contact with those same potential clients. A single social media post, if posted effectively with a large existing following or “boosted” by spending a few dollars to promote it, reaches THOUSANDS of potential clients at once. AKA: Working smarter, not harder. The best part about social media ads is that you can define and target your audience. This allows your advertised post to reach exactly who you want it to reach. Ex: You can select options such as “all genders”, “ages 20-70” residing in Brooklyn, Queens, & Manhattan with interests of “Real Estate investing”, “low interest rates”, “first time homebuyers”. These “interests” are a combination of pulled data from what users are engaging with, what they have been searching for, and who they have been following.
What I have found the most effective from my own real estate advertisements is to combine the old with the new. I take traditional cold calling scripts and incorporate them into my social media posts. Great real estate scripts do 3 things: By posting personal photos, we are letting our social media viewers look into our eyes and by posting videos we are allowing them to hear our voice which makes them feel like they know us on a more personal level which in turn, builds rapport and trust. These same posts allow us to introduce ourselves as educated, experienced and highlight our expertise. If you ask your followers to leave a comment, not only does this open conversation, but you will be able to decipher a hot lead from a cold lead based on the questions they ask and their level of engagement all while providing them with new knowledge.
According to NAR, 47% of Real Estate businesses note that social media results in the highest quality leads versus any other sources. Why is this? Because social media is a two-way street. People CHOOSE to follow you and listen to what you have to say. Instead of feeling solicited or pitched, they feel much more involved and see you as genuine and organic as opposed to robotic. In today’s world we are dominated by social media as a way to consume information and gain exposure to services which makes social selling worth way more effort than outdated marketing tactics. Sit down, get your calendar out, plan your content for the next 30 days in advance and see how fun, creative and profitable your social media can become!
Grace Folias 646-593-1071 Stagedbygrace@outlook.com
March 2021 / Real Estate Influencers
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