TABLE OF CONTENTS
JANUARY - FEBRUARY 2018 | VOLUME 31 ISSUE 1
DEPARTMENTS 05 Editor's Note
A New Year, a New Look By Amanda Armendariz
06 Real-Life Management Sharpen the Saw! By Wes Friesen
08 Connecting Point
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Postal Changes Happening in 2018: How Could They Affect Your Company? By Chris Lien
09 Direct Mail Evolution
Innovative Technology for the Next Generation By Brad Kugler
10 The Trenches
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Do It Now! A Simple Way to Ensure Content Marketing Success
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By Mike Porter
12 Postal Affairs
FEATURES 16 Canadian Mail Highlights: What Organizations Should Know as They Mail Across the Border
While Canada’s postal system is similar in many ways to that of the US, there are still significant differences to take into account. By Kristi Kanitz
18 What Is the Quality of Your Current Postal Software & Services? A look at some of the leading solutions being provided to the industry today.
22 Insourcing or Outsourcing: Which Is Right for Your Operation?
There is no one-size-fits-all answer to this question; here’s
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JANUARY-FEBRUARY 2018 | MailingSystemsTechnology.com
2018 Changes to Postage Payment
what to ask yourself when weighing the options. By Thom Roylance
26 Seamless Acceptance + Informed Visibility = Improved Tracking and Transparency
As you strive to evaluate the effectiveness of your multichannel campaigns, Seamless Acceptance and Informed Visibility are two tools that will help you greatly.
By Bob Schimek
13 Software Byte
Preparing for Move Update Changes By Jeff Peoples
14 Inkjet Info
The High-Speed Inkjet Opportunity By Lisa Cross
APPLICATION ARTICLES/ CASE STUDIES
By Kurt Ruppel and Bob Rosser
28 The Ultimate Guide to Recovering Lost Postage
If lost postage is costing you money (and it is very likely that it is), here are the steps you can take to stem the tide. By Adam Lewenberg
21 Is Address Quality Really Important Anymore? Firstlogic Solutions
25 Rooftop Geocoding Case Study — PostMark Inc. BCC Software