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THE POWER OF DISTINCTION BRANDED BOOK DEVELOPMENT
With the advent of the digital press and self-publishing there is no barrier of entry to publish, therefore the number of books published each year have quadrupled. Currently, the average number of books published each year is over 4 million. A quarter of these books are traditionally published. A large percentage of self-published books are non-fiction books written by professionals for lead generation and to bolster their platform. In an oversaturated market of personal growth, leadership, and professional development books, you need to stand out!
When I am first introduced to a client who has a book idea and an idea for a title, the first thing I do is go on Amazon to see if the title is taken. Sometimes I can see a half a dozen books that share the same title as well as taglines and phrases that have lost their luster over time. Here are five qualities of a well-branded book that create distinction.
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Authenticity
Develop your book in a fashion that feels fresh and does not rely on overused jargon.
Emotional Engagement
To get someone to stop and pay attention to your book, you need to find the touchpoints in your marketing copy that will elicit an emotional connection.
Social Relevance
Positioning your book and messaging to address a relevant issue that you have a different angle on can give you greater access to media coverage.
Author Bio

Compelling Storytelling
If you are writing more of a ‘how to’ book, that is purely didactic, the reader will not absorb your wisdom as well as if you weave in captivating storytelling to create rapport with your readers by putting then in the picture.
Novelty
The For Dummies book series was a novel approach to a beginner’s guide to countless subjects. Think outside the box.
When you integrate these qualities in your book development process and build your platform with distinction, you might be the one that others try to emulate.
Jared Rosen is the founder Of DreamSculpt. As an innovator in digital media publishing, he has published over 50 media enhanced e-books for many best-selling authors and filmmakers and has published dozens of books in print. Jared is the author of three books including the groundbreaking book The Flip. As a thought leader he has presented in venues ranging from TED X Malibu, to McKinsey and Company, Sydney, Australia. In 2000, Jared co-created the Children’s Emotional Literacy Project endorsed by Mayor Richard Riordan and Norman Lear.