect an oestrus period and then alert the farmer could save the farmer approx. ÂŁ11,000 per 100 cows per year.
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Scenario
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The farmer slides the grip up the tail before fastening the device on top using the velcro. They then set-up the device on the mobile app.
The app alerts the farmer to a cow in oestrus. A light on the device helps the farmer identify the specific cow in the field or barn.
The device measures the frequency and duration of mountings, as well as the animals proximity to other cows in heat and its increasing activeness. The farmer can view and compare the parameters on the mobile application.
The farmer can then artificially inseminate the cow or place her in a field with a bull to be fertilized.
The farmer is then alerted to the cows suspected pregnancy when the cow does not re-enter oestrus at the predicted time. The farmer is alerted to this through push notifications.
moo
Dairy cow oestrus detector to aid farmers in making management decisions.
ALPHA
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Design an app to help people starting up their own business and entrepreneurs.
Key Research Insights
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1st time business owners have an 18% chance of succeeding
6.02% of the US adult populations primary occupation is as an entrepreneur
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Rough Concept Sketches
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User Testing
400 million people are entrepreneurs world wide
Entrepreneurs work on average 66 hours per week
Concept Development
Login
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Set-Up
User Profile
Select Interests
Connect
ALPHA Alpha is a helping hand in finding entrepreneurs the people and connections they need.
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MOOW
Identify an opportunity for a “Internet of things� product for which you must design a compelling industrial design solution and an app interface.
Key Research Insights
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Issues in calving can affect cows future production and fertility
Prototype Modelling
A way of locating the specific cow whilst seeing her specific data on the go would be beneficial
3% of calves die during birth
18% of heifers have complications during first calving, while 8% of experienced cows will struggle.
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User Testing Feedback
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“Some cows don’t obviously show they are calfing or having difficulties as this could make predators pick on them. However this also makes it difficult for us to tell when they need help. So this would be a useful product, especially as with the locator on the pohone as it will let you know exactly which cow it is.”
“It can be hard sometimes because when you see a cow in the field she may have moved by the time you come back so the progression lights, and especially the locator light that you can control via your phone are a useful edition.”
Scenario
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1. The farmer logs into the app on his device and uses it to scan the QR code on the back of the electronics.
2. They can enter the cows details and additional health/calving issues.
3. The devices is secured onto the cow by lifting the cows tail and screwing the tapes into place securely.
4. When contractions start to get closer together and the app estimates that she is approx. 2hours away from calfing the farmer receives a notification.
5. The cows labour progress and location can then be checked on the app.
6. The app will then notify the farmer every 15minutes, until the calf is successfully born.
Calving detector to help reduce issues during and that can result from the birth
Hurdlebrook
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Design and build a new website and social media pages for a niche food producer. And additionally create several pieces of marketing material.
Key Research Insights
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Social Media
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Due to the fragile nature of farming economics, farmers need to disverify their distribution towards direct retailing to gain more margin and broader consumer base. In order to do this, it was necessary to build a online presence and shop. To raise awareness of brand and communicate more directly with the consumer several social media platforms have been utilised. Physical marketing collateral has also been developed for use at point of sale. Facebook
Website
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Online Store
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Additional Marketing Material
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Watch this space
*Oral-B is an injection moulded travel tooth brush holder.
bert
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In 10 days design a physical product to aid generation-Z with their spending habits. In partnership with Seymour Powell.
Brain Storming
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Consumer Interviews
Trends / Market Research
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Concept Generation
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Scenario
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1. The user sets a budget and a period of spending time using the mobile application linked with their current account.
2. As spending occurs the visual display and colour indicator presents the percentage of the budget remaining. The user can also check by tapping the screen.
3. With each transaction the vibration increases in ferocity, each time giving the user a more aggressive warning.
5. If the user spends all the budget amount, the NFC transaction will be blocked. The user has to go back into the app to allow the transaction. This will require extra effort from them.
bert. allows parents / guardians to give vulnerable adults / young people independence and security when spending their money.
Users can additionally turn on “Trollied� which limits the users spending if they make multiple payments in the same location within a short period of time after 10pm.
bert. A way to help young people and vulnerable adults budget and manage their spending.
Research Question:
How are wearable technologies used to improve animal well-being?
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Method
Literature analysis from experts in the field to gain knowledge of existing research and products available
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Qualitative data was accumulated from semi-formal interviews and observations conducted in an ethnographic style. The participants for the study were selected from both the domestic and agricultural sectors, all of whom use a different electronic wearable technology products which monitor their animal’s well-being.
Key Insights
Within the last 30 years animal well-being has become a major social concern across Western society
Animal well-being as a multi-faceted issue, which incorporates ethical, political, scientific and economical dimensions.
Animal well-being is important for domestic household pets due to the idea of contentment
The World Organisation for Animal Health “estimates that morbidity and mortality due to animal diseases cause the loss of at least 20% of livestock production globally�.
Currently there are a number of issues affecting animal husbandry, including the broiler-breeder hens, laying hens, dairy cattle, sows and various transport related suffering.
By introducing electronic monitoring technology, early detection of health and well-being issues is more likely.
Livestock producers can identify disease and eliminate the threat to both business and animal welfare by using wearable technology.
Economic benefits for the farmer, include lowering production costs, regulating cash flow, offering a return on investment and lower medical bills
Due to agricultural labour shortages more farmers are purchasing electronic wearable technology
Interested. +447533229494 rebecca_hibberd@yahoo.co.uk linkedin.com/rebeccahibberd issuu.com/rebeccahibberd