The Wall-Street Journal

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ADVertisement A p ro d u c t by R U S S I A B E YO N D T H E H E A D L I N E S

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This supplement is produced and published by Rossiyskaya Gazeta (Russia) and did not involve the news or editorial departments of The Wall Street Journal RTSI

Ruble/Dollar

RBTH for iPad For each grumpy russian waiter, there is a smiling babushka serving pelmeni

For each Moscow traffic jam, there is a magnificent subway station

For each of you, there is a Russia of your choice Saturday, November 23, 2013

in this issue

Investment Two Russian companies sell shares in Moscow and London, with more on the way

Politics & Business

World Bank Rankings Russia earns plaudits for pro-business reforms page 2

Business & Politics

Russia and the U.S. Shale Oil Revolution

A shake-up in energy markets

Burgers Not Borsch? U.S. Dining in Moscow

Russian Firms Raise Billions Russian firms tapped equity markets in Moscow and London in October, raising billions as the appetite for IPOs increased and equity prices rallied. More statecontrolled assets are slated for sale, but the timeline is uncertain. David Miller

Russian Business Insight

Russian companies raised billions of dollars in public stock offerings in October, showing that the country remains a fertile source of fresh equity for capital markets as en-

thusiasm for IPOs rebounds among U.S. and international investors. Russia’s state-controlled Alrosa, which produces just over a quarter of the world’s diamonds, listed 16% of its shares on the Moscow Exchange, raising a total of $1.3 billion. Moscow-based lender Tinkoff Credit Systems pulled in just over $1 billion selling shares on the London Stock Exchange. The offerings come as investors show renewed interest in IPOs, particularly in the U.S. October was the busiest month for U.S.­-listed IPOs since the pre-crisis year of

2007, according to The Wall Street Journal, as 33 companies raised more than $12 billion. U.S. investors, including the Lazard asset management group, bought as much as 60% of the shares sold by Alrosa, according to Reuters. Siberian Diamonds The Alrosa deal opened up an area of the diamond trade that has long been under tight Russian government control. The world’s largest diamond producer, Alrosa mines rich deposits in Siberia accounting for 26% of

global production. Its main rival, South Africa’s De Beers, is in second place with 22%. “It is no surprise that the Alrosa issue was successful,” says Chris Weafer, founder and senior partner at Macro Advisory. “It is a unique asset.” Investors in Alrosa included Oppenheimer Funds Inc. and the Russian Direct Investment Fund. “The fact that the deal was oversubscribed, and the quality of the investors, are proof that the sale was successful,”said First Deputy Prime Minister Igor Shuvalov, in Moscow. Observers said officials had hoped that holding the Alrosa sale inside Russia would help lure international players into the country’s stock exchanges. “The deal went well and created interest in the Moscow Exchange on the part of foreign investors,” Alexey Germanovich, a director at state-controlled airline Aeroflot, told Russian news agency RBC. continued on PAGE 6

Aviation Russia’s newest civilian plane maker makes its foray into the North American market

Sukhoi Comes to the Americas The first civilian jetliner to be designed and built in Russia since the collapse of the Soviet Union debuts in North America, amid hopes for an aviation renaissance.

was both a powerhouse and a pioneer of international aviation. But after the collapse of the USSR, Russia saw its clout in aviation slip away in the economic downturn of the 1990s. More recently, a revival in Russian aircraft manufacturing has seen the production of civilian planes increase from a low of five in 1996 to a projected 40 units this year. Helicopter construction has bounced back to 330 this year, from 26 in 1998.

Artem Zagorodnov, Amaia Aldamiz Rbth

Russia’s bid to regain a foothold in the global aircraft-manufacturing market passed a major milestone this fall, as the first Superjet 100

press photo

completed its debut flight in North America. Mexico’s Interjet has become the first North American airline in history to operate a Russian passenger plane, which will soon start serving destinations in the United States as well as in Latin American countries. Sukhoi, the company behind the Superjet 100, has been manufacturing military aircraft for decades. But the Superjet is something new: an attempt, by Russia, to build a civilian aircraft that can compete with the world’s best. “The international aviation market has been dominated by four manufacturers for decades: Airbus, Boeing, Embraer and Bombardier,” says Interjet’s CEO, Miguel Aleman. “Now Sukhoi Civil Aircraft is offering competition.” The Soviet Union, during its peak,

Interjet currently operates the first two of its 20 ordered Superjets.

The Superjet 100 aims to compete with rival models from Brazil’s Embraer and Canada’s Bombardier by being less costly to build and operate. “The Sukhoi Superjet’s performance will be watched very closely,” Jose Luis Garza, managing director of Interjet, told RBTH.“It is the first Russian plane to receive an EASA safety certificate and come to the North American market, which is dominated by other manufacturers,” he said, referring to the European Aviation Safety Agency, an international regulator. Today, there are over 30 Superjets in operation, by Russian carriers Aeroflot, Yakutia, Gazpromavia and Moskovia, as well as Indonesia’s Sky Aviation and Laos’ Lao Central Airlines. continued on PAGE 4

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Money & Markets

Targeting Inflation Bucking the trend as the Fed pushes stimulus measures page 6

OPINION

Snowden as Dissident: History’s Lessons Does Snowden’s story resemble Solzhenitsyn’s? page 7

Feature

What Would Vladimir Putin Do in Sochi? The President’s imagined take on the Olympic city

© ria novosti

fotoimedia

Russian Deputy Prime Minister Igor Shuvalov (left) and Alrosa President Fyodor Andreev celebrate the company’s IPO on the Moscow Exchange.

photoxpress

Fast-food chains and “New American Cuisine” catch on

page 8

Don’t miss RBTH’s new guide on Russian NHL players!

Coming in November!


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