DOCUMENT Strategy Winter 2021

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LEAVE A LASTING IMPRESSION How to use AI to improve your customer experience

By George Newton

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any of today’s business owners are using AI tech to help improve customer experience. Here are some ways where you can use AI to leave a lasting impression. Create Better Targeted Ads No one would say they like being advertised to. Many feel that they’re seeing more ads than ever before, and they’re more intrusive. That can sound discouraging since you have to

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get your product in front of the customer, and that means advertising. How can you ensure they won’t dismiss it out of hand? Many businesses are using AI machine learning to create much more targeted ads. AI can learn more about a customer, thanks to search histories, customer profiles, online behavior and more. The more data it has, the better the ad for the customer. As such, they’ll be much more likely to feel favorable towards an ad and make a purchase.

Offering AI Chatbots This is something you may have come across online. “You want to be able to answer customers’ questions whenever possible, but you can’t be online 24/7,” says business blogger Kelly Cassidy, from Write My X and 1 Day 2 Write. “A chatbot will be available all the time, and can give most customers what they need.” AI chatbots are able to answer most questions a customer may have, offering advice or directing them to the