WINTER 2017 WWW.FIT-PRO.COM
HELPING YOU PROSPER AS A FITNESS PROFESSIONAL
EDUCATION: TAKE THE NEXT STEP THE 4 CIRCLES
of continuing education
DO YOU KNOW WHAT MEDS YOUR CLIENTS ARE TAKING?
Know the real effects of OTC medication
O T RE BE E H RI K IC BSC L C SU
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PFP ONLINE Visit | www.fit-pro.com VOLUME 19 | ISSUE 1
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Stop training and start coaching
The B.U.I.L.D. Method By Joe Drake
kelli cooke | firstname.lastname@example.org brandi binkley, dr. tracy hagemann, rick howard, nick tumminello featured columnists
shannon fable, brian grasso, melissa knowles, robert linkul, pat rigsby
Hip strength and stability for all ages What are we missing? By Robert Linkul
INDUSTRY STATS “More than 90 percent of health club members who > 66 years of age, say that they train at a fitness center because they “need to stay healthy”, only about 47 percent of 16-to-20-yearolds cite this reason. The price of membership is the main reason why people either don’t join a health club at all (55.8%) or why they quit their membership (52.2%).” – Statista.com
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Common OTC drugs, effects and training tips
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LETTER FROM THE EDITOR
Lindsay Vastola | email@example.com
Jim White | www.jimwhitefit.com
Redefining value A few months ago, I was speaking to a client, reinforcing with her the importance of quality sleep. She had been stuck in an unhealthy cycle of foregoing sleep to finish her to-do list, catch up on work, prepare for the next day, etc., and it was directly impacting her health, energy, productivity, workouts and mindset. The thing is, I had the very same conversation with her just a few months prior. And again a few months prior to that. I’m sure these conversations are all too familiar for most of you reading this. The irony was that I might as well have been talking to myself. I was no different than this client; I was pushing late nights so I could catch up and get ahead. Or so I thought. Why wouldn’t we just simply change our sleep habits? I realized that until we value something, we will never make that something a priority. And certainly not priority enough to change our habits. While I fully understood the importance of sleep, I never made it a priority because I put more value on getting my to-do list done. Likewise, until a client values quality food, they will continue to make poor food choices. Until someone values exercise, they will never make time for it. We all know that you can’t force anyone to change a habit to do something they don’t intrinsically value. Education is no different. Until we value the importance of education, we will never make it a priority to invest time, money or energy into learning. And if we don’t make education a priority for ourselves as fitness professionals, we will remain stagnant. And frankly, there is too much at stake to remain stagnant in this industry. This 2017 Winter issue is inspired by the value of education in our profession: } Do you know what pills your clients may be popping before workouts? Brandi Binkley and Dr. Tracy Hagemann provide a comprehensive list of over-the-counter drugs and their effect on exercise. } What circle are you in? Nick Tumminello illustrates the four common mindsets of fitness professionals when it comes to continuing education. } Jim White, our 2017 PFP Trainer of the Year, shows how vision, risk and follow-through are imperative to success in our Journey to Success profile. } If you’re reading this magazine, you likely do value the importance of education. We hope you find helpful the 2017 education calendar in this issue with upcoming events, workshops and conferences to use as a planning resource for the year. I challenge you to reflect on your own value of education. Are you regularly investing in your continuing education? Are you making time to read, attend workshops and network with others? Imagine the impact of our industry if all fitness professionals valued education in the same way we value exercise and eating well; we would take the industry to a new level. Committed to your success,
The ongoing rewards of education Our 2017 PFP Trainer of the Year winner, Jim White, highlights the value education has had in his career and how success hinges on continuing education.
How has education played a role in the success of your career? Not only did my college education help contribute to my career, but it was also what I learned outside of the textbooks. I always kept up on my CECs by reading fitness and nutrition books while taking as many fitness and certification classes as possible. What are your plans for your continuing education in 2017? I love going to fitness conferences and events to maintain my CECs. This allows me to network with like-minded fitness professionals, try out the latest exercise equipment and attend motivational seminars. Every time I leave a conference, I feel recharged and ready to step-up my fitness game. What advice would you give fitness professionals in determining their continued education? Look for CECs that will give you the most bang for your buck. Continuing education is not only needed to fulfill your certification status, but should also be used to further your career. Where do you see opportunities in continuing education for fitness professionals to invest more time, money, energy? I feel that a Master’s degree will be the entry level education in the near future. I always recommend to invest in higher education. If that is not an option, contact your local college or community college to enroll into various classes that can benefit your career. I also believe in self-study. I try to read a book a week to further my knowledge. I recommend reading a variety of books as the personal trainer is the jack of all trades and we need to be educated on various topics.
Trainer of the
Year 2017 WINTER 2017 | WWW.FIT-PRO.COM | 5
Education: The fitness professional’s non-negotiable
OTHER Columns 08 Mindset & Motivation Mindset: revolution or evolution? By Brian Grasso
Two is better than one… or is it? By Shannon Fable
10 Best Practices
5 financial musts for any fitness business By Melissa Knowles
10 Career Accelerator
Jim White: 2017 PFP Trainer of the Year Vision, risk and follow-through
5 self-governing requirements for business owners By Robert Linkul
By Lindsay Vastola
30 Ideal Business
The truth about building your ideal business By Pat Rigsby
Departments 05 Letter from the Editor Redefining value
What are your clients taking before workouts?
Know the effects of overthe-counter medications
The 4 circles of a personal trainer’s continuing education
Which circle are you in? Which one should you be in?
By Brandi Binkley and Dr. Tracy Hagemann
By Nick Tumminello
Plan your continuing education for 2017
A snapshot of this year’s events, conferences and workshops
11 Company Profile MostFit
15 The Message Mike Martino
22 Company Profile Strongboard Balance
24 Education Trends
Certification or licensure? By Rick Howard
28 New on the Market 29 Events Calendar 6
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MINDSET AND MOTIVATION Brian J. Grasso | www.BrianandCarrie.live
Mindset: revolution or evolution? Less than 5% of adults participate in 30 minutes of daily physical activity. More than 80% of adults do not meet the requirements of healthy activity every month. Those numbers have remained stable or fallen worse during the 40-year ascension of the fitness industry. Expanding our knowledge and understanding of training methodology, nutritional science, functional anatomy and movement application is undeniably important. But consider this… The effectiveness of the very best advice in the world is directly in proportion to the advice takers’ capacity to receive it. Which is based primarily on perception and expectation: our clients’ perception of their capacity to succeed using the advice we’re giving them, countered or complemented by their unconscious expectations. This will determine self-actualization or self-sabotage. Our customers, clients and prospects need you to better understand the reasons they can’t seem to sustain an exercise and nutrition program. They need us to appreciate that there are mental and emotional reasons that lurk underneath the surface for why that’s true. They need us to know that it really isn’t about laziness, lack of willpower or any other condemnation we tend to throw at people who seem to be inconsistent with a fitness lifestyle. They need us to learn how crucial mindset truly is and how much the “get after your goals” motivation really doesn’t work for everyone. They need you to know that even if you stopped learning about training, exercise, programming or nutrition for the rest of your life, you’d still know 200% more than they do, but still may not be fully equipped to help them reach their goals. Of course, no one should advocate that fitness professionals stop learning about exercise and nutrition. But at what point do we include mindset as part of that continuing education? Realize that understanding mindset is necessary and part of our obligation to help customers and clients achieve lifelong fitness and health. Without a quality education in mindset, perhaps we’re only half as capable of helping people as we want to be. We really can’t look at mindset education as a ‘revolution’ in the fitness industry. But without question, it is an evolution. And the difference isn’t semantics. Revolutions are based on hype; over-exaggeration, distorted fear tactics and embellished claims. Evolutions, on the other hand, are transformative improvements created out of necessity; required developments based on assessment and reassessment of need. This evolution is where fitness professionals should pay close attention. Wherever the mind goes, fitness goals will follow.
For 20 years, Brian J. Grasso has been considered a revolutionary force within the fitness industry. In 2002, he founded the International Youth Conditioning Association and Athletic Revolution. In 2011, he created the Mindset Performance Institute. Brian has traveled the world as a guest lecturer and Performance Coach for elite level athletes of various sports.
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LEADERSHIP Shannon Fable | www.shannonfable.com
Two is better than one… or is it? With the personal training profession on the rise, differentiating yourself is increasingly important. Naturally, you hope that your professional qualifications will do the trick. Thus, you may feel the urge to continue adding certifications to your portfolio to outshine the competition. But, is two really better than one? The answer is tricky; because it depends. You must start with two questions: 1) What certifications will you be adding? and 2) What are you trying to accomplish? Obtaining multiple base level certifications for personal training, unless to move from a non-NCCA accredited to an NCCA accredited organization or from a lesser recognized certification to a more recognized certification, may not net you much benefit. Most personal training certifications provide the same general information on exercise science (theory and application), overview of screening and assessments, basic nutrition, and the like. While each organization’s approach to programming may differ, the basis will be the same. Each year, it’s important to engage in both formal and informal continuing education work (live workshops, online courses and articles). These shorter pieces can help you stay abreast of any changes or updates to your base level of knowledge, as well as open your eyes to new programming concepts. It will also help you explore new areas before you dive head first into a longer course of study. Fill up on this type of information, but when you start to hone in on your preferred target market and identify the number one result you want to provide for this group, it’s important to start choosing your education with a bit more focus. One area of study we should all be exploring is behavior change. And, even more specifically, methods for creating sustainable behavior change. Even the best programs and products in the world will fall short if we can’t crack the code on getting a larger number of people to stick with the wellness journey. A great book to start with is No Sweat by Dr. Michelle Segar. When it comes to creating a smart educational path, decide if you’re interested in adding services for your current target market or you’d prefer to repurpose your current offerings to service new target markets. If you are passionate about the service or products you provide (e.g. a certain type of program), seek education that will help you become knowledgeable in a new target market. But, if you are passionate and connected to the target market you work with now, stick with it and begin researching other services or products that could enhance the results you provide. Shannon Fable is a fitness business and programming consultant who has helped impressive brands such as Anytime Fitness, Schwinn, Power Systems, ACE and BOSU over the last 20 years. As an experienced educator and certified Book Yourself Solid business coach, she helps fitness entrepreneurs navigate the industry and make more money.
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Melissa Knowles | www.gymhq.club
Robert Linkul l www.bestrongerfitness.com
5 financial musts for any fitness business
5 self-governing requirements for business owners
One of the most common back office missteps occurring in the fitness industry is a lack of clear and consistent financials. Below are five musts to serve as a starting point: 1. A proper business plan Take the time to write a proper business plan. Think through all aspects of your business paying close attention to a well-thought-out proforma. Put together some financial projections and compare them with your proposed capital expenditures. Know when you should reach break-even and when you’ll turn a profit. Have a plan to responsibly make distributions. 2. A working budget What is your anticipated revenue? Are you making revenue projections or using sales goals? These are two very different things. Goals are pie-in-the-sky. Revenue estimates should be realistic and conservative. What can you afford to spend? Is your spending in-line with your timeline for the break-even point that you outlined in your business plan? Are you over-spending? Throw in a line item for contingency. This will catch those unforeseen monthly costs. If you don’t need it, great; but if you do, you don’t blow your budget. 3. Accrual over cash Accrual accounting is a method that measures the performance and position of a company by recognizing economic events regardless of when cash transactions occur. The general idea is that economic events are recognized by matching revenues to expenses (the matching principle) at the time in which the transaction occurs rather than when payment is made (or received). This method allows the current cash inflows/outflows to be combined with future expected cash inflows/ outflows to give a more accurate picture of a company’s current financial condition. Accrual accounting does a much better job presenting a clear picture of performance. It also may offer better tax benefits. 4. Retain capital Navigating rough business waters is much easier with a bit of a cash buffer. It’s easier to always think about capital retention in terms of preparation for a business downturn, but it can be argued that it’s even more important to maintain a solid book balance for opportunity. This allows a business to be nimble and capitalize on any exciting ventures that pop-up in the future. 5. Reconcile, reconcile, reconcile “Watch your pennies and the dollars will take care of themselves.” Businesses work so hard for their money: driving sales, watching retention numbers and pushing for non-dues-based revenue; yet, many times fail to ensure that all of those dollars are making it to their bank accounts. You can’t track down what you don’t know you’re missing. All invoices should be checked and signed off on each month.
The increase in consumer demands for highly qualified personal trainers has enhanced the development and implementation of self-governing standards for all personal trainers. The goal of elevating these standards has been driven primarily by the personal trainers who value self-governance. Unfortunately, many personal training businesses resemble the Wild West, allowing independent contractors and employed personal trainers free-reign over their strategies and decisions. The rising cost in liability insurance and the increase in funds needed to fight legal incidences has sparked the need for business owners to require higher standards for their staff. Here are five self-governing requirements for business owners: 1. Require current, accredited personal training & CPR/AED certifications This requirement, for employees or independent contractors, is necessary for any business qualifying for professional liability insurance and particularly those working with special populations. 2. Determine employees (W4) vs. independent contractors (1099) Per the Internal Revenue Service (IRS), over 45 percent of the small gyms/studios in the United States are illegally misrepresenting their employees as independent contractors to avoid paying taxes or benefits they have rightfully earned. 3. Have Standard Operating Procedures (SOPs) SOPs detail the progressive steps as to how a service is continually produced, reproduced, and delivered to ensure the quality of a product. Personal training business owners should create SOPs that include program design blueprints, coaching cues, exercise progressions, facility opening and closing procedures, emergency and exit plans, etc. to ensure the delivery and quality of their service. 4. Keep updated professional paperwork Short of a liability waiver, an estimated 50 percent of personal training businesses do not require any further paperwork to be filled out from new clients enrolling. All first-time clients should experience an initial interview and consultation (20-30 minutes) in which all professional paperwork is completed. This includes: General information form, movement assessment form, physical activity readiness questionnaire (PAR-Q) and health history form, liability waiver and an agreement/contract. 5. Create professional codes of conduct Business owners should create a general set of honorable guidelines for all managers, employees and independent contractors pertaining to how they professionally work with one another, how they interact with their customers and how they conduct their business.
Melissa Knowles is Vice President of Gym HQ, providing corporate services including accounting, payroll, HR and customer service for the fitness industry. In more than 14 years of industry experience her expertise includes strategic operations, staff training, cost savings analysis, reporting development and implementation, fitness department overhaul, client retention systems and corporate management.
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Robert Linkul is the NSCA’s 2012 Personal Trainer of the Year, committee chairman of the Personal Trainers Special Interest Group and Career Development columnist for Personal Training Quarterly. He speaks internationally and mentors new personal trainers on business strategies, client retention and professional longevity. Robert owns and operates Be STRONGER Fitness in Sacramento.
PROFILE: MOSTFIT Website: www.most-fit.com | Email: firstname.lastname@example.org | Phone: 805.415.7493
Achieve maximum returns from your functional training space Space is a valuable commodity in your facility and the more you can leverage it, the more valuable it can be. Choosing the right tools is of the utmost importance when you are building a functional training space or strength and conditioning gym. Everything must serve a purpose, and less is more. MostFit’s line of functional training tools help to make existing techniques and methods easier and more accessible. Easier storage, easier setup, and more approachable fitness equipment will help you get the best ROI from your functional training space. Let’s take a look at the products: The MostFit Core Hammer: Sledgehammer training without the tire! Sledgehammer workouts are not only fun and effective but can deliver serious results. Strength and conditioning coaches have been using sledgehammers to slam against tires for years as a means for training explosive strength, core strength and cardiovascular conditioning. Recently, sledgehammer training has entered the mainstream via the rise in popularity of Crossfit and other functional training modes; but how do you offer the same type of workout without the space or means for obtaining large tractor tires? The Core Hammer eliminates the need to procure or store any tires. It can also be used anywhere! Take it with you for outdoor boot camps, slam it against cement, a wall… get creative! The Core Hammer stores easily in a slim rack or in a corner. MostFit SYN Rings: Turn your Olympic Bar into a dynamic stability workout Now, you can be on the cutting edge of strength and stability training without cutting into your budget. MostFit SYN Rings are the simple and affordable solution for turning your chest press, or front squat, or most of your Olympic bar lifts into a whole new type of challenge. SYN Rings are a compact pair of rings, that fit easily on either end of a bar, from which you can suspend weight plates or kettlebells. Each weight is suspended via a durable length of webbing which is attached to the ring by a thick rubber band. This means that the attached weight can move freely in all directions; up, down, forward, back, side to side, and even up and down. Stability weight training with the SYN Rings promotes core stabilization, explosive muscle engagement and athletic development but still makes it easy to run your team or group training sessions.
SYN Rings are compact enough that they can fit in a drawer, but when you want to use them, you don’t need a whole new flexible bar. Simply add weights to the SYN Rings, use proper bar clamps, and interchange as needed. Turn your space into a functional training revenue generator by investing in tools and programs that save space and work well. The MostFit Core Hammer and SYN Rings are available in North America exclusively through Power Systems (and sub distributors) where you can procure everything you need to provide your athletes and clients with the most effective and efficient workout possible. Founded by trainer Andrew Gavigan, MostFit strives to provide unique, effective and efficient products to the fitness community in an effort to make optimum performance more accessible. Accessibility is the key to success for athletes and fitness enthusiasts of all levels. MostFit’s line of functional fitness accessories make tried methods and techniques simpler and more accessible.
Journey to Success
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By Lindsay Vastola
Trainer of the
Year 2017 COMPANY NAME: Jim White Fitness & Nutrition Studios
Youngstown State University; ACSM Exercise Physiologist, Registered Dietitian-Nutritionist
FAVORITE EQUIPMENT: TRX
“The struggle you’re in today is developing the strength you need tomorrow”
email@example.com Twitter: @jimwhitefit Instagram: @jimwhitefitness Facebook: /jimwhitefit
Vision, risk and follow-through
im White, our newly awarded 2017 PFP Trainer of the Year, describes himself as the “skinny kid on the block;” a self-conscious kid who wasn’t assertive; the kid who struggled with confidence up until he was 17 years old. Then Jim’s older brother, a bodybuilder, introduced him to weightlifting. Two years later, Jim went from a 135-pound “weakling” to 195 pounds of “solid muscle.” He saw how improving his body led to other changes in his life: his soaring energy and confidence gave him a completely new outlook on life and possibility. This mindset has been the driving force behind his journey to success that continues to impact millions of lives.
From improbable to unstoppable Graduating high school with a “C” average and little confidence from his teachers that he would ever go to college, Jim realized that his newfound passion of fitness and health was something he could pursue as a career. He attended Youngstown State University in Ohio and graduated with honors and a degree in dietetics. He then attained his American College of Sports Medicine (ACSM) certification as a Health Fitness specialist. In 2002, Jim moved to Virginia Beach with just $400 in his pocket, his education and a determination to change millions of lives – one person at a time. As a personal trainer, Jim began building his brand, business and reputation renting space in a gym and in the first three years helped hundreds achieve their goals with his nutrition and fitness coaching. Jim took a leap of faith in 2005 and took over the gym where he was renting. While it was turnkey, it did require an investment and an entirely new set of business management skills. His challenge was not only to be a coach to his clients but also a leader to his staff and manager of his expanding business.
Many reading this will identify with his experience; entering unfamiliar territory of managing and building a new business while trying to maintain the passion and practice of training. There were three principles he knew best on which Jim remained focused to overcome the inevitable obstacles in his path: 1) his passion for people, 2) his education in health and fitness and 3) his God-given talents.
Turning vision into reality From the outset, failure was never an option for Jim; he was committed to his vision and knew that in order to make it reality, he needed to reach out to people who could help him. Early on, he asked educators to help him learn about biomechanics and physiology; he asked local fitness business owners about how to start and run a business; he asked marketing experts how to grow a brand; he asked accountants and other professionals how to operate a sound business. He didn’t spend any money for any of these early mentorships, he simply took the risk and asked. He credits his vision becoming reality to tenacity, sweat equity, hours worked when others weren’t, and a relentless focus on his mission. Over the 15 years in business, Jim says one of his best business decisions was diversifying. He now leads seven businesses: three gym facilities, a corporate wellness program, product sales, a medical nutrition therapy business, spokesperson and speaker and founder of a nonprofit. In 2008, Jim published his first book entitled, Jim White’s Jumpstart Journal. In 2009, he launched a fitness magazine, Hampton Roads Fitness, available in the seven cities in Hampton Roads, Virginia. He is on the nutrition and fitness advisory board for Men’s Fitness and Oxygen magazines, is a regular contributor to RadioMD, has been featured in multiple mainstream television and media outlets and winner of several prestigious awards including the President’s Council on Fitness. These achievements helped give more credibility to his platform and his brand, leading to media opportunities, speaking requests and increased business at his
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gyms. However, most important to Jim, this recognition assures him that what he’s doing is making his vision a reality: making a difference in people’s lives.
Embracing risk Jim’s accomplishments and accolades grew impressively in his business, his community and as a national spokesperson in the industry over 15 years; but this didn’t come easily nor did it come without risk. The early years were exciting, and his tenacity, self-study and sweat equity were paying off. A year after opening, Jim opened another facility and shortly after, closed one of his locations to expand to a larger facility. When the economy took a downturn, his business felt the consequences. He adjusted his services to offer more cost-effective programs in addition to his higher-value services and he integrated some of the more reputable trends shortterm in order to bridge financial gaps. He also learned the importance of building emergency funds and diversifying to remain resilient. Jim shares that while one of his greatest accomplishments is his three-location fitness company – voted one of the top personal training gyms by Virginia Living – finding a loyal team was challenging for him after several
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experiences of employees leaving and taking clients. Realizing the industry can be cutthroat at times, he decided to overcome these situations by “blessing and releasing” those who weren’t loyal and rehiring quality employees with a motto of “Complete, not compete.” This has allowed him to grow his business in a more positive way alongside a staff of 28 dedicated team members.
ations and organizations. A primary mission for his service in these positions is to increase the credibility of the fitness industry by promoting the benefits of getting a career in the field of fitness, the importance of earning an NCCA-accredited certification and how to stay true to science and research of the field. He offers internships in his gyms and is always open to mentoring newer professionals to the industry.
While Jim is proud of the success of his businesses, he finds the greatest personal and professional satisfaction in the opportunities he’s had to give back to his community. In 2010, he created a non-profit called the Jim White Fitness Foundation. One of the programs offered through the foundation is called LIFT (Lifting Spirits, Improving Bodies, Feeding Souls and Transforming Lives). LIFT is a 90-day fitness and nutrition program to help people in need including the homeless, battered woman, at-risk youth and mentally ill. The goal is to help them get in shape that will lead to employment. This is certainly a passion project Jim is proud to lead. Giving back to the industry is also important to Jim. He has served and continues to serve as board member, spokesperson and advisor to many of the industry’s most respected associ-
Jim White wears many hats on a daily basis as personal trainer, registered dietitian, manager, marketing specialist, sales consultant, finance manager, business analyst/strategist, executive board director and CEO. He certainly is an example of how to take a vision and make it a successful reality. Yet perhaps what is most impressive about Jim’s story is not the lists of awards and recognition he’s earned or the successful business models he’s created; rather it’s the impact he has had because of his commitment to his core principles: 1) his passion for people, 2) his education and 3) his God-given talents. His relentless commitment has given him the confidence to create a vision, not fear risks in order to pursue that vision and follow through over and over again so that thousands of lives may be transformed.
THE MESSAGE Website: www.drmikemartino.com | Facebook: /mike.martino.129 | Twitter: @xrciseapologist
There is no better feeling than leaving a conference or workshop with an inspired confidence in your professional capabilities and motivation to take new-found knowledge and share it with those you serve. Dr. Mike Martino does just that. A 30-year veteran of the fitness industry, Dr. Martino is a sought-after educator for many of the most prestigious industry organizations. With his ability to combine science and application with a seemingly limitless enthusiasm and passion, it’s no wonder he has earned a global following. Here’s how he shares his message… My ideal client is an individual who is invested in the process of changing their life through education, assessment, creative programming and becoming empowered to truly improve their long-term quality of life. My message is to educate and inspire clients, students, trainers, coaches, athletes, fellow educators, and business owners around the world by sharing my passion and knowledge in regard to health, wellness and human performance. If I had only one way to share my message it would be to present in person and interact with colleagues and peers on a personal level. I have been told by many people that my energetic personality and passion for helping others is contagious. Successful messaging is establishing a personal connection with clients, colleagues and peers by sharing and learning throughout one’s life, helping others and giving back to the profession. People follow me because I have been in the industry for over 30 years and my personal goal is to bridge the gap between science and application. I’m not only a university professor, but a practicing personal trainer, strength coach and successful business owner.
WHAT ARE YOUR CLIENTS TAKING BEFORE WORKOUTS? Know the effects of over-the-counter medications Brandi Binkley and Dr. Tracy Hagemann
he fitness industry is constantly evolving and redirecting itself to accommodate the customers who keep it afloat. For trainers and coaches, it can be quite overwhelming to keep up with our many clients both in personal training and in group fitness. While many variables can affect our clients’ health, over-the-counter (OTC) medications, may play a very large role in the overall results and experience our clients have. According to the FDA there are more than 300,000 OTC medications currently marketed to consumers. 1 The Consumer Healthcare Products Association (CHPA) tells us that 240 million Americans use these drugs annually, and nearly onethird of Americans use OTCs on a regular basis.2,3 In short, many of our clients come to their workout having taken some form of OTC medication and they rarely tell us about it. In some cases, these medications are sabotaging their workouts. These medications are generally safe, if used according to the dosing on the package, which is why they do not require a prescription. However, there are still risks involved such as drug-drug interactions
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and adverse side effects when not taken properly. Let’s dive into the most commonly used types of OTCs and what you need to know to ensure your clients have the most optimal experience and get the best results. Regardless of the age or population you work with, you will have clients who self-treat their health condition, and most will take some sort of OTC medication for relief. The four top classes of OTC’s most commonly used include allergy, cough/cold, heartburn and analgesics. Currently in the United States, as many as 30% of adults and 40% of children suffer from allergies annually.4 Whether it’s a decongestant, antihistamine or a nasal corticosteroid, some of your clients will experience adverse side effects while working out and taking these medications. Some of the most common side effects that you as a practitioner should be aware of are: dizziness, dry mouth or “cotton mouth,” loss of appetite, excessive sweating, increased heart rate and motion sensitivity. Second, we have cough and/or cold medications. This class is especially interesting and con-
tains many different medications that are used depending on the cold symptoms. The two OTC options for treatment of a cough are expectorants and antitussives. The OTC cold treatments include antihistamines, decongestants and products that combine these two classes with a cough medicine and an analgesic, like acetaminophen. The interesting part is that if a client is taking some sort of medication for high blood pressure and/or heart disease they should not take OTC products containing decongestants without consulting their physician or pharmacist first. The caution here lies in the interaction of the two drugs, which can negatively affect their blood pressure control, leading to dizziness, loss of balance and motor control during a workout. It can be dangerous and in some cases decongestants have been known to cause hallucinations. Ever had a client suffer from that mid-squat? Not a good idea. Case in point – we must periodically ask them about their OTC consumption. Next, and by far the most often consumed OTC, would be medications to treat heartburn. While allergies, cold and cough are often out of our control, heartburn is something that most often is self-induced. The most common cause of heartburn is excessive weight. Wrap your head around that for a moment. To make matters more interesting, about 60 million Americans are affected by heartburn or acid reflux at least once a month.5 Of course, there are other non-weight factors that may cause someone to
have heartburn. Chances are your clients regularly or have occasionally suffered from symptoms of heartburn, taken some sort of antacid, acid reducer, or a combination of the two on the days they have worked out with you. What to look for in a client: mostly complaints of upset stomach, dizziness, and in some cases, they may experience leg cramps. If leg cramps are a complaint of the client, have them walk and hydrate. If it persists, nix the compound movements and go to more simple exercises or work on flexibility. Some clients may complain of stomachaches so avoid too much core work. Lastly, we have analgesics. This is one of the most commonly used OTC medications. We use them to treat sore muscles, headache, arthritis, menstrual pain and other minor pains. Options for analgesics include acetaminophen, non-steroidal anti-inflammatory drugs (NSAIDs) such as ibuprofen or naproxen and salicylates such as aspirin. More than 80% of American adults report using one of the four main OTC analgesics and most keep them on hand at all times.6 The most commonly reported side effects of analgesics are nausea, upset stomach, vomiting, restless sleep, shakiness and bruising. The NSAIDs can decrease kidney function and lead to the body retaining fluids,
which may increase blood pressure, leading to decreased motor control and increased sweating. What you should remember about analgesics is that more often than not, your clients never think of telling you they took an aspirin. Let’s play this out: Your client takes aspirin a few days in a row for a nagging headache. The client comes in to workout, and you two have a wonderful session working legs. The client leaves feeling like a rock star and will think of you nonstop for the next three days. They come back in three days, say they are sore but no issues, meanwhile you notice bruising on their legs. After a brief conversation, you can rule out DOMS (Delayed Onset Muscle Soreness) but can’t for the life of you figure out where the bruising came from. The point is this, if you had full disclosure on what they take on a daily or weekly basis you could truly optimize their training programs and their experiences while they are with you. Again, while OTC medications are generally safe, they can, and often do have adverse side effects that may impact your client’s workout. Any client who requires OTC medication on a regular basis should be instructed to see their physician for evaluation. While they are with us, it is our opportunity to take care of them; this
gives us good reason to ask them to be transparent with us about medications, especially OTC medications. In addition to providing a safe and efficient workout, the fact that you know about what happens when they take OTCs gives you instant credibility. We must make it a priority to listen, ask and know. Your client’s success very well could depend on it. FOR ARTICLE REFERENCES AND A PRINTABLE REFERENCE TABLE OF COMMON OTC DRUGS, SIDE EFFECTS AND TRAINING TIPS, VISIT WWW.FIT-PRO.COM.
Brandi Binkley M.S. NSCA-CPT is founder of PhysioFit in Nashville. She is an awardee of the NSCA Trainer of the Year Award. She is also a partner in ErgoVicis.
PharmD., FCCP, FPPAG, is Professor and Associate Dean at the University of Tennessee College of Pharmacy in Nashville. She is a client of Physiofit, and a partner in ErgoVicis.
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THE 4 CIRCLES OF A PERSONAL TRAINER’S CONTINUING EDUCATION
Which circle are you in? Which one should you be in? By Nick Tumminello
hat separates fitness professionals from one another, and makes some individuals more competent and qualified is how often they’re investing in and pursuing their continuing education. The Four Concentric Circles of Personal Trainer’s Continuing Education described in this article illustrates how fitness professionals generally fall into four categories (i.e., circles) based on their interest and efforts in pursing their continued education. Each circle is smaller than the one preceding to represent the fact there is a much smaller population of fitness professionals who fit the corresponding criteria. This is important because it helps us to see if our actions as fitness professionals, from a continuing education perspective, match our professional goals. As you go through the quick and generalized overview of each circle below, it’s important to ask yourself questions including: } What circle am I in based on how much time and resources I invest in improving my knowledge and skillset? } What circle should I be in if I’m trying to deliver the best training services to my clients?
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What circle do I need to be in if I’m trying to be the best trainer in my area? What circle do I need to be in if I have the goal of becoming a top leader/education provider in this field?
CIRCLE #1 The first circle, which includes the largest population of trainers, describes those who get much of their information from predominantly mainstream, commercialized names (e.g., pro athletes, fitness celebrities, etc.) that are notoriously unreliable sources who promote pseudoscience, while remaining uninformed of the more reliable sources are of scientifically-founded information within their field. Trainers in this circle often find the quickest and easiest method of acquiring CECs/CEUs to keep their certification current. They are also the ones whose primary method and view of getting their continued education is using mainstream media simply to find new, trending exercises and workout ideas they can use to “push” their clients. CIRCLE #2 Trainers in this circle, although they’re more serious and spend more time on their continued education than those in the previous category,
tend to spend most of their educational time and money learning about the training concepts and techniques that they themselves think are aligned with their own training goals instead of learning better and more effective ways to help clients achieve their goals. Their continued education is still somewhat narrow and therefore limited relative to the trainers in the following categories. Put simply, there are trainers who act as fitness professionals and others who act as fitness hobbyists. Fitness hobbyists try to get other people excited about their hobby, regardless of their individual goals, while the fitness professional fits the workout program to the client’s goal, not based on their bias. Individuals in this category tend to be fitness hobbyists. Because they tend to pursue the educational ventures in which they’re personally interested in, they usually do something to the client instead of doing something for the client by providing a training direction based mostly on their own chosen training philosophy (i.e. bias) rather than delivering a true “personalized” workout program. In other words, these trainers often end up giving their clients private lessons on what they like to do instead of using the best modalities for the client to achieve their goals.
CIRCLE #3 Trainers in this category not only spend more time, energy and resources on their continuing education than those in the previous categories, they’re also focused on pursuing education ventures that will benefit their clients to achieve their goals in the safest manner possible. Because of this, these individuals tend to have a much better idea of what is relevant in their field and know the reliable sources of scientifically-founded training information. It is these individuals who are often attending live events and purchase informational products – whenever they can afford them – purely for the education provided, not simply for the CECs. They are often reading a wide variety of training-related books, articles, blogs and research studies. This category consists of a much smaller portion of the trainer population than those in the previous categories. This explains why many gyms with a staff of 20 or more trainers don’t have a single trainer in this category. If they do, it’s usually just one trainer, maybe two. On the other hand, there are many smaller, more private training facilities whose entire staff of trainers fall in this category. Those places are special!
CIRCLE #4 These are the rare trainers who aren’t just passionate and dedicated to regularly pursing their continued education; they’re obsessed with it. They are the ones who spend all of their free time and most, if not all, of their expendable income (i.e., “fun money”) on their continuing education; constantly reading articles and research, buying books and video courses/products and attending as many live events as they can afford. Although these are work-related, to the trainers in this circle, engaging in their continuing education is enjoyable and exciting to them. In other words, these are the trainers who can't stop thinking about training; are constantly questioning themselves and evaluating their practices; are always looking to talk shop and can’t help but get excited when they’re discussing their career. It’s because of this, trainers in this category often have a difficult time relating to trainers in the first and second circles, and can sometimes get upset when other trainers don’t hold themselves to the same standards of practice. This isn’t about how much resources (i.e., time and money) you have available to you as a trainer; it’s about how you use the resources you have
available. As you can see, the smaller the population circle, the more time and effort is made towards pursuing one’s professional growth and improvement through continued education. Although every trainer acknowledges that there are good and not-so-good personal trainers based on their level of knowledge and skillset, no one thinks they, themselves, are on the wrong side of that equation. It’s natural to identify which categories your coworkers and colleagues fall into, but make sure you focus on judging where you are and where you think you should be. Certainly, as an industry we want to see the inner layers of these circles expand. Accomplishing that starts with you!
Nick Tumminello is the 2016 NSCA Personal Trainer of the Year. He is the owner of Performance University International and the author of Strength Training for Fat Loss and Building Muscle and Performance. Nick trains a select group of clients and athletes, and runs a mentorship program for fitness professionals in Fort Lauderdale, Florida. www.NickTumminello.com
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PLAN YOUR CONTINUING EDUCATION FOR 2017 You realize how important continuing education is for personal and professional development, to keep up on relevant research and trends in the industry and to make valuable connections. Strategically planning how you invest your education dollars and time is important, so we’ve
A snapshot of this year’s events, conferences and workshops
laid out some of the major upcoming events, workshops and conferences you’ll want to consider attending this year. This calendar certainly isn’t all-inclusive, but hopefully inspires you to set your 2017 education goals and then plan accordingly.
Barefoot Training Specialist Level 2 IDEA Personal Trainer Institute-East Functional Aging Specialist Workshop Functional Aging Specialist Workshop NYC MANIA
Evidence Based Fitness Academy IDEA
West Chester, PA
Functional Aging Institute
Functional Aging Institute
New York, NY
Empower! Fusion 2017
Empower Fitness Solutions
“One World” Conference
Colorado Springs, CO
IHRSA 2017 Int’l Convention & Trade Show
Los Angeles, CA
February 18-19 23-26 23 24 24-26
11 11-12 18-19 18-19 18-19 22 23 24-26
Oconomowoc, WI Vancouver, Canada Columbus, OH
Palo Alto, CA
Vancouver, Canada New York, NY
San Diego, CA
Fitness Business Summit
San Diego, CA
Functional Aging Specialist Workshop IDEA Personal Trainer Institute – West
Functional Aging Institute
30 – APR 2
Open the door to Tai Chi Functional Aging Institute Certification Barefoot Training Evidence Based Specialist Level 1 Fitness Academy FXP Hula Hoop Level 1 and FXP Fitness Future Hoopers (kids) Barefoot Training Evidence Based Specialist Level 1 Fitness Academy BarefootRx Rehab Evidence Based Specialist Level 1 Fitness Academy Barefoot Training Evidence Based Specialist Level 1 Fitness Academy Functional Aging Functional Aging Institute Specialist Workshop California MANIA SCW
$795-$895 www.ihrsa.org/convention Promo code: PFPLA $399 www.faieducation.com/workshops
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Tactical Strength & Conditioning Annual Training Kettlebell AMPD Convention Functional Aging Group Exercise Specialist Fitness Fest
Functional Aging Institute
Long Beach, CA
Mindful Movement Symposium Florida MANIA
New York City, NY
Functional Aging Specialist Workshop Functional Aging Group Exercise Specialist Workshop The Fit Expo
Functional Aging Institute
Functional Aging Institute
7-9 21 20-23 MAY 5-7 5-7 6 7 6-7 19-20
$300-$1245 www.merrithew.com/events www.SCWfit.com
The Fit Expo
Ignite your Personal Training Business
Colorado Springs, CO
Pilates Empowerment Summit “One World” Conference
Atlantic City, NJ
JUNE 1-2 2-4 15 15-17 18
Functional Aging Specialist Functional Aging Institute Workshop Functional Aging Summit Functional Aging Institute
www.faieducation.com/workshops www.faieducation.com/fas2017 www.faieducation.com/workshops
Open the Door to Tai Chi Certification Workshop
Functional Aging Institute
NSCA National Conference
Las Vegas, NV
19-23 28-30 29-30 AUGUST
Las Vegas, NV
The Fit Expo
The Fit Expo
San Jose, CA
“One World” Conference
Cape Cod, MA
25-27 26-27 SEPTEMBER
The Fit Expo
The Fit Expo
San Diego, CA
“One World” Conference
ACTIVEIGHT 4.0-The Legacy of Fitness
$249 www.activeightfitness.com Promo Code: PFP10 $99-$259 www.SCWfit.com
NSCA Personal Trainers Conference
To submit your event, conference or workshop for future event calendars, email firstname.lastname@example.org. WINTER 2017 | WWW.FIT-PRO.COM | 21
PROFILE: STRONGBOARD Website: www.strongboardbalance.com | Email: email@example.com | Phone: 310.439.2074
State of the art balance boards for gains in fitness and physical therapy StrongBoard Balance has arrived and it’s taking the world by storm. Two of the most innovative products on the market today are StrongBoard Balance and StrongBoard MINI. If you’re looking for a portable fitness tool that will deliver full-body results to a wide range of clients with unique goals and skill levels, these are the products that are evolving fitness. This unique offering of balance boards is versatile, durable and effective with a large range of applications including physical therapy, home or professional gym, family and youth fitness, gaming, new moms, personal training, small and large group exercise, athletic coaching, sports conditioning, tactical professions and military. About the products StrongBoard Balance employs patented multi-spring technology which promises users will never find a point of stabilization. Compressing under any weight bearing load, including the human body, StrongBoard’s springs are both reactive and dynamic. Featuring over 180 degrees of tilt in every direction, simply standing on StrongBoard requires total core engagement. Unlike other balance devices on the market, StrongBoard Balance offers a flat, rigid platform, and it’s perfect for standing on one foot or two, planking on one hand or two and v-sit exercises. Designed by ACE certified personal trainer Mike Curry and a team of engineers, StrongBoard is easy and safe to get on and off, and its flat platform protects joints and surrounding ligaments from unnatural supination or strain, allowing the user to mimic real-life movements in all positions. StrongBoard Balance weighs 15 pounds and may also be used as a weight for bicep, tricep, chest and abdominal exercises. In addition to the muscular and skeletal benefits, use of StrongBoard requires the muscles to communicate with the brain, effectively opening, healing, restoring and strengthening delicate neural pathways. The biomechanics of spring technology coupled with the rigid platform require users to find their true center of gravity, allowing these neural pathways to be created or restored without fragmentation. StrongBoard MINI functions exactly the same as StrongBoard Balance, and offers all of the same diversity, challenges and neurological stimulation, with one exception. Its springs are 2” shorter making it less reactive, and bringing the platform closer to the ground. Perfect
for at-risk seniors, anyone living with a motor skill or neurological disorder such as Parkinson’s Disease, Cerebral Palsy or Ataxia, anyone on the Autism Spectrum, persons working with ADHD, recovering from stroke, or rehabilitating an injury. StrongBoard MINI is the go-to tool for gains in treatment and healing. It is also an excellent alternative physical therapy aid for those individuals who require creative ways to remain strong after experiencing an above-the-elbow (AE) trans humoral, above-the-knee (AK) trans femoral surgery or amelia.
StrongBoard Balance has also been utilized by individuals who look to the American Orthotic and Prosthetic Association (AOPA) for innovation and advancement in strength training. About the education StrongBoard Balance now offers personal trainer and instructor certification courses that are approved for continuing education credits by ACE, NASM, AFAA and NSCA. The StrongBoard Balance website features an online learning center with hundreds of instructional exercise videos which may be filtered by muscle group, skill level or position. Each StrongBoard comes with a paper 15” X 20” exercise poster with workouts designated for upper body, lower body and full body. Laminated posters are available online for an additional charge. Awards and Accolades } “Best 12 Products to Help You Achieve Your Health and Wellness Goals” - YogiApproved.com } “Top 10 Training Tools You Should Check Out in 2015.” - Fitnovatives Blog, AceFitness.Org } “One of the best workout tools available today.” - MyMMANews.com } “Best Buy Stability Product for 2016” - FitProf.net } “Best New Fitness Equipment 2016” - Active.com
About Stronghold Fitness Founded by ACE Certified Personal Trainer Mike Curry and his wife in 2008, Stronghold Fitness is the parent company to StrongBoard Balance and StrongBoard MINI. The Curry’s core philosophies are apparent in their products and care of their team. Practitioners of a plant-based diet, they celebrate diversity and equality in all life forms, and believe everyone, regardless of their fitness level, can improve their quality of life by committing to emotional and physical health gains. They support and encourage awareness of the mind-body connection and believe everyone has the right to be fit, while redefining what “fit” means to them. Stronghold’s products are designed for everyBODY; young and old, gym rat and nine-to-fiver, those in peak physical condition, or recovering from injury. They assert BALANCE is the key to radiant life energy, and with compassion for each other, and our planet, believe we can collectively achieve all goals.
EDUCATION TRENDS Rick Howard
Certification or licensure? Protect the profession? “Personal training needs licensure!” You have probably heard this hot topic being debated in the fitness industry. At the heart of the issue is the level of professionalism of personal trainers – how do we distinguish ourselves as a credible authority as opposed to every other “expert” in the gym, just because they lift weights? How do we maximize not only our stature in the community but also our standing among other allied health professionals, like nurses, athletic trainers and physical therapists? What is it that they have that we don’t? The difference is stringent entry-level requirements. Not only are health professionals required to have a bachelor’s degree from an accredited college or university, they are required to also be licensed. This means that their national organization has set strict guidelines for the knowledge and skill necessary to demonstrate competency in the profession; in order to work in the field, each professional must pass a rigorous licensure examination. The requirements to be licensed are involuntary, whereas becoming certified is voluntary. Certification can be a condition of employment but does not need to be. Licensure would mandate that everyone who wants to be a personal trainer in that state must take and pass the state licensing exam. Licensing is governmental, whereas certification is non-governmental. The certifying agency is typically a professional association, looking to serve its members and provide a level of quality assurance for clients. Unlocking the terminology It is helpful when examining this process to understand the terms being used, how they can benefit the field of personal training, and how the steps fit together. This might help us determine if licensure is to our advantage or not. The first step would be for the state to create a State Board of Exercise Prescription Examiners, whose responsibility is to create the Standards of Practice. The Standards of Practice would establish what we do, how we do it and under what conditions. Unfortunately, those who are chosen for this critically important document are often other licensed professionals, who may or may not have a firm grasp on exercise prescription concepts and personal training-related tasks. Undue influence from industry-leading organizations and colleges and universities could further dilute the quality of the content for fitness professionals. This content, of course, would then be factored into the necessary undergraduate degree requirement, and subsequent required licensing exam. The undergraduate degree requirement would lead to colleges and universities comparing the accreditation requirements to the licensure requirements. Accreditation is a process whereby an accrediting agency (independent from the organization seeking accreditation) evaluates the program/curriculum for honesty, integrity and competence. There is a different accrediting agency for colleges and universities (CoAES) than for certifications (NCCA).
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Can we self-regulate? The big question seems to be whether the personal training industry can regulate itself, leading to only qualified professionals in the field. Unfortunately, we know this to not be true as none of the requirements mentioned in this article are mandated – meaning anyone can call him/herself a personal trainer. While licensure seems to be a viable option, there is much work to be done to ensure that evidence-based standards of practice emerge. We need to be sure our voices are heard and that we maintain the highest level of professionalism in the interim.
Rick Howard, M.Ed., CSCS, *D is completing his doctorate in Health Promotion and Wellness at Rocky Mountain University of Health Professions. He has been training athletes of all ages and abilities for more than 30 years. He currently is the Director of Fitness at the Wilmington (DE) Country Club and a college professor at West Chester (PA) University and Rowan (NJ) University.
Certification and continuing education organizations American Aerobic Assoc. International (AAAI)
National Federation of Professional Trainers (NFPT)
Functional Aging Institute (FAI)
National Strength and Conditioning Association (NSCA)
SCW Fitness Education www.scwfit.com
It’s Our Winter Continuing Education Sale!
Save 50-70% on Selected Home Study Courses!
2.0 CEUs for ACE, CSCS, NASM, NSCA. 20.0 for ACSM, IFPA, ISSA CE’s also approved by AEA, AFAA, BOC, NCCPT, NFPT & more. Many other home study courses also on sale. For complete course descriptions, sale prices & CEC/CEU awards awards visit: www.exerciseetc.com Please allow 7-10 days for delivery of home study courses. Sale ends March 31, 2017
Call: 800-244-1344 Email: firstname.lastname@example.org www.exerciseetc.com Unhappy with your purchase? We offer a full money back guarantee if you are not satisfied.
Exercise ETC has been providing high quality, cost effective, continuing education programs since 1993.
EDUCATION RESOURCE CENTER Education and certification opportunities for fitness and mind-body professionals
National Strength and Conditioning Association
Become a Functional Aging Specialist
The National Strength and Conditioning Association (NSCA) is an international professional organization. The NSCA advances the profession by supporting strength and conditioning professionals devoted to helping others discover and maximize their strengths. We disseminate research-based knowledge and its practical application by offering industry-leading certifications, research journals, career development services, and continuing education opportunities.
Learn how to train aging Boomers and Seniors to improve the ONE thing they are MOST concerned about - maintaining their ability to do the things they need, like and want to do. FAI teaches an innovative, evidence-based approach to exercise that draws from the most current research and a combined 35+ years of experience training many types of older adults. The FAS credential will give you the approach, tools and confidence you need to train older clients safely and effectively. Plus, it will help you become the “go-to” local functional aging expert so you can get more clients and make more money.
NSCA 800.815.6826 email@example.com www.nsca.com
Download FREE: “Functional Aging Starter Kit” at www.faieducation.com.
Quality, Affordable Certifications and CECs from FiTOUR® FiTOUR® pairs scientifically grounded, research based education with affordable prices. We understand the value of current education and strive to provide the latest certifications and CEUs. We offer individual certifications, a Master Practitioner Education track, a low-cost Membership plan, and ACE/AFAA CEUs. Certifications include online study materials, same day in-home testing, a printable Certificate, IDEA e-membership, PFP subscription, and MORE! Renewal of FiTOUR® Certifications is only $25. Get your certification today for a special price at fitour.com/pfp
AAAI/ISMA-American Aerobic Assoc. International/International Sports Medicine Assoc. AAAI/ISMA has been certifying & educating fitness professionals for 36 years. AAAI/ISMA is one of the original, largest and most recognized International Fitness Certification Associations, with over 180,000 members worldwide. To ensure quality education our faculty trainers have a Ph. D., M. D. or Master’s Degree. Modeled after a university system, students pre-study and attend a hands-on live workshop. The certification exams are written & practical. With 26 certification options, we help you build a CAREER! The certification workshop & exam is $99.00.
AAAI/ISMA 609.397.2139 www.aaai-ismafitness.com
CEUs on YOUR Schedule at Great Prices FitFixNow is the first 100% online, on-demand Continuing Education provider in the nation, serving fitness professionals holding certifications with NASM, AFAA, NSCA and ISSA. Never again depend on books, DVDs or the mail — and never pay huge prices for glamorous conferences to keep your certification up-to-date. On-demand courses, instant results — quality CEUs. Take a course for FREE to try it out!
678.466.0177 info@FitFixNow.com www.fitfixnow.com
Rely on Experts for the Best Continuing Education Courses When it comes to renewing your professional certification and investing in your knowledge base and business, go directly to the experts. Visit the DSW Fitness/Human Kinetics Continuing Education website at www.humankinetics.com/ContinuingEducation to search over 200 course offerings by price range, certifying organization, subject area, and product format. Or, call 800-747-4457 to speak with our knowledgeable and friendly staff. Stay connected to us each month via our Continuing Education e-newsletter (www.HumanKinetics.com/newsletters) to learn of new courses, monthly sales, free webinars, and more!
Personal Trainer Certification NFPT has been certifying personal fitness trainers since 1988 and provides an NCCA accredited Certified Personal Trainer (CPT) program. NFPT takes a foundational approach to its program, with an emphasis on knowing how the body functions and how to apply that knowledge to goal-oriented fitness training. The focus is on-the-job trainer skills that produce an understanding and confidence to safely and effectively implement exercise. Whether in clubs or private studios, CPTs are preventative healthcare providers with the ability to effect positive change.
National Federation of Professional Trainers, NFPT 800.729.6378 www.nfpt.com
Why Pay More for Continuing Ed? Exercise ETC is your one-stop shop for high quality, deeply discounted continuing education programs for fitness professionals. Whether you like home study courses, webinars or live training programs we’ve got you covered, and since our programs are approved by ACE, ACSM, AFAA, ISSA, NASM, NSCA and many other organizations you’re sure to find a course to meet your needs and your budget. Why not visit our website:
Exercise ETC 800.244.1344 www.exerciseetc.com
DSWFitness/Human Kinetics Continuing Education 800.747.4457 www.HumanKinetics.com
For information on how to get listed in the Education Resource Center, please contact firstname.lastname@example.org.
NEW ON THE MARKET The latest trends in fitness equipment
TRITON SLED Perform Better introduces their new PB Extreme Triton Sled. This heavy-duty sled will help build both upper and lower body strength. Multiple handles allow for both high and low pushing options while the polished chrome coating gives the sled a high-profile look. Made of strong, 11-guage steel, the front loop allows for pulling and dragging exercises. www.performbetter.com
Lindsay's Review: IntelliRoll
Created by Dr. Sevak Khodabakhshian, or â&#x20AC;&#x153;Dr. K.,â&#x20AC;? a chiropractic and sports rehab specialist, IntelliRoll is designed to massage the natural curves of the body with better control and versatility. The most effective way to use the IntelliRoll is to use the unique Spine and Body Zones to maximize the benefits of the roller, especially for hard-to-reach areas. The IntelliRoll is high quality and built to last even after hundreds of sessions and is also offered in two densities. If you value the importance of self-myofascial release techniques as part of your programming, be certain to look at adding the IntelliRoll to your collection. www.IntelliRoll.com
OPTP has released a new posture therapy supporter designed for supreme comfort. The OPTP Posture Supporter helps reduce poor postural habits, assisting in retraction of the shoulders for better spinal posture. Its padded sleeves prevent rubbing under the arm while the soft, non-irritating monofilament elastic also ensures comfort for extended wear. The supporter is available in six different sizes, ensuring proper fit for further comfort. www.OPTP.com
Glide is thrilled to introduce the FitFloat, the newest innovation in aquatic fitness; an inflatable floating platform designed specifically for pool fitness. Perfect for gyms, recreation centers, universities, physical therapy centers and resorts! Easy to inflate, set up, take down and store. Glide has developed a new, exciting, intense and fun fitness certification/training called Cardio Wave for the Glide Fit. www.glidesup.com
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TRX PRO SUSPENSION TRAINER Designed to meet the demands of high-volume usage, the new TRX Pro Suspension Trainer combines a fresh new look and new features such as adjustable foot cradles (for barefoot training and users with smaller/larger feet) that come equipped with a hook and loop fastener strap and safety catch that prevents slipping; Microban antimicrobial-treated rubber handles to eliminate the spread of germs; and padded triangles for added comfort. www.trxtraining.com
EVENTS CALENDAR February - April
FEBRUARY 2017 IDEA - Personal Trainer Institute East Feb. 23–26 l Bethesda, MA www.ideafit.com
MARCH 2017 Empower! Fusion 2017 March 2–5 l Chicago, IL www.empowerfitnesssolutions.com
IHRSA 2017 International Convention & Trade Show March 8–11 l Los Angeles, CA www.ihrsa.org/convention
AAAI/ISMA "One World" - Fitness Education & Certification Conference March 10–12 l Colorado Springs, CO www.aaai-ismafitness.com
EBFA - Barefoot Training Specialist Level 1 March 18–19 l Palo Alto, CA www.evidencebasedfitnessacademy.com
IDEA - Personal Trainer Institute West March 30–April 2 l Seattle, WA www.ideafit.com
APRIL 2017 NSCA – Tactical Strength & Conditioning Annual Training (TSAC) April 3 – 6 l Orlando, FL www.nsca.com/TSAC2017
FitFixNow - 2017 LIVE ONLINE Fitness Conference April 8 l online registration available www.fitfixnow.com/events
FITNESS FEST April 20–23 l Mesa, AZ www.fitnessfest.org
For a complete listing, or to submit your event, see our online Events Calendar at www.fit-pro.com/events.
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YOUR IDEAL BUSINESS Pat Rigsby | www.PatRigsby.com
The truth about building your ideal business I often field questions from entrepreneurs about whether they will ever be able to have a business that provides them an income and lifestyle that matches the number of hours and amount of effort that they invest in growing their business. Along the way, people in their lives, and even experts they’ve sought out for advice, have told them that their vision for success was a fantasy. Others are repeatedly telling these hardworking business owners that they should settle for having what you or I would consider a mediocre business. With that in mind as we begin 2017, I want to share with you what I share with entrepreneurs when this conversation comes up: You can build your ideal business. Now, you can’t just have your ideal business. It’s earned. It’s built. So what is an ideal business? Let’s start with what it’s not. It’s not a business that is completely automated or doesn’t require you to do any real work. Honestly, I don’t know much about building a business that doesn’t require work. I’m not sure I know anyone that does. But if that’s not an ideal business, what is? There are five core characteristics of an ‘ideal business’: Independent - An ideal business is controlled by you. That’s why you went into business... to be in control of your own destiny. Distinctive - The dictionary says distinctive means having a special quality, style, attractiveness, etc.; notable. Do you know any business you’d consider extraordinary that doesn’t fit this description? Your ideal business must stand out... it must be distinctive. Enjoyable - We’re all going to spend thousands of hours in our business so our business must be enjoyable. The business that you construct must be one where you feel like you get to go to work... not one where you feel like you’ve got to go to work. Authentic - Your ideal business must be reflective of you, your beliefs and your values. If you’re going to love it, then it can’t be cookie-cutter and look and feel like every other bland business out there. Lucrative - Obviously, your ideal business needs to be lucrative. You need to be able to enjoy the type of income that provides for both your now and your future. More specifically, an ideal business is one that allows you to work with the people with whom you want to work. You should be training the people you are the best at serving and who allow you to maximize your strengths, talents and experience. You should be employing people whom you feel are good ambassadors for your business and contracting the specialists you feel elevate your business. From the accountant you hire to the business coach you work with - they should be aligned with your vision.
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When it comes to the service component of building your ideal business, your big decision is founded on what you want to be known for. There are successful businesses that focus on group training and others that deliver a one-on-one service. Some fitness business owners thrive in warehouses, others in retail spots and still others succeed delivering an in-home service. You can build a great business charging premium prices or value prices, focusing on fat loss or sports performance. There’s no ‘onesize-fits-all’ path to success. Who you want to train, how you want to train them and even how you’re positioned in the market. You decide. If you decide that you want to scale your business, you can do so through growing one location, adding other locations, going online or even through licensing or franchising. If you want to grow by having more clients, by having more employees or having more locations - that’s up to you.
You should be training the people you are the best at serving and who allow you to maximize your strengths, talents and experience. Even the income you earn and the schedule you choose to work are largely up to you. There are many business owners in our industry who earn an outstanding personal income and still have enough flexibility in their schedule to spend time on things outside of work that are important to them. Income and schedule are primarily a result of the other choices you’re making and the quality of the actions you’re taking. Much like what I suspect you would tell your clients, you are not a victim. You’re a product of the ideas you believe, the choices you make and the actions you take. So when someone tells you that you can’t have your ideal business, what they’re really telling you is that you’re not capable of making good choices and following through to make them a reality. They’re wrong. Your business is a reflection of what you want. The impact you want to have. The life you want to lead. Shaping it into your ideal business isn’t easy… but why would you settle for anything less?
Pat Rigsby has built over 25 different businesses in the fitness industry from award-winning franchises to certification organizations. He’s helped thousands of fitness entrepreneurs build their ideal business. Visit his website at www.PatRigsby.com.