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Kelli Watson

Vito La Fata

www.scriptorpublishinggroup.com

Human-to-human technology

T

he participants in one of our coaching programs recently completed a MyZone Challenge. Using MyZone belts, we connected through the app to follow each other’s workouts and to track our own progress. A healthy amount of “smack talk” transpired between the participants which served to motivate everyone to work a little harder. Ultimately, we felt connected, motivated and challenged… and we also had a lot of fun. This is the power of technology in our industry. Whether it be MyZone belts, Apple watches, Fitbits, Peloton, InBody or an endless number of apps designed to do everything from counting calories to delivering exercise programs, the explosion of technology within our industry is astounding. These gadgets keep our clients focused, motivated and on track. They also make it easier for us to connect… and this is where we need to pause for a moment and consider the role of technology in our businesses. After all, as personal trainers, we are in a human-to-human business. The relationship between trainers and clients is what guarantees their success. The accountability, the caring touch, the watchful eye of a trainer is what leads the client to keep working and to get better. It isn’t the technology that creates the relationship, it is the people. If we want to grow our business, we need to recognize that it’s the human connection that is fundamental to our success. Technology provides us with an array of useful tools. Being able to quantify and track progress is important. A little “smack talk” keeps it fun. And yet, nothing will ever replace the personal connection that happens between trainers and clients. Those relationships are the core foundation of our client’s success. As you consider the role of technology in your business, remember this: technology is useful, but it can never replace the personal relationships you build with your clients.

Kelli Watson is a best-selling author, coach and presenter. She coaches fitness professionals and business executives through the Todd Durkin Mastermind Group and the Todd Durkin IMPACT Coaching Program. In 2017, she co-founded Scriptor Publishing Group, a publishing company dedicated to helping people share their stories and publish their books. With more than 15 years of industry experience, she specializes in business and personal development, helping fit pros and business owners discover their keys to success. Email kelliwatson88@gmail.com.

www.vitolafata.com

Technology, friend or foe?

I

t’s scary to think that technology can replace humans. At some level (at least let’s hope) nothing will replace human connection. We need it if we plan to thrive as humanity. But, it would be foolish of us to not see the writing on the wall that many things (including fitness) are being done digital, virtual, online, with apps and more. Our job as smart planners and thinkers is to anticipate the change versus get caught denying reality. Technology can be our friend versus the foe we fear will put us in the unemployment line. It will take a little letting go of ego. And a lot of planning to change up how we’ve always done business. Right now, here in the middle of 2021, coming out of a pandemic (fingers crossed), you have the opportunity to strategize accordingly, because while it may feel slow or not something to worry about, in the next 3-5 years we will be living in a new world. Let’s be prepared for it! Here’s a few planning questions to help you get started. 1. What habits, behaviors and everyday practices are my clients adapting to in this new technology-driven world, so I can ‘see into’ their lives and look to be there with the fitness and wellness solutions they need and want? Ex: People work out at home more now. How am I showing up in their house? Ex: People use their phones for EVERYTHING now, how am I showing up and accessible there? 2. What ways can I diversify my offers/services using technology so I can add additional revenue streams and build more financial stability? Ex: Do I have an app? Online courses/coaching programs? If not, how can I start my plan to get those added to my business? 3. Am I an affiliate of any technology services/software/nutrition lines/platforms that my clients need or will be using that I can earn income from? Ex: Peloton, Beachbody, FitBit, etc. That’s 3 simple places to get started on planning for the future reality that technology will be heavily in the landscape, and only you can make it your friend.

Vito La Fata is the co-creator of The Legacy Brand Creator, Vision In the Vineyards and Fitness Profit Systems. For a free training video on The Simple ‘Legacy Loop’ Formula to Escape Trading Time For Money & Attract High Quality Clients or Patients, visit: https://thelegacybrandcreator.com/register/

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