Top 5 Things Your Business Can Do Today To Improve Your Cyber Security!

1. Train employees: Educate employees about cybersecurity best practices, including how to recognize and respond to phishing emails and social engineering attacks. Regular training sessions can help ensure that employees are upto-date on the latest threats and know how to respond to them.

2. Use strong passwords: Encourage employees to use strong, unique passwords for all accounts and to change them regularly. Implementing multi-factor authentication can also provide an additional layer of security.

3. Keep software up-to-date: Regularly update all software and operating systems to ensure that known vulnerabilities are patched. This includes both software installed on individual computers and devices as well as any software used on the business network.

4. Back up data: Regularly back up critical data and store it securely offsite. This can help ensure that data can be restored in the event of a ransomware attack or other data loss incident.

5. Use security software: Install and use reputable security software, including antivirus and firewall software, to help detect and prevent threats. Regularly scan for malware and other threats to ensure that the business network remains secure.

Implementing these five steps can go a long way in helping small businesses protect themselves against cybersecurity threats. However, it’s important to note that cybersecurity is an ongoing process, and small businesses need to remain vigilant and adapt to new threats as they emerge. Seek the advice of you IT advisor.

How would like to make $43 for every $1 you spend on marketing?

Email marketing is one of the most cost effective marketing tools any business can use to reach its target audience. With an estimated $43 return for every $1 spent.

But it’s not just the return on investment that makes us smile, it’s also the fact that you own your email list. Whereas your social media accounts are all rented spaces. If they were to shut down tomorrow, at least you would have your email list.

To reach that return on investment in your business, there is some automation you can set up in your email marketing system to help get you there.

By setting up different automation within your email marketing, you can build stronger relationships with your leads, boost engagement, and ultimately drive more sales.

Welcome Series:

First impressions matter! Use a welcome series to introduce your brand, set expectations, and start building a relationship with your new subscribers.

Winback Series:

Don’t let inactive subscribers slip away! Win them back with a targeted series of emails that reminds them of the value you offer and encourages them to engage with your brand again.

Testimonial:

Social proof is a powerful tool for building trust and credibility. Use customer testimonials in your emails to showcase the positive experiences others have had with your brand.

Activation:

Once a subscriber has taken an initial action, such as signing up or making a purchase, it’s important to keep the momentum going. Use an activation sequence to guide them through the next steps and deepen their relationship with your brand.

By implementing these email sequences, you can build stronger relationships with your subscribers, boost engagement, and ultimately drive more sales.

If you would like help planning out and implementing your email marketing, please reach out to Bec Alison Marketinghello@becalison.com.au, or follow on Instagram for more tips @becalisonau.