hoW to sell more Books With social media

traditional publisher, your goal with social media is to build a following of people who are interested in your book and your expertise. There are several ways to do this, including sharing valuable content related to your book’s topic and even running targeted ads once you know that your messaging is resonating with your ideal audience.

As you start growing your following, you can use social media to generate buzz around your book. Try sharing sneak peeks of your book, create exclusive offers, and encourage your followers to pre-order.

Social media is also a great place to share what we marketers call “social proof.” You can share positive reviews and testimonials from readers that will help you build credibility and encourage others to buy your book.

But social media isn’t just for posting. No matter how eyecatching your photos and graphics are, even if they make your posts stand out and capture your followers’ attention, that attention is not going to mean much if you do not engage with them.

It takes time and effort, but building relationships with your followers is truly how you will grow your audience online. Engaging is actually simple. Start by responding to comments and messages. Then move into the direct messages.

Get to know your audience on a personal level. When you stop thinking of them as follower numbers and start thinking of them as people you can build a relationship with, that’s where the magic happens.

By using these tips, you will be able to use social media to effectively sell your book and reach a wider audience. And if you want even more great tips, join the AUTHORity Marketing Facebook group here: facebook.com/groups/ authoritymarketingforauthors.

Melanie Bio

Melanie Herschorn wants to make your book and brand sparkle online. As a content marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience, skillset, and books. With her unique combination of entrepreneurship, awardwinning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. She also loves to provide book marketing tips on her show, AUTHORity Marketing LIVE!