INDUSTRIAL DESIGN PORTFOLIO 2022
REBECCA ALLISON
HI I'M BECCA
INDUSTRIAL DESIGNER
OUTDOOR/FOOTWEAR
DESIGN ENTHUSIAST
ABOUT
I LOVE DESIGNING PRODUCTS
A FEW COMPANIES I’VE DESIGNED FOR SO FAR:
01 OBOZ PASSPORT COLLECTION
OBOZ JOURNEY COLLECTION
TRUE TO THE TRAIL
PROJECT BRIEF JOURNEY COLLECTION
CONSUMER:
Targeted and the “Budding Outdoors person” and more specifically the sub segment of adventure travelers
POSITIONING:
The Passport Collection defines the outer edge of the Mountain Town category. This collection is the least technical, and is targeted at the youngest Oboz consumers
PROBLEM: Currently the Oboz consumer is a middle aged to older loyalist user, the designs and function of the current Oboz offering isn’t resonating with the majority of the Millennial Generation.
DIRECTION:
By Creating a versatile shoe encompassing new material technologies, as well as the values of millennial we will broaden Oboz’s customer base and expand into new and profitable product categories.
OPPORTUNITIES JOURNEY COLLECTION
COMFORT
Comfort is key. Should be soft and comfortable out of the box and for the long haul. Focus on snug arch and wide toe box with a heel rise (4-6 cm).
VERSATILITY BRINGS THE OUTSIDE IN PACKABILITY NO STINK SUSTAINABILITY STORY
These shoes work for the plane ride, a quick hike, a day exploring local markets, or a late night sushi run.
These shoes should let you “feel like yourself even when you have to wear a suit”. Simple style that tips people off that you love the outdoors.
Should be able to pack down small. These would be an easy second pair of shoes that can easily be thrown into a water bottle holder.
These can be worn with socks or without, and they wont get stinky. Consider Polygien for a total antimicrobial solution
This customer cares about the environment and wants to support brands that do too. A sustainability story is a must have, but it also needs to be easy to communicate to the consumer.
NEW OBOZ CUSTOMER PROFILE
JOURNEY COLLECTION
BUDDING OUTDOORS PERSON
AGE: 25-40
GENDER: Designing for female
HHI: $40K+
USE: Adventure / extreme sports / travel
LIFESTYLE: Urban to suburban
NEW OBOZ CUSTOMER:
• Passionate about a wide range of topics from nature to technology
• More interested environmental / sustainability
• Likely to be a brand loyalist and advocates.
USER SUMMARY:
Millennial look at adventure differently. Instead of a week backpacking, they want a quick hike with time to hit the pub before heading out for the night. They also want clothing, accessories, and footwear to help them manage those different situations seamlessly. Millennial seek experiences over things. The Journey collection will be built around an ACT light weight PU bottom. These shoes work for a plane ride, a quick hike, a day exploring the local markets, or a late night sushi run.
KEY TRENDS
RISE IN ADVENTURE TRAVEL.
MINIMALISM
• Experiences over things
• The things we buy should support having meaningful experiences
• “Less is better” Dieter Rams
• Quality is key
• People are buying less but spending more on the products they buy if they deliver versatility and durability
FAST+LIGHT
• Versatile products that function in wide range of environments and activities
• Comfort is Key
TREND RESEARCH + MARKET RESEARCH
INITIAL SKETCH IDEATION
IDEATION
JOURNEY COLLECTION
REFINEMENT CONCEPTS
JOURNEY COLLECTION
SELECTED FOR PRODUCTION
SELECTED FOR PRODUCTION
SELECTED CONCEPTS
PACK
TECH
PROCESS
INITIAL ROUGH SAMPLE REVIEW
01 OBOZ JOURNEY COLLECTION
OBOZ JOURNEY COLLECTION
PROJECT HIVE PET COMPANY
BRANDING AND PRODUCT LINE DESIGN
02
PROJECT BRIEF
PROJECT HIVE PET CO.
Background
Project Hive Pet Company seeks create a line of dog chew toys that they will bring to market with a mission to promote the conservation and protection of honey bee populations.
Design Intent
The goal is to create a set of unified, iconic dog chew toys, and treats, to represent the Project Hive brand and mission.
All toys should have: iconic, recognizable silhouettes, with surface features, patterns, and textures to create a visual impression aligned with Project Hive’s stated brand personality: Playful, Premium, Casual, Lifestyle, Easy, Authentic, and Humble
MARKET RESEARCH
PROJECT HIVE PET CO.
MOOD BOARD
PLAYFUL, PREMIUM, CASUAL, LIFESTYLE, INTUITIVE, AUTHENTIC, HUMBLE
PLAYFUL, PREMIUM, CASUAL, LIFESTYLE, INTUITIVE, AUTHENTIC, HUMBLE
CONCEPT REFINEMENT
PLAYFUL, PREMIUM, CASUAL, LIFESTYLE, INTUITIVE, AUTHENTIC, HUMBLE
• Erratic and unpredictable bounciness for engaging play
• Made in the USA
• Floats in water
• Non-toxic, BPA-free, latex-free, phthalates-free, and FDA-compliant
• Top-rack dishwasher safe
• 100% Recyclable (#7) TPE
HIVE DISK
HIVE TREAT TOY
HIVE BALL
HIVE STICK
HIVE CHEW
THAMES AND KOSMOS
STEM PHYSICS GUMBALL MACHINE
02
THAMES AND KOSMOS USER PROFILE
STEM GUMBALL MACHINE
SCIENCE // CANDY ENTHUSIAST
AGE: 6-12+
GENDER: NEUTRAL
HHI: N/A
USE: TABLE TOP // EXPERIMENTAL // FUN WITH FRIENDS
LIFESTYLE: STEM + EDUCATIONAL
NEW THAMES AND KOSMOS CUSTOMER:
• Passionate about a wide range of topics from physics to building + construction
• Interested in STEM with a fun and sweet twist // reward beneficial for both parent and child.
• Likely to be a brand loyalist and advocates.
USER SUMMARY:
Millennial’s look at gift giving and education differently. Instead of a text book learning, they want interactive and fun ways to teach lessons. They also want to invest in fewer lasting multi for this unique product line we chose to kick it off with a modular and customizable gumball machine that holds its value by endlessly providing sweet fun!
MODES OF PLAY STEM GUMBALL MACHINE
• Experiences over things
• Modular
• Creates endless play opportunities for a budding physicist
• When paired with graphic manual kids will learn about gravity, centripetal force, the domino effect, and many more physics principles
• When finished experimenting, display proudly in room expanding the life of the product.
EDUCATIONAL EXPERIMENTAL TABLE PRESENCE
TREND RESEARCH + MOOD BOARDS
IDEATION
STEM GUMBALL MACHINE
FINAL DIRECTION STEM GUMBALL MACHINE
FINAL DIRECTION STEM GUMBALL MACHINE
TASHTEGO TRAVEL TOILETRY CASE 03
TASHTEGO CUSTOMER PROFILE
Toiletry Organizer
THE ADVENTURE TRAVELER
AGE: 21-40+
GENDER: GEN 1 - Neutral
HHI: N/A
USE: Adventure / Business / travel
LIFESTYLE: Urban to suburban
TASHTEGO CUSTOMER:
• Passionate about a wide range of topics from nature to technology
• Travels often and values organization
• More interested environmental / sustainability
• Likely to be a brand loyalist and advocates.
USER SUMMARY:
This customer travels often and values items help them manage all situations seamlessly. They want a no fuss TSA experience yet want something nicer and more durable than a plastic bag to carry their items. This product works for a plane ride, van life, a road trip, or a business trip. Just pack it full of all your essentials and go!
TASHTEGO Color // Trend Research
Toiletry Organizer
TREND RESEARCH + MARKET RESEARCH
TASHTEGO MATERIALS AND TECHNOLOGIES Research
IDEATION
Tashtego
TECHNICAL PACKAGE TASHTEGO
ProprietaryandConfidential DesignedbySalientTechnologies,Inc.,Bozeman,MTUSA
Client: Tashtego Style:Roll2.0 Date:2020/08/05
LogoandG-hookDetails 4.5in
LeatherPatchwithEmbossed/Brandedlogo
0.5in Grommet CS# 10
CenterFoldLine
0.75in 0.85in 2.85in 2.05in
ProprietaryandConfidential DesignedbySalientTechnologies,Inc.,Bozeman,MTUSA rev2 pg12of14
ProprietaryandConfidential DesignedbySalientTechnologies,Inc.,Bozeman,MTUSA Client: Tashtego
1.25in
1.7in Branded or Embossed Details CS# 12, Panel K Art File: CornerReinforcement1Art.AI Centered 0.6in
Stitchingvisiblefrommeshpocket sewingoperationonreverseside Style: Roll 2.0
Branded or Embossed Details CS# 12, Panel L Art File: CornerReinforcement2Art.AI 1.7in
0.5in Grommet CS# 10 BarTacks
0.85in 12in
0.85in 0.2in 2.8in
Sewnwebbingloop BrandedorEmbossedDetails CS#12,Panel ArtFile:MainLogoEmblemArt.AI BrandedorEmbossedDetails CS#12,PanelN ArtFile:ArrowPullTabArt.AI G CS#Hook 14 FullyAssembled 0.75in ProprietaryandConfidential DesignedbySalientTechnologies,Inc.,Bozeman,MTUSA rev pg14of14 Client: Tashtego Style: Roll 2.0 Date: 2020/08/05 Jaquard Label Details 1in 1in Book Cover Fold Center fold line Stitch Line 1.5in As Needed 0.5in Jaquard Label CS# 13 Black Thread Four Colorways to Match Zippers Pantone 41-11C
sewingStitchingvisiblefrompocket operationonreverseside Date: 2020/08/05 Upper Flap Details 0.5in
DesignedbySalientTechnologies,Inc.,Bozeman,MTUSA 4.5in 10m Matte Duraflex Snaps CS # 11 3in
pg1of14 Client: Tashtego Style:Tashtego2.0 Date: 08/07/2019 ProprietaryandConfidential Theinformationcontainedinthisdocument thesolepropertyofSALIENTTECHNOLOGIES,INC.AnyreproductioninpartorasawholewithoutthewrittenpermissionofSALIENTTECHNOLOGIES,INC.isprohibited. DesignedbySalientTechnologies,Inc. 3701TrakkerTrail,2ABozeman,MTUSA59718 +1(406)585-7275 www.salient-tech.com ArrowPullTabArt.AI CornerReinforcement1Art.AI CornerReinforcement2Art.AI JaquardGoLableFilesArt.AI MainLogoEmblemArt.AI WebbingLadderCapArt.AIRevisionHistory file creation 0 (current) 2017/12/12 2020/08/05 2018/ 04/13 2019/ 04/04 AI Art Files Related Files ArrowPullTabCutLines.dxf CornerReinforcement1CutLines.dxf CornerReinforcement2CutLines.dxf MainLogoEmblemCutLines.dxf WebbingLadderCapCutLines.dxf TashtegoRoll2.0PatternSet.dxf .DXF Patterns StyleInformation Inches 650D Coated Kodra RedClay TOILETRY ROLLWITH CLOSURE STRAP Units Fabric Colorway(s) Style Cover Contents StyleCover 1 Revisions Back Illustrations Front Illustrations 4 ComponentSheet: Red Clay Pattern Sheet 6 Basic Dimensions Front Pocket Dimensions Back Dimensions UpperFlapDetails 10 Mesh Pocket Details 11 LogoandG-hookDetails 12 WebbingLadderAdjustmentDetails 13 JaquardLabelDetails 14 ProprietaryandConfidential DesignedbySalientTechnologies,Inc.,Bozeman,MTUSA rev pg of14 Client: Tashtego Style: Roll 2.0 Date: 2020/08/05 Back Illustrations Back, Flap Closed Back, Flap Open
rev |pg4of14 Client: Tashtego Style:Roll2.0 Date:2020/08/05
ProprietaryandConfidential DesignedbySalientTechnologies,Inc.,Bozeman,MTUSA rev pg5of14 Client: Tashtego Style: Roll 2.0 Date: 2020/08/05 CS# COMPONENT/ PIECE VENDOR-ITEM-CODE CONTENT (MAT'L) SIZE QTY COLOR POSITION NOTES FABRICS 1 MainPanel,FlapPanel Non-coatedrecommendedManufacturer 1800D Polyester50-60%Gray MainBodyandFlap PleaseSamplesProvide 2 Mesh Pocket Panel ShinWon WarpKnitMesh SW#2035 Polyester80%Gray MainBodyMeshPocket All associated Pocket Panels Non-coatedrecommendedManufacturer 800D Polyester40-50%Gray Allpocketpanels PleaseSamplesProvide TRIMS PocketZipperwithslider YKK article VSC-56 GA HC5 P14 GA- TOP KENSIN N-ANTI Nylon+Plastic inch 1 045 Main Pocket ElasticBinding JML v-foldelasticw/siliconestripe EL21054/24S Elastic + Silicone 24mm90%Gray On Main Pockets PleaseSamplesProvide 7 Externalbinding Manufacturer recommended Nylonor Polypropylene 0.75in80%Gray MainBodyandFlap PleaseSamplesProvide 8 0.75inWebbing Manufacturer recommended Nylon 0.75in90%Gray PullTabAdjustmentand Ladder PleaseSamplesProvide 9 1.5inWebbing Manufacturer recommended Nylon 1.5in 6.25in 70%Gray Back of Ladder PleaseSamplesProvide 10 Metal Grommet Manufacturer recommended Corrosion resistant #4 with 0.5in 2 BlackorDarkGray EdgesofBPanel PleaseSamplesProvide 11 UpperPocketSnaps Duraflex Thinna ：127-61101-000000Snap 117-41102-000100 117-41073-000000 127-61101-000000 Plastic 10mm 4 90%MatteGray FlapsofUpperPockets PleaseSamplesProvide 12 LeatherDetails:Logo,PullTab,Etc. Manufacturer recommended Washable Leather 2-4mm Thick 50%Tan SpreadAssemblyAcross PleaseSamplesProvide 13 JacquardLabels Manufacturer recommended Polyester 1 Each RedClay Left Side Mesh Pocket PleaseSampleProvide 14 G-Hook Trimmers Alutica_Santa Beard Tension Hook HH028_20mm Aluminum 20mm FW16Gray M PullTab Component Sheet:RedClay
ProprietaryandConfidential DesignedbySalientTechnologies,Inc.,Bozeman,MTUSA
FrontIllustrations Front,FlapOpen Front,FlapClosed
rev2 pg7of14 Client: Tashtego Style:Roll2.0 Date:2020/08/05 Basic Dimensions 23in 10in 6.85in 0.75inBinding CS#7 1.45in Front:FlapClosed Back:FlapClosed
rev2 pg8of14 Client: Tashtego Style:Roll2.0 Date:2020/08/05 FrontPocketDimensions 4.3in 4in 5.15in 0.45in 0.5in 0.5in 1.5in 4.625in Front:FlapOpen Centered 8in
rev2 pg of14 Client: Tashtego Style:Roll2.0 Date:2020/08/05 Back Dimensions 6in 1.5in 1.25in 4.25in
Centered ProprietaryandConfidential
ProprietaryandConfidential DesignedbySalientTechnologies,Inc.,Bozeman,MTUSA rev 2 pg10of14
LeatherPatchwithEmbossed/Brandedlogo
FINAL DIRECTION TASHTEGO
ADDITIONAL PRODUCTS ON THE MARKET
DESIGN INVOLVEMENT RANGING FROM DETAILS TO ENTIRE PRODUCT
THANK YOU More Designs Currently in Development Lets chat! rebeccaallisondesign@gmail.com
