MARketIng should not Be An AfteRthought

IF YOU WAIT TO BEGIN MARKETING YOUR BOOK AFTER IT LAUNCHES, WHO WILL YOU SELL IT TO?

are. Business leaders are on LinkedIn. Baby Boomers are on Facebook. New moms are on Instagram and TikTok. If you want to reach people in the C-suite, posting regular Instagram Stories and Reels will not help you grow your readership.

When you know you’re in the right place, then it is time to really nurture your audience. Do not post a few times and expect a miraculous following of raving fans to emerge instantaneously. The magic happens when you begin to engage with them. Acknowledge those who comment on your posts and reply to their comments with questions to spark conversation. Take these conversations into the DMs and build a relationship.

All the while, it is vital to be consistent with your marketing. You can start posting relevant content long before you even know your publish date. I often work with authors when they are in the middle of or near the end of the writing process because then we get to build a customized marketing campaign that helps them grow an audience of ideal readers who are so excited to buy their book when it’s available for purchase.

That’s how my client David pre-sold 1,200 copies of his book touting the benefits and revealing the secrets Americans don’t know about Olive Oil before his publish date. Together, we began building his readership months in advance on Instagram and Facebook. When he launched, he had a huge party and there was so much excitement about his book. And the buzz continues as he keeps the marketing going.

If you are in the writing process, now is the perfect time to begin thinking about establishing your audience. They will get to know, like, and trust you and be ready to buy your book when you publish. Already published? It’s not too late either. Start marketing your book today.

For marketing support, please book a call with me today at vipdigital.live/clarity-call.

Melanie Bio

Melanie Herschorn wants to make your book and brand sparkle online. As a content marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience, skillset, and books. With her unique combination of entrepreneurship, awardwinning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. She also loves to provide book marketing tips on her show, AUTHORity Marketing LIVE!