Personal Fitness Professional Winter 2019

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SPECIAL INSERT: EMBRACE THE MIND-BODY MOVEMENT

EDUCATION IGNITES OPPORTUNITY THE BOUNDARIES OF YOUR SCOPE OF PRACTICE UNDERSTANDING PCNS DYSFUNCTION ANDREA LEONARD: 2019 TRAINER OF THE YEAR WINNER

CELEBRATING

WINTER 2019 | WWW.PERSONALFITNESSPROFESSIONAL.COM


$20K

for

20 YEARS! PA R T N E R G I V E A W AY

Personal Fitness Professional (PFP) magazine has been helping fitness professionals prosper for 20 years. Much has changed since we launched our magazine in 1999, but one thing that hasn’t is our commitment to helping you prosper as a fitness professional!

FEBRUARY & MARCH WINNERS WILL RECEIVE THIS GREAT $2,045 PACKAGE:  Two (2) VIP tickets to the Functional Aging Summit in Albuquerque, NM June 14-15th ($600.00 value)  Functional Aging Specialist Certification ($399.00 value)  Fitness Business Mastery Curriculum by Fitness Revolution ($297.00 value)  Standard Certification Package by NFPT ($249.00 value)  BOSU® NexGen™ Pro Balance Trainer from BOSU® ($179.00 value)  $150.00 gift certificate by Power Systems  $100.00 voucher by FiTOUR  Foam Roller Set and Stretch Out Strap by OPTP ($70.00 value)

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PFP ONLINE Visit

www.PersonalFitnessProfessional.com VOLUME 21 | ISSUE 1 PRESIDENT

FEATURES

chad griepentrog | chad.g@rbpub.com PUBLISHER

josh vogt | josh@rbpub.com AUDIENCE DEVELOPMENT MANAGER

rachel spahr | rachel@rbpub.com NATIONAL SALES DIRECTOR

josh vogt | josh@rbpub.com EDITOR

lindsay vastola | lindsay@rbpub.com MANAGING EDITOR

mike beacom | mike@rbpub.com CREATIVE DIRECTOR

kelli cooke | kelli.c@rbpub.com CONTRIBUTING WRITERS

christina christie, jonathan mike

Avoid the black hole of marketing

The 4 Ps of fitness marketing

Use your education to elevate your business. By Debra Atkinson

Education as the strategy. By Greg McCoy

OUR ONLINE COLUMNISTS

FEATURED COLUMNISTS

dean carlson, david crump, farel hruska, rick howard, greg justice, melissa knowles

RB Publishing Inc. P.O. Box 259098 Madison WI 53725-9098 Tel: 608.241.8777 Email: rbpub@rbpub.com Print Subscription Information Subscriptions are free to qualified recipients: $36 per year to all others in the United States. Subscriptions rate for Canada or Mexico is $60 per year, and for elsewhere outside the United States is $80. Back-issue rate is $5. Send subscriptions to: By mail: PFP, P.O. Box 259098 Madison WI 53725-9098

Career Builder by Shay Vasudeva

Active Aging by Dan Ritchie

Social Media Strategy by Scott Rawcliffe

QUOTE TO PONDER “Education is learning what you didn’t even know you didn’t know.” - Daniel J. Boorstin,

VIDEO Exercise of the Week Visit our website or YouTube channel to view weekly instructional videos from some of the most respected names in the fitness industry.

by Joe Drake

SOCIAL MEDIA pfpmedia pfpmedia pfpmedia pfpmedia

American Historian

EXTRA Our 2019 Education Calendar

By Lindsay Vastola

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Business Performance

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Tel: 608.241.8777 E-mail: rbpub@rbpub.com Fax: 608.241.8666 Website: www.PersonalFitnessProfessional.com Digital Print Subscription Information Digital Subscriptions to PFP are free to qualified recipients and may be ordered at www.PersonalFitnessProfessional.com/subscribe. Reprints For high-quality reprints, please contact us at 608.241.8777 All material in this magazine is copyrighted ©2019 by RB Publishing Inc. All rights reserved. Nothing may be reproduced in whole or in part without written permission from the publisher. Any correspondence sent to PFP, RB Publishing Inc. or its staff becomes property of RB Publishing Inc. The articles in this magazine represent the views of the authors and not those of RB Publishing Inc. or PFP. RB Publishing Inc. and/or PFP expressly disclaim any liability for the products or services sold or otherwise endorsed by advertisers or authors included in this magazine. PFP is published five times per year Winter (February), Spring (April), Summer (July), Fall (October) and Solutions Guide (November) PFP (ISSN 1523-780X) [Volume 21, Issue 1] Published by RB Publishing Inc. 2901 International Lane, Suite 100 Madison WI 53704-3128, Tel: 608.241.8777 Periodicals postage paid at Madison WI and additional offices. Postmaster: Send address changes to: PFP | P.O. Box 259098 | Madison WI 53725-9098.


LETTER FROM THE EDITOR

FOLLOW TOTY

Lindsay Vastola

Andrea Leonard www.thecancerspecialist.com

lindsay@rbpub.com

Education: a tool or an answer?

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recently finished reading "The Art of Learning: An Inner Journey to Optimal Performance" by Josh Waitzkin, an international chess prodigy since the age of six, and the inspiration behind the movie, "Searching for Bobby Fischer." Waitzkin transitioned away from a very successful chess career because he wanted to test the learning process he discovered while playing high-level chess to another art form. He began to learn Tai Chi Chuan and would go on to win several national and international competitions, including the ultimate achievement of Middleweight World Champion. In his book, he weaves stories of his chess and Tai Chi careers with powerful insight into how the master — not simply mastery of the art itself — is what leads one to optimal performance and peak potential. As someone who is intrigued by maximizing human potential, there were many thought-provoking ideas I pondered throughout the book, but one stood out: If we never reach our full potential (in any area of life), is it because we mistake tools for answers? If the answers to how we reach peak potential are discovered as a result of learning and mastering the process – the proverbial “journey” — then tools are like the stepping stones that move us through that journey. For example, many of our clients believe that sophisticated training programs, the latest technology and equipment, and a motivational trainer are the answers to achieving their goals. As their trainers, however, we know that these are not the answers, but a few of the many tools that can help them along the way. It begs the question: When it comes to reaching our maximum potential, is education a tool or an answer? When seeking continuing education, like attending a conference, getting a new certification, hiring a coach or taking part in a marketing or sales course, are we investing in these learning opportunities hoping that they will be the answer to our success; or are we investing in a tool that helps us master our art, while also moving us along the journey to reaching our full potential? I would argue that by viewing education as a tool of success, rather than as the answer, it will more likely propel us on a more meaningful and sustainable pathway to achieving our peak potential. This year, Personal Fitness Professional (PFP) is celebrating our 20th anniversary in publication. No small feat! As has been for the last 20 years, our core mission continues to help fitness professionals prosper; to be one of the many tools you trust along the journey to achieving your goals and reaching your peak potential. Thank you for your continued trust in PFP these last 20 years. We realize how fortunate we are to have built a community of the most professional, passion-driven individuals in this great industry. Our hope is that we will remain as committed and driven to serving you as you are to those you serve… for the next 20 years and beyond. Committed to your success,

Education A vision of beyond success a degree 2019 PFP Trainer of the Year Andrea Leonard talks about the critical importance of ongoing education. How has education played a role in the success of your career? Many are not convinced that they need a college education. In some cases, this may be true, however it’s not just about the course of study, it’s about the discipline and perseverance to complete the degree. In my case, I had to work extra hard because my degree was in criminal justice, but cancer changed my life. I do believe that hard work, years of practice/training, and self-study can be equally beneficial, but it can also be an uphill struggle. I got every accredited certification that I could get my hands on, but have always felt that I was at a disadvantage compared to those who had degrees in exercise science, kinesiology, etc. It took me a long time to knock down barriers and earn respect in the industry, but I am proof that with fortitude, experience, and passion, you can accomplish anything. Where do you see opportunities in continuing education for fitness professionals to invest more time, money, energy? Absolutely in medical fitness. Not only can you specialize and build a niche market, it opens up the door to medical referrals, speaking engagements, and an opportunity to be the “local expert.” Through directories like Medfit Network and Cancer Exercise Training Institute, there is an opportunity for additional exposure and client referrals. Having credentials that set you apart from others in your industry is probably the most important thing you can do for your career and your future clients. This is the true meaning of return on investment!

2019


CONTENTS

Volume 21 | Issue 1

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EDUCATION RESOURCES

JOURNEY TO SUCCESS

Make learning a priority to create opportunity

Andrea Leonard 2019 PFP Trainer of the Year 20 years of evolution and persistent passion Lindsay Vastola

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18

THE FEMALE FACTOR

BLURRED LINES

Why trainers need to understand PCNS dysfunction Christina Christie

The clear boundaries of scope of practice for personal trainers Jonathan Mike

DEPARTMENTS

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LETTER FROM THE EDITOR Education: a tool or an answer?

Lindsay Vastola

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09

BEST PRACTICES

Stop your money leaks

Melissa Knowles

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LEADERSHIP

PROFILE

Create a culture of learning

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10

Myzone

FIT MONEY MINDSET

Change your mind about money

Dean Carlson

Farel Hruska

TAKE THE LEAP

Education is the best preparation

David Crump

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PROFILE BOSU

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THE MESSAGE

Nisan Trotter

17

EDUCATION TRENDS

Are you asking the right people the right questions?

Rick Howard

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EXERCISE SPOTLIGHT

Power Systems DECK

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NEW ON THE MARKET

The latest trends in fitness equipment

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EVENTS CALENDAR

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THEN & NOW

20 years of education, certification and regulation

Greg Justice


PROFILE: MYZONE www.myzone.org

312.870.4800

sales@myzone.org

Myzone: The Brand

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yzone delivers a wearable and digital technology solution for the fitness industry. The wearable fitness tracker shows and rewards effort when you work out. Myzone displays real-time heart rate, calories, and intensity with five simple color-coded personalized zones that can be displayed in group settings, or individually, direct to your smartphone via the Myzone app. With an accuracy of 99.4 percent to an EKG, Myzone’s heart rate module lets users know, in real-time, how long they spend in each heart rate zone while they are exercising, and this effort is then translated into Myzone Effort Points (MEPs), so they can compete against others, or more importantly, just themselves. In classes, users can see their effort level on a live screen at the front of the class, which gives real time feedback, and motivation. After the class, users receive a summary of their workout, including MEPs earned and calories burned. The club also has visibility of the data, so they can form a deeper relationship with their members’ fitness journey. This is key for retention, which Myzone has shown to improve by 24 percent. As well as being a great member engagement tool, Myzone also offers secondary spend potential through premium programs and even the sale of belts –more than one million have been sold to date. The inspiration for Myzone came from showing millions of people around gyms who would frequently be intimidated by the space that you don’t need to already be fit to workout. Instead, reward yourself throughout the journey of getting fit. Myzone means that absolutely anyone can feel good about exercise, whether it’s before, during or after the event. Myzone’s key to success is that it has been designed by an operator, for operators. Myzone is represented in over 6,000 facilities in 65+ countries and translated into 19 languages. In 2018, Myzone was recognized by IHRSA as the Associate Member of the Year. The company has continued to evolve, offering new features including Club Challenges, Zone Match, a club-branded Myzone app, and E-commerce. Myzone also launched a few features of Myzone 3.0 such as MZ-Fitness Test to help users monitor their fitness over a period; MZ- Book, designed for clubs that do not have a booking app or online booking system; MZ-Instruct which allows users to follow a preset class designed by the trainer giving the trainer the ability to focus on users’ form and class motivation; and the MZ-20 Home Scale which provides seamless live data delivering feedback from within a user’s home.

The current product road map for 2019 includes the release of the last of Myzone 3.0. This comprises a very exciting innovation known as MZ-Body Scan which includes a 3D scanner that can be used with an iPad and camera to create a 3D avatar of a person. Also included is MZ-Console in which Myzone will be available on the equipment consoles at gyms by simply clicking the Myzone logo on the machine and logging into their Myzone account, and MZ-Motion, which when clicked on, the myzone app will start recording users’ consistent movements. It’s perfect when users can’t wear their MZ-1 or MZ-3 belt. With Myzone, members can set goals before a session; delivering motivation and reward during and after the workout session is complete. Myzone is the perfect tool to captivate members. PFP SUBSCRIBERS: receive your first 2 months free with a licensing agreement!


FIT MONEY MINDSET Dean Carlson

www.FitForProfit.com

Change your mind about money

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ver the last several years, the fitness industry has begun to understand how important mindset is to helping people achieve lasting change. We work hard to understand our clients’ motivations, then assist them in overcoming obstacles, real and perceived. We pour our hearts into coaching each one to become the best version of themselves — mind, body and soul. Did you ever think about how we got to this point of realizing that simply knowing how to coach sets and reps became inadequate? Filling the “mindset gap” in fitness coaching started happening when we realized that even if we write the best training programs, our clients don’t consistently show up. We can craft healthy and balanced nutrition plans and they keep hitting the drive-thru. We can faithfully teach stress reduction techniques and the importance of adequate sleep, only to have our clients drag in the next morning after the latest binge watch. Until a client changes their mind, it’s hard to change their health and fitness. As fitness professionals, we tend to be exactly the same way, but in a different brain space. We have a serious “mindset gap” when it comes to money, as we often struggle to reconcile our true value in the marketplace with our self-perception of that value. Problem: We think we don’t deserve money. Because fitness professionals tend to be caring, selfless, generous people, we settle for earning less while giving more. Solution: Accept that you provide one of the most valuable services on earth. You create healthy and happy human beings. Pay yourself first, every month, no exceptions. Problem: We equate money with greed. We are bombarded with stories of corrupt businessmen and unethical businesses, and we don’t want to be viewed that way. Solution: Conduct your business honestly, every time. If you make a mistake with a client’s billing, fix it right away. The reward is trust. Problem: We don’t know how to manage money. Even when we see steady sales growth, we have no idea where all our money goes every month. Shouldn’t more sales mean more cash in the bank? Solution: Implement a cash management system. Adopt a structure that allows you to know your cash position at a glance, anytime, anywhere. Be intentional and understand that money is a tool, then use this tool wisely. Changing your “money mindset” is possible, but just like your clients, you have to put in the work!

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Dean Carlson is a certified Profit First Professional and founder of Fit For Profit (2016), providing fitness business owners with the coaching and tools they need to manage their cash easily and keep more of their hard-earned money. His experience as a gym owner came full circle in 2018 when he sold his award-winning gym Get Fit NH for seven-figures. He is passionate about helping fitness entrepreneurs to stop worrying about finances and start building the business of their dreams.


BEST PRACTICES Melissa Knowles

www.gymhq.club

Stop your money leaks

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f you’re not reviewing expenses monthly (and preparing a comprehensive financial statement), you are very likely letting money leak out of your business. Here are a few examples of where businesses often overspend: INSURANCE Did you review your policy renewal data for accuracy? When changes have been made in your business (e.g., employee count, number of locations, property requiring coverage, policy limit adjustments, types of coverage needed), it’s vital your insurance agent be made aware. It’s easy to set coverage to autopilot and end up overpaying. Also, you’ll want to make sure you get a few competing quotes during each renewal period to ensure you’re getting the best rates. Action: Request a copy of your policies and review them against your current business needs. If anything significant has changed, request an adjustment. These can be made mid-policy year. As renewal nears, reach out to additional brokers to request competing quotes. SUBSCRIPTION SERVICES Paying for subscription-based software, streaming music, Group X programming, or marketing plans that you’re no longer using or not giving you substantial return? Action: Review your current subscriptions. Are you using them? Are you still under an obligation to pay? If you’re under contract, make a concerted effort to relaunch the initiative or service, so you’re getting some ROI or request the fees for early termination. Sometimes it’s better financially to pay for an early cancellation if you’re getting nothing from the subscription. PAYROLL PLANS Is that commission structure you put in place yielding the sales you need? Is your monthly bonus in line with how much you should be averaging for new member spend? Are your training packages priced appropriately to account for the session rates you’re paying trainers? What about your salaries? Are you top-heavy? Payroll is by far the most common area for overspending, and it can cripple a business. Action: Review all pay plans currently in place for your business. Compare the spends in each category (sales, PT, management) to industry standards. Analysis should be done as a percentage of revenue and in the area of sales, the cost of acquisition per new member and reviewed monthly. Carefully think through any adjustments. You don’t want to roll out new structures frequently as this creates employee confusion and dissonance.

Melissa Knowles is Vice President of GYM HQ, providing corporate services including accounting, payroll, HR and customer service for the fitness industry. In more than 17 years of industry experience her expertise includes strategic operations, staff training, cost savings analysis, reporting development and implementation, fitness department overhaul, client retention systems and corporate management. mknowles@clubready.com

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LEADERSHIP

TAKE THE LEAP

Farel Hruska

David Crump

www.chuzefitness.com

Create a culture of learning

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s is typical with a New Year, goals are being set, milestones identified, projections made; and yet many feel paralyzed to start. One way to navigate through that feeling of being stuck is to embrace a growth mindset by creating a culture of learning in your business. Encouraging and celebrating - continued education will drive your business with a profoundly renewed energy! Start with growth. A growth, or learning, mindset is the best place to start when wanting to propel aspects of your life and business. Commit to be a seeker of new knowledge. Ray Kroc asked it best, “Are you green and growing or ripe and rotting?” When you focus on growth, your momentum increases, and changes become an expected part of your evolution. Create pride in education. Being “green and growing” should be celebrated by you and your team. When you and others are applauded for taking chances and learning more it creates a culture of growth. A culture of expansion and advancement. Encourage the collective to seek out new education through new certifications, management skills, team building… anything to get creativity flowing! Pause in order to accelerate. Just like a sling shot needs to be pulled backwards to create optimum speed and trajectory, sometimes your growth results from a pause to see the bigger picture. Where can you grow? What is there to learn that could deepen your knowledge in the industry? Is there an area in running your business that you could master? Stop, take a step back and look from a higher elevation. This could be the pause that allows for greater clarity. Build a culture of learning. It’s one thing to say “we support your growth” to your team. It’s another to provide those opportunities for growth and to be in those opportunities with your team. Ask questions to truly know where your team wishes to grow and then listen. You will find out more about them and their desires for growth. We all want to be seen, heard and invested in. Create that culture of growth through education and watch the magic that happens!

Farel Hruska has over 20 years of experience as a personal trainer, group fitness instructor and educator. She is presently the Director of Education & Culture at Chuze Fitness. Farel also helped grow FIT4MOM from 2002-2018 as Global Fitness Director and Pre/Postnatal Director. She has presented at fitness conferences around the world including AFC (Bangkok), MEFIT PRO (Dubai), IDEA China and US and has been featured in CNN, New York Times, WebMD, Women's Running Magazine, and Pregnancy.com. Farel’s most meaningful accomplishment, however, is being mom to her three daughters.

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www.davecrump.com

Education is the best preparation

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he start of a New Year can be a catalyst for setting fresh goals or making big changes. For many fitness professionals, that means re-evaluating their career and taking the next step toward their ideal position. Whether that includes leaving the security of being an employee to become an independent contractor or going all-in on opening a facility, making these moves can be incredibly scary. That’s probably why they call it a “leap of faith” — because it’s risky. However, with risk comes excitement and the key to minimizing the fear and optimizing that excitement is preparation. Imagine going to the grocery store without a list or a plan of what food you’ll make for the week. You’ll likely end up with some good choices, but you may also find yourself short on the items you need to make the meals you want or having to make another trip before the week is up. This all could have been avoided by knowing the plan (what to eat that week), taking inventory of what items you already had, and making a list of what was needed to purchase. This same process can be applied to the career path for a fitness professional. If you know where you want your career to go then you need to start by taking inventory of what you need to get there. This means assessing areas of strength and weakness for coaches and trainers. Those further along in their career could need sales and marketing training, while others new to the industry may still be struggling to get a handle on exercise basics or programming. Once identified, a plan can be made to improve lacking areas through education, which is the cornerstone of effective preparation. Education is vital because it can tell us what to expect, how to proceed, and most importantly, what to avoid. Let’s call it your safety net. If you want to take a leap this year, give yourself the best chance to succeed by being prepared. Attend courses, read books, and learn from others who have traveled the path ahead of you. In an industry that is moving as quickly as fitness, it may be the only advantage you have to stay ahead and keep moving forward.

David Crump is an entrepreneur, fitness business consultant, and NSCA certified personal trainer. Since entering the fitness industry in 2006, he has climbed the ranks of corporate management, opened multiple fitness facilities, and helped hundreds of clients improve their lives. He owns and operates Spark Fitness, a private training facility in Orlando, Florida, and works with trainers around the country to help them achieve their dream of opening their own gym.


SPOTLIGHT: BOSU∏ www.bosu.com/fitness-education

800.810.6528

education@bosu.com

BOSU Professional Education: 20 years of evolution

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teve Katai, Director of Education for BOSU®, is leading the exciting Professional Education reload and launch of the new BOSU® platform. His extensive experience at the helm of Global Education at TRX Training, prepared him to take on the task of transforming BOSU® Professional Education. An inspiring curriculum, top-tier instructors and a global, scalable model are at the core of what makes this new education platform so exciting. We had the opportunity to speak with Steve and learn more about the vision of the new BOSU® Professional Education. As Director of Education, what is your goal for BOSU® education moving forward? 2019 is the 20th anniversary of BOSU®, and my goal is to “innovate and elevate.” Best-in-class professional education will be synonymous with the BOSU® brand. We’ve only scratched the surface regarding the breadth and depth of who we have educated over the years. We look forward to expanding our reach with brand new education and programming across the BOSU® line of products. What is your training philosophy? How was it applied in developing new education? Our philosophy, “Improving life and sport with science-based training and versatile fitness tools,” is at the core of our education. We also make it easy to understand, digest and apply. You can have brilliant content, but if you don’t make it apply to life and sport, you are missing a huge part of the value. We also infuse our education and training with FUN. It’s about the overall experience that makes it unique and why instructors come back for more. In summary, I’d say we’ve struck the right balance; it’s both an art and a science. BOSU® has been around for 20 years, what is different about this education platform as compared to the BOSU® education of the past? BOSU® education has always been exceptional, but in order to “innovate and elevate,” we needed a new structure. Starting with a blank slate, we created a curriculum that would build, connect and inspire even the most experienced trainers. Anchored by the prerequisite Foundations course, the curriculum scales and advances from the 100-level series upward, with Specialty courses that further enhance and evolve trainers’ skill sets.

Black NexGen™ Balance Trainer sold exclusively to BOSU® U Alumni

BOSU® has established themselves as a staple in gyms across the globe, is that why it’s so important for trainers to know how to properly train their clientele on this equipment? The BOSU® Balance Trainer is everywhere, and usually standard issue for any fitness facility, so yes, it’s crucial that trainers are educated on the safest, latest, and best ways to benefit their clients with the equipment. However, BOSU® is more than just a product. BOSU® is a fitness brand with products, education, and programming. We have a line of products that we’ve built education and programming around. We need to shift the perception from the blue dome to “this is a mature fitness brand with an innovative product suite and best-in-class education.” Once we create this awareness, we can provide value to fitness professionals who can add something new to their fitness tool box. The new BOSU® Professional Education launches in early 2019 in major cities throughout the US and Canada. Please visit www.bosu.com/ fitness-education for more information, and to get registered today. Become part of the Alumni community and gain access to amazing discounts and benefits including exclusive product.


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Journey to Success

By Lindsay Vastola

2019 PFP TRAINER OF THE YEAR

20 years of evolution and persistent passion Andrea Leonard CURRENT TITLE: President/Founder Cancer Exercise Training Institute CERTIFICATIONS: ACE-CPT; NASM-CES, PES EDUCATION: B.A. University of Maryland FAVORITE SAYING: Carpe Diem! CONTACT INFO: www.thecancerspecialist.com CETIguru@gmail.com Facebook: @CETI Instagram: @CETI.andrea

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n October, we were proud to announce the 2019 PFP Trainer of the Year award winner, Andrea Leonard. Selected from among a stellar group of industry colleagues, Andrea leads through her tireless passion and unwavering perseverance. When she humbly describes the adversity she has overcome, it leaves no question why she is so fiercely committed to the mission of her company, Cancer Exercise Training Institute — to train and empower fitness professionals to have real impact and influence in the recovery process for cancer survivors. Andrea has worked tirelessly for more than 20 years focused on this mission and is now one of the most respected professionals in cancer prevention and recovery through exercise. As is fitting with our 20-year anniversary issue, Andrea shares her journey to success and how it has evolved over her last 20 years of service. Lindsay Vastola: If you were starting your fitness career today, would you approach your career differently than you did 20 years ago? Andrea Leonard: I believe that I would have done everything the way I have. I followed my heart and my passion, and I truly think that that is what makes someone suc-

Andrea

cessful. If you are only in it for the money, people see right through you. If you truly desire to help people, and make a difference in their lives, the money will follow. Call it karma. The only thing that I would have done differently, if I hadn’t been a single mom, is spend more on my education. I would have like to have been called Dr. Leonard! LV: How would you describe the role of education for today’s fitness professional versus 20 years ago? AL: There is so much more competition now than there ever was before. Most reputable establishments require a degree and/or nationally accredited certification. Back in the ’80s, if you worked out yourself, people wanted to hire you based on the way you looked. Now they want a pedigree. Not only are people navigating the internet to determine what to look for in a trainer, there is more information than ever on medical fitness and the role it plays in disease prevention, management, and recovery. The baby boomers, who just happen to make up the majority of the US population, are the ones that are eagerly looking for qualified trainers (and they are the ones with the money to pay for the services)! LV: What do you see as the greatest opportunity for fitness professionals today? AL: Without sounding like a broken record, medical fitness. With our aging population, rising cost of insurance premiums, and rising

LEONARD

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Photo Credit: Bryan Beasley/Club Industry

number of disease diagnoses, there is a critical need for well-trained and educated fitness professionals. At the Cancer Exercise Training Institute, it is our belief that handing graduates a certificate is not enough. We provide them with free, ongoing training and education that includes business-building and marketing. We want them to get the greatest return on their investment. This is rare in such a competitive industry. By do-

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ing so, we have a group of loyal and dedicated Cancer Exercise Specialists who strive to further their education and master the subject matter. LV: What do you believe are the typical blind spots that hinder fitness professionals? How do you suggest they get past them? AL: I think that people are lured into the industry thinking that they are going to be surrounded by beautiful people, become a trainer

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to the stars, and make tons of money. Wrong! That would be like heading off to Hollywood to become an actor/actress — good luck, maybe you will win the lottery, too. You must pick an area to specialize in, get as much training as possible, take courses on business-building, and provide exceptional service and results. It is your clients’ referrals that may have the biggest impact on your success. They will sing your praises to their


Photo Credit: Bryan Beasley/Club Industry

friends, colleagues, and better yet, their medical professionals. Be patient, do great work, and always say thank you for the referral. LV: At what point did you realize that you wanted to shift your focus to creating education programs? AL: When I realized that there were millions of cancer patients worldwide that needed my assistance, and I was limited by both time and ge-

ography. The next logical step was to create an “army” of Cancer Exercise Specialists that could share my knowledge on the subject matter and change lives in every corner of the world. It was also the next step in the evolution of my career. LV: If there is one thing you believe could improve the fitness industry and/or the careers of fitness professionals and outcomes for clients – what would that be?

AL: I think that there is too much of a monopoly currently. There are some amazing educators that are pushed to the back because they don’t have the fat wallets that large corporations do. Because they can’t afford high-priced accreditation, many of the programs/training are not accepted by large facilities. I am not suggesting that there should not be a certain standard and expectation of quality coursework, but making accreditation affordable to all would even out the playing field and allow for a more robust selection of education choices. LV: What are your predictions for the next 20 years of fitness? AL: That’s a tough question. I think that medical fitness will become a college degree and that it will be required for anyone wanting to work with special populations. I think that training protocol will change to include more mind-body and alternative training practices to preserve function and prevent injury.

Congratulations Andrea, for earning the title of 2019 PFP Trainer of the Year and for your continued success!

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THE MESSAGE: NISAN TROTTER www.trotfitness.com & www.nisantrotter.com

@NISANRPM

@NISANRPM

@theFitnessPreacher

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isan Trotter, also known as “The Fitness Preacher,” is a beacon of light; not just for the clients of his Central Pennsylvania TROTFITNESS studios, but for anyone who reads his book, “Born Gifted,” watches him on social media, or listens to one of his jump-outof-your-seat motivational presentations. From “Most Inspirational Player of the Year” on his Bucknell football team to widespread recognition for his gift of bridging gaps and bringing together to his success as an entrepreneur, Nisan’s energy is contagious, his authenticity uplifting, and his passion for empowering others inspiring. Here is how Nisan Trotter is sharing his message… My ideal client is an individual who is ready and willing to put forth significant work and apply the tools our program provides to succeed. Also, working alongside a client who enjoys being in a team environment is essential to success because our program stresses winning together. My message is to broadcast before the world that everyone (and I mean everyone) has a supernatural gift in them to accelerate and excel. If I had only one way to share my message it would be word of mouth. I am a connector via spoken words. I can verbally communicate passion instructing one that their dream isn’t big enough until someone calls it crazy. The right words communicated with the right energy has the power to shape the world for the better. Successful messaging is being the person you are destined to be and empowering your tribe to be the message you preach.

NISAN

TROTTER

People follow me because I’m authentic, dedicated, inspirational, joyful, faithful, powerful, professional, committed, motivating, intense and a leader. These are the words clients posted about me on a beautiful canvas painting. It’s been hanging on my home office wall for years now.


EDUCATION TRENDS Rick Howard

www.youthsportfitnesscoach.com

Are you asking the right people the right questions?

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s personal trainers, it is your responsibility to monitor research, industry trends, client satisfaction, business best practices, new equipment, and variations of exercises and exercise technique. There are several information-gathering options available. While it might seem easiest to set up an electronic survey, it is not very personalized and does not reflect the “personal” in personal training. Since personal training is a service business, it is not only good business practice to ask clients what matters to them, it is good client relations. Here are three ways you can get meaningful information from clients, potential clients, referral sources and colleagues.

The biggest trend is not a trend at all—delivering high quality personal training to clients that meet their needs to improve their quality of life by helping them reach their goals. TARGETED SURVEYS While surveys are not always the most inclusive or accurate method of determining need, information can be gleaned that may be useful. General industry surveys, such as the American College of Sports Medicine Fitness Industry Top 20 Trends, are released every year. This gives personal trainers general information regarding the types of activities in which their clients may be engaging but is not personal-training specific so does not share what clients are primarily looking for (of course, this is should be a client-specific question that personal trainers ask on a regular basis). Trends are what personal trainers help to create, not follow. The biggest trend is not a trend at all—delivering high quality personal training to clients that meet their needs to improve their quality of life by helping them reach their goals. Direct surveys can be administered within your studio or gym that may provide answers to specific questions. For example, if you are considering a group training programming change, put out a one-question survey asking if clients would be interested in the type of session you are thinking of adding, what time would be convenient, if they know anyone else who may be interested, and leave an open-ended space for other thoughts regarding the type of group exercise that clients may find of interest. INTERVIEWS What better way to gather information than by asking someone point

blank? Well, unfortunately, sometimes people tell you what they think you want to hear rather than what you need to hear. The way the interview is framed may help provide you with accurate information. Remember to ask open-ended questions. Do you ask for clients’ expertise, or their opinion? Many clients have hired personal trainers in the past and are happy to share their experiences which may help you gain information on what you need to brush up on (and what you do well). Interviewing potential referral sources is also a good idea so that you can gather key information on what referral assistance they are looking for, in what context they are referring clients within or outside their facility, and what level of knowledge/expertise you need in order to increase referrals from them. CONVERSATIONS An often-overlooked method of gathering information is by having routine conversations with colleagues, such as time spent with colleagues at conferences discussing needs and experiences within the industry. Conversations can help you learn what hot trends are up and coming in the industry, where knowledge gaps lie, and how you can fill those gaps. Never underestimate the valuable resource colleagues can be in helping you get where you want to go. While it is important to ask the right people the right questions to identify what you are looking to learn, sometimes you find surprising results! Keep your eyes open to all the information you receive (positive and negative) and use it to your professional advantage.

Rick Howard, M.Ed., CSCS, *D is completing his doctorate in Health Promotion and Wellness at Rocky Mountain University of Health Professions. He has been training athletes of all ages and abilities for more than 30 years. He currently is the Director of Fitness at the Wilmington (DE) Country Club and a college professor at West Chester (PA) University and Rowan (NJ) University.

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FEATURE ARTICLE Jonathan Mike

www.drmike.com

BLURRED LINES The clear boundaries of scope of practice for personal trainers | By Jonathan Mike

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n the current state of the fitness industry, and given the large exposure and use of social media, the staggering abundance of self-proclaimed training and nutrition “experts” has become more rampant. In a 2000s survey, there were over 62,000 personal trainers and fitness professionals at work in the United States (1). According to the 2005 Bureau of Labor Statistics, there were approximately 182,000 personal trainers. In May of 2012 (2), there were more than 234,000 people employed in the category of “fitness trainers,” an increase of about 40 percent from 10 years earlier. This is an astronomical increase and shows a commanding and future need for personal training. Further, an eight percent job growth has been predicted for personal trainers and fitness professionals over the period of 2014 through 2024. The primary factors influencing these projections are due to increases in the aging population, the proliferation of childhood obesity and businesses offering employees programs to maintain physical fitness. Education is the most important aspect to success in any of these growing areas of need, and the certified personal trainer and fitness professional should have an educational background in a fitness-related field such as exercise science or kinesiology. The ongoing

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reality, however, are coaches, trainers and even unqualified lay persons providing layers of training and nutrition advice outside of their education and scope of practice. A PERSONAL TRAINER’S SCOPE OF PRACTICE The scope of practice of the certified personal trainer involves the responsibility of interviewing potential clients to gather relevant information regarding their personal health history, lifestyle and willingness to exercise. For personal trainers and fitness professionals, much of the centered care is concentrated on instructing, demonstrating, teaching, evaluating, and providing extensive education to clients for exercise. A premier and powerful aspect of personal training focuses on the qualities and abilities of teaching and educating clients. There are certain subject identities that a successful personal trainer and coach must acquire and understand. These guiding principles include areas of kinesiology, exercise biomechanics, exercise physiology, sport and exercise nutrition, injury prevention and disease prevention. All of these exhibit direct applications for all clients. Knowing and applying these essential principles, the successful personal trainer can effectively integrate, sequence and

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program accordingly based on the client’s goals. Effective fitness professionals implement a problem-solving method with their instruction, which increases the communication and exchange between the personal trainer and client (3,4). Personal trainers should be able to demonstrate great flexibility and adaptability to teaching either new or variations of exercise technique, or even modify if necessary (3). OUTSIDE THE BOUNDARIES With the increased prevalence of chronic disease, personal trainers and fitness professionals need to be observant in their efforts to gain new clients and maintain current clients, while maintaining the scope of practice boundaries afforded by their certification, knowledge and background. If a trainer holds a CPT certification but has a client performing exercises usually reserved for a physical therapist or licensed rehab specialist, and the client incurs an injury, guilt by association can damage the reputation of the certifying organization as well as the facility and trainer. It has been reported that there has been a rise in client and athlete injuries utilizing exercises beyond their physical capacity that were recommended by unqualified trainers (5). Consequently, the widespread problem of CPTs working beyond


KNOWING AND APPLYING THESE ESSENTIAL PRINCIPLES, THE SUCCESSFUL PERSONAL TRAINER CAN EFFECTIVELY INTEGRATE, SEQUENCE AND PROGRAM ACCORDINGLY BASED ON THE CLIENT’S GOALS.

their scope of practice should create concern for fitness facilities, owners and managers, in addition to certifying organizations who have CPTs misrepresenting their brands, and the public who may experience various conditions. This is both an issue within training and nutrition. Depending on a trainer’s experience and credentials, if nutritional advice is given, if treatment for injury or disease is recommended, or if behavioral counseling or therapy is offered, then the trainer may be working outside their scope of practice. This would make the trainer and facility a target for a negligence lawsuit. It is the position of the Academy of Nutrition and Dietetics, Dietitians of Canada, and the American College of Sports Medicine that athletes be referred to a registered dietitian for a personalized nutrition plan (9). Further, those that are providing strength and conditioning programs should be certified by a governing organization (i.e. NSCA), and not perceived to be an expert simply on their physical status alone, but a combination of a wealth and diverse background of the exercise sciences. To address potential concerns of CPTs working outside the scope of practice, and to retain a higher percentage of clients, service needs should be identified, and a system of

improved checks-and-balances should be implemented. Here are some questions that can help determine this process:

Bottom line: Know what you know. Know what you don’t know. Act accordingly with your knowledge.

1. Who are your customers and individuals involved? Clients, managers, facility owners, private certifying organizations, regular gym goers?

References 1. IDEA. IDEA/ASD Personal Fitness Training Survey: The Consumer Perspective. [online]. http:/www.ideafit.com/ prasdsurvey.cfm. 2000 2. Bureau of Labor Statistics. http://www.bls.gov/oes/current/ oes399031.htm. 2012 3. Hattie J. Teachers make a difference: What is the research evidence. Presented at: Australian Council for Educational Research, 2003. 4. McComas WF. Thinking, teaching, and learning science outside the boxes. Sci Teach 76: 24–28, 2009. 5. Abbott, A. Resistance training and litigation. ACSM’s Health & Fitness Journal 20(5): 61-65, 2016. 6. Zinn, C.; Schofield, G.; Wall, C. Evaluation of sports nutrition knowledge of new zealand premier club rugby coaches. Int. J. Sport Nutr. Exerc. Metab. 2006, 16, 214–225. 7. Smith-Rockwell, M.; Nickols-Richardson, S.M.; Thye, F.W. Nutrition knowledge, opinions, and practices of coaches and athletic trainers at a division 1 university. Int. J. Sport Nutr. Exerc. Metab. 2001, 11, 174–185 8. Maxwell, C; Ruth, Kyle, and Friesen, Carol. Sports Nutrition Knowledge, Perceptions, Resources,and Advice Given by Certified CrossFit Trainers. Sports. March 2017 9. Thomas, D.T.; Erdman, K.A.; Burke, L.M. Position of the Academy of Nutrition and Dietetics, Dietitians of Canada, and the American College of Sports Medicine: Nutrition and athletic performance. J. Acad. Nutr. Diet. 2016, 116, 501–528.

2. What are the expectations? To provide effective training and life-long results? To create connection and buy-in? Customized training and individualization? 3. How can you increase quality service? Are you communicating effectively with clients and athletes? What does the process look like? Does the client know about your educational background? How do you assess each person before beginning a program? Do you have a network of referral clinicians and other providers to refer out when an issue outside of the scope of practice for a CPT occurs? It is imperative the general and athletic populations are very informed. It’s crucial that coaches and trainers do not confuse reading nutrition or training from various sources and actually understand it from a physiological and performance perspective on a much deeper level.

Jonathan Mike, PhD, CSCS*D, NSCA-CPT*D, USAW, NKT-2 is a faculty member of the Exercise Science Department at Grand Canyon University in Phoenix, Arizona. He is also a strength coach, writer, author and speaker. He has competed in the sport of Strongman and currently training in Jujitsu. He earned his PhD in Exercise Science at the University of New Mexico.

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SPONSORED CONTENT

a MAKE LEARNING A PRIORITY TO CREATE OPPORTUNITY The fitness environment is growing and evolving at a rapid pace, in large part due to the ever-increasing accessibility to certification programs for industry newcomers, and limitless opportunity for continuing education and ongoing training. Coupled with the fact that the options for fitness professionals to deliver their services are no longer limited to the big box gyms, it is increasingly important that fitness professionals seeking longevity in the industry, put their stake in the ground and make a regular investment in their knowledge and expertise a non-negotiable. Here are a handful of reputable industry resources you will want to consider when making your continuing education decisions.

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AAAI/ISMA is the International Gold Standard in Live Fitness Education and Certification. As one of the original fitness certification associations, AAAI/ ISMA has been educating and certifying fitness professionals for over 39 years. AAAI/ISMA is also one of the largest fitness certification associations worldwide. Our fabulous fitness family has over 170,000 members. As an International Fitness Association, our certification is recognized worldwide. AAAI/ ISMA is based on a University model where you pre-study, attend a live interactive class, ask questions and then take a written and practical exam. The certification workshops are taught by and proctored by fitness professionals that have a master’s degree, Ph.D. or M.D. AAAI/ISMA’s cost is affordable. AAAI/ISMA believes that all people deserve to be able to afford live fitness education and certification. AAAI/ISMA helps you build a fitness career with 29 certification options: Core Certifications: Personal Fitness Trainer Phase 1, 2 & 3; Strength & Weight Training; Sports Nutrition; Fitness Marketing Consultant; Fitness Facility Director; Primary Aerobic (Group Fitness); Step Aerobics. Specialty Certifications: Older Adult; Kids & Teens; Aqua Instructor Phase 1 & 2; Cycling Instructor; Kickboxing Instructor; Cross H.I.I.T. Tabata Instructor; Small Group Fitness; Weight Management; Pre- & Post-Natal; Total Body Strength Mind Body Certifications: Yoga Instructor Phase 1, 2 & 3; Pilates Instructor Phase 1, 2 & 3; Tai Chi Instructor; Stress Reduction, Relaxation & Meditation Instructor Phase 1 & 2. Certifications are held on weekends at gyms, fitness facilities and also at AAAI/ISMA’S “One World” Fitness Certification Conferences and Certifications Celebrations and we have options to host a certification workshop at your facility. www.aaai-ismafitness.com


Everyone needs continuing education courses, but no one wants to go broke buying them. If you agree with this statement, then you need Exercise ETC for your continuing education needs. We are your one-stop shop for high quality, deeply discounted continuing education programs for fitness professionals. No matter how you learn best, or what your budget is, we have you covered. Do you like traditional live workshops? We offer dozens in cities all over the USA. Our topics for 2019 include “Strength & Conditioning for Seniors,” “Posture and Mobility,” “Functional Fitness” and more! Do you prefer book-based continuing education courses? We have a huge selection of home-study courses and they all offer free, instant grading. Many courses are now available as eBooks so earning CEs has never been faster, and with prices as low as $79 for 20 CEs you won’t find a better price! In a hurry? Then our recorded webinars on-demand are just what you’ve been waiting for. Each webinar-on-demand is a self-contained, two-hour presentation that you can watch on your computer or tablet at your own pace. When you’re done, simply print out your CE certificate. No book to read, no test to take. Simple! Exercise ETC offers so many programs that you’re sure to find something that appeals to you, but, in the unlikely event you’re unhappy, we offer a 100% refund guarantee. www.exerciseetc.com

FiTOUR® is a leader in providing nationally-recognized health and fitness certifications. FiTOUR is recommended by health and fitness directors and managers across the United States and is known for affordable, comprehensive, cutting-edge certifications grounded in science and guidelines for safe and efficient health and fitness practice. FiTOUR makes it

affordable and convenient for fitness professionals to expand their knowledge and share their passion for fitness with exceptional pricing, complementary online study material, online exams, online renewal courses and more. Today, the FiTOUR Development Team continues to write and develop outstanding health and fitness certification programs to keep fitness professionals and enthusiasts ahead — and on top — of the ever-changing fitness field. FiTOUR makes it convenient for fitness professionals to expand their knowledge and share their passion for fitness with: online study materials and online exams; $25 for renewals every two years; immediate exam results; ACE, AFAA, NASM CECs and in-home study courses available. www.fitour.com

The Functional Aging Specialist is the complete certification program for the serious fitness professional who is ready to become an expert in functional aging and training of older adults. You will receive in-depth training on functional training strategies and movements; how to conduct meaningful assessments of function; how to create and develop effective exercise programs; and critical skills to be an effective professional with this client base. You do not need to be a certified personal trainer from another organization to take this course. Whether you have been in the industry for years, or this is your first certification, this Functional Aging Specialist complete certification program will prepare you to be the local go-to expert on training mature clients. There is not another certification in the fitness industry that utilizes the Functional Aging Training Model for how to

Trainer Certification. Personal Consideration. In a world where it is increasingly difficult to find friendly and attentive personal care in customer service, be part of an organization who treats you like family; because we are. Yes, our certification program is accredited, recognized and high quality. But we are more than that. When you’re with NFPT, you are part of our trainer family and community, and we’ll treat you with the care and attention that you deserve. This makes us different than what you may be used to. National Federation of Professional Trainers has been certifying personal trainers for more than 30 years, and we consistently add new programs for continuing education and to expand your scope of practice. NFPT CE courses will get you the credits you need to recertify and attain additional working credentials (some of these include Specialist titles in Medical Fitness programming, Nutrition, and Functional Training). We also offer FREE CEC options so that paying for continuing education is your choice and not a financial requirement for recertification. We are unlike other providers in both people and process. You will never call and speak to a switch board operator. You will never email and get an automated response. Don’t settle for not being a priority. NFPT trainers, staff, and partners are all part of the collective mission to get people fired-up for fitness. For aspiring trainers, it starts with the qualification of certification, but it doesn’t end there. At NFPT we give of ourselves, both personally and professionally, and you’ll feel the difference when you work with us. Let us help you get to your goals, and then some! We are better together. www.nfpt.com

RESOURCES AT-A-GLANCE AAAI/ISMA

www.aaai-ismafitness.com EXERCISE ETC

www.exerciseetc.com

approach training for the mature population. This will be the credential of choice for years to come for those specializing in the 50+ market. FAS is currently in 18 countries and 47 of 50 states in the USA.

FITOUR

www.functionalaginginstitute.com/ functional-aging-specialist

www.nfpt.com

www.fitour.com FUNCTIONAL AGING INSTITUTE

www.functionalaginginstitute.com/ functional-aging-specialist NFPT

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FEATURE ARTICLE Christina Christie

www.pelvicsolutions.com

THE FEMALE FACTOR

Why trainers need to understand PCNS dysfunction | By Christina Christie

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nderstanding the variables and differences of female and male biomechanics are imperative to differentiate training and programming. One of the most common variables overlooked by fitness professionals is that of the female pelvis and pelvic floor. One in three females will experience some form of pelvic floor dysfunction. (4) To provide female specific training, every movement professional needs to understand the most common forms of pelvic floor dysfunction. UNDERSTANDING THE PELVIC CORE NEUROMUSCULAR SYSTEM (PCNS) The female pelvis is wider, shallower and more circular than the male pelvis. The fe-

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male pubic arch is wider as opposed to the v-shaped male pubic arch. The female pelvis is also oriented, to a greater extent, in an anterior tilt as compared to the male pelvis. This characteristic provides a foundational support to the female pelvic bowl organs. The female pelvic bowl organs include the bladder, the uterus and the bowels. The orientation of the female pelvis provides skeletal support to these organs, which allows for a stacking mechanism. The bladder stacks on the inner side of the pubic arch, the uterus; in most cases, stacks on top of the bladder and the sigmoid colon stacks against the uterus. These organs are also fascially-connected which provides another level of support.

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The pelvic floor muscles provide muscular support to the bottom of the Pelvic Core Neuromuscular System (PCNS). The PCNS is made up of the respiratory diaphragm at the top, the abdominal muscles at the front and sides of the trunk, the back and hip muscles at the back and sides of the trunk and the very important pelvic floor muscles at the bottom. All of these muscles are fascially-connected and must work as an integrated unit to maintain continence, provide core stability/mobility and lower girdle mobility/stability. The pelvic nerves are also part of this system and when working properly provide a symphony of appropriate communication for efficient female biomechanics. In Applied Functional Science (AFS), as taught by the Gray Institute, the concept of a Kegel


or an isolated pelvic floor muscle contraction is challenged. In AFS, PCNS function would include assessment of the shoulders, the thoracic spine, the hips, the subtalar joints and how intra-abdominal pressure is managed. This global assessment will then allow for a better understanding of how the local aspects of the PCNS are functioning. COMMON TYPES OF PCNS DYSFUNCTION Are you working with a female who has Pelvic Core Neuromuscular System Dysfunction? As a fitness professional, it is important to know the most common forms of female PCNS Dysfunction and the right questions to ask a client. The four most common forms of dysfunction include urinary incontinence, fecal/gas incontinence, pelvic organ prolapse and pelvic pain. (2) Orthopedic Deficits may also be influenced by PCNS dysfunction. (1) This may include Diastasis Rectus Abdominis (DRA), anterior cruciate ligament injury, ankle sprains, hip labrum injuries and low back pain. An effective screening will include questions to reveal dysfunction.

Pelvic pain presents in a variety of forms. All of these types of PCNS Dysfunctions will impact a females’ ability to participate in exercise affirming why fitness professionals need to have an understanding of the dysfunction and implications for training. (4) Urinary Incontinence may present in a variety of forms. Stress incontinence is defined as the involuntary loss of urine with an increase in intra-abdominal pressure. This may occur with sneezing, coughing, lifting and high-impact exercise. Urge incontinence is defined as an excessive urge to urinate with a small production of urine. Urinary frequency is defined as urinating more that 8-12 times in a 24-hour period. Normal bladder emptying should occur every 2-4 hours during the day and 0-1 time at night. No amount of urinary leakage should ever be considered normal. If urinary leakage occurs, it means a breakdown in the Pelvic Core Neuromuscular System has occurred and this needs to be addressed. Fecal/gas incontinence is defined as loss of bowel control or the ability to control gas. Individual bowel patterns and motility will vary and is dependent on a num-

ber of digestive health factors. However, loss of control is never considered normal and an individual should never have to strain or feel like they cannot completely empty their bowels. Pelvic organ prolapse (POP) symptoms may include the sensation of pelvic pressure and heaviness. POP occurs when a pelvic bowl organ descends downward towards the pelvic floor or even outside of the pelvic floor openings. A cystocele is when the bladder descends and bulges into anterior vaginal wall deficits. Uterine prolapse is when the uterus descends down into the vagina. A rectocele is when the rectum bulges into posterior vaginal wall deficits and/or through the anus. (3) WOMEN’S HEALTH ALLIES To better serve the female population, attend education that provides female-specific training, utilize a screening that includes female-specific questions and join forces with health professionals that work with the female population. Research the health professionals in your region to build relationships. The following list includes health professionals


who have specialized skills in working with the female population: Women’s Health Physical Therapist: a physical therapist who has specialized education and skills in the care of the female patient. Areas of focus include pelvic floor dysfunction, pregnancy and care throughout the fourth trimester. Gynecologist: a physician who has completed training and education in the health of the female reproductive system for health/ wellness and dysfunction. Obstetrician: a physician who has completed education and training in the management of pregnancy, labor and the fourth trimester. Obstetrician/Gynecologist: a physician who has completed education and training to provide medical and surgical care with an expertise in pregnancy, childbirth and dysfunction of the female reproductive system. Preventative care, perinatal care, with family planning are included. Urogynecologist: a physician that has completed specialized education and training in care of the female with pelvic floor

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dysfunction. This physician has completed medical school and a four-year residency in obstetrics and gynecology. This professional also has additional training in the evaluation and care for conditions that affect the female pelvic organs, muscles and connective tissue that support the female pelvic bowl organs. Fellow of Applied Functional Science: a physical therapist, personal trainer, fitness professional, chiropractor, osteopath or MD who has specialized training in applied functional science with an understanding of chain reaction biomechanics. This professional will also be certified in 3DMAPS and CAFS which includes assessment, training, prevention, rehabilitation and sports performance enhancement skills. As a fitness professional, you may be the first person that addresses this information with your client. Female-specific education is crucial to the understanding of Female Chain Reaction Biomechanics. Implementing the knowledge for your female clients will elevate the level of training and exercise prescription to better serve the female population. This is quality of life changing information.

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References 1. Omi Y, et al. (2018) Effect of Hip Focused Prevention Training Program for Anterior Cruciate Ligament Injury Reduction in Female Basketball Players: A 12-year prospective intervention study. AMJ SportsMed. 2. Bonis M, Lormand J, Walsh, C.(2018) Assessment and Alleviation of Lumbopelvic pain and Pelvic Floor Dysfunction. Biomed J Sci&Tech Res 10(4). 3. American Urogynecologic Society: 2016, Pelvic floor Dialogues. Accessed (2016). www.augs.org 4. Morkved S, et al. Effect of pelvic floor muscle training during pregnancy and after childbirth on prevention and treatment of urinary incontinence: A systematic review. BJSM 48(4), 299-310. 10.1136/bjsports-2012-091758.

Christina M. Christie PT, CCE, FAFS, FMR, 3DMAPS is a Senior Women’s Health Physical Therapist and Women’s/Men’s Health Manager for Athletico Physical Therapy and President of Pelvic Solutions, LLC. She graduated from Rosalind Franklin University in 1990. She is a Fellow of Applied Functional Science, certified in FMR, 3DMAPS and CAFS and developed the Female Chain Reaction Course for the Gray Institute, is the inventor of the PelvicorePro and PelvicorePro Training methods and continues to educate internationally for the Gray Institute, APTA, IDEA Health and Fitness Association, SCW Fitness, Illinois Physical Therapy Association, as well as many other public and private organizations.



EXERCISE SPOTLIGHT Power Systems

www.Power-Systems.com

@powersystemsinc

Power Systems Deck Harnessing the latest innovations in product development, the Power Systems Deck features a non-slip rubber surface that ensures greater stability throughout every movement while expanding workouts like no other tool in a tight, portable package. Enhance cardio workouts by incorporating step and bench-based movements up to 330 pounds. Transform from the deck from an inclined or declined weight bench for strength training. The thoughtful design and stability carries through when

@powersystemsinc

@powersystems

@powersystemsinc

transporting and storing the deck for group fitness classes or training on-the-go. When you want to achieve low impact aerobics, set the Deck at 8 inches for you and your group. Add more challenge and intensity using the risers to elevate the deck to 14 inches. Attach tubes, store accessories, and never stop mixing-up your program with the Power Systems Deck. Add layers of complexity and challenge without adding bulk to your facility. Blending in perfectly with existing club and equipment dĂŠcor, the Power Systems Deck adds more diversity in a sleek, mobile tool. Stack decks neatly and cleanly before and after use.

Seated Overhead Shoulder Press Set the adjustable platform to position I on the Deck. Anchor a resistance tube to the Deck using the oor anchor. Sit on the Deck, grab the tubing handles, and sit back against the platform. Keep the elbows wide as you perform an overhead shoulder press.

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Exercises from Power Systems

Tube-Resisted Abdominal Crunch

Split-Stance Mid-Row

Anchor a resistance tube in the floor anchor slot on the inclined side of the Deck. Lie down on the incline, grab the tubing handles, and hold them on your chest. Perform an abdominal crunch while holding onto the handles to add resistance to a regular crunch.

Set the adjustable platform to position I on the Deck. Anchor a resistance tube to the Deck in the second platform notch from the top. Place one foot on the bench for stability. Hold the handles with palms facing each other, pull back and squeeze the shoulder blades together to complete one rep of a mid-row.

Tube Resisted Step-Up

Seated Tubing Bicep Curl

Begin with the Deck in the High Flat position and anchor a resistance tube in the floor anchor slot on the end closest to you. Hold onto the handles as you step onto the Deck into a singleleg balance. Pause for a moment, then return to starting position.

Set the adjustable platform to position II on the Deck. Anchor a resistance tube to the Deck using the floor anchor. Sit on the Deck, grab the tubing handles, and sit back against the platform. Keep the elbows tight to your side as you perform a seated bicep curl. WINTER 2019 | WWW.PERSONALFITNESSPROFESSIONAL.COM | 27


NEW ON THE MARKET The latest trends in fitness equipment

DECK

To keep in celebration with PFP’s 20-year anniversary, I thought I’d reminisce about what was “New on the Market” in 1999! Remember Tae Bo (yes, on VHS)? Billy Blanks had sold over one million copies by 1999 through his unforgettable infomercials. The Thigh Master was still one of the hottest-selling fitness gadgets along with Bowflex and the Ab Roller, and Polar was making serious momentum into the personal heart rate monitoring space with the first wrist-based monitors on the market (oh, how heart rate monitoring has evolved). It’s fun to see how much fitness has changed… and really, how much it’s stayed the same. We’ll see what the next 20 years will bring!

Introducing the Power Systems Deck. Enhance cardio workouts by incorporating step and bench-based movements up to 330 pounds. Transform the deck from an inclined or declined weight bench for strength training. Black and gray to blend-in perfectly with existing club and equipment décor, the Power Systems Deck adds more diversity in a sleek, mobile tool. The thoughtful design and stability carries through when transporting and storing the deck for group fitness classes or training on-the-go. www.power-systems.com

PERFORMANCE WEDGES

MOTR

SQUAT MASTER

The Performance Wedges™ by OPTP® are designed to improve alignment, posture, strength and balance, while providing joint support. Sold as a pair, these foam wedges can be used beneath the feet or hands while performing fitness training exercises, yoga poses, Pilates movements, or for physical therapy sessions. They feature a durable foam construction and patented contour design that fits hands and feet, promoting strength and functionality throughout the body. www.OPTP.com

MOTR™ is a challenging, versatile training and myofascial release tool. Combining a resilient foam roller and tri-level resistance training in a compact 43-inch unit, the MOTR is easy to carry, clean and store. The innovative design enables clients to exercise in 8 different positions and quickly switch resistance while targeting specific muscle groups. Enjoy enhanced cardio, balance, agility and core strength. Getting started is fast and free using Balanced Body Streaming Video. www.pilates.com

The Squat Master (SRP $149) takes minutes to assemble and comes with a 21-day workout/moves program that includes yoga and other poses, not just squats. It’s easy to store, sturdy, versatile and perfect for gym or home use. www.squatmaster.info

LINDSAY’S FLASHBACK TO 1999

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EVENTS CALENDAR February - April

FEBRUARY CLUB INDUSTRY BUSINESS SUMMIT and MANIA® CONVENTION February 22-24, New York, NY www.scwfit.com/nyc Save $40 with code: PFP

NFPT Personal Trainer Certification Workshop February 23-24, Ft. Lauderdale, FL March 2-3, Wheaton, MD March 23-24, Dallas, TX March 30-31, Hollywood, CA April 6-7, Anaheim, CA April 13-14, Dunwoody, GA April 27-28, Stratford, CT April 27-28, Scottsdale, AZ www.nfpt.com/certifications/workshops Save 10% with code: PFP19

MARCH One World Fitness Certification & Education Conference March 1-3, Colorado Springs, CO www.aaai-ismafitness.com

IDEA Personal Trainer Institute – SOUTH March 7-10, Dallas, TX www.ideafit.com/ptrainersouth

IHRSA 2019 International Convention & Trade Show

March 13-16, San Diego, CA www.ihrsa.org/convention Free Trade Show Pass with code: PFPSD

SCW California MANIA

March 29-31, Burlingame, CA scwfit.com/california

APRIL IDEA Personal Trainer Institute –EAST April 4-7, Alexandria, VA www.ideafit.com/ptrainer

SCW Florida MANIA

April 12-14, Orlando, FL www.scwfit.com/florida

SUCCEED!

April 12-14, Irvine, CA www.succeedwithafs.com Save $50 with code: PFP50

FitnessFest Conference and Expo April 25-28, Mesa, AZ www.fitnessfest.org/arizona Save $25 with code: PFP2019


THEN & NOW Greg Justice

www.GregJustice.com

20 years of education, certification and regulation

W

alk into any gym and you’re bound to run into a personal trainer. Working with a trainer is no longer just for the rich or famous. When I began my personal training business in the mid-1980s, there were no certifications or licensure. In fact, all I needed to do was put a sign on my door saying I was a personal trainer. By 1999, there were a few certifications, but no state regulations; and while many states have tried and failed, that still holds true today. Just a few years ago, I wrote an article in this very publication defending my practice of only hiring trainers with a four-year degree in exercise science or a related field. My thinking on this has softened over the past few years, as I have witnessed a much higher quality of two-year programs (AA degrees) and certifications.

If the profession were to have licensure, there is a better chance that people would be more trusting of trainers and, in turn, begin to seek them out more often. Our bodies are not something we should play Russian-personal-trainer-roulette with. If a trainer doesn’t know what they are doing, someone could get seriously injured and both the trainer and the gym could be sued. Therein lies one of the arguments for licensure. Efforts are currently being made to require a license for personal training rather than just certification. This change would make sense as there are a lot of caveats that accompany working out that trainers must be knowledgeable about. The dangers of a sedentary lifestyle are coming to light, motivating record numbers of people to get help with their fitness. For those who are intimidated by the gym or those who are just clueless, the most logical step is to turn to a personal trainer. However, with the lack of regulations, there is distrust and speculation about the legitimacy of personal trainers. If the profession were to have licensure, there is a better chance that people would be more trusting of trainers and, in turn, begin to seek them out more often. This could help our industry grow while encouraging people to live an active lifestyle. Many in the training community are hoping for stricter regulations. With tighter requirements, the NSCA (National Strength and

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Conditioning Association), for example, believes that the future will include opportunities for further specialization by personal trainers. Unique areas such as injury prevention, athletic training, or sport specific conditioning are just a few on the list. Some believe that a four-year degree must be available – perhaps necessary — for those hoping to work as a personal trainer. Even a bachelor’s degree in biology or exercise science can make a trainer’s resume more appealing thanks to the anatomy and physiology background they would have in addition to their other certifications. Finally, others think that, like nursing or physical therapy, there should be a state-mandated exam that hopeful trainers must pass prior to practicing. This could solve the problem of the wide range of educations if everyone focused on the same concepts. It would also regulate the certification process by giving all trainers the same seal of approval by an oversight board, further increasing trust in our profession. Like many health-related professions, personal training is booming and has a positive outlook moving forward. So, is the next logical step some mode of regulation over who can be a personal trainer? Let’s see what the next 20 years brings.

Greg Justice is a best-selling author, speaker and fitness entrepreneur and was inducted into the National Fitness Hall of Fame in 2017. He opened AYC Health & Fitness, Kansas City’s Original Personal Training Center in May 1986. He is the CEO of the National Corporate Fitness Institute, and Scriptor Publishing Group. Greg holds a master’s degree in HPER (exercise science) from Morehead State University in Morehead, Kentucky.