Personal Fitness Professional Summer 2022

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CONSIDER YOUR OPTIONS Which professional service provider will best suit your needs?

Guiding Businesses in the Fitness Market That Want to Have a Huge Impact With Their Marketing Have you ever asked yourself?  How can I scale my fitness business, product or service in this industry?  I’m so burned out — how can I find a different perspective with my marketing?  How can I generate more leads and stop relying just on referrals?  How can I find time to work on the business and not in the business?  What marketing systems do I need in place to make my life easier?  How do I position myself and my business to attract more of the right customers? If so, you’re in the right place. Growing your fitness business, product or service in this industry can be tough but with the right marketing — marketing that consistently brings you new customers and sales — it becomes much easier. If you’re frustrated and unclear what to do next with your marketing and know you have the potential to scale, impact and leave a legacy with the product and services you sell, then Fitness Marketing Agency can help you so you’ll never struggle again to get new clients. Fitness Marketing Agency is led by fitness industry expert Ben Davis, who is consid-


ered the authority on marketing in the fitness industry by most. He’s the marketing expert business leaders go to when they need help with their own marketing. No matter what your service or product is, Ben and his team can show you how to market and sell it more effectively. Who we help: Gyms/Studios/ Facilities/Independent Health Club Owners/Online Coaches. If you sell fitness memberships for group training, one-to-one personal training, classes from a physical location or you’re an online coach and are fed up with the growing competition in the marketplace that seems to just rip off your marketing efforts and business model/idea. If your new client numbers and sales have dropped over recent months and you are struggling to get new clients in the door or online. If you’re at the forefront of the industry and you know innovation is key to stay one step ahead and you’re always looking for opportunities to grow and develop. If you’re reading this and you want help achieving your fitness business goals, please visit


Make Sure Your Business Is Protected with the Right Coverage Insurance coverage options can be complex and not all insurance programs are alike; if you’re shopping for coverage it is important to note differences in coverages, optional coverages offered, and coverage limits when choosing your insurance. The lowest price product may not include everything you need to be fully protected. Commercial general liability, products-completed operations, personal and advertising injury, legal liability to participants and professional liability are all specialized coverages that fitness professionals should consider. Now more than ever, virtual training/ instruction is an important coverage consideration; make sure that you look for insurance that includes virtual training under your direct supervision including live online instruction as well as recorded training sessions that your registered clients can access. If you are working as an independent contractor at one or more health club facilities, don’t assume that you are covered under the health club’s insurance plan; independent contractors are often excluded. Fitness professionals should always have their own coverage as well as additional coverage for any studio or fitness facility they own. A homeowner’s policy will most likely exclude coverage under a “business pursuits” exclusion; be sure to check with your insurance agent before assuming coverage is covered under the homeowner’s policy as a studio or other facility policy may be required for proper coverage. If you have taken the time to participate in educational programs, some companies reward fitness professionals for training certification with discounted rates. And if you have any questions or concerns about the coverage needed for specific situations, always make sure to call your insurance representative for clarification.