Program Spotlight

Communications & Marketing

The RBS Office of Communications & Marketing utilizes an integrated communications and marketing strategy to carry out Dean Lei’s strategic priorities:

• Preeminence: Raise RBS visibility, brand impact & value of degree • Enrollment Growth: Recruit top prospective students for all programs • Social Impact: Ensure access to business education through diversity, equity, and inclusion initiatives and public-private partnerships that strengthen our communities • Lifelong Learning: Make continuous learning & reinvention part of the RBS DNA • Alumni Engagement: Develop a communications ecosystem that promotes alumni involvement • Culture: Create an environment where students, parents, alumni, faculty & staff are proud of RBS

This encompasses branding, strategic communications, public and media relations, story and video creation, social media, traditional and digital marketing, website content and management for our 16 graduate programs, two undergraduate programs, Ph.D. and DBA programs, the new Rutgers Stackable Business Innovation (rSBI) program and support for executive education (RBSEE). Our team creates and publishes the RBS Impact Report magazine; manages web technology and infrastructure for all sites to create meaningful web user experiences; and by partnering with the Office of Information Technology (OIT) oversees digital communications that integrate with Salesforce. We also provide branding and support to Rutgers Business Review; help promote RBS’s 22 research centers; partner with RBS Development and the Office of Alumni & Corporate Engagement to communicate effectively to alumni and are connected in some way to every department inside RBS.

Meet the RBS Communications & Marketing Team:

Daniel J. Stoll Executive Director

• Years at RBS: 12 • City of Birth: Rochester, NY • Favorite Travel Experience: With my Dad (age 70), following in the footsteps of Marco Polo across the

Silk Road in Central Asia (Caspian Sea,

Kazakhstan, Uzbekistan) • Favorite Sports Team(s): Buffalo Bills, Baltimore Orioles,

Arsenal • Favorite Movies: Raiders of the Lost Ark and The Unbearable

Lightness of Being • Something interesting people don’t know about you:

Founded a newspaper in Slovakia and met my wife Reni in the capital Bratislava & my son Mark is a freshman at Rutgers! Josh Charles Director of Web Communications

• Years at RBS: 11 • First job: Camp counselor • Hobby: 1000-piece puzzles • Favorite travel experience: Washington D.C. • Favorite books: Harry Potter and Peter Pan • Favorite TV show: Hockey

Jessica Jernigan Web Developer

• Years at RBS: 5 • First job: Photography Studio

Assistant • Hobby: Drawing • Your Pet(s): Two Dogs, Ace & Sabo • Favorite travel experience: 12 days in Japan! • Favorite Movie: John Carpenter’s The Thing

Susan Todd Public Relations Manager

• Years at RBS: 9 • First job: At 12, started a paper route delivering the Burlington

County Times to 35 people on

Hazelwood Circle in Willingboro, my hometown. • Pets: Tito, the sweetest mix of Boston Terrier-French Bull

Dog ever. • Currently reading: My weekly New Yorker magazine plus

“After Life” by Julia Alvarez • Newest App: Leaf Snap because this time of year, especially,

I want to know the names of blossoming trees and pretty shrubs and flowers. • Favorite pastime: Listening to live jazz with friends on

Thursday nights in downtown New Brunswick

Hannah Murphy Associate Director

• Years at RBS: 5 1/2 • First Job: Fabric Handler at a Sewing

Store • Best Meal You Ever Had: Ceviche poolside in Costa Rica • Hobby(s): Skiing, Running with my dog Hudson and keeping up with my toddler “B” • Your Pet(s): Two rescue dogs, Hudson (3 year old bloodhound/lab) and Maisel (1 year old Newfoundland). • Favorite Travel Experience: First trip I took with my husband,

Barcelona, Spain.

Kendra Clarke Web Content Strategist

• Years at RBS: 9 • Hobby(s): Salsa Dancing, Reading fictional stories • Favorite Travel Experience: Studying abroad in Florence, Italy • Favorite Book: Harry Potter Series • Favorite Movie: The Man in the Iron Mask • Something interesting people don’t know about you:

I used to play the piano and played for about 12 years. Laura Chacon Social Media Coordinator

• Years at RBS: 2 • City of Birth: Barranquilla, Colombia • Favorite Food: Anything spicy but

Peruvian food and Buffalo wings are some of my favorites. • Hobby(s): Tennis, Traveling and Cooking • Your Pet(s): 1 dog, Joe (Doxiepin : 1/2 mini pinscher 1/2 dachshund) • Favorite Travel Experience: Rome and the island of Capri ,Italy

Abigail Sheehan Marketing Specialist

• Years at RBS: 1.5 • Favorite Sports Team(s): New York Mets • City of Birth: Princeton, NJ and have never lived in any other state • Hobby(s): Going to the beach, running, baking and all things arts and crafts (including any kind of DIY home renovation projects) • Fun Fact: Before coming to Rutgers, I worked at the Institute for Advanced Study, where Albert Einstein studied. • Something interesting people don’t know about you:

I grew up on the same street as John Stewart and attended the same high school

Sean Ireland Editorial/Media Specialist

• Years at RBS: 9 • Favorite travel experience: showing

Yosemite Valley to Dale for the first time • Favorite Sports Team: Berkeley Wheelmen, my first bicycle racing club • Favorite Book: Fledgling, Octavia Butler • Favorite Movie: O Brother, Where Art Thou?: Directed by

Joel Coen, Ethan Coen, based on Homer’s The Odyssey • Fun Fact: My father, a violist in the Detroit Symphony

Orchestra, was a member of The Funk Brothers, Motown

Records’ house band that played behind the Motown stars from 1959 to 1972. He played in the string section of Marvin

Gaye’s “What’s Going On.” https://www.youtube.com/ watch?v=H-kA3UtBj4M

Click on the image to view the 68-page report created by the Communications and Marketing team.

To view past reports, visit here.