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The Ride of Your Life Aligning heart and mind for success in long distance cycling

Featuring a simple 8-step process that will get you to the finish line of the ride of your dreams.

Plus, six riders share the rides of their lives: Kitty Goursolle on Paris-Brest-Paris Jill Homer on the Susitna 100 Gregory Paley on the Portland-to-Glacier 1000 Kent Peterson on Raid Californie-Oregon Del Scharffenberg on the Elite PAC Tour John Spurgeon on Race Across America

Written by David Rowe | Designed by Evan Rowe

Ready To Ride Mind. Body. Bike.

Preview Edition


The Ride of Your Life Aligning heart and mind for success in long distance cycling

Written by David Rowe | Designed by Evan Rowe ©2009 R2R. All rights reserved. Retail Price: $19.95 ISBN 978-0-9822948-0-2

This e-Book is available through the online bookstore at If you have received your copy in any other way, we hope you enjoy it and we ask that you mail a check for $19.95 to RBR Publishing Company at the address below. Or you may visit the online bookstore and order a legitimate copy.

Ready To Ride


Mind. Body. Bike.

Published by: R2R® PO Box 2184 Lake Oswego, OR 97035

Distributed by: RBR Publishing Company 1617 Kramer Road Kutztown, PA 19530 USA

HOW CAN A BUSY PERSON ACHIEVE REALLY BIG GOALS ON THE BIKE? Listen to what some of cycling’s most respected authorities are saying about The Ride of Your Life: “The Ride of Your Life will help get your head and heart ready to tackle any grand cycling challenge.”

—Selene Yeager, “The Fitness Chick” columnist for Bicycling magazine

“No matter what your goal is, this book will serve as a thoughtful and effective roadmap. Most impressive!”

—Georgena Terry, Founder and CEO, Terry Precision Cycling for Women.

“Impressively, Rowe shows a deep appreciation for ‘the big picture’—he keeps everything in perspective, encourages careful analysis of goals, rewards, and their cost, and never forgets ‘the fun factor.’”

—Chris Kostman, Furnace Creek 508 race director (1990 to present), Race Across AMerica finisher (1987, at age 20)

The Ride of Your Life is an organized approach to help sport-recreational riders prepare mind, body, and bike for the achievement of long distance cycling goals.

“ organized, analytical approach to basing your goals on your values so you can seamlessly blend cycling with the rest of your life.”

—Fred Matheny, cycling writer

“...The Ride of Your Life gives you a wealth of useful, practical material to set and achieve your extraordinary goals.”

—John Lee Ellis, RAAM and P-B-P veteran, UMCA and RUSA board member, Colorado brevets organizer

“During the final miles of a long ride don’t wish for fitness; wish for motivation. The Ride of Your Life is the kick in the pants you needto raise your cycling results to a new level.”

—Lon Haldeman, 8-time cross country record holder and RAAM winner

Order Your Copy Now Get On the Road to the Ride of Your Life Today

Copyright Notice


The material contained in this publication is the property of R2R® and is protected by United States and international and other copyright laws and conventions. Some material is derived from previously published works of David Rowe, or includes concepts previously written, described, or published by Charles Hobbs.

The author makes no warranty of any kind, expressed or implied, with regard to the information contained in R2R® publications or in its web sites. R2R® does not guarantee the accuracy, completeness, correctness, non-infringement, merchantability, or fitness for a particular purpose of information available from its publications or its web sites.

The use of trade names in this publication is for editorial purposes only. There is no intention to infringe upon trade names. No endorsement or denigration of any product, service, or organization is implied, except where expressly noted.

Day-Timer is a registered trademark of Day-Timers, Inc, a division of ACCO Brands.

The author shall not be liable in the event of incidental or consequential damages in connection with, or arising out of, the furnishing, performance, and use of information, associated instructions, programs, and/or claims of results or productivity gains. Generalizations or applicability of information contained in this publication may not apply to any specific individual. R2R® will not be liable for any loss or injury caused by information obtained from its publications or web sites. In no event will R2R® be liable for any decision made or action taken in reliance on such information.

This publication may not be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from author or publisher.

The contents of R2R® publications and/or its web sites should not be substituted for the advice of a personal physician. All readers are cautioned to obtain medical consultation before entering into any athletic training program.

Polar is a registered trademark of Polar Scientific. The Polar 725Xi was provided for the editorial use of the author by Polar.

Dedication To my wife, Danette, whose support and encouragement has made it possible for me to reach for the moon, and when I did, to see her face in it.

We are paying it forward A portion of the profits generated from sales of this e-Book are shared with charitable organizations that are making a difference in our corner of the world. For a current list of charities that we have identified to receive contributions made possible by the money you spent to purchase this e-Book, see the More Info page at the Ready to Ride web site.

To Charles Hobbs, whose teachings have shaped my life and helped me to realize my dreams. This work is the modest attempt of an ordinary person who has accomplished extraordinary things, because he has been able to stand on the shoulders of a giant.

Contents Introduction . . . . . . . . . . . . . . . . . . . . . 7





Planning for cycling success . . . . . . . . . . . 14 The why factor . . . . . . . . . . . . . . . . . . . . . 15 The lure of long distance cycling . . . . . . . . . . . . 17 Time Power is not measured in watts – but there is a connection . . . . . . . . . . . . . . . . 21 Ready to Ride Interview: Gregory Paley . . . . . . . . 25 Clarifying, aligning and prioritizing your core values. . . . . . . . . . . 33 Think about your body . . . . . . . . . . . . . . . . . 38 Think about your relationships . . . . . . . . . . . . . 41 Think about your work . . . . . . . . . . . . . . . . . 44 Step 1: Clarify your core values . . . . . . . . . . . . . 46 Worksheet I: Core Values . . . . . . . . . . . . . . . . 47 Ready to Ride Interview: Jill Homer . . . . . . . . . . 52 Getting down to this business of goal-setting. . . . . . . . . . . . . . 60 Guidelines for goal setting . . . . . . . . . . . . . . . 64 What do you want to accomplish on the bike? . . . . . 66 Step 2: Evaluate your past performance . . . . . . . . 69 Ready to Ride Interview: Del Sharffenberg . . . . . . 72 Picking the right rides . . . . . . . . . . . . . . . 80 Step 3: Create your wish list . . . . . . . . . . . . . . 81 Step 4: Rate the rides . . . . . . . . . . . . . . . . . . 88 Step 5: Use your value system to evaluate the rides. . 89 Step 6: Sort the goals list. . . . . . . . . . . . . . . . . 91 Step 7: Chunk it down to one-year milestones. . . . . . 92 Step 8: Make a plan to achieve each goal. . . . . . . . 93 Why I didn’t ride in the Paris-Brest-Paris . . . . . . . . 97 Ready to Ride Interview: Kitty Goursolle . . . . . . . . 100


Creating your annual plan . . . . . . . . . . . . 110 Every rider needs a plan . . . . . . . . . . . . . . . . 111 Choosing a calendar . . . . . . . . . . . . . . . . . . . 114 Your season at a glance . . . . . . . . . . . . . . . . . 116 Ready to Ride Interview: Kent Peterson . . . . . . . . 120


Taking your dreams to the road . . . . . . . . . 131 Keep your plan visible . . . . . . . . . . . . . . . . . . 133 Record and analyze your training program . . . . . . . 135 Where to get direction and feedback on progress . . . 137 Keep your plan (and attitude) flexible . . . . . . . . . . 140 When cycling stops being fun . . . . . . . . . . . . . . 142 Define your own limits . . . . . . . . . . . . . . . . . 144 Ready to Ride Interview: John Spurgeon . . . . . . . . 147 Ready to Ride Worksheets . . . . . . . . . . . . . 154 Downloads . . . . . . . . . . . . . . . . . . . . . . . . 155 Print-ready templates . . . . . . . . . . . . . . . . . . 156 Acknowledgements . . . . . . . . . . . . . . . . . 161 About R2R . . . . . . . . . . . . . . . . . . . . . . . . 162 Our mission . . . . . . . . . . . . . . . . . . . . . . . 162 Our web site . . . . . . . . . . . . . . . . . . . . . . . 162 Ready to Ride® . . . . . . . . . . . . . . . . . . . . 162 Our books . . . . . . . . . . . . . . . . . . . . . . . . 162 A Rider’s Guide to Building the Long Distance Bicycle. . . . . . . . . . . . . . . 162 Ourselves . . . . . . . . . . . . . . . . . . . . . . . . 163 David Rowe . . . . . . . . . . . . . . . . . . . . . 163 Evan Rowe . . . . . . . . . . . . . . . . . . . . . . 163

Cover image courtesy of Race Across America. Photo by Kayvon Beykpour.



“All things are ready if our minds be so.” - William Shakespeare


I am amazed at the distances that people can travel on a bicycle. Even people who have never really practiced seem to be able to hop on a road bike and pedal 15 to 20 miles their first time out. As they begin to ride more frequently, they find they are able to ride 30 to 40 miles at 15 or 16 miles an hour with relatively little effort aside from showing up at a weekly club ride. And those who show up regularly will soon hear experienced riders talk about the century rides. And it won’t be long until they are encouraged to get the feel of a supported long distance ride, by following a route of lesser distance on the same day. Those who follow through discover the childlike elation that comes from spending a day on a bicycle, riding through town and country, free from the demands of the real world. They may also be introduced to the pain that comes from sitting on a bicycle seat for so many hours.


pleting a long ride are so very powerful and long-lasting. Some will begin to ponder the next milestone–the century –100 miles in one day. But now, with some experience under their Spandex, they recognize that riding a century requires some degree of cycling fitness. Those who crack a book or load a web page on the subject find that most of the literature focuses on mileage. Most riders (and many writers) equate long distance events to long distance training, and the basic formula for success is to add more miles, and hours, in the saddle. Most century riders train exactly this way, with long, steady distance rides and little else. For the most part, it works. Participation in organized century rides has sky-rocketed in recent years. Although the absolute numbers are smaller, there has been a similar increase in the number of riders who are participating in events beyond the 100 mile threshold. For

But for most, that will be outweighed and soon forgotten, as the feelings of accomplishment that come from com-

example, a record 5,312 cyclists from around the world traveled to France in August of 2007 to participate in the


5,312 cyclists traveled to France in June of 2007 to participate in the grand-daddy of all long distance events - Paris-Brest-Paris. More than 1400 did not finish.

9 grand-daddy of all long distance events–Paris-Brest-Paris, a 31 percent increase over the previous 2003 event.

I am convinced that mental preparation is the most important aspect of a successful long distance ride. No matter the distance, riders going beyond the century find themselves in an entirely new realm, and many riders are simply not prepared at one level or another. At an organized century event, riders who abandon the ride are quickly swept off the course and returned to the start in SAG wagons. The penalties are higher for riders in a brevet, as randonneuring events offer only limited support at the checkpoints.

So what is the best way to prepare for the longest rides? I am convinced that mental preparation is the most important aspect of a successful long distance ride. Visualizing the route months in advance will get you to the starting line with body and bike prepared. If nothing else, the time spent planning and practicing will pack your goal with a heavy emotional payload, which could be the thing that keeps you rolling when a failing bike or an aching body are signaling you to bail out. While it may not be possible to complete every ride we start, our chances are improved if we invest the time to identify a goal that has deep emotional value. Then, with the goal in mind, you need to develop a personal plan that will fit into your lifestyle. It must be tailored to meet your needs as a sport-recreational rider, someone who never raced a bicycle, but wants to grow in competence as a cyclist. This book is written to help the rider without a background in road bike training to prepare the mind first, before preparing your


Experts encourage cyclists who are contemplating a 200K brevet (124 miles) or even longer rides like double centuries to incorporate cross-training, resistance training, stretching, and diet and nutrition regimens into their preparations. While this advice is sound and important, the rider who is raising a family or managing a career often struggles to make a rigorous program fit into daily life. As riders grow older and their children leave the nest,

they have more time to train. But many assume that an aging body or health concerns may prohibit them from gaining the strength and endurance necessary to finish such an event.

10 body and bike, so you can ride with the best and achieve your dreams and keep the other important aspects of your life together in the process. This is the program that I developed over the years to improve my own riding, and to participate in challenging, recreational cycling events. These rides have been as important and motivating to me as a road race is to the amateur or professional. The achievement of one

anything taken to extremes, it can become a source of conflict. Endurance cycling, like endurance running, is addictive. It can consume your thoughts and all of your free time to the point where it can destroy relationships, careers, and virtually any other aspect of your life. Finding the balance between my goals on the bike and the other priorities of my life is important to me. In the Randonneurs Handbook, Bill Bryant warns riders who are new to riding brevets about the opportunity cost of

While it may not be possible to complete every ride we start, our chances are improved if we invest the time to identify a goal that has deep emotional value. milestone has led me to reach for another. Eventually, and to my own amazement, friends began to come to me with their questions about equipment, exercise, diet and weight management.

Success on the bike can make you more successful in other areas of life, if managed correctly. However, like

Preparing for 1000K and 1200K events has certainly tested my limits. In order to fit riding into my busy schedule, I am usually up before 5 a.m. on weekdays, riding or lifting at the gym. Saturdays are spent doing long rides, usually alone, in the farmlands and foothills of Oregon’s Willamette Valley. As the season progresses, time spent training increases to as many as 20 hours a week, leaving


My goal in writing this book is to make your journey as rewarding for you as mine has been for me. The bicycle can serve as a means of realizing a very powerful sense of personal accomplishment. It can also deliver happiness, health, and a greater appreciation for life itself.

being a successful endurance cyclist. Spending weekend after weekend on the road training and riding brevets is bound to impact other aspects of one’s life, the condition of one’s home, personal finances, career, and of course, relationships can suffer.

11 just enough time in a day to eat, ride, work, sleep, and do it all over again. Chores around the house go undone. Mail piles up on my desk at home unopened. I may be achieving my dreams on the bike, but at what cost? Fortunately, I have learned over the years to view the whole year at a glance, before it begins. I typically do this in the month of December. I begin the process by reexamining my values, and reflecting on the past year in that context. Then I look to the coming year as an opportunity to do better, to experience more of what I deem important to me every day. I admit that I want a lot out of life. I don’t have to have it all, but I am determined to have what counts. For me, that is my health, my marriage, my career, and my riding. Thinking and acting on just those four things consumes every available hour of my day, leaving virtually no down time for watching TV, reading a book, or just sitting and doing nothing. But it is a choice I have made consciously, purposefully, and with the support of my family.

If you have never taken the time to clarify your value system, then you can’t really be sure what it is that cycling provides you. I certainly do not expect you to follow me down the same road. And that is what makes this approach to goal planning so very useful. Although the process that you and I will use to develop our goals will be the same, our outcomes will be unique. The plan that you develop using this system will be a reflection of your value system, not mine, or anyone else’s. You are 100 percent in control of identifying these values, prioritizing them, and balancing them in relation to one another. And you will live with the results. If you have never taken the time to clarify your value system, then you can’t really be sure what it is that cycling provides you, or what it is about the road that attracts you. If you don’t think about that now and get permission from those around you to pursue your goal, then it will be too late to circle back once you have ramped up the


I can’t say that I never have misgivings on those Saturday mornings at 6 a.m. as I roll out of my driveway, realizing that another day is passing when I won’t be sitting there at 8 a.m. having a cup of coffee with my wife. But I have made my peace with this decision, and with many other

trade-offs, I have had to make, in order to realize my dreams, to experience the rides of a lifetime.

12 training and you are 1000 miles down the road toward achieving your dream. At that point, there will be no way to turn back without feelings of disappointment or resentment toward whomever or whatever it is in your life that is calling you home. Using the system I describe in this book, you will work through those decisions before turning the pedals one rotation. It really is not difficult to do, but it will take some effort and a few hours of your time. In fact, the more time you can invest in the process, the better results you can expect. I have been using this approach for many years, and I can say with absolute certainty that it has played an instrumental role in many aspects of my success. It has helped me to understand and to learn from my failures; successes and failures are facts of life, both make us who we are now and who we are becoming.

I also remember being surprised, maybe even put off, when I learned that the key to time management success was getting very clear about what one writes in the day planner before it is ever written down. As it turns out, logging tasks and appointments is the easy part. Whether we actually complete those tasks and keep those appointments is a function of how well they fit with our beliefs and values. This practice of evaluating what we will focus on and what we will ignore is as constant as the ticking of the clock, though for many, it is not a conscious process. These decisions can be made on the fly, on a foundation of shifting sands. Or the choices can be evaluated consciously, carefully, on a foundation of stone. The difference in the way life unfolds is profound. Cycling is very important to me. It becomes more important as I grow older. The reason? Riding bikes is aligned with my values of health, physical fitness, personal growth and achievement. Yet success in cycling demands my time and my attention, which is a limited resource. My objective when using this approach has been to crystallize my thinking about what I want to accomplish on the


I am in indebted to Dr. Charles Hobbs, developer of the Insight for Time Management System. Hobbs developed and refined an approach to time management which became a mainstay for managers working in corporations across America during the 1980s and 1990s. As a young magazine editor working for a Fortune 500 publishing house, I attended one of Dr. Hobb’s time management seminars. I remember being excited when, at the beginning of the two-day workshop, Day-Timer day planners

were distributed to each attendee. After all, I had come to the workshop to learn how to be a better manager of my time and my work. Now, I had the tool in my hands to do it‌ less than one hour into a two-day workshop!

13 bike and other vital areas of life, and eliminate everything else. Establishing this kind of clarity helps me say “no” to opportunities that come up throughout the year. These things often sound like fun, even rewarding. But the time requirement still has to be evaluated. Saying “yes” to an invitation to join my college buddies on a weeklong surf trip in the Indian Ocean would be a blast, but it would also mean I would have to eliminate something, somewhere, in another important area of my life.

Success on the bike begins in the mind. Make your goals real by creating a clear picture of them. Understand their importance by evaluating them in terms of your values, not mine, not anyone else’s. As with everything in life, knowing where you are going on a bike before you roll out of the driveway can make the difference between returning from a 45-mile training ride feeling burnt, or totally stoked, because you just put another brick in the wall of your dream ride.

How do I make these choices? The answer in a word is “values.”

I hope this book will help you create the road map for the ride of your life. Use the tools in this book for three consecutive cycling seasons, and I doubt that you will be able to say you still have unfinished business on the bicycle. At the very least, I am confident that you will have accomplished great things on the bike, and the rest of your life will be enriched because of it.


At 52 years old, my hope is that I retain my health so I can continue to pursue my dreams and the opportunities that arise in life. I cannot possibly anticipate what these will be, but I am confident I’ll be able to choose the right ones and see more through to completion because I have the physical and mental strength that has come from establishing a clear set of values, and putting them to work on the bike and in other areas of life. My values and my beliefs will give me the strength to do everything possible to ride over the next mountain pass, across the next plateau into a 20-mile-an-hour headwind. I may not cross every finish line, but at least I will know that I am in the right ride, for the right reasons, and that I will have done everything humanly possible to finish.

Planning for Cycling Success

“Where your attention is, there is your destiny.” - Emmet Fox

Planning for Cycling Success



Image courtesy of Race Across America. Photo by Kayvon Beykpour.

Chapter 1: Planning for Cycling Success

There are two points on the calendar each year where millions of Americans renew their commitment to physical fitness and to cycling. One is in January, when people set goals of losing weight and becoming fit and trim, following a month of holiday parties, eating, and drinking. The other is in summer, when the sun comes out and the days grow long and riding a bicycle seems like the most natural thing to do.

The why factor Most of us have no trouble coming up with inspirational goals. Centuries and challenge events are common. So are

long, multi-day fast cyclotours. Most of us know that in order to be successful, we need to prepare for these long distance events. And that is where many people’s dreams fade, or worse, turn into nightmares. Ask a road bike rider to describe his or her goals for the year, and you will often get a statistic like total miles or average speed over a 100 mile course. While these may be good measures of fitness, and indicators of one’s potential for success, they are not inherently motivational. Stating that your goal is to ride 5,000 miles this year is analogous to stating that you want to lose 20 pounds. They are respectable goals, but odds are most who set them won’t achieve them. Somewhere along the road, commitment wanes. The bike sits in the garage. Chips and dip and beer find their way into the shopping cart. Despite our best intentions, goals like these lack the “why” factor. • You want to ride 2,000 or 10,000 miles this year… why?

Planning for Cycling Success

Both points on the calendar stimulate a burst of activity and resolutions to lose weight and get fit and healthy. Gym memberships soar. Bicycle sales spike. Yet as the weeks and months roll on, interest and commitment dwindle. It isn’t that people lose sight of their goals. It is because they have set their goals on the wrong things. They have set their goals on the process, rather than the outcomes. For the most part, process is pretty boring. It is the outcomes that bring true and enduring feelings of accomplishment.


The 100-mile century ride is a pivotal milestone in cycling. It is the distance that millions of recreational cyclists hope they will one day be able to reach. • You want to be able to maintain an average speed of 15, or 18, or 20 miles per hour for five hours… why? • You want to lose 10 or 20 pounds by June… why? Even if you can quickly state the benefits of these objectives, if these are the types of goals you have set, the deck is stacked against you. Goals stated this way simply do not have enough emotional content to pull you through to their achievement. But they do not have to be thrown overboard. They simply need to be restated as measures of your progress toward your goal, rather than the goal itself.


Thomas Edison failed 1,000 times before he finally invented a light bulb that would be commercially viable. With each attempt, he became more knowledgeable of the likely requirements for success. If his goal was to create a filament that would carry 30 amps of electrical current for one hour, he might have given up. But this wasn’t the goal – it was only a measure of his progress. What if Thomas Edison had focused solely on process measures – on sustaining 30 amps for 60 minutes – and had thrown in the towel when after 500 attempts, he had only achieved 15 amps for 45 minutes? The key is that Edison’s goal arose from his dream to light entire cities. He believed that a light bulb was the thing to do it. He visualized a future state and he worked to make that vision a reality. That vision of the future was the magnet that pulled him through 1,000 failures to a success that not only changed his world, but ours as well. Not every one of us is an inventor, but as cyclists, we too can dream about achieving goals that may seem impossible. What are your goals for cycling? Have you thought about riding in a century event, or a multi-day cross- state ride? Have you ever pondered what it would take to achieve such a goal, and concluded it was out of your reach?

Planning for Cycling Success

There is a paradox in goal setting. In order to be fulfilling, goals need to be inspirational. In order to be inspirational, they need to focus on the things you want most dearly in life. Yet, many of us are reluctant to set goals for the things we want the most, because we do not believe we can achieve them. Or, we are afraid of the disappointment or the embarrassment we might feel if we strive for a goal and fail. So we never start. Better to live in a mild state of constant disappointment than to risk the major disappointment on a failed attempt at something great, right?


17 The 100-mile century ride is a pivotal milestone in cycling. It is the distance that millions of recreational cyclists hope they will one day be able to reach. And for those who go beyond that distance, seeing “100� on the odometer remains a key indicator of progress, whether it measures how far we have ridden in a week, in a day, or in the last five hours.

rides, and look forward to the warmer and drier months of the year, when I can commute to work. As my cycling progressed, I began to set goals to ride centuries during the summer months, and I typically made it to two or three. In an average cycling season, I logged between 1500 and 2000 miles. Given that I was raising a son, coaching soccer, and trying to become established in my industry, I was quite pleased with my accomplishments on the bike.

Can you imagine riding two centuries in a single day? Hundreds do it in the annual Seattle to Portland double century. How about riding five back-to-back centuries, going without sleep, so it can be done in less than 48 hours? Scores of accomplished riders attempt it every fall at the Furnace Creek 508, an ultra marathon cycling race held in Death Valley, California.

The lure of long distance cycling I have been riding road bikes for more than 30 years. Like a lot of roadies, I belong to a club. I participate in weekend

Beautiful, as long as you are physically prepared to enjoy it. Many simply are not. They, too, shared the goal, but did not prepare adequately. Seeing riders sprawled out

Planning for Cycling Success

Just a few years ago, the thought of participating in events like these seemed out of reach. Now, I realize they are all within reach physically. But the question is, is the payoff worth the effort?

About three years ago, I decided that I wanted to step up my cycling, not just in terms of miles ridden, but I had begun to think about event rides that would challenge me. The one that caught my attention was the Torture 10,000. Produced every August by the Portland Wheelmen, the Torture 10,000 was arguably the toughest century in the Pacific Northwest. Originally, it featured 10,000 feet of climbing across 100 miles of winding roads in the Mt. Hood wilderness area, hence the name. Over the years, the total altitude gain crept up to more than 13,000 feet. The event attracts hundreds of riders from California, Oregon, Washington, and Idaho who come to test their fitness, endurance, and climbing abilities in an alpine landscape that is almost too beautiful for words.

18 on the ground at rest stops is a common sight. Seeing so many SAG wagons rolling down the road, their racks full of bikes, made me wonder what these riders were expecting when they signed up. As one of my cycling buddies says, “I like to stay away from any ride that has the word ‘torture’ or ‘death’ in it.” Completing the Torture 10,000 became the focal point of my year. I began commuting to work on my bike four days a week, which gave me 100 miles and 10,000 feet of climbing during the week. I joined a group every Saturday morning for the Torture Training Series, run by Mike and Dee Real. I assumed that these two very experienced cyclists had designed the 14-week series to prepare riders to finish the T10K. But after riding with them and getting to know them, I learned later that the Torture Series

pre-dated the T10K, and it was a form of “enjoyment” all of its own. In fact, the Torture Series did prepare me for the Torture 10,000. The training ride that the Reals planned for us two weeks before the event had 90 percent of the miles and 90 percent of the climbing that we would encounter on the event day. When the event day came, those of us who had devoted our Saturdays during the spring and early summer to rides in the mountains with Mike and Dee sailed through the course together, and agreed it was easier than the training ride we had done two weeks earlier. The benefits were far more than physical. The emotional payoff was huge. And because we weren’t struggling, we were able to enjoy one another’s company as well as the landscape.

Planning for Cycling Success

19 We crossed the finish line together, put our bikes on the rack, and walked to the table where volunteers gave us T10K decals to put on our helmets, and a commemorative poster for our walls. Then another volunteer put a bowl of ice cream in my hands. It was strawberry–my favorite– and not the low-fat version, either. I remember the bunch of us, sitting there on the edge of the sidewalk, eating our ice cream. I don’t know if it had ever tasted so good. Of course, not every one who started the Torture 10,000 finished it. Some of those who did not finish (DNF) had problems that could not be corrected by the mechanics, who were out on the course. But the majority were riders, just like me, with one exception: they had set the goal but had not prepared for it. They hadn’t taken the steps that are required of anyone who hoped to finish.

and wind up complaining every time the road turns uphill. Some just turn around and head home. They aren’t mentally ready, so when their bodies began to ache, they quit. Either they haven’t connected the Torture 10,000 with the physical, psychological, emotional, or spiritual benefits of a successful finish, or they have decided that the hard work of getting there simply isn’t worth it. In other words, they haven’t placed enough value on finishing the ride. It doesn’t have enough meaning for them. If it did, they would feel less pain, or at least, they would accept it as the price tag for making their goal a reality. Fortunately, I had done my own calculations for the Torture 10,000 and I knew that I would have to prepare on my own simply to get ready to ride with Mike and Dee on their training series. I trained on my own for six weeks before I joined my first Torture Series training ride, increasing my mileage and altitude gain until it matched the profile of the rides they were hosting.

Planning for Cycling Success

What Mike and Dee Real had done with their Torture Series training rides was to provide the structure that is necessary to accomplish the goal. They understood the physical requirements, and they developed a training regimen that would prepare our bodies for the challenge. They did the math so the riders wouldn’t have to. They knew precisely how many miles their rides had to cover, how many feet they had to climb, and at what pace. Many riders are surprised by the training requirement. They show up to the training rides mentally unprepared for the day,

Riders show up mentally unprepared and wind up complaining every time the road turns uphill. They aren’t mentally ready, so when their bodies began to ache, they quit.

20 Individuals with a highly defined set of core values are able to marshal their own energy and the support of others to accomplish their goals.

If you have trained for and completed a century, then you already know what “concentration of power” means, even if you haven’t heard the term. According to time management expert Charles Hobbs, concentration of power is the ability to focus on and accomplish the most vital priorities of your life.

So what is the trick to accomplishing big riding goals and keeping your life in balance? Hobbs teaches us that success is on a surer footing when goals are grounded in what he calls “unifying principles,” which he defines as personal truths or values used as a guide in goal-planning and living. Though I subscribe to his method and have had great success with it, I find it more natural to refer to unifying principles as “core values,” and that is how I will refer to them throughout this book. I have developed about a dozen core values, and I use them as both compass and barometer to set goals, and to make sure my pursuit of them doesn’t overwhelm everything else in my life that is important to me.

Planning for Cycling Success

It was a lot of work, but I enjoyed every minute of it, because I placed so much importance on finishing the Torture 10,000, and finishing the Torture 10,000 was in complete alignment with my values. There weren’t any conflicts of interest, which meant that I had the support and encouragement that I would need from all the stakeholders in my life, the people that are either helped or hurt by how I decide to invest my time and resources. The fact that my family, my friends and neighbors, and my boss know that I love to ride and are supportive of my goals on the bike, allows me to focus all of my energy with all of their support on my goal. This concentration of power has been the key to whatever success I have achieved on the bike.

In the process of accomplishing your cycling goals, you may also have learned about “incongruity.” According to Hobbs, we experience “congruity” when there is balance, harmony and appropriateness with the events in our lives. Long hours on the bike, week after week, may get you to the finish line of the Death Ride —or even Paris-Brest-Paris—but it may also create serious incongruities with your job, your partner, even with your own health. Like anything of value in life, it requires an investment of your time, and since your time is limited, you will need to take it away from something or someone in order to give it to cycling.

21 It is easy to set your mind on a goal like a century ride and forget that to finish a 100-mile ride feeling strong, you will ride 2,000 miles preparing for it. Unless you are living off the fat of the land, there is going to be a job, a yard, a bank balance, or a loved one that is going to get ignored for long periods of time. Maybe that’s okay with you. Then again, maybe it’s not. Core values will help you work through what is really important before you ride headlong into conflicts with those you love, or those who pay you to do great things at work.

Once you’ve thought them through and written them down, core values give you the resolve to do what’s necessary to experience the things that are most important to you, while you’ve still got the legs to do it.

Time Power® is not measured in watts – but there is a connection So who is Charles Hobbs and what does he have to do with long distance cycling?

Hobbs and Outlook share a common bond in the calendar. Most of us who came to rely on the Insight System discovered Hobbs after purchasing a “Day-Timer®.” Most anyone who is old enough to have cut our time management teeth using the Day-Timer® have been forced to give it up in favor of Outlook or Lotus Notes some other PC-based calendaring tool.

Planning for Cycling Success

Either a great deal or nothing at all, depending on your orientation toward the practice of goal setting and time management. Dr. Charles R. Hobbs is the creator of the “Insight on Time Management System,” which was used by millions to improve their personal productivity in the days before Microsoft Outlook and other shared online calendars.


I recall that I even yearned for the day that my calendar would be linked to others on a network, until the time came when the networked calendar became so efficient that I had to defend a decision to decline an appointment during a one-hour time slot that was clearly “open” in the eyes of colleagues who wanted me at a meeting. That was about the time that I decided to pull my Day-Timer® binder out of mothballs, order a fresh paper refill, and carve out

Core values will get you out of bed early and to the gym, or riding into a dark winter morning, when your neighbors are inside warm and dry, enjoying their coffee. time in my day to make sure the most vital priorities of my work and my personal life were getting accomplished. Of course, before you can write those priorities down you have to know what they are, and that is a problem of a different order. I knew, for example, that I wanted to increase my hours on the bike. But I needed a way to insure that the hours I chose to invest in riding and other forms of training didn’t rob the time from other priorities. I recall sitting in a Charles Hobbs seminar in 1992. Having just plunked down hundreds of dollars and expecting to learn how to use the Day-Timer® to become proficient in time management, I was more than a little surprised when the instructor kicked off the meeting by talking about values, and the important role they play in goal planning and time management. The basic idea is that our core values are personal truths that form the foundation on which we make most of our

Planning for Cycling Success

Online calendars have streamlined the process of booking appointments with our colleagues. But these calendars have no checks and balances to determine when you are over-scheduled, or overwhelmed, or out of time to focus on the project work that all of us have in our jobs. There is at least one thing that a paper-based calendar can do that makes it superior to its online, networked counterpart, and that is its ability to determine how you will manage your time in advance. Hobbs called this process “time management,” and defined it as the act of controlling the occurrence of events, so that one’s most important goals can be realized. I was a committed user of the Day-Timer® system for many years, but I was also an early adopter of just about any PC-based software tool that made me more efficient and effective at work. So, in the early 1990s, when companies like After Dark and NOW introduced calendar tools, I was an early adopter. I found those tools extremely useful and fun.

23 decisions in life. Individuals with a highly defined set of core values have a strong footing and are able to marshal their own energy – and the support of others – to accomplish their goals. In fact, most productivity experts agree that successful time management is dependent on first having clarified your values. Goals follow, and are derived from those values, as you begin to describe the circumstances you want to experience that will bring your life in alignment with those values.

Want to retire comfortably at age 65? A financial planner will help you determine how much money you need to set aside from each paycheck and how it should be invested to achieve your financial goal. The value of having financial security in the future is more important than the value of the dollars set aside today.

Want to get an advanced degree? To do that, you need to study for the standardized entrance exams, and once admitted, complete the coursework until you have satisfied the degree requirements. It usually takes two years or more, but for those who do it, the value of the degree and what it will bring them professionally in the future is greater than the value of hours they must invest today.

Another aspect of accomplishing a cycling goal, which makes it unique, is that its payoff is intangible and somewhat fleeting. We have all heard it said that we should enjoy the journey. Author and motivational speaker Jim Rohn puts it this way: “The major reason for setting a goal is what it makes of you to accomplish it. What it makes of you will always be of greater value that what you get.”

Planning for Cycling Success

What you do each day, and what you write down as “to dos” in your calendar, are the small steps you must take in order to make that future state a reality. Most of us understand and accept this process, when it is laid out for us by someone else.

Want to complete a double century in 12 hours? Unfortunately, achieving a goal in cycling isn’t quite as straightforward. There is no career or professional counselor available to the recreational cyclist. Unless you are on a cycling team or hire a personal coach, it will be up to you to clarify the objective, to analyze the requirements for accomplishing it, and to chunk them down into monthly, weekly, and daily actions that you will take to prepare your mind, your body, and your bike for the event of your dreams.

24 Eric Ahlvin, Rocky Mountain 1200.

In fact, it is the ride up to the starting line that is the greatest challenge, not the ride to the finish line. For every rider that starts a century, there are 10 that wanted to be there at one time or another. But the work that must be done and the sacrifices that must be made in the weeks of training which lead to a successful event ride are the acid test of our commitment to our dreams. If the dream is out of alignment with our core values, we simply won’t start, or if we do, we may not finish.

Planning for Cycling Success

Conversely, it is your core values that will help you to get out of bed early and head to the gym to lift weights, or ride into a dark winter morning, when your neighbors are sitting inside warm and dry, enjoying their first cup of coffee. And it is your core values that will pull you through when the going gets tough. And the going can get very tough on a ride of 100 miles or more, if that is your goal. Of course, if it were easily done, more people would be doing it.


Ready to Ride Interview: Del Scharffenberg Age 63 | Portland, OR Photo by Sam Huffman.

Del’s advantage would, by most standards, be his disadvantage. He has been riding 44 years, and has logged more than a quarter-million miles since 1966. To find a rider with so much experience is rare. So, too, is a rider

of any age who rides the distances that Del does, at such a pace. His love for speed is partially explained by his years on the racing circuit. Del has been competing for five decades, starting as a teenager in 1964. In 1967 he won the Southern California road race championship, and then rode in the Olympic trial selection races the following year. Since then he has entered hundreds if not thousands of races of all types, from road, time trials, criterium, and track, to cyclocross, ultras, multi-sport events, even a few mountain bike races.

Planning for Cycling Success

Among Northwest riders, Del Scharffenberg is a living legend. Clubbies, randos and racers know him simply as Del, as if they were on a first name basis with him. The truth be known, few of them pedal fast enough to ride beside him long enough to have carried on a conversation. Even those who are fast enough to ride with Del would be hard pressed to form a word, with their lungs burning and heart racing at the pace he sets.

26 Ready to Ride: You have been so active and successful in the road racing circuit. What motivated you to begin riding long distances? Del Scharffenberg: I was always looking for the longest and toughest events that were held locally. It was not in my budget to travel widely to find a new challenge, but anything within a few hours driving time became an immediate must-do. And I still feel the same decades later. Not just long rides, but any epic adventure on foot, two wheels, paddling or skis. R2R: What was your first long distance event?

I had still done only three 200-mile days by 1987 when I did my first randonneur events. I rode my first 400k in very wet and miserable conditions, and my first 600k on STP weekend, merging with that ride on the return trip

“I was always looking for the longest and toughest events held locally. Not just long rides, but any epic adventure on foot, two wheels, paddling or skis.�

Planning for Cycling Success

Scharffenberg: My first experience with a distance that would be considered ultra was a 12-hour time trial held on a 20-mile loop circuit out near Champoeg State Park (Oregon) back in 1977. I was 32 years old and my longest previous distance in a day was about 200 km. The race went quite well and I was ahead of my 20 mph goal until getting a flat tire during the eleventh hour. Riding unsupported (out of my parked car), I lost quite a bit of momentum with the tire fix. My final distance was about 100 miles farther than I had ever gone in a day and I think I finished about fifth place in a strong field. It’s too bad that was a one-time event and nothing similar has been held in this area for 30 years.

STP (Seattle to Portland) started as a time trial race with interval starts and no drafting, which of course was difficult to enforce. My second ultra race was 1981 STP, my second time to ride 200 miles in a day. (This was a year after the Mt. St. Helens eruption postponed the 1980 race). I was able to achieve my sub-10 hour goal, even with a few miles off route where a parked car obscured one of the turn arrows. The best time was perhaps half an hour faster. The event soon morphed into the popular tour as we now know it, so again there was little opportunity to race long in the Pacific Northwest. A small 300 km race from Olympia to Mt. Rainier and back, the Mountain Challenge time trial, was put on by my tandem builder Bill Stevenson in the 1980s and I rode that three years in a row, including on a fast mixed tandem team.

“I like to set a lot of goals, knowing I will likely achieve the minor ones and probably never approach the loftiest ones.” after an overnight stop in Seattle. We had a small group of very intense PBP riders that year (including Sue Shook who was the second American female finisher in 77:10) who I could not keep up with beyond the first very brief “rest” stop. I completed most of the rides on my own. It was rather humbling, but a fresh new challenge. My first attempt at riding non-stop through the night was on my 47th birthday in 1992, a Lon Haldeman “Super Randonneur” event and RAAM qualifier in southern Wisconsin. I got very cold and spent some time in a warm bathtub and motel room before finishing the next day.


R2R: What is your approach to goal setting? Scharffenberg: Goals are a great incentive. I like to set a lot of goals, knowing I will most likely achieve the minor ones and probably never approach the loftiest ones, but they are strong incentives. I like to set a lot of goals, some specific and others more general. For instance, going into Furnace Creek 508 I will list my own past times, other Oregonian times, top age-group times. Then my goals can be to set an age-group record, personal record, top state time, top-3 time, or if I’m having a bad day (like last year), then the goals are modified to getting another, beating my worst time, etc. You can usually think of something

Photo by Larry Hopkins.

Planning for Cycling Success

28 for motivation, although it gets more difficult as you get very old…I am approaching the oldest finisher category in many events.

petitive after more than 40 years and a quarter-million miles of cycle sports. R2R: What has been your greatest disappointment?

For my daily, weekly, and monthly record-keeping, I have recorded all my rides since 1966, so I have a huge database of top ten weeks, months, Septembers, etc., to aim for. Again, as these numbers get bigger and bigger it becomes increasingly difficult to top them. For example, 20 years ago I could ride 400 miles in a week and make my personal top ten list, but now it’s 668 miles! R2R: What has been your greatest accomplishment in cycling?

“One advantage of doing a lot of events is that you don’t have time to dwell on the disappointments. There is always something exciting to prepare for.”

R2R: Thinking back across your cycling career, which was your most challenging (and rewarding) ride? Scharffenberg: A transcontinental ride is the ultimate goal of many cyclists. I never had the time or organizational discipline to do my own tour, nor the means for a RAAM race. Soon after my 50th birthday I decided to reward myself with a PAC Tour. Lon Haldeman and his wife Susan Notorangelo take most of the legwork out of the trip, leaving it up to the riders to just show up and put in the miles. That’s the part of any trip that I am best at and that I most enjoy. So in 1996 I sent in my deposit to reserve a spot on a fall trip the following year. Soon after, PAC Tour announced a special “Elite” tour for 1997, which

Planning for Cycling Success

Scharffenberg: In my youth, an upset win in the 1967 Southern California Road Race Championship on my home course of Lake Matthews was the best. Presently, I would say my greatest accomplishment is simply that I am still riding a lot, still enjoying it a lot and still somewhat com-

Scharffenberg: One of the big advantages of doing a lot of events and staying with the sport for many years is that you don’t have time to dwell on the disappointments. There is always something else challenging and exciting to prepare for. I do regret lacking the financial means to obtain the best equipment or to travel more widely, but on the other hand that has not been a priority.

29 Photo by Sam Huffman.

would take less time and therefore cost less money. Of course, the 15-day crossing would add a lot more personal records for my logbook, so I immediately switched plans and requested entry into the May 1997 event. R2R: What are the key features of that event? Scharffenberg: The 1997 Elite PAC Tour was a RAAM qualifier. To qualify, one had to complete the 2,800 miles in daylight in less than half a month. Seven days were over 200 miles, including five consecutive days during the second week. Fourteen days in a row were over 150 miles. These distances would far exceed any that I had previously done.

Planning for Cycling Success

The event was in early May, leaving very few weeks of good weather in which to prepare. Total climbing was listed as 77,200 feet, with about half of that in the first five days. This was listed as an “elite� tour and the 25 riders mostly seemed to fit that category. It was a great learning experience to be riding every day with RAAM veterans, international ultra champions, riders who I had only read about. The daily stages were not officially timed, but of course there was the pride of finishing early and the pressure of finishing before dark each evening. As with all PAC Tour events, the ride was exceptionally well-supported from start to finish.

30 R2R: Did you have specific performance goals? For example, average speed, elapsed time, total time, etc. Scharffenberg: My goal was just to complete the miles every day, which was no small task. I was already RAAM qualified from the previous year, but still wanted to be one of the finishers and qualifiers. This was also the best opportunity in my life to accumulate some personal best weekly and monthly mileages. Before 1997 I had only seven 400-mile weeks, and just one over 500. My best month was 1,186 miles. The first week of May 1997, I rode a new record 1,299 miles, more than doubling my previous high. And that week alone exceeded my previous record for an entire month. Then, the next week, I rode 1,378 miles for yet another new personal record. I finished May with 3,007 miles. Ten years later, those are still my personal bests.

Scharffenberg: We had 100-degree heat the first two days, followed by very high altitude on days three and four. There were constant headwinds across Texas. I finished the 216-mile seventh day after eight p.m., nearly escaping the sunset time limit. The pace itself was a challenge. Half the days averaged 18-plus mph.

My slowest was day three, with 173 miles and 12,300 feet of climbing, and 15 mph average. R2R: And the most exhilarating moments of the ride? Scharffenberg: Each day’s finish was another achievement. Crossing the Colorado River into Arizona the very first day was good, as was each of the state lines we crossed. I suffered at altitude, so crossing the Continental Divide at 9,230 feet on day four was a huge relief. I survived a pack crash on day nine that sent two riders to the hospital and out of the event. I crossed the Mississippi River on day 10. I averaged 20 mph the last day to finish by noon. I rode 200 miles five days in a row … up until that point, I had completed only two back-to-back, double centuries. Riding many miles with great people like Bob Breedlove, Gerry Tatrai, Seana Hogan, Cassie Lowe, Riks Koning, Jonathan Page, John LePage, Dennis DeLong, James Rosar, Larry Schwartz, Wes Wilmer, Harold Trease and others.

Planning for Cycling Success

R2R: What were some of the most challenging moments you experienced during the ride?

“The bike was damaged in transit by UPS. They lost my pedals… I discovered the cracked stem while in a high-speed downhill tuck.”

31 R2R: What bicycle did you ride in the PAC Tour? Scharffenberg: A Klein Quantum Pro with Spinergy wheels. No aero bars. Sachs New Success 8-speed drive with Ergo shifters. SPD pedals. R2R: Why did you decide on this configuration for this event?

I had only two flat tires, both on day two on Lon’s bike. His bike had bar-end shifters, which I had not used before. Both bikes worked superbly well. R2R: In general, do you build and maintain bikes yourself? Or do you rely on a mechanic? Scharffenberg: I do minor adjustments, but take my bikes to David Feldman when I want things to be done right.

Scharffenberg: To go fast. R2R: How did you prepare physically for this event? R2R: Did the bike perform as you had hoped?

“I have been vegetarian all my life, but do have a strong affinity for sweets. I do not consume alcohol and rarely use caffeine products or pain medications.”

Scharffenberg: Ride a lot. Actually I was running quite a bit in early 1997, as I was also training for the July Badwater run. My total bike mileage in the four months leading up to PAC Tour was less than 2,000 miles. I had only three rides over 100 km: a 200 km brevet on March 29, a century the following weekend and the 300 km brevet April 12. So my mileage was quite low going in. I also ran over 600 miles before May, including two marathons and three ultramarathons.

Planning for Cycling Success

Scharffenberg: The bike was damaged in transit by UPS. They lost my pedals. The stem was cracked. I discovered the cracked stem while in a high-speed downhill tuck on day one. Then I borrowed Lon’s spare bike and rode it for three days until Klein could ship out a replacement stem.

32 Photo courtesy Randonneurd.

R2R: Are you conscious of nutritional values, calories, fat content, or eating a balanced diet of carbohydrates, protein, and fats? Scharffenberg: I have been vegetarian all my life, but do have a strong affinity for sweets … I burn them off. I try to avoid chemicals in my food, including food colorings and preservatives. (The ingredient list for “high-performance” diet products reads like a chemistry text). I take daily vitamins and minerals, especially C, B-complex, Cal-Mag. I do not consume alcohol and rarely use caffeine products or pain medications. I was on asthma meds for many years, but now get along fine without them. R2R: What is your approach to diet and nutrition while riding the bike?

Planning for Cycling Success

Scharffenberg: I fill my bottles with plain water and I like to eat conventional food. I also like to bake, so try to find time to make my own energy bars. I do like the original chocolate PowerBars, but most of the other high-tech foods don’t work so well for me. I often carry dried fruit, especially mango. My favorite convenience store snacks are little pecan pies and the soda dispenser, where I can mix flavors to get a lot of liquid and sugar and just a tiny bit of caffeine.

About Ready to Ride


Our Mission

Our Books

Along with my son Evan, I created Ready to Ride® with the goal of helping others achieve their dreams through cycling. The focus of our concern is the road bike rider, who wants to use the bicycle as a means of creating health, happiness, and a sense of fulfillment. We believe that what we learn out about ourselves riding the bicycle can strengthen us, and that sense of confidence will spill over into every aspect of our lives.

A Rider’s Guide to Building the Long Distance Bicycle

Our Web Site

To find answers, distance cyclist David Rowe hosted a panel discussion with four leading experts at the 2007 North American Handmade Bicycle Show (NAHBS) in San Jose, California. Sharing their wisdom were randonneur and ultracyclist Terry Zmrhal; Shimano’s top mechanical technician, Matt Eames; Independent Fabrications president Matt Bracken; and frame designer/builder Steve Rex of Rex Cycles. Their discussion took place before a live audience. The edited transcript forms the foundation of this e-Book, giving roadies an insider’s view of the most vital aspects of the long distance bicycle, including the trade-offs among weight, durability, serviceability and speed. A Rider’s Guide to Building the Long Distance Bicycle is available exclusively from the online bookstore at

Planning for Cycling Success

Ready to Ride® Ready To Ride® is a web site for sport-recreational cyclists who want to balance the demands of career and family with the physical, mental, and equipment requirements of long distance cycling. If you are looking for ideas on how to increase your mileage and your enjoyment of the sport of cycling, you will find scores of articles packed full of useful ideas you can put to work immediately.

What are the essential elements of the long distance bicycle? And how does this type of bike differ from those designed for racing or touring?

34 Ourselves David Rowe David Rowe is a road bike rider who lives, works and rides in the Pacific Northwest. Like a lot of cyclists, David was comfortable riding 30 to 50 miles with his club. Then he was bitten by the century bug. That’s not unusual, but he found that his approach to the sport helped him to ride the longer distances feeling great, completing centuries with the notion that it would be fun to just keep on riding.

Evan is also a contributing photographer to, and his photo essay coverage has been featured on the RBR premium site in 2006 and 2007. Evan designed the book, A Rider’s Guide to Building the Long Distance Bicycle.

Planning for Cycling Success

David’s goal-centered approach helped him attempt longer and more challenging routes in the Cascade Range and on the Columbia Plateau with distance cyclists called randonneurs. What he learned while riding with these highly skilled cyclists helped him complete some of the most challenging long distance events in the Pacific Northwest, including the Cascade 1200 (2006), the Portland-toGlacier 1000 (2007), and the Rocky Mountain 1200 (2008). With his son Evan, David created Ready to Ride® in 2005 with the goal of helping cyclists, who, like himself, do not have a background in road racing, but want to excel at distance cycling events of 100 miles or more.

Evan Rowe Evan Rowe is a graphic designer living in Portland, Oregon. Evan began his career at Oregon State University as an engineering major, but quickly discovered that the field didn’t offer him avenues to explore his creativity. He had long kept photography as a hobby that he spent a great deal of his personal time with, but he wanted to find something on the cutting edge of the artistic world. A few short months later, Evan found himself in a competitive group of 38 hand-picked students in pursuit of a BFA in Graphic Design, a program which allowed him to marry his hobby of photography with his newfound loves for typography, page layout and brand/identity design. Evan is currently working at a branding firm in Portland.

Del Scharffenberg - The Ride of Your Life  

A free, 34-page "Preview Edition" of The Ride of Your Life, featuring the Table of Contents, Introduction, Chapter One, and interview with D...

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