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What’s New Catch up on all the news, opinions, and featured articles that caught our eye on

4 Digital Marketing Strategies for SMEs in a Post-Pandemic World

Small and medium enterprises (SMEs) play a significant role in the US economy. According to the World Economic forum, around 99.9% of all US businesses qualify as a small business. Although the COVID-19 pandemic has caused a staggering number of SMEs to shut down, it appears that many Americans have not been deterred from starting their own business. article-3130-4-Digital-MarketingStrategies-for-SMEs-in-a-PostPandemic-World.html

Taking E-Signatures to the Next Level CCM and the Great Resignation Wave

There has been a lot in the news on the “Great Resignation,” an anticipated major wave of job changes as the pandemic slows down. Some resignations are simply pent up from people who didn’t want to make a move during “these uncertain times,” some are people just wanting to make a change. Various sources expect 25-50% of employees to seek a job elsewhere in the next year or so. Imagine if your business experienced a 25% turnover in the next year. What would be the likely impacts on your customer communications? article-3127-CCM-and-the-GreatResignation-Wave.html



Customer Journey Mapping as a CCM Planning Tool

Some of your most important customer communications management (CCM) applications represent handoffs from one team to another. Proposals represent handoffs from marketing to sales. Contracts represent handoffs from sales to compliance. Welcome kits represent a handoff from sales to customer service. Correspondence is often a temporary interaction to get a customer back on track. All of these handoffs are critical customer experience moments, owned and managed by different teams for years. Customer journey mapping has evolved as a credible planning tool to help coordinate the CCM technologies that support these key handoffs. https://documentmedia. com/article-3142-TakingAnother-Look.html

Taking Control of Change

Global industry is in the midst of unprecedented change. Heralded by many as the ‘fourth industrial revolution,’ one of its key drivers is digital transformation, a technological advancement that, in part, has given rise to new competitors, growing customer expectations and a raft of new regulations. To remain competitive in such an environment, organizations need to become more agile and responsive to shifting consumer demands, and this means speed to market has become increasingly important. https://documentmedia. com/article-3143-TakingControl-of-Change.html

The electronic signature software segment is one of the fastest-growing markets around the world. And, it is heading into this year with a healthy head of steam, due in large part to repercussions from COVID-19. In 2020, the global digital signature market size reached $2.8 billion and is projected to grow to $14.1 billion by 2026.

Can Your MFDs Do ‘Ludicrous Mode’? Accelerate Today Chances are your organization relies on a fleet of multifunction devices (MFDs) to manage basic printing, scanning, faxing and copying functions. In doing so, MFDs support an “always on” print infrastructure and are a critical component in keeping the engine of your business humming. What you might not realize is these essential, but at times overlooked, office devices could give your organization a Tesla-sized turbo boost.’Ludicrous-Mode’-Accelerate-Today.html

From Stagnation to Explosive Change

Document capture has been around for decades, but recent advances have breathed new life into this market. The ability to liberate documents from their physical form and move them into the digital realm has long yielded benefits in productivity and security while reducing costs. Recently, advances in artificial intelligence (AI) and machine learning (ML) combined with relatively mature optical character recognition (OCR) technology have made it possible to liberate not only the document but also the embedded business information required to drive business operations.