2 minute read

Why BAtCh Content CReAtIon Is good foR youR sAnIty

Through my podcasting platform, Podetize, one of the things we urge clients to do is batch record their podcast episodes. This is for several reasons and also applies to content creation of any kind.

Building An Audience

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Maintaining a regular posting schedule for your podcast is essential in attracting a dedicated following of loyal fans. The same is true for your readers and followers on social media.

How do you regularly show up without it being too much? The answer to finding this balance has everything to do with batch recording. Consistency can be tricky. Most content creators are wearing many hats and even though content is one of the most important pieces of your success puzzle, it’s often the thing that gets pushed to the back burner. In podcasting, we call this podfade. A podcaster cannot maintain consistency and eventually just fades out.

every day Matters

When it comes to maintaining your online presence, to really reach the level of engagement and connection you need from your readers, you need to be in front of them constantly. And it can’t be low-level content.

We’ve already established the fact that you’re wearing many hats to keep everything afloat, which might make posting every single day, or multiple times a day (to multiple platforms) difficult, to say the least.

let’s Talk Strategy

• Choosing Topics. The first thing you need to do is settle on topics. It helps if you can build content so that it flows through the week and this will help you come up with complete ideas and thoughts to share with your audience.

• Make a list of the topics you want to use for the month ahead of you.

• Expand on each one as many times as you need to for each day you need to post.

• Setting A Schedule: Once your topics are ready, outline which day each topic will post.

• You can print free calendar sheets online, use a scheduler or planner or take advantage of some of the awesome technology out there that is specifically designed to schedule and then post content for you. Hootsuite is a very popular platform many of my clients rely on.

• Put It On Your Calendar. If you plan to post manually, block out time each morning. It only needs to be five or ten minutes because you’ve already got an outline of what you’re posting. If you plan to use technology, block out two hours, on a day with minimal distractions and schedule your posts for the month.

Stick With It

The more you rely on batch scheduling, not only will your content get better but you’ll also grow more and more efficient at batching. It will become less of a task and more of a way that you get to communicate with and connect to your tribe of followers.

Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked videocasts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

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