SUBSCRIBE TO PFP HERE FEATURE ARTICLE By Travis Barnes
BE MEMORABLE OR BE FORGOTTEN Learn to incorporate the magic moments will create unforgettable sessions By Travis Barnes
s fitness professionals and business owners, we have only two choices: Be memorable or be forgotten. Every moment we have a customer in our business is an opportunity to be memorable. Every day we experience approximately 100,000 moments. Groups of moments create discreet experiences that can be either good or bad. Some experiences have emotions tied to them and those get stored as memories. The memories we have about a business form our relationship to that business. If we are going to make moments count, then we need to recognize the moments as they arrive. Dale Carnegie taught us in the book How to Win Friends and Influence People that “a person’s name is the sweetest and most important sound in any language to that person.” In the 80s there was a TV show called “Cheers,” and when Norm walked through the door everyone yelled “Norm!” For Norm there was home, work and Cheers,
the place where he enjoyed being the most. For the fitness enthusiast there is home, work and their gym. The question we must ask ourselves is, “Do they look forward to walking through our door as much as Norm looked forward to walking through the door of Cheers?” The first opportunity to be memorable is how you welcome your guests. At my business, Journey 333, we sometimes play the Cheers theme song at the beginning of our group sessions, and as each member introduces themselves, we yell their name as if it were Cheers. We also deliver energy tunnels — “I’m sexy and I know it” cat walks and have had our Phoenix Mascot waiting outside to greet our members. In most gyms, once your guest has been greeted and they put their things away, the warmup begins. Typical goals for a warmup include mobility preparation, range of motion and increasing body temperature. However, the magic is missing if the warmup does not include raising the energy level of the person.
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The warmup is more than a warmup. It is an intention-setting session, and it is our second opportunity to be memorable. To help our clients do this we must cue them to leave the stress of the day at the door. We must help them to be here right now, reminding them that they can’t be anyplace else. They can’t be where they came from. They can’t be where they will go next. To get the most out of the present moment, the moment must have our presence. Once we have their focus, then we can ask for their energy. At Journey 333, we like to remind our clients that, “It is easier to act your way into a new way of feeling than it is to feel your way into a new way of acting.” This means if we are going to get our clients fired up and have a great workout then we need to act fired up. At Journey 333, our niche is group training, and our warmups include energy lineups, choreography to certain songs and huddles, to name just a few things. The energy lineup is where our group members