January 2011
TOMS One For One ONE DAY
WITHOUT SHOES
BLAKE MYCOSKIE
BIO
HARVESTING
HOPE
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THERE IS
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People & Events:
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TOMS One for One A movement that is all about
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HARVESTING HOPE
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BLAKE MYCOSKIE BIO
Blake Mycoskie is the founder and “Chief Shoe Giver” of TOMS “Shoes for Tomorrow”. A touching bio about an man who began a business that gives.
people making everyday choices that improve the lives of children. With every pair of shoes purchased, TOMS will give a pair of new shoes to a child in need. One for One.
City Harvest is a organization that has been serving New York City for more than 25 years, City Harvest is the world’s first food rescue organization, dedicated to feeding the city’s hungry men, women, and children.
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ONE DAY WITHOUT SHOES This weeks event takes place in a few months but we hope to raise awareness early on the impact a pair of shoes can have on a child’s life by going without shoes on April 5, 2011.
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www. gogreen initiative
One for One
The One for One movement is about people making everyday choices that improve the lives of children. TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what we’re all about. The TOMS mission transforms our customers into benefactors, which allows us to grow a truly sustainable business rather than depending on fundraising for support 4
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Giving Is Catching On... The TOMS mission of giving shoes has attracted other brands, resulting in unique and successful collaborations. Ralph Lauren sold co-branded Polo Rugby TOMS, giving a matched pair with every pair sold. Element Skateboards has issued limited edition TOMS + Element shoes as well as a One for One skateboard. With every skateboard purchased, one
will be given to a child at the Indigo Skate Camp in Durban, South Africa. It is TOMS’ hope that as our One for One movement continues to grow, more and more companies will look to incorporate giving into what they do.
The TOMS Story In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.
As of September 2010, TOMS has given over one million pairs of new shoes to children in need through Giving Partners around the world.
Why Shoes? Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk: •A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause. •Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when woundsbecome infected.
TOMS Shoes was founded on a simple premise: r With every pair you purchase, TOMS will give a pai of new shoes to a child in need. One for One.
•Many times children can’t attend school barefoot because shoes are a required part of their uniform. If they don’t have shoes, they don’t go to school. If they don’t receive an education, they don’t have the opportunity to realize their potential.
Why We Give Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk. Growing Up Barefoot. In many developing
countries, children must walk barefoot for miles to school, clean water and medical help. Injury and Disease. Hundreds of milions of children are at risk of injury, infection, and soiltransmitted diseases that most can’t afford to prevent and treat. Education and Opportunity. Children who are healthy are more likely to be successful students, and access to education is a critical determinant of long-term success. Children who are healthy likely to be successful. A Better Tomorrow. A vil age of healthy, educated children have a better chance of improving the future of their entire community. give hope | issue 1
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The Original TOMS Shoe
The Giving Pair New shoes, made to fit children ages 18 and under. Shoes specially designed for children’s environment and terrain. Distributed through our Giving Partners.
Shoe Drops Shoe Drops are a unique program here at TOMS where we invite volunteers and other members of the TOMS family to go for about one week to a country where our Giving Partners are giving our shoes. Shoe Drop participants will have the powerful experience of hand-placing shoes on children’s feet and engaging with a different and new culture. And this is about more than just a trip. It’s about impact. TOMS began when our founder Blake Mycoskie was on a trip to Argentina and saw that the children needed shoes. He was inspired to action a decision that has affected children’s lives across the globe. Our hope at TOMS is that those who come with use on these trips will return home with a renewed sense of commitment to influencing their world for good. After returning from their Shoe Drop,
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some of our alumni have gone on to start non-profit organizations, helping communities worldwide, traveling the world with organizations like Peace Corps, and have even started programs within their existing jobs that help integrate service and global awareness into their company’s daily operation.
Where We’ve Gone on Shoe Drops: Since our first Shoe Drop in Argentina, we’ve traveled to many places around the world including: •South Africa •Rwanda •Ethiopia •United States
Where We Currently Give We currently give in 24 countries Argentina
Mali
Armenia
Mongolia
Burundi
Nicaraguavv
Cambodia
Niger
China
Peru
El Salvador
Rwanda
Ethiopia
South Africa
Guatemala
Swaziland
Haiti
Uganda
Honduras
United States
Lesotho
Zambia
Malawi
Zimbabwe
While competing on the second season of The Amazing Race with his sister, Mycoskie visited Argentina. He returned there on vacation in January 2006 and had the idea to develop a shoe company where for every pair sold, a new pair would be donated to a child in need of shoes. Blake once said of his revelation, “I was sitting on a farm pondering life, and it occurred to me, ‘I’m going to start
a shoe company, and for every pair that we sell, I’ll give a pair to someone who needs them” Mycoskie took to wearing the local alpargata shoes. After Mycoskie noticed the numerous children without shoes in the poorer villages, he returned to the United States and sold his online driver education company to self-finance the shoe company. Alpargata shoes have been worn by Argentina farmers for hundreds of years
and were the inspiration for the classic style of TOMS. These canvas or cotton fabric shoes are now manufactured in many styles including a Wrap Boot, Stitchouts, Cordones, and Botas. The sole is constructed of rubber. TOMS offers several vegan styles as well. The company name is derived from the word “tomorrow”, and evolved from the original concept, “Shoes for Tomorrow Project”.
“I was sitting on a farm pondering life, and it occurred to me, ‘I’m going to start a shoe company, and for every pair that we sell, I’ll give a pair to someone who needs them”
HARVESTING
HOPE RESCUING FOOD FOR NEW YORK’S HUNGRY
Now serving New York City for more than 25 years, City Harvest is the world’s first food rescue organization dedicated to feeding the city’s hungry men, women, and children. ABOUT US This year, City Harvest will collect 28 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms. This food is then delivered free of charge to nearly 600 community food programs throughout New York City using a fleet of trucks and bikes as well as volunteers on foot. Each week, City Harvest helps over 300,000 hungry New Yorkers find their next meal. City Harvest also addresses hunger’s underlying causes by supporting affordable access to nutritious food in lowincome communities, educating individuals, families, and communities in the prevention of diet-related diseases, channeling a greater amount of local farm food into 8
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high-need areas, and enhancing the ability of our agency partners to feed hungry men, women, and children.
MISSION City Harvest exists to end hunger in communities throughout New York City. We do this through food rescue and distribution, education, and other practical, innovative solutions.
HISTORY City Harvest is the product of common sense. In the early 1980s, a group of ordinary citizens became troubled by the large number of fellow New Yorkers who didn’t have enough to eat. When they saw that local restaurants were discarding perfectly good food, these volunteers responded by enlisting friends and borrowing cars to transport the leftover food
to where it was needed most. This idea led to the creation of City Harvest in 1982. City Harvest has distributed more than 300 million pounds of food to a network of nearly 600 community food programs throughout New York City. The organization now delivers an average of nearly 77,000 pounds of food daily and 28 million pounds this year. City Harvest’s common-sense, cost-effective approach remains unchanged, because by working efficiently we can help the greatest number of people possible. Picking up and delivering food the same day keeps costs down and allows us to focus on fresh, perishable foods that are often in short supply at soup kitchens and food pantries. Picking up and delivering food. Currently, our cost to deliver a pound of food is just 23 cents, making City Harvest a smart, simple solution to ending hunger in New York City.
THE FOOD COUNCIL Our Food Council is made up of more than 75 food industry professionals from around New York City. Our Food Council brings together top chefs, restaurateurs, and others in the food industry to help City Harvest fight hunger. The Food Council donates some of the city’s best food, raises funds to support City Harvest, and heightens our visibility. City Harvest’s Food Council includes some of the biggest names in the restaurant businesses. Get an insider’s look from a featured chef or restaurateur when you sit down At the Chef’s Table.
FUNDING Financial support comes almost entirely from individuals, private foundations, and corporations. In fiscal year 2010, over 39,000 individuals made financial contributions to our smart, simple solution to ending hunger in New York City
OUR WORK Our essential work rescuing food for hungry men, women, and children in New YorkCityhasexpandedtoincludeeffortsinthefollowingkeyareas. These strategic initiatives address longer term issues that
CITY HARVEST HELPS FEED MORE THAN 300,000 HUNGRY NEW YORKERS EACH WEEK. surround hunger, including nutrition education, availability of produce, and increasing the capacity of our agency network.
Childhood Nutrition In order to help reduce childhood hunger and teach children to choose healthier foods, we’re introducing a regular supply of fresh fruit, lowfat milk, and 100% juice to New York City children. Our childhood nutrition program combines deliveries of these healthy snacks with uniquely designed nutrition education and evaluation components.
Nutrition Education We’re increasing positive eating behaviors in lower-income New Yorkers by contributing to change in nutrition-related knowledge, skills, attitudes, and practices at a community level. Contributing to change in nutrition. Our Operation Frontline program, which is offered in partnership with Share Our Strength, uses culinary and nutrition professionals to teach cooking classes focusing on nutrition and food budgeting to people who are at risk of hunger in New York City.
HarvestWorks We’re building an economic bridge between New York State agriculture and hungry New Yorkers by working with farmers to harvest and purchase underutilized local produce at fair, negotiated rates and delivering it to low-income neighborhoods in New York City.
Healthy Neighborhoods In order to increase access to fresh produce and improve the diets of residents of New York City communities where poverty and diet-related diseases are common, City Harvest’s Mobile Market directly distributes produce to New Yorkers through a Greenmarket-style setting.
Agency Capacity Expansion We’re working with our agency network to increase their ability to support hungry New Yorkers with consistent, sustainable, safe, and nutritious food and nutrition support while providing opportunities for participants to achieve self- reliance..
BLAKE MYCOSKIE ONE DAY BIO
WITHOUT SHOES
Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS Shoes, and the man behind the growing One for One movement. Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS Shoes, and the man behind the growing One for One movement. As of April 2010, TOMS has given over 1,000,000 pairs of new shoes to children in need through giving partners around the world.
It didn’t take long for the world to notice this new approach to business – in 2007, only a year after its beginning, TOMS Shoes was honored with the prestigious People’s Design Award from the Cooper-Hewitt National Design Museum, Smithsonian Institution. And two years after that, TOMS and Blake Mycoskie were the proud recipients of the Secretary of State’s 2009 Award for Corporate Excellence (ACE) presented by Secretary Hillary Rodham Clinton. The award celebrates companies’ commitment to corporate social responsibility, innovation, exemplary practices, and democratic values worldwide. While running TOMS, Blake is a sought-after speaker at campuses and conferences all over the country. He is passionate about inspiring young people to help make tomorrow better, encouraging them to include giving in
everything they do, from business practices to day-to-day decisions. His hope is to see a future full of socially minded businesses, and consumers. This unique vision for the future came into focus in 2006, when he witnessed the hardships facing children growing up barefoot in Argentina. He felt a need to help, and the One for One movement was born. He returned the following year with friends and family to hand-place 10,000 pairs of new shoes on children. Blake has always had an entrepreneurial spirit, starting five businesses before TOMS. His first was a successful national campus laundry service, which he later sold. Between business ventures, Blake competed in the CBS primetime series, The Amazing Race. With his sister, Paige, Blake
“Be the change you wish to see in the world.” 10
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traveled the world and came within minutes of winning the $1 million dollar grand prize. Blake is an avid reader and traveler. He is 33-years-old and lives on a sailboat in Los Angeles. A favorite quote of his by Gandhi: “Be the change you wish to see in the world.”
Join Us April 5, 2011
GO BAREFOOT
SO KIDS DON’T HAVE TO One Day Without Shoes is the day we take off our shoes to raise awareness of the impact a pair of shoes can have on a child’s life.
A Better Tomorrow Healthy, educated children have a better chance of improving the future of their entire community.
Millions of children grow up without shoes and at risk of infection and disease every day, and some are not allowed to go to school without shoes. One Day Without Shoes is the day we take off our shoes to raise awareness of the impact a pair of shoes can have on a child's life.
Now Get Involved
How We Give Give Sustainably, Give Responsibly. Children grow out of shoes every six months on average, so we aim to give this often whenever possible. This also allows us to learn more about the needs of the community and adapt to them.
Facts: Growing Up Without Shoes In many developing countries, children must walk barefoot for miles to school, clean water and medical help. Injury & Disease Hundreds of millions of children are at risk of injury, infection and soil-transmitted diseases that most can’t afford to prevent and treat. Education & Opportunity Children who are healthy are more likely to be successful students, and access to education is a critical determinant of long-term success.
1. Sign up for updates, then spread the word 2. Gather your group and decide what you’ll do without shoes. 3. Go without shoes on April 5th. Spark some curiosity, change some lives!
What Will You Do Without Shoes on April 5th? 1. Dance Without Shoes 2. Work Without Shoes 3. Play Without Shoes
Let Us know what you plan to do without shoes on April 5th by visiting us at: www.onedaywithoutshoes.com give hope | issue 1
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TOMS Shoes for Tomorrow
With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One
Shop today at www.toms.com and help a child in need tomorrow.