6 REM JULY 2011
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inserts announcing the Coldwell Banker Slegg Realty team were distributed to over 130,000 B.C. residents at the end of May. Statement stuffers and other cross-promotion opportunities for the Coldwell Banker brand are planned, including a marketing campaign to capitalize on traffic at Slegg Lumber retail locations. ■ ■ ■
Acting Brampton, Ont. mayor Sandra Hames recently cut the ribbon with broker Jim Engineer at the grand opening of Sutton Group - Central Realty. “Everybody raved about the grand opening,” says Engineer. We had a draw for several prizes including a dinner for two, bottles of wine and the grand prize of a very nice camera with a tripod. We had a wonderful violinist who supplements his sound by synchronizing with recordings, which created very nice background music. It was soft enough to let people carry on a conversation. Over food and drinks, everyone had the chance to network.” During his 21 years with Sutton, Engineer worked as a sales rep and then a selling broker at Sutton’s previous Brampton office. He took on his latest role in November 2010. ■ ■ ■
Tyler Becker and Brian Ledoux have acquired Royal LePage Westwin Realty in Kamloops, B.C. from previous owners Mike Mitchell and Lynn Gannon, who will stay on with the brokerage in a sales capacity. Becker joined Royal LePage Westwin Realty in 2005. He holds a marketing entrepreneurship diploma from the British Columbia Institute of Technology. Ledoux is the current president of the Kamloops & District Real Estate Association and embarked on his real estate career 13 years ago. Royal LePage Westwin Realty has a team of 73 sales professionals.
Cover photo: DARLA FURLANI
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Century 21 Landmax Realty, owned by Hanane Outair, is now open for business in Mississauga, Ont. “We named our company Century 21 Landmax Realty because we want to maximize our efforts in all our real estate deals,” says Outair. ■ ■ ■
Anne Squires, franchisee of Exit Realty on the Rock in Newfoundland, recently opened a sixth branch office. The grand opening of the Corner Brook office was attended by local dignitaries and agents including Exit associates who drove eight hours from St. John’s to be a part of the event. The new office is managed by top producer Gary Bishop, who joined the company along with his wife Elaine Bishop. The office is in the West Valley Shopping Mall and has over 2,500 square feet. With 90 agents, Exit Realty on the Rock is now the single largest real estate brokerage in the province and second in market share, the company says. ■ ■ ■
Century 21 New Star Realty in Toronto has a new owner, Arvinder Dhaliwal. She received her license in 2009 while working as the office manager of New Star Realty. She was inspired by her team members to take a leadership role and explore a new career as owner. “I have developed a unique system in the office to support the talents that each of my fellow colleagues have,” says Arvinder. She is also community minded, making contributions to several local charities including the Easter Seals Kids to Camp program where children with disabilities are able to spend time at summer camps that are fully accessible. The brokerage was established in 2008. ■ ■ ■
Ken Hockin Real Estate of Cobourg, Ont. has joined the Aventure Realty Network. Under the leadership of broker/owner Brad Hockin, the brokerage has been in operation for 37 years. With 14 Realtors, it offers a full suite of residential, industrial and commercial services. The brokerage is a multiple winner of the People’s Choice Awards for favourite real estate office, and serves the markets of Port Hope, Cobourg, Grafton and Northumberland County. ■ ■ ■
Gino Romanese, senior vicepresident of Royal LePage, hosted a luncheon to celebrate the company’s 2010 award winners in Toronto. The keynote speaker was John Stanton, the founder of the Running Room, one of Canada’s corporate and personal success stories. Don Kottick, vice-president and division manager of the Johnston & Daniel Division, says the talk on life-work-balance was “inspiring and motivational. I am sure after hearing John speak that many non-runners in the room will probably be going out to purchase a new set of Asics or Nikes.” ■ ■ ■
Sotheby’s International Realty Affiliates has launched an integrated marketing strategy built around its newly redesigned website, www.sothebysrealty.com. The website “was redesigned to serve as an integrated marketing solution for our network, providing a consistent, high-quality experience for consumers, whether they are browsing sothebysrealty.com, or a broker- or agent-specific site,” says Wendy Purvey, the company’s chief marketing officer. “The new ecosystem approach takes advantage of our brand website’s economies of scale and technologies, providing a consistent consumer experience while still enabling affiliates to build on their unique identity.” All network listings now can be showcased on each site. The
Publisher HEINO MOLLS email: heino@remonline.com
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home page displays a rotation of some of the network’s most striking homes. When users mouse over the image, interactive boxes with additional information about the property appear, increasing overall search engine optimization. Every listing is accompanied by a unique property slide show video that allows viewers to listen to narration in their preferred language. Property list price also is displayed in dozens of currencies, all updated daily with the latest exchange rates. “Our content is translated by native speaking professional translators with real estate expertise, not computer translations,” says Purvey. ■ ■ ■
Louise Remillard, president
and founder of Profusion Realty, is now the exclusive agent in the Montreal market for the Haute Living Real Estate Network. As a member of the network, Profusion Realty will be published in each print edition of Haute Living Magazine, distributed in Los Angeles, New York, Miami and San Francisco. Created by former Sotheby’s Realtors in early 2009 and headquartered in Westmount, Profusion Realty represents the Christie’s brand in the Greater Montreal area. In two years, the firm says it has achieved a 20 per cent market share in the sale of properties over $1 million. The company also just launched a new website (www.profusionrealty.ca) featuring its portfolio of distinctive properties. REM
Ceremony celebrates Canada’s priciest condo
T
he May 31 topping-off ceremony at Four Seasons Hotel and Private Residences Toronto also celebrated the sale of the most expensive condominium sold in Canadian history. The $28-million penthouse was purchased by an international buyer. The penthouse occupies the top floor of the 55-storey West Residence building and encompasses 9,038 sq. ft. of living space. The suite, with panoramic views of Toronto’s towering skyline, features 12-foot ceilings, a floor-toceiling glass galleria and four expansive corner terraces. Included in the price is a staff residence in the adjacent 26-storey East Residence building. The staff residence provides the owners with the convenience of separate, private quarters for household staff located on-site. Located at the northeast corner of Bay Street and Yorkville Avenue, the mixed-use development features a hotel and 210 pri-
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Phone: 416.425.3504 www.remonline.com REM complies fully with the Canadian Real Estate Association's Rules for Trademarks (CREA Rule 16.5.3.1) REALTOR® and REALTORS® are trademarks controlled in Canada by The Canadian Real Estate Association (CREA) and identify licensed real estate practitioners who are members of CREA. MLS® and Multiple Listing Service® are trademarks owned by CREA and identify the services rendered by members of CREA. REM is published 12 times a year. It is an independently owned and operated company and is not affiliated with any real estate association, board or company. REM is distributed across Canada by leading real estate boards and by direct delivery in selected areas. Subscriptions are $40.95 per year (including $1.95 GST), payable by personal cheque. Entire contents copyright 2011 REM. All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. The opinions expressed in REM are not necessarily those of the publisher. ISSN 1201-1223
vate residences in two 55- and 26storey towers. The development is 85 per cent sold, with a varied selection of suites in each tower available for purchase. Designed by architectsAlliance, the 55-storey West Residence tower is comprised of a 253-room Four Seasons Hotel on the first 20 floors, and 100 private residences above. The 26-storey East Residence tower has 110 condo units and is connected to its sister building by an elevated pedestrian bridge. Both towers share a courtyard designed by Claude Cormier Landscape Architects. The suite designs and finishes have been created by Brian Gluckstein Design Planning. They range in size from 1,000 to 9,000 sq. ft. and start at $1.9 million. Construction is well underway with first occupancies and the hotel opening scheduled for summer 2012. For information: www.yorkvilleresidences.com. REM
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