REACH P R O P E R T I E S R E A L E S TAT E M O V E M E N T
Your Home Selling Team Powered by
All offices are independently owned and operated.
DEAR VALUED CLIENT, We are honored and grateful that you are trusting REACH Properties to sell your house. Our mission is to use real estate as a vehicle to MOVE, CONNECT, SERVE, and GROW the people and communities that we love. But don’t mistake our focus on serving others for a non-profit or a warm and fuzzy business that can’t get you the results you want. For over ten years, we have built one of the highest performing real estate sales machines in the world averaging more than 150 home sells per year since 2013. We have developed the systems, models, and processes needed to expertly market and sell your house. And we have a team of talented people to deliver on our promises. This guide offers a brief explanation of the selling process, showing you how we are able to sell you house FASTER, for MORE MONEY, with NO HASSLE. We give an overview of our team, outline the step-by-step processes of selling your home, and show you how our Home Selling Systems ensure that we communicate with you throughout the process to deliver a 5 STAR experience. Our goal is to create and maintain a personal relationship with you that lasts far beyond the sale of your home. We want to be your real estate partner for life, and in doing that, exponentially impact the communities we live in and serve. We appreciate the opportunity to serve you.
All area photography and team photographs provided by Drechsel Photography www.tjdrechselphotography.com
LADD GASPAROVIC
STEPHANIE GASPAROVIC
Operating Principal, REACH Properties Operating Principal, Keller Williams Realty Broker/REALTOR® & Attorney at Law
Founder, REACH Properties Broker/REALTOR®
• UNCW, BA in English & Minor in History
• Towson University, Elementary Education
• Campbell University School of Law, Juris Doctorate
• Board Member, Pipeline to a Cure - a Cystic Fibrosis
• Corporate Recruiting Chair, Pipeline to a Cure - a Cystic Fibrosis Foundation benefit • Board of Directors, Communities in Schools (CIS) • Marketing Committee Member, CIS’s Wrightsville Plunge • Certified Home Selling Advisor, NAEA
4
Foundation benefit • Selected for ‘30 Under 30’ by REALTOR Magazine in 2008
REAL ESTATE MOVEMENT REACH is the cumulation of 14 years of climbing to the top of the real estate industry. Our reinvention still focuses on marketing and sales at the highest level. Demanding the best results for our clients has not, and will not, change. We are here to serve you in a different, better way than anyone else in real estate.
FOUNDED IN 2004 Stephanie Gasparovic, a former second grade teacher, founded the company under her name. By 2008 Stephanie was recognized as a top agent nationally, being selected for the prestigious ‘30 Under 30’ by REALTOR Magazine.
WORLD CLASS SALES ORGANIZATION In 2009, Ladd Gasparovic, disillusioned with the practice of law, joined forces with his wife. They wanted to create a world class sales organization in residential real estate by combining the high touch, personal feel of a single agent with the powerful marketing, systems, and leadership of a large sales organization. From this vision, the Gasparovic Group was formed.
REINVENTION IN 2017 Wanting to do more, they decided to disrupt the real estate industry through reinvention. In 2017, REACH Properties was established to live out the new mission - to use real estate as a vehicle to MOVE, CONNECT, SERVE, and GROW people and communities. With a massive vision to create a REAL ESTATE MOVEMENT that reaches beyond business to impact people and communities. 5
THE KEY FACTORS IN THE SALE OF YOUR HOME PRICE
CONDITION (PRE-LISTING PREPARATION)
THE AGENT & TEAM YOU CHOOSE
LOCATION
TIMING & MARKET CONDITIONS
WHAT DOES IT MEAN TO SELL YOUR HOME WITH US? A QUICKER, TOP-DOLLAR SALE WITH THE LEAST AMOUNT OF HASSLE.
6
OUR HOUSES SELL FASTER Average Days On Market Local Average (MLS)
122 days
REACH Average
61 days*
REACH DIFFERENCE
61 Days
*
WE SELL HOMES 61 DAYS FASTER THAN THE AVERAGE AGENT! WE SELL 31% OF OUR OWN LISTINGS OURSELVES. WE DON’T JUST STICK A SIGN IN YOUR YARD AND HOPE THAT IT SELLS.
MORE MONEY IN YOUR POCKETS Average Sale Price vs. List Price Local Average (MLS)
96.10%
REACH Average
98.38%*
REACH DIFFERENCE
2.28%
*
WE GET OUR SELLERS 2.28% MORE THAN THE AVERAGE AGENT, WHICH IS OVER $6,000 ON A MODERATELY PRICED HOME! *AVERAGE FOR JANUARY 1 - DECEMBER 19, 2017 FROM CAPE FEAR REALTY FLEX MLS DATABASE REFLECTIVE OF SALES PRIMARILY IN NEW HANOVER, BRUNSWICK, AND PENDER COUNTY.
STEP 1:
PREPARING YOUR HOME FOR SALE Inspection, Repairs, & Staging
PREPARING YOUR HOME IS CRITICAL FOR SELLING YOUR HOME FOR TOP DOLLAR Studies prove that the greatest number of showings that result in the highest offer prices typically come within the first 6 weeks of listing the property for sale. Understanding this, our team employs a strategy of pre-listing inspections and repairs, staging, and world class photography so your home gets the most exposure, leading to the best offers.
PRE-LISTING INSPECTION & REPAIRS Most listings that go under contract, but do not close, fall apart because of repair negotiations. Typically, a buyer hires a home inspector once the property is under contract, which almost always uncovers problems that cause the buyer to want to cancel or refuse to close at the negotiated price. In our experience, every dollar spent on a pre-listing inspection and repairs will result in an increased return on investment.
Created by joni from the Noun Project
Created by David from the Noun Project
Created by Fantastic from the Noun Project
Pre-listing home inspection
Select problems to fix and by who, then list the property
Net a higher listing price, get a quicker sale, and prevent renegotiations
STAGING YOUR HOME & PROFESSIONAL PHOTOGRAPHY Professional staging is an investment in your property that will help generate more showings and sell faster for more money. Our team can connect you with a professional stager in our network, or help you declutter and stage your home so that our professional photographer can best represent your home.
“We have proven systems and strategies to prepare your home for the market, to maximize exposure, and to get more money in your pocket.� - Ladd Gasparovic 8
STUDIES SHOW THAT STAGED HOMES SELL
88% FASTER AND FOR AS MUCH AS
10%
MORE THAN UNSTAGED HOMES. 9
* THE INTERNATIONAL ASSOCIATION OF HOME STAGING PROFESSIONALS®
STEP 2:
ADVANCED MARKETING High Tech & High Touch Marketing
ADVANCED MARKETING IS CRUCIAL FOR SELLING YOUR HOME QUICKER The average real estate agent simply can’t, or won’t, compete with us in this category. Most sellers fear agents that overpromise and underdeliver, resulting in comments like, “My previous agent stuck a ‘for sale’ sign in my yard, and I never heard from him again.” We reach beyond the three P’s of home selling - place a sign in your yard, put your house in MLS, and pray for a sale.
AGGRESSIVE
Our agents and INSIDE SALES division proactively prospect, making daily outbound calls to generate pre-qualified, ready-to-purchase buyers, before you even decide to sell your home. This helps get you a quicker sell. Most real estate agents don’t have, or know about, inside sales.
HIGH TECH
Real estate technology is a BIG business that is always changing. We are committed to leveraging the latest technology to market your home and enhance your experience. Our ONLINE MARKETING not only ensures that your home is positioned on key sites where buyers search for homes, but also utilizes social media platforms to maximize your exposure to our friends and beyond.
HIGH TOUCH
While technology is great, it will never replace RELATIONSHIPS. We use relationship-driven techniques to reach our fellow realtors, and being a part of the largest and fastest growing real estate company in the world - Keller Williams Realty - gives us access to the most extensive real estate sales force. This means massive exposure through our relationships, helping cast the widest net possible to identify the buyer for your home.
10
STEP 2 (CONT):
ADVANCED MARKETING Online Marketing
Ask us how REACH will strategically use technology and relationships to customize a marketing plan to sell your home fast!
REACHprop.com
11
WITH SO MANY STEPS, YOU NEED A WE
12
A ROAD MAP TO SELLING SUCCESS
WE meet
WE
get an offer
WE
WE
WE
prepare your house (staging, photography, pre-inspect & repairs, etc.)
WE
begin showings & open houses
finalize price
WE
list your house
WE
launch a personalized marketing campaign
review and accept, or counter offer
WE
are under contract & stop showing
WE
facilitate the house inspections
WE
negotiate inspection issues
WE
address any repairs needed
WE
transfer/ turn off utilities
WE
check all documents for closing
Time to move out
WE
go to attorney’s office and sign documents 13
WE close 13
WHY WORK WITH A TEAM?
Simply put, it is impossible for a single agent to do the hundreds of tasks necessary to market and sell your home for top dollar.
coordinate with appraiser
order & pick up supplies coordinate lockboxes
call past client referrals
coordinate with closing attorney complete disclosures post on MLS
put signs up
send contract to all parties
answer realtor questions
listing presentation
office file management
write thank you cards
enter on internet
write monthly newsletter write & record home ads
present offer contracts
manage database write magazine ads
make flyers set showings
AGENT
call client weekly
develop marketing plan
answer questions
coordinate repairs
review closing instructions handle ad calls
research information coordinate closing
resolve problems
negotiate offers
write thank you cards
prospect for new clients
answer buyer questions
14
feedback from showing
call & market your neighborhood
review settlement statement
A TEAM BUILT TO HELP YOU WIN The sale of a house in today’s world requires far too many different areas of expertise such as marketing, design, sales negotiation, prospecting, administrative details, constant client communication, photography, and so much more. We created a business model to take exceptional care of our clients, delivering an incredible experience while providing the highest level of expertise in each of these diverse areas. Today’s buyers are savvy. They are overwhelmed with access to information online. And they want information NOW! Real estate is the only remaining profession where consumers allow the ‘solo’ professional to try to be all things to all people. Do you really want your agent snapping pictures of your home with an iPhone, drafting all the paperwork, handling all the marketing, and fielding phone calls - all while they’re out trying to take care of other clients as well? We get our sellers quicker, top-dollar sales with the least amount of hassle by using a team of specialists who will help you achieve YOUR goals.
Team Leader Listing Specialist
Marketing Manager
Listing Manager
Operations & Administrative Support Staff
15
CLIENT
Inside Sales Department
Buyer Specialist
Client Care Manager
WE SELL HOMES OTHER AGENTS COULD NOT
1105 Bowfin Lane #2 Carolina Beach $325,000 list price $312,000 sale price
19 days at 96%
302 Headwaters Drive Hampstead $404,900 list price $394,000 sale price
89 days at 98.52%
Failed to sell for four months with another agent. We sold it in 19 days!
Failed to sell for a year under two other real estate firms. We sold it in less than three months!
1702 Pope Court Wilmington $585,000 listing price $580,000 sale price
105 S Permuda North Topsail Beach $499,999 list price $484,000 sale price
Sold at 99.14%
Failed to sell with four other agents on and off over a period of 5 years. We sold it in less than four months! 16
58 days at 96.80%
Listed for 532 days (over a year!) under another agent. We sold it in under two months!
REACH PROPERTIES SUCCESS STORIES
8904 Tilbury Drive Wilmington $450,000 list price $450,000 sale price 7 days at 100% list price!
307 Whisper Park Drive Wilmington $689,000 list price $690,000 sale price Sold at 100.15% of list price!
8701 Abbey Glen Way Wilmington $299,900 list price $312,000 sale price 6 days at 104% of list price!
372 Whisper Park Drive Wilmington $469,000 list price $470,000 sale price 26 days at 99.78%
1313 Royal Tern Drive Hampstead $415,000 list price $400,000 sale price 23 days at 96.38%
6252 Inlet Watch Drive Southport $1,250,000 list price $1,200,000 sale price 96 days at 96%
201 Hatteras Court Hampstead $449,000 list price $439,000 sale price 19 days at 97.77%
213 Marsh Haven Drive Sneads Ferry $194,000 list price $191,000 sale price 3 days at 98.45%
7404 Alestone Drive Wilmington $375,000 list price $362,000 sale price 11 days at 96.53%
33 Chase Lane Rocky Point $254,900 list price $250,000 sale price 24 days at 98.07%
161 Hammock Watch Way Hampstead $599,900 list price $673,900 sale price Sold at 112% (w/ boat slip)
442 Chablis Way Wilmington $319,000 list price $319,000 sale price 27 days at 100%
17
EXCEPTIONAL CUSTOMER SERVICE
“THEY ENCOURAGED US THROUGH IT ALL!”
“... SOLD THE HOME IN 4 DAYS.”
“We were thrilled to have Ladd and Stephanie helping us
“... an outstanding job with listing, showcasing, and selling our
purchase our home here at [Carolina] beach. We looked
home. We were worried that the house would take a while
from one end of the area to the other. We searched for
to sell because we listed it a week before the Thanksgiving
resales, new construction and even lots to build on. They
holidays. We had 7 showings in the first weekend and sold
encouraged us through it all!”
the home in 4 days. They provided suggestions on how to
- 5 STAR Zillow Review
display our furnishings and used a professional photographer. We moved out of state, prior to the closing date, and they
“FROM CONTRACT TO CLOSING HER SERVICE WAS STELLAR.”
handled everything for us.” - 5 STAR Zillow Review
“I was looking for a place to invest and use for family retreats in the coastal Wilmington area. Stephanie immediately found me a furnished condo that met my needs. From contract to closing her service was stellar. I
“THERE COULDN’T BE A BETTER GROUP IN TOWN! AMAZING PEOPLE!!” - Chris Wilhoit, Facebook Review
would highly recommend her team.” - 5 STAR Zillow Review
“... LIKE HAVING A SURROGATE FAMILY TAKE CARE OF YOUR INTEREST IN A HUGE LIFE DECISION.” - Kelly Edwards Reid, Facebook Review
18
GIVING BACK TO OUR COMMUNITY
We exist to use our influence to create change in our local communities. REACH is involved in many local organizations that have missions that reflect our Mission to impact others and our community. Our powerful database and social media marketing helps grow the reach and success of our non-profit partners. We invite our clients to join us to increase our impact, by choosing your own adventure.
GIVE Pooling our financial resources together with clients and team members for exponential impact. We contributed and personally raise a combined $56,000+ in 2017. • CIS’s Wrightsville Plunge, Board and Marketing Committee member: over $15,000 • Port City Community Church: over $24,000 • Pipeline to a Cure, Corporate Recruiting Chair: $17,000
SERVE Giving our time is just as important as giving our money. Join us, multiply our impact, and feel the results. Here are a few ways our team serves our community: • Serving on various boards and committees for local non-profits • Participated in Keller Williams RED DAY: Give Where You Live! • Participated in Wrightsville Plunge on New Year’s Day
INFLUENCE Spread the word and invite others to participate. Let’s go viral!
$15k CIS’S WRIGHTSVILLE PLUNGE
19
+
$24k PORT CITY COMMUNITY CHURCH
+
$17k PIPELINE TO A CURE
=
over
$56k RAISED AND CONTRIBUTED WITH CLIENTS AND TEAM MEMBERS!
REACH PROPERTIES LEADERSHIP MANDA PRICE
CEO & Director of Sales manda@reachprop.com 217-202-3498
Manda joined REACH in late 2017, bringing with her a wealth of expertise and experience. Manda began real estate in 2004, joining Keller Williams in 2008, and operating as a KW Team Leader since 2010 in her hometown. Born and raised in Champaign, Illinois, Manda and her husband of five years, Bobby, work as a team to raise their five children. Manda and her family are thrilled to leave the cold winters of IL for our sunny beaches of Wilmington.
TONI WILKINS
Executive Assistant & Director of Operations ea@reachprop.com 910-200-3911
A Wilmington native, Toni joined REACH in early 2017, bringing her experience in customer care and operations to ensure our clients an excellent experience. Toni received a BA in Psychology from UNCW, a MBA from East Carolina University, and is pursuing her NC real estate license. Toni, her husband, Jeremy, and their son all enjoy staying active and Crossfit, and love their very lazy dog. She believes that everyone should live their best life and always take time to stop and smell the salt air!
KELLY MIDGETT
Broker/REALTOR® | Marketing Manager & Transaction Coordinator kelly@reachprop.com 910-933-0854
Kelly joined Ladd and Stephanie’s team in mid-2016, adding her real estate, appraisal and entrepreneurial experience. Kelly first began real estate after graduating from UNCW, then owned her own business in the Outer Banks, NC followed by a few years in the real estate appraisal industry. Along with her son and their much loved golden retriever, Kelly has returned to her roots in real estate in her beloved Wilmington.
KATIE BOSNICK
Social Media & Marketing promotions@reachprop.com
MIE YAMASHITA Inside Sales Associate
Katie was brought on as part of our Joint Venture with UNCW Center for Innovation and Entrepreneur. Katie and her husband moved to the Wilmington area a few ago for his job in the Marine Corps. They currently live in Hampstead with their loving, and excitable, dog Cooper. Katie recently graduated from the IBSA Dual Master’s Degree Program, receiving a Master of International Business in Marketing from the University of Valencia and an International MBA from UNCW.
mie@reachprop.com
Mie got her career started in AZ in the restaurant industry where she cultivated a passion for interacting with people. She is high-spirited and has a love for travel and adventure. After spending a year traveling the country in a motorhome with her dog, an American Dingo named Eli, she met her life partner, Tom, and moved to NC to start a new adventure. Mie spends her free time immersed in yoga, self-development, and training for races with Tom.
Our Achievements 2017 MAX! Awards Recognition of Community Involvement | 2016 MAX! Awards Marketer of the Year Company 2016 MAX! Awards Sales Team of the Year | KW Carolinas Region #4 Group Sales | 2016 NAHB Million Dollar Circle Silver Citation
In the past three years we have served an average of 208 families per year, with an average sales volume of $47,566,666.
WHY KELLER WILLIAMS REALTY? OUR MASSIVE REACH
#1
#1
UNITS CLOSED
#1
AGENT COUNT
#1
SALES VOLUME
#1
Training Organization
Happiest Place To Work
Training Magazine 2017
Forbes 2018
Industry leader based on global agent count and U.S. closed volume and sales units. The data was compiled by Keller Williams Realty, Inc., from company websites, SEC filings, industry reports and other publicly available sources.
21
GOD. FAMILY. BUSINESS. then
REACH Belief System We
believe that everyone wants to have more
impact - to connect with more people, to give back to our community, and to serve in a bigger, more meaningful, movement. We also believe that every person has gifts and talents waiting to be developed. Our belief system is how best we can best leverage our impact through our actions. We invite our clients into a partnership with us to exponentially grow our reach and impact through these beliefs.
RELATIONSHIPS People Before Profits
EDUCATION Growth For Impact
ACTION
Movement For Change
COMMUNITY Give Where We Live
HUMILITY
Serve Others Before Self
23
Powered by
All offices are independently owned and operated.
1001 Military Cutoff Road Suite 101, Wilmington, NC 910-264-0585 www.REACHprop.com Each office is independently owned and operated.