May/Jun 2013 VOL.26/No.3
Your essential guide to buying a franchise
SYDNEY EXPO PREVIEW MAY/JUN 2013
ways to feel good about your franchise
OF THE TIMES Print and signage in the digital age
Fastway Couriers delivers
of service in Australia
Print Post Approved PP255003/01132
AUS $6.95 NZ $7.95
WHY YOU NEED
PLUS: BAKERS DELIGHT, FIRST CLASS ACCOUNTS, SNOOZE
Franchise Opportunities Available Do you have the
to be a CouriersPlease Franchisee? Low Start up costs Ezy Tech system to operate business Guaranteed income package* Exclusive territories Extensive training & support
Contact us today!
Phone:1300 PLEASE Email: enquiries@couriers please.com.au www.couriersplease.com.au *Conditions apply.
Service is our Success
Contents mAy/JUN 2013 | YOUR ESSENTIAL GUIDE TO BUYING A FRANCHISE
Opportunities 40 A powerful combination Inovation and pizza market
50 Training wheels for the safety sector
Learn the skills to run the business
58 Store talk Convenience outlet trends
64 Signs of the times
Inspire 10 Cover story - Pass the parcel Fastway Couriers celebrates 20 years in Australia
16 Crunching numbers
Four store chain looks to expand
20 Sold on Gutter-Vac One franchisee shares his story
131 Legal 132 Sketch 134 People 137 Awards 138 Glossary 140 Checklist 158 Advertisers index
70 Way to go Mobile franchise options
83 The path to your freedom Sydney Franchising and Business Opportunities Expo preview
First Class Accounts franchisee
18 Vietnamese business rolls into franchising
Print and signage franchises embrace the digital age
22 Sweet cravings New yogurt retail brand comes to Australia
24 Kids in sport A Ready Steady GO Kids franchisee takes our Q&A
26 A healthy approach A new cafe franchise offers healthy eating with a difference
30 In the right spot Locating good premises is key for a franchisee
32 A dreamy way to start Why Snooze is a great business opportunity
36 A positive place to work Bakers Delight couple WWW.FRANCHISE.NET.AU
Issues 95 What to look for in a franchise Consider these attributes before you buy a business
107 Fighting the fear factor Get the confidence to run your own business
How to... 110 Discovery channels Conduct due diligence before you invest
116 Just in case What insurance will you need as a franchisee?
121 Stay on top of super Donâ€™t forget about superannuation!
124 How to get social media working for you Six ways to use social media to get business leads MAY/JUN 2013 FRANCHISING | 3
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Franchising Publisher Martin Sinclair email@example.com Editor Sarah Stowe P: 02 8484 0900 firstname.lastname@example.org Journalist Brea Carter P: 02 8484 0661 email@example.com Contributing Journalists Domini Stuart Donna Bennett
Building a knowledge bank
Columnists Chao Ni Karli Furmage Andrew Terry Graphic Designer Rizwan Nawaz firstname.lastname@example.org National Sales and Marketing Manager David Strong P: 02 8484 0905 email@example.com Production Co-ordinator Laura Panameno P: 02 8484 0772 firstname.lastname@example.org Managing Director Jeremy Knibbs email@example.com For subscription enquiries call customer service: 1300 360 126 ISSN: 1321-408X
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SARAH STOWE Editor
What is it about franchising that makes it a success? It’s a question we’ve been pondering for this issue. Is it simply the package of a tried and tested system with a brand name? What about the training and support provided? How much does the relationship between franchisor and franchisee count towards business success? Where does the strength lie - with the franchisor or franchisee? Our columnist Professor Andrew Terry discusses the symbiotic relationship on p132. And we look at nine important aspects to consider when you’re researching a franchise opportunity - read the feature on p95. Setting up in business can be a daunting prospect and so we uncover some ways that one franchisor is helping to ease anxiety for new franchisees (p107). There is plenty of advice offered in this month’s magazine, with the ACCC suggesting pointers for researching a brand; legal and social media tips; and a quick easy guide to both superannuation and business insurance. Into the mix in this edition are heaps of inspiring stories - from new franchise brands hoping to make their
What is it about franchising that makes it a success? Cirrus Media Tower 2, Level 3, 475 Victoria Ave, Chatswood, NSW 2067, Australia Locked Bag 2999 Chatswood Delivery Centrel, NSW 2067, Australia P: 02 8484 0888 F: 02 8484 0633 ABN 80 132 719 861 www.cirrusmedia.com.au © Copyright Cirrus Media, 2013
Average Net Distribution Period ending Sept ‘12 7,281
Printed by: Bluestar Print 83 Derby Street, Silverwater NSW 2128 P: 02 9748 3411
mark to franchisees confident in their choice of an established brand - and a look at how Fastway Couriers is continuing to innovate after notching up 20 years of business in Australia (our cover story). Then there are our highlighted industry sectors: the pizza market; print and signage trends; the latest in convenience stores; three ways to make a career as a mobile franchisee. Why not fi nd out more about what franchising entails and meet franchisors, franchisees and advisors face-to-face? You can get a free ticket to the Sydney Franchising & Business Opportunities Expo which takes place at Darling Harbour from 14 to 16 June. Our preview feature reveals some of the opportunities that will be showcased at this event. We hope to see you there!
All Franchising material is copyright. Reproduction in whole or in part is not allowed without written permission from the Editor. © 2011. Opinions expressed in Franchising are not necessarily those of Franchising or Cirrus Media.
MAY/JUN 2013 FRANCHISING | 5
News ONlINe NeWS | WWW.FRANCHISE.NET.AU
Lollypotz opens major distribution centre In a bid to keep up with customer demand, Lollypotz has opened a new distribution centre in Sydney, and it has plans to open them in all of Australia’s major capital cities. Louise Curtis, owner and director, Lollypotz says SEO has enhanced the company’s profile online, and customers from all over Australia are subsequently seeking its services. “As awareness of our brand has become greater we have found we need to have premises so people can feel and touch and see the product. We have to have what we feel are points of sale for our customers,” she explains. She insists Lollypotz is going to continue with franchising, and the distribution A centres D _ F Rwill V AinNfact J Asupport N _ 1 3franchisees. . pdf P “We are certainly not closing the door
on franchising; I have a new franchisee starting this week. This is about providing long term security and these points of sale to support the franchise system, because we understand that our franchise owners want atogwork e from 1 4home, / 1 2but / 1we2 also , understand 3 : 5 5 P customers want to see the product.
“We are not encroaching on any franchise territory, we just need to consider it as another franchise, but company owned. “We are all going to co-exist just as the Canberra office has always done in its terriMtory with adjoining territories in Goulburn, Nowra and Wollongong,” she explains.
Due to eXtremely high demand, coffee retailing is widely regarded as one of the more attractive franchising options available. With your drive, our system and our collective belief in delivering an eXceptional coffee eXperience, you can eXpect an eXcellent return on investment. Plus you get WREH\RXURZQERVVDQGZRUNÁHXible hours, how eXquisite! We’ll supply you with our eXclusive ‘hit the ground running’ pack including free start up stock, marketing materials and eXpert training. For more info on a Cappuccino Xpress mobile coffee franchise, contact Carrick Robinson on 0421 048 716 or email firstname.lastname@example.org and get on the road to success today.
6| FRANCHISING MAY/JUN 2013
News WWW.FRANCHISE.NET.AU | ONlINe NeWS
Byron Bay Cookie Company Just weeks after Byron Bay Cookie Company announced its intention to extend its retail presence from the current six franchised outlets; its manufacturing arm has gone into voluntary administration. At the time Gordon Slater, chairman of Slater International, parent company of Byron Bay Cookies said “After the success of our existing retail stores, we thought the timing was right to extend our retail footprint in Australia and abroad. “Franchising will help us to fill a gap in the marketplace, and we strongly believe this new retail model will allow us to create a new shopper experience by connecting with customers in a different way and open new possibilities for growth.” John Vouris and Brad Tonks of the Business Recovery team at Lawler Partners were appointed as administrators. In a
Former Eagle Boys franchise development manager, Phill Tucker, has joined the Franchised Food Company as head of business development. After-hours childcare business, Sherpa Kids, has extended its reach to the UK with the first British franchise opening this year.
statement Vouris said “We intend to trade the business and are working with the board, employees, customers and suppliers and are hopeful that a Deed of Company Arrangement proposal will be submitted that will maximise a return to creditors.”
Granite Transformations appoints brand ambassador Kitchen renovation company Granite Transformations has announced Ita Buttrose will be its brand ambassador for 2013. For the next 12 months Buttrose will appear in all of Granite Transformations’ marketing materials, including its brochures, in-store posters and on it’s website, and she will be involved in a number of media engagements. Colin Mackenzie, managing director, Granite Transformation said “we are having photographs of individual franchisees with Ita and we will make posters out of them and put them up in showrooms. “We have made arrangements for Ita to do three media engagements with us,” he said. He said an infomercial or television commercial could also be in the works. “Back in 2003 with did an infomercial type video with Ita where
American fast food chain Carl’s Jr. has plans to extend its footprint to Australia, with an ambitious 300 store strategy for the next 10 to 15 years. KFC Australia is rolling out new recycling systems across selected Queensland stores, the final stage of an initiative which has brought recycling facilities to more than 170 outlets. Franchised booksellers Dymocks has announced the closure of the e-book publishing initiative it started less than 18 months ago. John Danks & Son Pty Ltd will acquire a 60 percent share in the Hardings Hardware business with the option of a full acquisition by 2015. Choice Hotels Australasia has partnered with seven regional hotel properties in New South Wales, Victoria and Western Australia.
she explained what it is that Granite Transformations does. We were considering doing one of those again because it was very successful, and we may do a television commercial. “We certainly want to maximise our association with Ita,” he said. WWW.FRANCHISE.NET.AU
The Bank of Queensland is refunding an estimated $12 million to about 6000 customers who paid more interest on their home loan accounts than was necessary, following an ongoing system error.
MAY/JUN 2013 FRANCHISING | 7
News ONLINE NEWS | WWW.FRANCHISE.NET.AU
Green Homes launches sustainable housing Green Homes Australia is launching its building franchise, The Green Builder, which aims to deliver energy efficient homes with the potential to help occupants reduce energy bills by up to 60 percent. Green Homes operations manager, David Berryman said the Orange-based business is about building homes “that are comfortable, affordable, and efficient to run”. “Every year the cost of living in Australia rises and a lot of this cost is associated with household energy bills, yet very few new homes are actually designed and built with energy efficiency in mind. “Having been a green construction business for over six years, we know
first-hand the demand that exists in the market, and we want to put the tools we use in the hands of builders across Australia.”
On the quest for new franchisees
Harvey Norman injunctions dismissed Of the 11 injunctions the Australian Competition and Consumer Commission (ACCC) has applied for against Harvey Norman franchisees, all except for one have been dismissed. Justice Richard Edmonds of the New South Wales Federal Court removed 10 of the franchisees from the proceedings because the injunctions were filed in NSW and the stores operate in other Australian states. The injunction against Gordon Superstore, Pty Ltd in the Sydney suburb of Gordon is the only one that has not been dismissed. “The balance are trading in other states of Australia and, without agreement, any proceeding of this kind, by a regulator such as the ACCC, should not be brought into a registry of this court other than in the registry of a state in which the respondent is trading,” Justice Edmonds said. According to SmartCompany, the franchisees may be fined up to $1.1 million for allegedly misleading customers about their rights under Australian Consumer Law. Justic Edmonds said he would have heard all 11 applications if the ACCC had initiated one case first, then applied for the remaining injunctions. The ACCC still has the opportunity to consider pursuing individual proceedings.
8| FRANCHISING mAY/JUN 2013
Potential franchisees need to be licensed builders and the investment for a Green Builder franchise starts at $25,000 with additional setup costs.
Quest Serviced Apartments is seeking a new generation of franchisees to keep up with the company’s rapid expansion across Australia, New Zealand and Fiji. Paul Constantinou founder and chairman of Quest, said, “In recent years, the strength of individuals within our business has meant we haven’t had to actively recruit outside of the Quest network. As our business expands, we continue to seek franchisees to operate and invest in both new and existing businesses. Given our growth figures, this is a great opportunity.” Quest has continued to grow into regional hubs and metropolitan growth corridors and now has 150 properties across the network with an additional nine properties scheduled to open this year, and several more in the late stages of planning for 2014. Franchisees must have a passion for customer service, leading people and building relationships. A background in the hospitality industry is not essential. Ideal franchisees are individuals in their 40s looking to invest in a disciplined business format. “People are more astute and are considering how they can develop wealth. We’re seeing people sell on for more than they bought and starting to talk about the money they have made on their capital investment,” said Paul Constantinou. The primary franchisee trait is character, rather than skills. “We want people who are prepared to get involved in the community, and dedicate themselves to fostering relationships with their guests and the diverse network of stakeholders important to their business.”
All images: Fastway Couriers
Inspire | Cover story
PARCEL Fastway Couriers has been delivering business opportunities in Australia for 20 years
astway Couriers began in New Zealand 30 years ago when Bill McGowan saw potential for a cost effective parcel service. “It came from very humble beginnings,” says Australia’s general manager, Richard Thame. “It was based on a need to send low cost parcels between the twin islands.” There were not a lot of alternatives to a pricey postal system, he says, reflecting how things have come full circle. “All the talk in the press at the moment has been about the high costs of Australia Post.” The New Zealand business was up and running for a couple of years in typical courier fashion with contract drivers before the franchising model was embraced. And before long there was a very noticeable difference in productivity. “Small business is the bulk of our business base, and they enjoy dealing with business owners,” says Thame. “The franchisees would go out of their way Fastway Couriers’ back in the day
10| FRANCHISING mAY/JUN 2013
Richard Thame, CEO of Fastway Couriers Australia
to tailor their services.” Ten years later the brand moved into Australia, a sizeable marketplace with great opportunities and the challenge of geography. But the regional courier set up (a hub and spoke model) particularly suits Australia, says Thame. Regional couriers are responsible for recruiting courier franchisees who enjoy a perpetual franchise agreement. “It’s interesting that 30 years on the subject of end of term agreement is being discussed. Courier franchisees do genuinely own their own business. That level of certainty has given them some comfort.” Increasingly online trade is replacing the traditional business, so what was a business-tobusiness service is becoming consumer-focused. “This has meant that increasingly our business customers have never met the end user and their first interaction is with the courier. So it’s important for us to be focused on the brand. “Any brand that’s 30 years old wants to protect what the customer love and is good, but at the same time make it more contemporary,” explains Thame.
All images: Fastway Couriers
Cover story | Inspire
To this end Fastway underwent a total re-brand that was completed last year, with a focus on where the future of its business would lie. Much of that is seen as online. “We’ve laid our bets on online retailers and we’ve been helped by a strong Australian dollar and because franchisees believe in the brand and take ownership.” Regional Australia offers lots of opportunity through the growth of online retailing. “We think there will be an enormous uptake, particularly with the national broadband network.” There are a lot of inbound freight opportunities too, with Fastway partnering with distribution firms to deliver packages sourced overseas.
New SeRVICe The latest development is Parcel Connect, a service linked with small independent businesses such as service stations, newsagencies and convenience stores that are open extended hours, have parking and sufficient storage space and can host a parcel drop-off service. Fastway has trialled this with about 100 outlets across Australia and will be rolling out a branded service F R0 5 1 3 _ soon. 0 1 1 _ H O W. p d f Pa ge 1 Thame sees the benefits for the customers
How things have changed since the early days!
who won’t be constrained by post office hours, location and costs. Customers can print off a parcel label at home, scan and drop off the parcel which will be picked up next day by the local courier franchisee. He believes it’s a good differential for small businesses too. “It drives additional foot traffic to these stores 1 9 / and 0 4 it/ embeds 1 3 , Fastway 1 0 : 3 and 7 : 5the 2 business A M AinE S T the local community.”
Join our multi-channel retail franchise Howards Storage World is positioned at the forefront of retail consumer engagement with a strong bricks-andmortar footprint whilst simultaneously embracing other multi-channel opportunities. Ŷ Over 60 stores in Australia and also operating in international territories. Ŷ Multichannel sales via in-store, in-home and online. Ŷ Embracing digital technology online, in-store, social and mobile. Ŷ Emphasis on customer service with intensive training and ongoing support. Ŷ Advanced national customer reward program. If you are looking for a business opportunity in Australia or overseas, have the passion and drive to run a dynamic retail operation, we invite you to contact us. Franchise enquiries:
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Inspire | Cover story
The franchise set up is integral to this system, he says. Regional franchisees will drive the partnerships, but courier franchisees will be the “eyes and ears”, says Thame. It’s another step to providing an alternative to Australia Post. “Our guys are in the area every day, twice a day, and our pricing includes the pick–up.” This latest development is a real break from the business to business deliveries the company was founded on. A focus on in-store merchandising and highlighting the delivery option online for e-retail Courier franchisees have a perpetual franchise agreement
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customers will help spread the word. It’s very simple, says Thame. “Customers want goods delivered intact, on time and at a good price.”
teCHNoLoGY There’s no doubt the biggest change over the life of the courier business has been technology. And this is ongoing. In May the company will roll out a courier franchisee intranet which allows the franchisee access to their earnings, sales performance and KPIs, and means they can benchmark their business against the local depot and the network nationally. The profile of the courier franchisee has changed from the traditional transport operator to a small business individual who is very sales focused, says Thame. “We’ve got a strong IT literacy rate across all groups. We recruit for attitude and teach the skills.” Thame specifies two types of franchisee: those who come in to the system to build a business and sell on for capital gain, and those who stay with the business for 10 or 15 years. There are numerous career paths at Fastway, with franchisees scaling up from courier roles to regional, and then taking 2 :up4 corporate 5 P M opportunities. As a case in point, the very first franchisee in
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12| FRANCHISING mAY/JUN 2013
Seeking New Franchise Partners Pizza Hut is the world’s largest pizza restaurant company with more than 12,000 restaurants in over 90 countries. A subsidiary of global QSR giant Yum! Restaurants International, Pizza Hut boasts a strong history in Australia since opening its ﬁrst Australian store in 1970.
Pizza Hut has exciting new store opportunities available throughout: s¬ Melbourne & Regional Victoria s¬ Perth & Western Australia s¬ Regional New South Wales s¬ South East & Regional Queensland
As a franchisee, Pizza Hut offers you the advantages of investment in a proven brand; ﬂexible hours for individuals and families; and fun, exciting revenue potential within a great system.
We are looking for owner operators who have a hands on approach and a head for business. Sites have been selected, you just need to start training. Minimum equity requirement is $100,000.
To ﬁnd out more please visit www.pizzahut.com.au/franchise
Inspire | Cover story
Customers want goods delivered intact, on time and at a good price Sydney is still with the company 20 years later, now responsible for freight sorting operations at Homebush, overseeing 40,000 packages being delivered by 200 franchisees daily. To keep the operation rolling smoothly there is essential investment in logistics, with semi-trailers running between depots. However, too much technology can be a bad thing says Thame. “It’s essentially a manual process so we make sure the systems don’t drive the business. Increasing the mechanical elements could compromise our twice daily pick ups, and that’s always been our competitive advantage.” So what has been the key to sustaining and growing a business over two or three decades? Thame says “The fact we’ve been franchised helped us weather the GFC storm because the A D _ F R J A N N Ofranchisees V _ 1 2 . pcare. d f That’s P a gnumber e 1 one. 1 1 Number / 1 0 / 1two 2 , is we’re smaller than the typical post or transport
company and can be more nimble. That’s underpinned our success” Australia still has plenty of potential, according to Thame, with one hundred more franchisees in new and split territories, for instance, and opportunities in the regional areas as online retailing grows. “There are always competitive challenges. We have to ensure we don’t sacrifice quality, and stay faithful to our belief in franchisees, invest in them and recruit the right type of people, and not become too big to be agile.” F
1 2Couriers’ : 5 1 rebrand PM
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Inspire | Franchise story
Image: Thinkstock & First Class Accountants
NUMBERS Ongoing training, professional staff: why Jules Hardie opted for First Class Accounts
ules Hardie has been running a First Class Accounts business on the New South Wales central coast with her husband since 2006. They are now in their second contract term with the company. Jules explains she and her husband were interested in investing in a franchise because they had previous experience with the business model. “Having owned a franchise previously I was familiar with the systems and procedures. This includes ongoing training and support which is essential for franchisees. “I also like the fact that being part of a franchise network is like being a part of a family. They are always there for you and you most definitely do not feel alone in your business,” she says. After attending an information night designed for potential First Class Accounts franchisees, the husband and wife team had their heart set on the brand.“We were impressed with the professionalism of the franchise development team that evening and have been ever since.” Jules and her husband engaged in the due diligence process, and spoke with a number of existing First Class Accounts franchisees, who she says “couldn’t speak highly enough of the brand.” Jules says she and her husband have formed positive working relationships with their clients. “Many of our clients treat us like a family member or friend, depending on our support and advice in the day to day running of their business,” she says. The pair works from their home office one to two days a week, and the other three to four days are spent dealing with clients at their premises. Their average working day is fairly structured, says Jules.“[We] begin with checking emails and establishing priorities for the day ahead. Then it’s off to a client meeting or starting the morning’s 16| FRANCHISING MAY/JUN 2013
work in the office. “The rest of the working day involves client communication, appointment scheduling, invoicing and general office administration,” she explains. It seems juggling the different roles required to run a successful franchise is a breeze, too. “In terms of roles within the business, I act as the client relationship manager and attend on-site client appoint-
Training and support is continuous with First Class Accounts ments. My husband handles our office management, accounts, remote client work and client work performed on our systems,” says Jules. Jules says the training at First Class Accounts is “second to none”. “In our initial training we learned how to use accounting software such as MYOB, Quickbooks and Xero. We also covered topics including marketing, office management and staff employment,” she explains. The company facilitates ongoing training, a big plus for franchisees looking to grow their business. “Training and support is continuous throughout the relationship with First Class Accounts. We attend bi-monthly regional training sessions and meetings conducted by the national support office plus an annual conference,” she says. First Class Accounts also offers franchisees a telephone support network and an online resource which contains technical information and business process checklists, among others. F
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Inspire | Franchise story
ROLLS INTO FRANCHISING
All images: Roll’d
Melbourne based Vietnamese food chain Roll’d is set to franchise its business just one year after it was founded
18| FRANCHISING mAY/JUN 2013
n May last year, Bao Hoang, Tin Ly and Ray Esquiries opened the first Roll’d in Melbourne’s CBD. The concept proved popular with city workers, and the trio soon opened another three stores in the CBD. Keen to expand on their success, they have decided to franchise the concept. Hoang says “we have just got our franchise agreement and we are officially starting in about a month’s time or so with three or four franchisees signing up to do the stores in Melbourne.” He explains the focus will be on Melbourne for at least the next three to four months, and they will move on to establishing the brand in Brisbane “later this year.” “Sydney, Canberra and Perth are probably the next three and then Adelaide,” adds Hoang. He explains they decided on franchising for a number of reasons. “I have been a franchisee with Back in Motion Health Group. As a franchisee I felt the learning you can get out being in a franchise system is phenomenal in terms of being able to learn from others and grow as a group. “From another perspective we want to be able to help people but we also realise in our industry the customer experience is so important, and providing that customer experience from company store managers I feel can sometimes be restrictive.” Because franchisees own the store and have a vested interest in it, they are more likely to want to deliver a great customer experience. “The ability for the franchisee to really build a relationship with their customers I think in our industry will be really important for us to grow our brand,” he adds. Hoang says the team are very selective with their franchisees, and they will ideally possess a number of qualities. “A relational person is really important for us; we don’t really mind what their professional background is, as long as they have a work ethic. “Like most franchises you need to put the time and effort into the business to really get the rewards out of it, so we are looking for someone who is willing to put that time and effort in and build
Franchise story | Inspire
relationships with their staff and customers and obviously us as the franchisor,” he says. While Hoang says Roll’d is no McDonald’s and does not provide a year-long training program, it does offer franchisees a thorough six week training program. “We go through about 10 theoretical modules which cover anything from our vision all the way through to goal setting, budgeting and the financial aspect of it. A big part of that is also customer service. “During the six weeks around the theoretical modules franchisees will go through in store training. From openings to closing we want them to experience whole A D _ F Rthe OU T 2 Jgamut.” AN_ 1 3 . p d f Pa ge Potential franchisees will be required to commit
to the company for an initial five year term, and Hoang explains a further three five year options are available after that. He says the capital required varies from $150,000 to $200,000 “because we have been sought out by a lot of Westfield shopping centres and landlords.” Roll’d charges a seven percent royalty fee, but apart from that “anything we get we will give back to the franchisee, there are no rebates and no commissions in anything we do,” explains Hoang. Hoang insists he understands franchisees because he was one for eight years. “I’ve come from the other side of the franchise spectrum and I know, being a franchisee, what made it difficult for me sometimes.” Roll’d specialises in traditional Vietnamese fare such as rice paper rolls, pho, salads and banh mi. F
The ability for the franchisee to really build a relationship with their customers is really important for us, 2
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Image: Thinkstock & Gutter-Vac
Inspire | Franchisee
SOLD ON GUTTER-VAC
A new franchisee’s perspective
hris Swilks is new to the world of franchising, having started his Gutter-Vac business in early February. He is looking forward to gradually building the business up and acquiring a strong customer base. He says he opted for a franchise because of the support franchisors offer, particularly in the early stages. “I have always wanted to own and operate a small business but didn’t want to venture out on my own with no backing or support behind me. “I heard about franchising and all the advantages it offers franchisees who are starting out and running a business. I found all of this a confidence booster for starting my own business.” Gutter-Vac fits into all aspects of Chris’s
The job involves me being outdoors and active which reflects my lifestyle life perfectly. “The job involves me being outdoors and active which reflects my lifestyle, [and I am] constantly meeting new people.” He says he was surprised by how affordable initial start-up costs were. “Compared to alot of other franchises, Gutter-Vac was relatively cheap. “When you consider the purchase price of the franchise, the training, materials, ongoing support you receive and the potential profitability for the business, personally I saw it as silly not to buy in,” he explains. The business itself is quite cheap to run, too. “The machine I use to run my business is very cost effictive, robust and reliable. Also the potential market for this type of business in this area is incredible,” he says. 20| FRANCHISING mAY/JUN 2013
Chris spends his days travelling to different homes to deliver his services. “[I travel] to premises, set up my machine, set up my safety restraints and vacuum clean the roof gutters. On average you can complete between three and four homes a day. “I could complete more but I allow a little time in the afternoons to take care of the officework,” he says. Chris is a sole franchisee, and he explains this means time management is incredibly important. “Time management is crucial in any given business and finding time to perform all duties involves a lot of juggling. “I consider myself to be good at finding time to do things, if I wasn’t good at managing time I wouldn’t have bought a franchise,” adds Chris. He likes that Gutter-Vac lets franchisees take control of their business, yet at the same time offers them advice to ensure their businesses are successful. “I run my franchise how I want to run my franchise but they [Gutter-Vac] have also intergrated a structured plan as a guide for us to follow,” he says. To raise awareness of his business, Chris relies on radio advertising and word of mouth because his local community is quite small. Chris has some clear short and long term goals for the business. “Short term is just setting up, getting to know my operations inside out and trying to build a good clientele, so for the first 12 months I don’t expect to be busy, I just want to focus on getting everything done right. “Long term I am hoping to expand the busines as far as it can go, with more employees, more machines and just run with it, take it to its full potential,” he says. While he has only been a franchisee for a matter of months, Chris says he has learned a lot already. “So far it’s given me a good structure to follow not only in business but in life, as well in regards to setting large goals and taking many small steps to achieve them.” F
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Your perfect travel companion
Inspire | Franchisor
The fi rst Crave site will be in Liverpool Image: Crave
How one entrepreneur is getting a taste for franchising
t was a trip to the US in January 2012 that opened Aleksander Svetski’s eyes to the possibilities of the frozen yogurt market. In his 20s, Svetski already had a number of business experiences under his belt and was looking for a new project. Two attempts to bring US yogurt brands to Australia fell through and it wasn’t until he came across a robotic engineer with an eye for business that his hopes for bringing a brand over here took shape. Intrigued by the concept of self-serve yogurt outlets, but constrained by the expense of the hardware, Richard Nehrboss had taken apart costly self-service machines and re-engineered them, keeping the key components of refrigerant and pump and sourcing the other elements from China. The result was Crave, and the company now has 15 stores across the US and Canada; Svetski has the licence for Australia and New Zealand. “The model I have has been worth the wait,” says Svetski. “Yogurt is fairly standard, there are not many variables.” The point of difference that Crave offers is a seven-handled machine serving seven flavours, which allows even a franchisee with a reduced footprint store to offer 14 flavours. Australian made yogurt is another point of difference for the business. “Other brands cater for the Asian market, there’s a gap in the market and we’re a western brand.” When it comes to the increasingly competitive marketplace for yogurt retail, Svetski is looking for a high traffic site, shopping malls, airports, near 22| FRANCHISING MAY/JUN 2013
cinemas for instance. “Competition is good. People will congregate, and it’s in your favour if you have the flavours,” he says. The 50 plus flavours include mango, strawberry and pomegranate through to chocolate fudge, vanilla and more exotic flavours such as pina colada, red velvet and California tart. Customers get to choose from more than 75 toppings too. The first of the sites (which will range from 12 to 20 sq m kiosks to strip sites) is to be a franchised outlet in Liverpool. A Pitt Street, Sydney store will be company owned, with an outlet in Adelaide Street,
Competition is good and it’s in your favour if you have the flavours Brisbane, and the first Melbourne store both owned by Svetski and business partners. Linking with targeted businesses is on the list of ways to develop awareness for the brand and bring in new custom, and there are social media campaigns and billboard promotions planned. Svetski is confident the self-service model is going to be a cost-effective channel for franchisees. “This is an investment model,” he says. “It’s a really simple approach.” F
Image: Ready Steady Go Kids
Inspire | Franchisee
SPORT James Ralston is helping to eradicate childhood obesity one class at a time
eady Steady Go Kids franchisee James Ralston has always wanted to work in the sports and fitness industry, and the franchise allows him to change the lives of young children for the better. Why did you decide to buy a franchise? I always wanted to work in sport and the thought of working for myself became increasingly inviting as time went along. When I heard about the opportunity with Ready Steady Go Kids, I had to jump at it! How long have you been in the system? Since October 2012. How did you come to decide on this brand? Sport, children, enough said. Going into more detail, I realised that the current issue of children and obesity was a much talked-about topic and it was time there were programs like Ready Steady Go Kids available for time-poor families. What surprised you about the business? That it is based in Adelaide and that a lot of the franchisees are passionate about the industry, they are not just in it to make money. How do you spend an average working day? I generally run two to three classes in the morning, then either have classes at early learning centres in the afternoon, otherwise promotion, marketing and administration tasks take up the remainder of the 24| FRANCHISING mAY/JUN 2013
day. I also do some personal training to keep fit and energised for the kids. Are you a sole franchisee or in a partnership, and if so, who with and how do you manage the roles? Sole franchisee so I do all the roles. It is challenging but Iâ€™m learning a lot so if the business does grow and I get my partner involved too it will be an easier transition. How has the franchisor training helped you in business? Apart from always answering their phone or email, they have instilled confidence in my ability to run my business by offering advice on many different topics. How do you raise your brandâ€™s profi le in the community? Kindies, ELCs, councils, libraries, schools, cafes, shopping centres etc. Word of mouth is still the best form of promotion though. What are your goals for the business? To be able to live comfortably, and then to look at having more staff take over my shifts so I can start to work more on my business, rather than in it. To be able to explore other avenues of income outside of the core program. How has franchising changed your life? I have had to become more time-conscious. But having improved that part of my life, I am making more time for the other passions in my life. F
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Inspire | Franchise story
Images: Paleo CafĂ¨
Paleo Cafe has started franchising six months after opening
26| FRANCHISING mAY/JUN 2013
Franchise story | Inspire
hile Jai and Marlies Hobbs had franchising in their sights when they opened their Cairns based business, Paleo CafĂ¨ in October 2012, they never thought it would happen so quickly. Soon after the cafĂ¨ opened it attracted a loyal following of locals eager to improve their eating habits and overall health, and they received franchising enquiries within weeks of its opening. â€œEveryone thought we were downright crazy. But itâ€™s been highly successful, and neither of us has hospitality experience. Weâ€™ve managed to make it work in Cairns with a somewhat dismal economy,â€? reveals Marlies. Although one couple flew from WA to have a lunch at the cafĂ¨, the majority of customers are Cairns locals, some of whom eat not one but two meals a day at the venue: breakfast and lunch. At the heart of the Paleo business is a diet based around our ancestorsâ€™ eating habits: meat, seafood, eggs, fruit, vegetables, nuts, seeds and berries form the basis of the diet and it is free from dairy, grains, legumes, sugar and preservatives. The couple came across the paleo diet through Jaiâ€™s gymTaround 2011, A CrossFit D _ F R WA S E P _August 1 2 . p d f andPthey a ge 1 began to adopt it a few months later when doctors
uncovered their then four-month old son was severely intolerant to dairy. The idea for a paleo cafĂ¨ emerged when the family began to realise how difficult it was to source paleo products and ingredients. 7 Former / 0 8 / environmental 1 2 , 3 : 3 7lawyer P M Marlies says, â€œIt was really hard to live this way and hard to
Picturing a career change? Interested in real estate? Passionate or keen to learn about photography? Then a Top Snap property photography franchise could be for you. Property photography is an exciting and diverse industry, where no two days are the same. Each day youâ€™ll be out and about photographing different properties and meeting lots of new SHRSOHDORQJWKHZD\7KLVLVGHĂ€QLWHO\QRWDGHVNMRE Hereâ€™s some other reasons why you might choose Top Snap: No need for an expensive retail presence. All you need is your photography gear, vehicle and computer and youâ€™re set to go.
Images: Paleo CafĂ¨
We work in a growth industry. Our services are in high demand with the residential and commercial real estate industry. Weâ€™ll help you succeed. Youâ€™ll get the usual intensive training, plus dedicated support with sales and marketing, that youâ€™d expect from a high quality, established franchise system. â€œAs a Top Snap franchisee I now have a great work/life balance. I work from home and see more of my family, and going to work and meeting lots of great people is fun and different every day. This has given me the career change and lifestyle I was looking for. I love it!â€? John Woolley, Mornington Peninsula, Victoria
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mAY/JUN 2013 FRANCHISING | 27
Inspire | Franchise story
eat out, we had to order information and cookbooks from the US. Now we sell these books at Paleo Cafe. “It’s important not to constrain the market though,” she says, “so we offer dairy, soy and lactose free for our non-paleo customers.” Franchisees can also suggest menu additions within the paleo diet, she says. Adopting the key elements of the business is fundamental, but there’s no cookie-cutter approach here, insists Marlies. “Provided there are certain branding and set-up elements followed some things can be personalised to suit the franchisee and the premises they can secure.” The couple is currently recruiting franchisees that are looking to invest between $150,000 and $350,000. Franchisees will receive five days of training in the Cairns based store and for the first four days the franchisor will travel to the franchisees new business to provide them with guidance and support. The couple is looking for self-reliant franchisees who will take responsibility for their business. “We’re looking for people with a common sense approach in,- health, F R 0 5 1 3 _ 0 0 0 _ N O R to, - and 1 interest 2 0 1 3 0 4 - 0and 9 Ta1passion 0 : 1 2 : 2 3 + 1 0 : 0 0 for helping people.” F
Everyone thought we were crazy but it’s been highly successful
28| FRANCHISING mAY/JUN 2013
Inspire | Franchisees
IN THE RIGHT
SPOT Image: Thinkstock
Getting the right location is crucial to a retail business as these franchisees explain
refurbishment, there was the opportunity for upgrades for retailers too. And for franchisees, there was help at hand from the franchisors.
point towards business success. When the Barkly Square shopping centre in the Melbourne suburb of Brunswick drew up plans for a $17 million
The prospect of a new site in a refurbished shopping centre was too good to miss for Jon Gao from Michels Patisserie, even though this meant taking a huge hit on earnings while the redevelopment was underway. “We demolished the shop at the end of June 2012 and opened in November 2012. We closed the business for five months. It was very tough because we had no income. Most of our overseas students on the staff came back to us, two permanent staff left. “We were given the option to continue and it was a very emotional decision, I am attached to customers, they are like a family, I couldn’t let them down. “We moved from a kiosk to a proper shop and a lot of customers like the new location, they feel its comfortable and private, but our aged customers like to sit outside to see what’s going on. We’re in negotiations to get some tables outside our shop. “I had to pay all the costs of the shop fitting and equipment, and the legal fees for the new lease and
Image: Michel’s Patisserie
ocation is a vital element in setting up as a retailer, whether you start small with a kiosk, or open the doors to a shop. The right traffic flow, a convenient position, good neighbouring stores and affordable rent all
30| FRANCHISING mAY/JUN 2013
Franchisees | Inspire
franchise agreements. It was quite a lot, about $330,000. We refinanced our property to get the cash.” The shop is situated between Woolworths and K-Mart but Jon is waiting to see what happens to trade when the second stage of the redevelopment is completed and three or four more food outlets are located in the cafe lounge area.
A bustling location has proved a great boost to newbie Deganis franchisees Irene Tzallas and Helen Papadotoulos.
So what was the process? For the lease, RFG, the parent company of Michel’s Patisserie, handled negotiations with the landlord and Jon co-operated with the group’s regional development manager. “We were involved in floor planning. We put in our suggestions, what was needed by law, and approved the plans before they went to the centre. They made some changes like moving the washing up area. Operationally it’s harder but it’s better for customers.” The next stage, the refit, was all organised by the RFG team and it came in within the timeframe. The kiosk seated 58, now the shop only caters for 42 sit-down customers. But a separate storage area was created and that’s been a great help, says Jon. Jon has just renewed his franchise agreement for
JUSt StARtING oUt
This is a fantastic location at the edge of the centre five years, with the lease expiring in six years. He had signed a three-year agreement at the kiosk, and this A became D _ F RaArolling L S 2 agreement M A R _ 1 3after . p the d f three P ayears ge because the centre renovation was scheduled.
“We wanted to have a little cafe, and this is a fantastic location at the edge of the shopping centre, in front of the car park so everyone has to go past us to go in, and they come past on their way out and they pop in for a coffee. “None of us have hospitality experience, I was a receptionist for a real estate agent, Irene was in the cleaning sector,” explains Helen. “I did work in other Deganis before opening up, I worked in the kitchen, in front and back of house, so I had an idea of what to expect. “The cafe is open from 7am to 10pm. It’s a long day but because you’re so busy, you don’t notice. “We’ve been open two and a half months, and 1we’re 7 /loving 0 2 / it,1 we’re 3 , enjoying 1 1 : 0 making 8 A Mfriends. The business is going well.” F
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mAY/JUN 2013 FRANCHISING | 31
Inspire | Franchisee
START “Snooze is a great opportunity”: Ben Heller’s story
hen Ben Heller started out in media sales and marketing he didn’t expect to be a multi-site retail franchisee within just a few years. A diploma in sales and marketing set Ben up for his first job at the front desk at Western Australia’s TV station, GWN, and combined with this experience it prepared him for his next role at Channel Nine as an advertising executive. And when Ben got the urge to make something more of his life by running his own business, it was a media buying company that he set up. “I just saw an opportunity and wanted to keep growing; I was in a comfortable job but I had a ‘have a go’ attitude and thought if I didn’t do it then, I probably wouldn’t do it.” Now though Ben, along with three partners, is a retail franchisee and runs three Snooze outlets in Western Australia. He had the retailer as a client at Channel Nine and in his own business had helped to grow and develop the brand across the State. Working with the brand gave him plenty of opportunity to observe the firm at close quarters. So in an unexpected move, Ben decided to branch out into the franchising world. “I saw that it was a good opportunity. I think the clincher was when I realised a franchise was in my reach, the company was a bit flexible because I 32| FRANCHISING mAY/JUN 2013
wasn’t hugely fi nancial at the time. We came to an agreement on terms.”
BUSINeSS GRowtH Snooze had bought back the five WA stores owned by one franchisee but as company-owned outlets they were under-performing, says Ben. “They needed to be controlled by a franchise partner,” he says. Ben purchased the O’Connor store in May 2010 and this was followed fairly closely by the opening of the Osborne Park outlet in December of the same year. He first went into business with his father Steve; since then his brother Jarred, and Adam Hatch, the
I needed to learn from the ground up and the only way is to be hands on Osborne Park store manager, have joined the business as directors. “We’re very much in a head down, bum up mode, we haven’t reflected yet on where we are. It’s developing as a good life but it’s hard work, it will pay off,
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Franchisee | Inspire
but we’re not enjoying the time off yet,” Ben reveals. “We’re more interested in getting the business to where we want it to be: a successful multisite operation that operates more efficiently. Our growth has been fantastic, now we need things like the warehousing and our personal development to catch up.” The business has expanded rapidly, and the four directors have invested in a warehouse off-site to service the stores. “We’ve got great shop fronts but it’s about the back end too.”
FRANCHISee SUPPoRt Snooze has provided guidance and advice when needed but also has “a fantastic network of franchisees with a wealth of knowledge across the country,” says Ben. “We’ve got their mobile numbers, we’ve seen quite a few different stores and operations. I spent a fair bit of time with a franchisee in Melbourne as part of my induction, and we’re still in touch. Now it’s our turn and we have a new franchisee visiting us.”
operation requires. Says Ben, “In the media business I could be working when I wanted, after hours, at night, but in retail there are set hours, times to open and close, and you have to set an example for staff. “Finding a balance for myself has been important. It wasn’t about increasing the working hours but getting back into a structure. CHALLeNGeS The biggest challenge has not been running the needed ground AR D0 _ 5 F1 R3 G_ R0 E0 S0 E_ PG _ R 1 E 2 . -p d 1 f P0 a 1 g3 e - 0 1 4 -6 “I / 7 0 8 1 / 0 1 to , 9 :1 from 1 1 : + 0the 4 0 M 0 up and the F 2 1 T :2 learn 1 2 1 :A 0 business but in adopting the structure that a retail only way to do this is to be hands on.” F
For more information call Greg Miles 0408 544 854
mAY/JUN 2013 FRANCHISING | 35
Image: Bakers Delight
Inspire | Franchisee
IT’S SUCH A
POSITIVE PLACE TO WORK
Darren and Lisa King swapped running individual businesses under their own steam with joining an established franchise network. Darren explains why it works for them.
1. Why did you decide to buy a franchise? Darren: Prior to working at Bakers Delight I was running my own business as a roof tiler and my wife Lisa, who runs the bakery with me, was running her own hair salon. The money in tiling, quite frankly, was not great – it is what they call a ‘closed shop’. I wanted to make the switch from the outdoor laborious work into something that was less physically exhausting and more sustainable for my family. We saw an opportunity to be more
This has enabled my wife and I to spend more time with the kids. It has given us a lifestyle and work-life balance that we are very happy with in control of our lives through a franchise. Luckily, we know a family who are Bakers Delight franchisees who highly recommended the brand to us. They were able to tell us the ins and outs of the business and it sounded like a 36| FRANCHISING mAY/JUN 2013
AS A KID YOU WORLD’S LARGEST ICE CREAM BRAND Brand heritage - 67 years young New restaurants delivered as a turnkey operation ANZ accredited - ﬁnance now available Comprehensive training & ongoing ﬁeld support Restaurant opening marketing package Operational simplicity Product innovation Global exposure
Sites now available across Australia Call Michael 0417 077 633 www.baskinrobbins.com.au
Inspire | Franchisee
great opportunity. We decided to take on the challenge with our first Bakers Delight bakery at Lilydale, Victoria. Since taking over the bakery we believe the head office support we have received has been instrumental in our success. From the initial baking and business training, to the ingredient buying power and scale of marketing support, our bakery has received huge benefit. I know through my previous experience as a small business owner, the support of others is extremely important. For things like the Food Safety system for instance, because Bakers Delight has its own internal quality assurance programs, our bakery often exceeds industry standards.
4. What surprised you about the business? Probably the amount of hours you have to put in each week to get the most out of the business. As a business owner, you have to be prepared to invest time in hiring and training the right staff to set up your business successfully. As a franchisee, you start out on a four-month training course to learn all aspects of the business and the trade. I found that the theory in training assisted me in setting up my bakery, but found that a lot of learning is done ‘on the job’. You learn as you go and our approach at first was to invest a lot of time at the bakery learning sytems to show our staff and apprentices that we are invested in the business’ success.
2. How long have you been in the system? We have been franchisees at Bakers Delight for almost 12 months.
5. How do you spend an average working day? It changes from day-to-day, but I try not to roster myself on the bakery too much so I can be fluid in my movements. I work in production and sales. It’s important to know how both ends of your bakery are operating. When I am not working, I usually take my kids to school, come in and sometimes will help the staff with the rest of the day’s production. I might chat to the front of house staff to see if there is anything else they want us to bake based on sales. I like to use the days where I am not rostered on to really step back and oversee the business, see where the opportunities are and work on improving them.
3. How did you come to decide on this brand? Through word of mouth; there was just no negative feedback about Bakers Delight and it was a trusted brand which was really important to my wife and me. Now that we are in the network and part of it, we see why it is such a positive place to work. For me it is also inspiring to witness founders, Roger and Lesley Gillespie, still taking
Image: Bakers Delight
6. How do you manage the roles as partners in the business? I am in partnership with my wife, Lisa, who runs the front of house whereas my focus is predominately back of house and the baking side of things. We decided on this prior to going into the business together. We wanted to streamline operations, have areas of expertise and allow for a better work-life balance for our family. We have friends who have since joined the Bakers Delight network and they run their businesses in a similar way.
a hands-on approach in running the network. We have no doubt that we made the right choice by joining Bakers Delight. 38| FRANCHISING mAY/JUN 2013
7. How has the franchisor training helped you in business? In terms of the people side of things, having run my own business in the past, I was used to the hiring and firing staff. But as part of your franchisee training, Bakers Delight gives you HR tips and one that stuck with me was the ‘sandwich effect’ when giving feedback to staff – telling them one thing they do well before offering your constructive criticism and ending on a positive note. What was most invaluable was obviously the technical baking training. For the first four years you can pick it up pretty quickly, but you are still in learning mode. At Bakers Delight we have area
Franchisee | Inspire
managers who are there to support our team and through them we can give feedback. 8. How do you raise your brand’s profile in the community? I engage with the local sporting clubs by donating breads during the year or heavily discounting product for them. We happily donate bread to anyone who rings up for donations for sausage sizzles or charity events. We currently donate our surplus product to charity each night of the week, which is something Lisa manages and is passionate about. 9. What are your goals for the business? We want to grow the business. The shopping centre we are in is currently being expanded to include more retailers which we are really happy about. We expect the expansion will bring more shoppers who are coming into visit as opposed to passing through, which we intend to capitalise on. Originally we tried to be multi-store operators, but it didn’t work for us because we are both very hands on and we didn’t feel like we could properly oversee A D _ everything, F R C A F Mso A Your _ 1focus 3 -is very 2 much 2 0 1 3 - 0 making our location a success.
10. How has franchising changed your life? At the end of the day, I have always been my own boss but it allows you to do, within reason,
Since we took over the bakery we believe the head office support we have received has been instrumental in our success anything you want to do in life. If you want to go on holiday at any month of the year you can organise your staff around that. This lifestyle has enabled my wife and I to spend more time with the kids, we are able to pick them up from school and get involved in their extracurricular activities. It has also allowed us the money to be able to send our children to private school which we might not have been able to do. It 4has - 0given 4 T 1us 0 a: lifestyle 0 8 : 0 and 9 + work-life 1 1 : 0 0balance that we are very happy with. F
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2011, 2012 wing fastest gro Australia's ise coffee franch
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mAY/JUN 2013 FRANCHISING | 39
Opportunities | Food
Pizza and Product innovation:
a Powerful combination Product innovation appears to be the key to success in the franchise pizza game, with budget and gourmet brands getting in on the action. Brea Carter looks at some of the latest product offerings from the pizza industryâ€™s key players.
W to m at
The bourbon chicken pizza Image: Pizza Capers
40| FRANCHISING mAY/JUN 2013
Food | Opportunities
new product will succeed if consumers like it. It makes sense then, that rather than develop new products for the sake of it, pizza franchises are developing them with the consumer in mind. They uncover what it is that the consumer wants by interacting with food suppliers, conducting research into current consumer trends and of course acknowledging customer feedback, and then they execute new products accordingly. If there is a demand for more gourmet pizza offerings, pizza franchises will respond. This practice helps to ensure franchisees cater to customers’ constantly changing food preferences, which inevitably boosts sales. Pizza franchises also introduce new and exclusive products to both differentiate themselves from their competitors and provide customers with something no other pizza franchise can. This approach can be particularly effective in those instances where an exclusive product is well received, as customers will return to that particular brand again and again because they are unable to get it elsewhere.
lot of money,” he explains. He says the interests of the company’s franchisees were at the top of the agenda when developing the ice cream range, because it meant they could offer their customers something no one else could. New ice cream range complements already existing menu items. Image: Pizza Capers
PIzzA CAPeRS Rather than offer customers generic ice creams they can get almost anywhere or team up with a well known premium ice cream brand, Pizza Capers has opted to go out on a limb and create a new artisan ice cream and gelato range on its own. Aptly labelled The Little Ice Cream Shoppe, the new range encompasses six different flavours salted caramel and malt crunch, red velvet chocolate cupcake, the flavour so crazy it doesn’t have a name (a concoction of vanilla ice cream, candy coated chocolate beans, chocolate sauce, sour candy, marshmallows and chocolate butterscotch balls), cookies and cream, chocolate gelato and mango gelato. Lincoln Patterson, marketing manager, Pizza
We have a responsibility to our franchises to make our brand as attractive as possible Capers is proud that he and his team created the range on their own. “All of my team and myself developed it 100 percent in house, we had no external agency assistance whatsoever, we did all of the photography and all of the brand concepts ourselves. “[This decision] also ended up being a saving to our franchisees, because if we were to have pitched this out to an agency it would have cost us an awful
“We have a responsibility to our franchisees to make our brand as attractive as possible, outside of the food ice cream complements our product reasonably well, so we thought why not create something that is really desirable and high in quality and make it available exclusively to Pizza Capers customers?” He says product innovation is driven by both the consumer and the company’s competitors. “Product innovation is one of the ways that we can compete with those low cost, high volume chains that have massive amounts of advertising dollar. “While we can’t compete with that advertising dollar, that doesn’t restrict us from creating new and innovative things,” he adds. To put this into perspective, Pizza Capers has 124 stores and the brand is confined to Australia, whereas more than 12,700 Pizza Hut stores are currently in operation throughout the world, 287 of which are in Australia. Patterson explains the company, which falls under the Retail Food Group (RFG) umbrella along with Crust, communicates new product information to franchisees well ahead of time to ensure they are familiar with, and/or know how to create new products before they are introduced into stores. “When you are talking about products that stores need to manufacture, such as a new pizza flavour, there is a high level of communication and lead time so our stores can practice how to make the product and to make sure they are comfortable preparing it. “When you look at things like the ice cream it is really more of an educational process that we need to www.FRANCHISe.Net.AU
mAY/JUN 2013 FRANCHISING | 41
Opportunities | Food
going to want that product. â€œThe end result does float back to the franchisee and the business being able to make sure that they manufacture and deliver the product or have enough information in store to sell those products,â€? says Patterson.
Crustâ€™s new degustation menu encourages customers to try a little bit of everything. Image: Crust Pizza
CRUSt GoURmet PIzzA BAR It seems Crust is tapping in on the share plate trend, with the company recently introducing a degustation menu. Its entire menu, which is designed for sharing, now spans five different categories - starters, pizzas, pastas, salads and desserts. Starters include lamb ribs and Vietnamese salad with wagyu, and pizza toppings have expanded to include smoked salmon, falafel and Italian sausage, among others. For the first time, four different pasta varieties are also available - spicy Spanish seafood, go through so our stores understand a little bit about prosciutto blanco, Bolognese Verdi and pasta that product,â€? he says. vegetarian. New dessert offerings, such as a black Pizza Capers places a high level of importance on forest crumble dessert pizza and ice cream flavours both communicating with and training its franincluding salted caramel, peanut butter, chocolate, chisees as this ensures new products are marketed vanilla and blood orange have also been added to and delivered effectively. the menu. â€œWe need to be 100 percent confident that we Nic Brill, marketing manager, Crust says the can execute it [the new product] at store level, and menu with the opportunity AD_ F RACE 1 NOV _ 1 2 . p d f Pa ge 1 1 1 / 1 0 / 1 2 , 1 2 :provides 4 8 Pcustomers M secondly we need to be confident that consumers are to share multiple different items. â€œCustomers can
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42| FRANCHISING mAY/JUN 2013
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purchase more than one item, take them home to their family and friends and have a good quality meal at home where everyone can enjoy, experience and taste a little bit of everything. “It is about adding a variety of foods to the menu so it appeals to everyone,” he explains. While he has noticed other pizza franchises introducing new products more often than not, Brill insists the new products Crust implements are customer rather than competitor driven. “For us it is more about what our consumers want, and we talk to them personally on a store by store basis and really get to know them and understand them.” This is achieved through the company’s VIP program, and there is also a strong reliance on franchisees, as they are the ones who converse with customers and find out what it is they like, dislike and want more of. “We talk a lot with our franchisees and we get a lot of feedback from them because they are the businesses we support,” he explains.
Limited edition products are introduced throughout the year. Image: Pizza Hut
Brill says the company is always looking to develop new products as this attracts already existing and new customers to stores, which benefits both franchisees and the company. “We are always keeping up to date with what food trends are, so there will definitely be things happening in the near future,” he says. He explains the company’s head pizza maker; Peter Augoustis plays a pivotal role in educating franchisees and their staff about new products. “He runs state based workshops to impart his passion and love for pizza making and food onto each store. “All operational challenges are also covered in these pizza workshops to ensure that every store is well versed in expanding this foodie intuition to all our customers and at the end of the day, ensuring a reliable pizza experience,” says Brill. 44| FRANCHISING mAY/JUN 2013
Franchisees are looking to invest in a brand that is able to thrive in an increasingly competitive marketplace, and Brill says Crust achieves this via product innovation. “We will continue to strategise and work out ways that we can differentiate ourselves form our competitors and this differentiation will always be through our products. “We compete by providing customers with something that no one else can,” he explains.
PIzzA HUt While Pizza Hut has a global presence and has been around for much longer than many of its competitors, the brand has nevertheless introduced a number of new products to its menu over the years in an attempt to compete with its more gourmet counterparts. More recently, the brand has introduced its Signature range, which includes 11 pizza varieties such as chicken and feta garlic prawn, Italian chicken and steakhouse. Here the emphasis is on quality ingredients such as crumbled feta, garlic oil,
sundried tomatoes, baby spinach, balsamic glaze and strips of meat. Andy Masood, head of development, Pizza Hut says the range reflects consumers increasing desire for gourmet pizza options. “The signature range is more of a gourmet offering for the customers - because in the marketplace there is definitely a demand for gourmet options as far as pizzas are concerned. “For several years now many pizza chains have emerged in the pizza marketplace such as Crust, whose whole menu is developed around gourmet offerings. We have always had a segment of the gourmet range in our menu mix, but we have made it a little more specialised with more varieties,” he explains. To mix it up a little, the company also offers limited edition items, such as the hot dog pizza and $10 meal deal. “We release limited edition products four or five times per year, and if a particular product becomes very popular we introduce it into our permanent menu. If the consumer requirement is there and it goes very well then absolutely we keep it alive and
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keep it available for the customer,” he explains. Pizza Hut has a product development team and chef who spend their days researching what it is that consumers want. “They engage with our suppliers, as most are big Australian companies that service the restaurant and retail industries, and they work on bringing whatever taste profiles are in high demand into our pizzas,” says Masood. The company provides franchisees and their employees with the appropriate training when introducing new products to the market, too. “It is a fairly elaborate process when we roll out new products. Product development, operational and procedural manuals are prepared and all the stores and their teams learn how to make and communicate information about the new product. “Our operations team also provide support when required,” he adds.
DomINo’S Domino’s latest product range highlights the lengths pizza franchises are willing to go to when it comes to marketing new products. Prior to its launch the company used multiple channels to communicate to consumers that whatever it was launching, it was going to be a ‘game changer,’ and in the days leading up to the launch it closed all of its stores for an hour to deliver specialised training. The ‘game changer’ was Chef’s Best, a range that features eight new pizza varieties, including BBQ duck and blue cheese, chicken and cranberry, shiraz lamb and tomato and BBQ pork and hollandaise. While products in the range feature a number of
In the week after the launch, products from the Chef’s Best range accounted for 25.22 percent of total sales more gourmet ingredients, the company also used price as one of its biggest drawcards. Initial reactions to the new range were far from desirable, with many arguing a few new pizza toppings were no game changer. During a Facebook discussion on 12 March Don Meij, CEO, Domino’s set the record straight. “We got really excited [by the range] because we believe what we have done is quite unique. We have taken our highest quality, tastiest pizzas and priced them in the middle of our pizza range. For just eight dollars pick-up you can get something which customers told us they would pay $15 to $22 for,” he said. 46| FRANCHISING mAY/JUN 2013
He insisted that the new range is indeed a game changer because each pizza has been created using an entirely new recipe. “There are more toppings on every slice, and these are premium toppings all balanced to make amazing tasting pizzas. When you see what you get for eight dollars, we think the whole package is game changing,” he said. In a bid to highlight the role consumer’s play in the product development process, Meij added “please note that the game changing comment came from a couple of customers in focus groups.” Despite initial reactions, Domino’s reported that in the week following the launch, products from the Chef’s Best range accounted for 25.22 percent, or just over one quarter of total sales, a figure it said is much higher than normal for a new product launch.
eAGle BoYS Eagle Boys has taken a slightly different approach when it comes to new product offerings. Rather than focus specifically on introducing new products, the company devotes its time to perfecting already existing ones. Kate Pettiford, head of marketing, Eagle Boys says the company recently made a number of improvements to its menu. “We refreshed our menu in October last year. It was one of the biggest refreshers we have had in a while and it was about delivering a higher quality product with higher quality ingredients. “Our motivation for that came from listening to our customers, watching consumer behaviour and trends change, and a desire to suit their needs,” she explains. The company also added a number of its most popular limited editions pizzas, such as the chicken Hawaiian and tex mex to its permanent menu. Pettiford explains the company isn’t following the same path as many other pizza franchises. “I think the pizza sector is certainly expanding much more rapidly than in the past and it is evolving in a number of different directions, and from an Eagle Boys perspective we are really focusing on our core products and our core traditional range.” The move is in part driven by the fact that even though there has been an increased demand for more gourmet product offerings, customers still love the company’s traditional range. “We have some very loyal Eagle Boys customers who love their core set of products; they love their Hawaiian and Meatlovers,” she says. When the brand does develop new products or makes improvements to existing ones, Pettiford says franchisees play an important role. “We speak to our franchisees very regularly and when we are developing products it is often something we will run past our network first to say this is what we
Food | Opportunities
are thinking and to ask them what they are thinking. “It is quite a long process bringing a new product to market and our franchisees play an integral role in that,” she adds. When a new product or promotion is implemented, Eagle Boys works hard to ensure franchisees and particularly their in-store staff receive sufficient training. “Our corporate chefs provide a lot of training, but there are also sales and training tools that go out with any part of our menu and we are constantly increasing that to make sure not only our franchisees but our in-store staff receive as much information as possible. “They are the best people to get feedback from because they are the ones speaking to our customers, they are the ones getting the feedback from the people who come into our stores and who are using our online service, so they often have the best insights,” she says. Franchisees can reap the benefits of pizza franchises that constantly innovate because they regularly reinvent themselves in a bid to stay ahead of the pack. Customers grow tired of menus that never change, almost A D _ and F R they A MP M A Rexpect _ 1 3 to . pbedpresented f P a gwith e 1 new and unique products on a regular basis. If one
The super supremo pizza Eagle Boys Pizza
pizza franchise has introduced a new product, it is likely a customer will choose that particular brand over another out of pure curiosity and the desire to sample the new product. Pizza franchises are aware that consumers operate in this way, and they operate accordingly. And at the 1 1end / 0of2the / 1day, 3 , the 1benefits 2 : 3 3of this P Mapproach flow down to franchisees. F
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made by you
1 EXPERIENCE EX XPE X PERIEENC CE
PREM P MIUM PREMIUM QUALITY QUALLITY AT AT LOW PRICES PRI RICES
AN ND D EX XPER RTISE AND EXPERTISE
LEADING G FULL SE SERVICE SERVIC ICE CEE CONSULTANCY CON ONSULTA TANCY
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DĂƐƚĞƌ DĂƐƚĞƌĨƌĂŶĐŚŝƐĞ ĨŽƌƵƐƚƌĂůŝĂŶŽǁ ĂǀĂŝůĂďůĞ͘ĞŶŶǇ͛Ɛ ŝƐƌĂŶŬĞĚĂƐŽŶĞŽĨƚŚĞƚŽƉϭϬh^ ĨƌĂŶĐŚŝƐĞƐŝŶƚŚĞh^ďǇ͚ŶƚƌĞƉƌĞŶĞƵƌ͛ ŵĂŐĂǌŝŶĞ͘ϭϬƵŶŝƚůŝĐĞŶĐĞĂǀĂŝůĂďůĞ ǁŝƚŚƐĞǀĞƌĂůƐƚǇůĞƐŽĨƌĞƐƚĂƵƌĂŶƚĨŽƌŵĂƚ ĂǀĂŝůĂďůĞ͘
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hŶƐĐƌĂƚĐŚƚŚĞ^ƵƌĨĂĐĞ hŶƐĐƌĂƚĐŚ ƚŚĞ ^ƵƌĨĂĐĞ
ƐƉƌĞƐƐŽ>ĂŶĞ ĨƌĂŶĐŚŝƐĞĞ͛ƐĮŶĚĂŐƌĞĂƚ ůŽĐĂƟŽŶĨŽƌĂŐƌĞĂƚ͘^Ɵƌ ŝŶƐŽŵĞŵĂƌŬĞƟŶŐƐƵƉƉŽƌƚĂŶĚƚƌĂŝŶŝŶŐ ĂŶĚǇŽƵƋƵŝĐŬůǇƐĞĞƚŚĂƚƐƉƌĞƐƐŽ>ĂŶĞ ŝƐƚŚĞĨĂƐƚůĂŶĞƚŽĐƌĞĂƟŶŐĂƐƵĐĐĞƐƐĨƵů ĂŶĚƐŵĂƌƚďƵƐŝŶĞƐƐ͘͘
dŚĞǁĂƌĚŽŽŬŬĞĞƉŝŶŐŽŵƉĂŶǇŝƐ ŽŶĞŽĨƵƐƚƌĂůŝĂ͛ƐŵŽƐƚĞǆĐŝƟŶŐΘ ĨĂƐƚĞƐƚŐƌŽǁŝŶŐŶĞƚǁŽƌŬŽĨ ďŽŽŬŬĞĞƉĞƌƐ͘ƉƌŽǀŝĚĞĨƵůů ƚĞĐŚŶŝĐĂůΘŵĂƌŬĞƟŶŐƐƵƉƉŽƌƚƚŽŽƵƌ ĨƌĂŶĐŚŝƐĞĞƐ͘
WĂƌϯ/ŶĚŽŽƌ'ŽůĨŝƐĂŶŝŶĚŽŽƌŐŽůĨĨĂĐŝůŝƚǇ ĨĞĂƚƵƌŝŶŐƐƚĂƚĞŽĨƚŚĞĂƌƚŚŝŐŚĚĞĮŶŝƟŽŶ ƐŝŵƵůĂƚŽƌƐ͘ƉůĂĐĞǁŚĞƌĞĂŶǇŽŶĞĐĂŶ ĐŽŵĞƚŽĞĂƚ͕ĚƌŝŶŬƐĂŶĚŽĨĐŽƵƌƐĞƉůĂǇ͊
ƌŝŐŚƚ^ƚĂƌ &ŽƵŶĚĞĚŝŶϮϬϬϮ͕ ƌŝŐŚƚ^ƚĂƌΠĂƌĞŝƐ ĂŚŝŐŚŐƌŽǁƚŚh͘^͘ ĨƌĂŶĐŚŝƐĞ͕ƉƌŽǀŝĚŝŶŐĂĨƵůůƌĂŶŐĞŽĨŵĞĚŝĐĂů ƐƚĂĸŶŐƐĞƌǀŝĐĞƐ͕ŚŽŵĞůŝĐĞŶƐĞĚŶƵƌƐŝŶŐ ĐĂƌĞ͕ĂŶĚŶŽŶͲŵĞĚŝĐĂůĐĂƌĞďǇƚƌĂŝŶĞĚ ĐĂƌĞŐŝǀĞƌƐ͘ηϮϭŝŶŶƚƌĞƉƌĞŶĞƵƌ DĂŐĂǌŝŶĞ͛Ɛ͞&ĂƐƚĞƐƚ'ƌŽǁŝŶŐ͟&ƌĂŶĐŚŝƐĞƐ͘
<͛ƐdĂŬĞĂǁĂǇŝƐĂƌĞƚĂŝůĨŽŽĚŽƵƚůĞƚ ƐƉĞĐŝĂůŝƐŝŶŐŝŶŚŽƚĂŶĚƚĂƐƚǇƌĞĂĚǇƚŽŐŽ ĨŽŽĚ͘dƌĂĚŝƟŽŶĂůƵƐƚƌĂůŝĂŶĨĂƌĞ͘>Žǁ ƌĞŶƚ͕,ŝŐŚǁĂǇůŽĐĂƟŽŶƐ͘KƵƚƐƚĂŶĚŝŶŐ ƉƌŽǀĞŶďƵƐŝŶĞƐƐŵŽĚĞůƌĞƚƵƌŶŝŶŐ ĞǆĐĞůůĞŶƚƉƌŽĮƚƐ͘
>>ĞƚƵƐĐŽŵƉůĞƚĞƚŚĞŶĞǆƚƉŝĞĐĞŽĨǇŽƵƌƉƵǌǌůĞ͘͘͘ >ĞƚƵƐ >Ğƚ ƵƐ ƵƐ ƐĐŽŵ Ɛ ĐĐŽ ŽŵƉůĞ ŽŵƉůĞƚĞ ĞƚĞƚŚĞŶĞǆ ƚŚĞ ŶĞ Ğǆ Ğǆƚ ǆƚ ǆƚƉŝĞĐĞŽ ƉŝĞĐĞ ĞŽĨ Ğ ŽĨǇ ŽĨ ǇŽ ŽƵƌ ƵƌƉƵ ƉƵǌǌ Ƶǌǌ ǌǌůĞ͘͘͘ ǌǌůĞ ůĞ͘͘͘
dŚĞůĂƌŐĞƐƚ/ƚĂůŝĂŶ/ĐĞ ĨƌĂŶĐŚŝƐĞŝŶƚŚĞh^ ŝƐŶŽǁĂǀĂŝůĂďůĞĨŽƌ ŵĂƐƚĞƌĨƌĂŶĐŚŝƐŝŶŐŝŶ ƵƐƚƌĂůŝĂĂŶĚE͘ ^ƚĂƌƚĞĚϭϵϴϰ͕ŶŽǁǁŝƚŚϱϲϬƐƚŽƌĞƐŝŶϰ ĐŽƵŶƚƌŝĞƐ͘ηϭ^ƉĞĐŝĂůƚǇ/ĐĞ&ƌĂŶĐŚŝƐĞŝŶ ƚŚĞh^͚͗ŶƚƌĞƉƌĞŶĞƵƌ͛DĂŐĂǌŝŶĞ͘
Opportunities | Safety services
traininG wHeelS for tHe
while the technical expertise of a safety service professional is implicit and vital, dependable service in customer relations is equally valuable. five businesses talk to Donna Bennett about the structure and importance of their franchisee/licensee training.
ou may know all about workplace health and safety products and systems, how to legally test and tag electrical equipment or apply protective materials, but poor customer service skills will most certainly inhibit the success and longevity of your business. Just as there are diverse business offerings within the safety services industry, the types of training will also differ. Some may be delivered in a classroom format, while others place more importance by learning on the job. Most businesses also present
There are no formal requirements for ATS franchisees
ongoing and refresher training via support staff, written manuals and online components.
APPlIANCe tAGGING SeRvICeS concept: mobile electrical testing and tagging established: 2002 by Sarah and Ainslie Allen franchising since: 2006 no. of franchisees: 36 (QlD 5, Nt 1, wA 2, SA 1, tAS 2, ACt 1, vIC 13, NSw 11) Pre-requisite training Franchisees must successfully complete a two-day Test and Tag course with a Registered Training Organisation (extra qualifications required in QLD). formal training Total of two weeks in Melbourne.
Image: Appliance Tagging Services
technical component Equivalent of six or more days, depending on franchisee’s skills. This covers the use of the ATS testing equipment and ATS’s specific processes and procedures, inspection and testing of safety switches (RCD’s), exit and emergency lighting systems, microwave leakage testing, and the completion of minor 50| FRANCHISING mAY/JUN 2013
repairs to portable electrical equipment. Operational training is blended with the technical training and is delivered by the support staff that interacts with franchisees on a daily basis. “As our business is largely compliance driven, the operational training delivered during induction is incredibly important,” explains Sarah Allen. customer service module Equal to at least two days. This includes learning to deal with the public on a daily basis, managing clients if/when having to disrupt their every day activities, seeking customer feedback, and telephone and quoting protocols. “We train franchisees on the best way to approach clients to discuss the shutting down of equipment and on strategies to deal with challenging clients,” explains Allen. “Our standard process is for all franchisees to seek feedback from every single client they visit - as we know that a small issue rectified immediately will alleviate future larger issues,” she says. “We are also passionate about phone etiquette and spend time training franchisees on the importance of a quick response time when clients have queries or prospective clients are seeking quotes,” adds Allen. buddy training Two weeks with an existing franchisee to refine technical skills while working on existing ATS client sites. refresher training Ongoing telephone support and technical videos. ideal franchisee Self-motivated go-getter who understands the need to develop a partnership approach with both ATS and their customers to achieve their business goals. Franchisees must have the desire to grow their business and display exceptional customer service. “We are looking for passion and enthusiasm, a genuine interest in the safety industry, commitment to the highest level of customer service, loyalty to ATS and its customers, professionalism, accountability and a strong team ethic,” says Allen. “When it comes to previous work experience or skills, there really are no formal requirements as the technical skills can be learned during training,” Allen explains. “We have found however, that a franchisee who has a more technical and hands-on outlook grasps the technical aspects of our business more quickly.” noteworthy ATS support staff provide a complete administrative service for franchisees. Allen says staff in the support office schedule all jobs, process all testing data and prepare all invoices on behalf of the franchisee. “This then ensures that
our franchisees are completely focused on the key drivers of their business growth - growing their local customer base and providing ongoing exceptional service to their existing customers.” Image: Appliance Tagging Services
Safety services | Opportunities
ATS franchisees aim to provide exceptional service Image: Appliance Tagging Services
The ATS franchise network is integral to the future growth and success of ATS as a whole, Allen explains. “This is underpinned by our commitment to customer service, our high standards of service excellence, our professionalism and the strong working relationship that exists between ATS management and its franchisees.”
SAFetYQUIP concept: mobile one-stop shop for workplace safety established: 1992 franchising since: 2002 no. of franchisees: 15 in Australia (QlD 5, NSw 3, vIC 4, SA 1, wA 2). overall training Ninety days/three months. formal training Specific classroom undertakings cover generic product training, computer systems, business management and sales, marketing and merchandising, and then on-site training conducted via suppliers and the franchisor staff. Supplier training This is imperative as this business sells workplace health and safety clothing and equipment. National suppliers complement generic training with their unique product specific information. technical component More than 50 percent of overall training (via classroom, on-site, supplier/manufacturer training on range and products, and 24/7 online training). Technical training includes the study in generic application terms of 11 protective products categories (specified in Australian Standards) for head protection, www.FRANCHISe.Net.AU
mAY/JUN 2013 FRANCHISING | 51
Opportunities | Safety services
eye and face protection, hearing protection, respiratory protection, protective clothing, safety footwear, hand protection, height safety, skin care and workplace hygiene, site safety (eg construction, workshop, mining, fabrication) and risk management. Business systems are also covered in technical training, where franchisees and managers learn to manage the 10 business management segments of the custom-written software. “In the most basic sense, a sales person must be able to ask questions in order to determine customer needs,” explains Lionel Hedt, training manager.
We assess the franchisee competencies and provide further training in the field requirements as the technical skills can be learned during training “Technical training is not the essence of a good quesIneother A D _ F R V I P J Ation, N _ generic 1 3 . ptraining df P is! a g 1 words, 1 0 / no 1 2matter / 1 2 , what advances are made in design, application,
operation or function, there are generic principles that have existed for perhaps 50 or 60 years.” customer training Carried out on the job after initial product and systems training. However, initial product and systems training is an important part of the customer service process. “We have found that the most successful customer service training is where, after locality setup is complete, customer trading on a very small scale commences,” says Hedt. “This initial small scale trading marries all of the initial training elements to the real world. noteworthy The new franchisee is not left alone until the process of call cycles, quotations, orders, invoicing, supply/receipt of goods and the many administration and accounting aspects are functioning without direct supervision. “That time we call our 90 day startup,” Hedt explains. “Customer service is not taught successfully until the ‘mind is prepared’,” Hedt explains. “Initial training provides a level of confidence essential for the first minutes of each and every new customer contact. 6Remember : 1 3 Pthat M some of our new franchisees may never before have performed in a customer service role.”
Lawns & Garden Maintenance, Home Cleaning & Commercial Cleaning
13 2613 now or visit www.vipfranchisesales.com.au
52| FRANCHISING mAY/JUN 2013
Love your work
Acknowledged as one of Australia's best value franchises.
People from all over are screaming out for more Paleo Cafés to open so we are excited to present this exciting new business opportunity. Do you care about people? Do you have an interest in healthy fresh food and quality of life? Be at the frontline in this highly sought after business. Enjoy the benefits of a successful business system that won’t cost you the earth.
Paleo Café is a revolutionary health food store and café based on the most logical philosophy for optimal health; the Paleo lifestyle.
The Paleo lifestyle is about eating and living as mother nature intended. That means eating a good variety of lean meat, seafood, eggs, fruit, vegetables, nuts, seeds and berries. Avoid eating dairy, grains, legumes, sugars and preservatives which our bodies were not designed to digest. Make sure you get enough sleep, exercise, play time and laughter. The benefits of adopting the Paleo lifestyle include weight loss, better skin, teeth, hair and nails, improved sleep, balance energy levels throughout the day, increased results from exercise, stable blood sugar, anti-inflammatory, reduced allergies, improved self confidence and general wellness. The Paleo lifestyle has been known to improve and cure symptoms of many modern day diseases, including cardio vascular disease, diabetes, high cholesterol, high blood pressure, obesity, acne, eczema, psoriasis, chronic fatigue, asthma, sinus infections, allergies, migraines, acid reflux, Crohn’s disease, celiac disease, IBS, bipolar disorder, depression, Lyme disease, endometriosis, PCOS, autism , fibromyalgia, ADHD, hypothyroidism, arthritis and multiple sclerosis.
Yes, Paleo is 100% gluten free and it has been around for 2.5 million years so it is certainly not a fad! What we offer you: A rewarding and uplifting business Proven business model Comprehensive operations manual Full training on products and services Ongoing support Group buying power Marketing expertise and advice Sophisticated hospitality industry systems Flexibility in your business hours
Paleo Cafe attracts a loyal local customer base, particularly professionals and those with a health or fitness focus. In only six months, the flagship Paleo Cafe in Cairns has become one of the busiest cafes in the Far North Queensland area.
If this lifestyle appeals to you, then our team is here to support you every step of the way in building your very own successful Paleo Cafe business. For more information visit our Affiliates page on our website www.paleo-cafe.com.au or phone Marlies on 0438 140 148.
Affordable fixed franchise fees (no percentage of profits) which means you retain the rewards of your hard work A degree of individuality in your fit out style and product and menu offerings
Like us Facebook www.facebook.com/paleocafeaustralia
Opportunities | Safety services
ongoing training Each franchisee’s teachable selling skills (such as self-confidence, good listening skills, persuasiveness and relationship building) are observed during the first six months of trading and then nurtured. “Even the best salesperson is a work in progress,” reveals Hedt. “You can always find a way to develop skills, work on selling pitch, and learn more about the products and services being presented, but the drive to constantly improve has to come from within.” ideal franchisee A team player who is creative, passionate and tenacious, and possesses integrity and commitment. “Genuine love for a product gets salespeople through the inevitable dark times,” reveals Hedt. “Passion, like creativity, cannot be faked, so it has great weight with customers.” Franchisees must possess the ability to plan, conduct and excel in the management of customer acquisition and management of call territories, and have resourcefulness in terms of supplying to a catalogue selection, rather than trying to supply what the customer thinks he/she needs. “Our ideal franchisee is one where our operations manual is evident in most aspects of the franchisee’s relationship with his/her customers and the franchisor,” Hedt announces. “The franchisee is, in essence, a customer of the franchisor and vice versa.”
JIm’S teSt & tAG concept: mobile electrical testing and tagging established: 2003 franchising since: 2003 no. of franchisees: 155 in Australia international: 21 Nz franchisees
customer service aspect Formally, about four days in the classroom on sales and marketing, managing your business, communications and time management. ongoing training Time spent with a local franchisor or an experienced franchisee, and some services are introduced to franchisees via online learning modules. “From here we assess the franchisee competencies and provide further training in the field from the local franchisor,” explains James Jacka, divisional franchisor. “Annually our franchisees will complete 55 hours of continued professional development which includes technical training,” he adds. ideal franchisee A good attitude, motivated and willing to learn. “Technical skills are not part of the primary attributes we look for when assessing the suitability of a potential franchisee,” Jacka explains. “Excellent communication skills are very important, we look for this during our selection process.” noteworthy “Jim’s Test & Tag is a quality certified company (ISO9001) and we also have certification for Health & Safety to OHSAS 18001 and AS/NZS 4801,” says Jacka. “We are serious about the quality of the service that we provide to our customers and the safety and wellbeing of our stakeholders.”
moNIt concept: online workplace health & safety management system established: 2003 franchising since: 2011 no. of franchisees: 20 international: New zealand, with future plans.
overall training Seventeen days includes a workshop, sales and marketing, OH&S, technical and customer service.
overall training Initial theoretical training of three days, followed by ongoing practical training, which involves the franchisee attending sales meetings with other experienced franchisees. Monit considers franchisee training an ongoing process. “There is no set period for this, it continues until the franchisee is comfortable in their ability to handle these meetings themselves,” explains Richard Reid, CEO (former COO, Jim’s Group). “We also have a professional development program for our franchisees which involves, among other things, assistance in making cold calls, warm calls, and getting past gatekeepers.”
technical component Eight days.
noteworthy Monit has recently introduced the Crucial
Jim’s Test & Tag assesses franchisee competency in training Image: Jim’s Test & Tag
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Safety services | Opportunities
Conversations program run by Geoff Flemming, due to the degree of education its franchisees need to give to their prospects and the natural aversion to directing resources to compliance issues.
The team at Monit Image: Monit
technical training Detailed explanation of how the behind the scenes software operates, the OHS/WHS duties and obligations of businesses and officers and then how franchisees meet those duties and obligations. “Due to the high level of automation in our software, they actually don’t need to use the software extensively but do need to understand how it works,” says Reid. customer service training Begins with an overview of Monit’s service promise to its customers and a detailed explanation of how that works in practicality. “It is critical that our service delivery meets our promise, so the next stage involves thorough training of franchisees as to how to make the promise a reality,” Reid says. “Around one third of the training relates to customer service, although in reality it underlies everything F R 0 5 1we 3 do _ 0and 0 0consequently _ I B C - is 1always 2 0 1 3 - 0 considered in training.”
ideal franchisee Excellent networking skills and a background in developing long-term business relationships are highly regarded. “Their sales and marketing skills should be much more towards the modern style of selling which focuses on assisting clients to solve problems in their business as opposed to simply making the sale and sailing off into the sunset,” Reid explains. While an OHS/WHS background is an advantage, this picked up. 4 - 1knowledge 8 T 0 8 : 5can 1 be : 3easily 5 + 1and 0 : quickly 0 0 “It is critical that our franchisees have the ability to
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Safety services | Opportunities Pa ge 1 2 1 / 1 1 /
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listen to a client to determine their current OHS/WHS position and where they would like to be, identify gaps, then assess how, if at all, our system will assist the client to maximise their coverage,” Reid stresses. He says Monit has specific required characteristics and skills, as well as desired ones, and each prospect is assessed on how well they fit these criteria. “And then of course, we apply our instincts as to how well we think we will be able to work with the prospect and how closely they match our ethos.”
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Most of Grip Guard’s training is hands-on Image: Grip Guard
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customer service training Grip Guard products and services are utilised in the domestic, commercial, industrial and government sectors, and each of these sectors has their own special customer service requirements. Customer service training is provided and support is offered on an ongoing basis. Length of training varies. ideal licensee Excellent interpersonal skills; outgoing personality; good organisational skills, personal presentation and communication skills (written and verbal); ability to relate to those of all age levels; self-confidence and, ideally, marketing/sales experience in previous work. “Our most successful licensees develop strong networks in key sectors such as property management, aged care, education, maintenance, architects and constructions,” Simmons says. F www.FRANCHISe.Net.AU
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Opportunities | Convenience stores
talK what next for the convenience store? Sarah Stowe looks at the developments in this competitive marketplace
hile there might be indications the local corner store is having a tough time, for convenience stores in a branded network it’s a different matter. Sure, the supermarkets are hotting up the competition but brands like United Petroleum and NightOwl are ensuring their franchisees are well equipped to cope
industry snapshot what’s the future in the convenience store marketplace? • Predicted annual growth 2013-2018 2.1% • Supermarket prices will force product margin cuts at convenience stores • Innovation by supermarkets will intensify competition • Store footprint will increase to cater for more beverages and ready-meals • Retail demand driven by emergent generation z • Paywave, smartphone apps, rewards and family bulk-buys will all be growth drivers Source: Convenience Stores in Australia October 2012, IbisWorld
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with a changing shopping landscape.
UNIteD PetRoleUm “People are always going to need petrol. The key is converting petrol purchasers into shoppers. But we have some franchisees who are fantastic at it,” says Adrian Gallace, franchise sales manager at United Petroleum. Understanding the business itself is the challenge for franchisees, says Gallace. On a broader scale, the network has the competition from major players in the convenience field. “Obviously the competitor market is a major challenge. We’re up against Woolies and Shell, and their shop-a-docket attracts people to their sites,” he says. Merchandising and competitive price points are essential but franchisees have an advantage over individual operators - a support team to lean on. And there are two aspects of support at United Petroleum, he explains. “An area manager holds their hand through the process, and is the main point of contact between the franchisee and head office. They conduct further training, make sure they are up to date operationally, that they know all about the petrol pumps and the safety procedures. “The business coach is someone who works on a
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Opportunities | Convenience stores
one-to-one to help understand the back end of the business, how important it is, and give assistance with turning petrol purchasers into shoppers.”
success. We’ve been here 20 years and franchisees can feed off us and we can give them resources.” Franchisees can expect to pay from about $450,000 for an entry level operation to $2.5m for large sites around Darwin.
making money Most stores are 24 hour operations, some trade for 16 NIGHt owl or 18 hours. A franchisee with a 24 hour store will “The trend is for more choice and more value. Given need to cover 30 hours a day; one person can operate it’s a very competitive market the key challenge is and have perhaps two staff for two or three peak to find a point of difference. We need to drive busitimes and at changeover. ness and give customers every opportunity to buy Franchisees investing in an entry level site will have to work the hours. But those with the luxury of higher end site, can make good money by managing the business, he says. At United Petroleum franchisees don’t get charged rent, but pay a 14 percent royalty, which includes marketing costs. The remainder of the fee equates to about a three percent rent charge, in comparison to other businesses, he says. from us, so we focus on choice,” says Tony Wilkes, “We try to make it as fair as possible and we can general manager, Night Owl. do this because we own freehold of 80 percent of the The aim is to deliver more choice and value in sites. We take the burden from the franchisee.” each store and Wilkes recognizes that the key to “We look for someone who understands they success is how it this is executed at store level. are joining a network, who is willing to learn from our industry experience and not want to change the F R0 5 1 3 _ 0 6 0 _ T AF 1 2 0 1 3 - 0 4 - 0 9 T 1 0 : 1 8 : 4 4“Night + 1 0 :Owl 0 0as a business has made an investment in support. New projects and innovations is the model. Someone with a passion for business and
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Opportunities | Convenience stores
name of a freshly appointed department to deliver a Night Owl stores have point of difference.” varying opening hours Image: Night Owl Brand consistency is a focal point. Frozen coke, chips, snacks, confectionary and drinks are all high sellling product categories but there is more to the store offer, explains Wilkes. Fruit and vegetables, smallgoods, food service (hot pastries, cakes, slices, muffins and wraps) – these too are now key categories. These new zones will be incorporated into existing stores either before or on renewal of a franchise term, and new stores will have the concept installed from the start. Some stores open 6am to 10pm, some till midnight, some remain open 24 hours. Franchisees can choose from two platforms: an express store has a footprint up to 150m, tier two is up to 500m. “The latter needs a higher level of experience but we look at each individual case,” says Wilkes. A software system has been rolled out through An average store of 150m has starting costs of the network. “Coyote is a very powerful operating about $450,000. “We are looking for quality operasystem, it’s very valuable as a reporting tool. Our tors. It’s a point of difference, it contributes to higher field teams are very competent within the software. growth and more control.” They can get drill down to the business, so all busiFranchisees undergo an internal training nesses can understand the performance and benchprogram at corporate stores, and get full support, mark, they can compare sales in categories. Wilkes says. Retail trade managers oversee a cluster Owl is defined as people, systems, brand, AD_ F RUNI SEP_ 1 2 . p d f Pa ge 1 3 / 0 8 / 1 2 , 3 : 5“Night 5 PM of stores and are in regular contact with franchisees. offer and return on investment.” F
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All Images: Thinkstock
Opportunities | Print and signage
W y p w Print and signage businesses can see plenty of opportunity in todayâ€™s digitally-focused marketplace, as Domini Stuart reports
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All Images: Thinkstock
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he print and signage businesses are both about communication and they have both been changing fast. For print, there was a major shift around five years ago when big, offset printers were replaced by digital alternatives. Suddenly, business owners had no need for a dedicated operator and, as digital machines are also much neater and cleaner, their outlets took on the look and feel of service centres rather than manufacturing plants. Meanwhile, in both sectors, the digital revolution has been opening the door to methods of communication that, just a decade or so ago, would have sounded like science fiction. As a result, there are new and exciting opportunities to prosper for anyone willing to work with the changes.
tHe CHANGING FACe oF PRINt “There’s no question that this is shrinking as readers and advertisers move part of their spend into digital forms of communication - but it’s shrinking slowly and from a very large base,” says David Bell, chief executive officer of Kwik Kopy Australia. “Today, the business is as much about software and problem solving as producing printed materials and we have responded by broadening the range of services we offer from print to print and digital.” For some time, Kwik Kopy has been actively enabling its owners to offer web-based solutions. Website development was the first cab off the rank and quite a few franchisees are now offering web design. The next growth areas will be mobile and social media. “As competition for the print dollar intensifies, the franchisees most likely to succeed are those who understand what they’re actually selling, which is communication,” says Bell. “We produce materials for one of two reasons - the first is for
We’re tending to attract a younger demographic people who have grown up with social media internal communication, the second is for external or marketing communication. If you understand that, and you also understand each particular clients’ market place and how they want to allocate their dollars then you can adjust your range of products and services to meet their changing demands. If you’re also offering a broader range of services, you’re in clover because they can come to you for all their digital communications as well as their print work.” Even franchisees who choose to focus on maintaining or growing their share of the traditional print market now need to GBC 0006 230mm x 85mm w-FINAL_ol.indd 1
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move away from the traditional reactive model. “Customers used to visit a shop, drop off whatever they wanted to have printed or copied, then collect the finished product,” says Bell. “There’s still a huge demand for those kinds of services but, unless you’re interacting with your customers, you could find yourself in a situation where someone who has been coming to you twice a month for the past five years suddenly disappears and you have no idea why. That means you’re missing out on an opportunity to meet their needs in a different way.” Some franchisees are so focused on customer relationships that they have abandoned the physical shop front. A street presence is effectively a billboard for the brand - however, if you’re communicating with clients effectively by phone and email and you’re visiting their offices for face-to-face meetings, good signage on the first or second floor of a building could provide all the exposure you need. “Wherever you’re based, if you wholeheartedly embrace the strategy of talking to your customers about their business, thinking about their business and then offering them solutions and ideas I don’t think there’s any doubt that you will do well. As a
for many years are keen to learn this new set of skills. In this case, Kwik Kopy will provide as much training as they need. Those who are less than
comfortable with the changes are encouraged to employ someone who is. “One of our owners employed a young person who has now acquired some equity in the business and, when the time is right, will buy out the franchise,” says Bell. “It’s a win-win situation - an
Virtually every business uses signs and graphics to sell, inform and direct. This means that every business is a potential customer and advances in technology will only continue to expand the market franchise we have consistently outperformed the market - for instance, while the market has been declining the past four or five years we have effectively gained market share and some of our franchise owners are going gangbusters in terms of growth.”
tHe IDeAl FRANCHISee Kwik Kopy has always sought out franchisees who are inquisitive, interested in the way other people do business and tuned in to finding better ways of meeting their clients’ needs. Nowadays, it is also looking for people who are comfortable in the digital space. “We’re tending to attract a younger demographic - people who have grown up with social media, can find their way around a website with their eyes closed and are familiar with all the tools,” says Bell. “They love the idea of making a living in that area - the model is changing in line with people’s skills, abilities and interests.” Some of the owners who have been in the system 66| FRANCHISING mAY/JUN 2013
effective mix of old and new skills and also a neat succession plan.” New franchisees spend four weeks at head office learning the A-Z of running a Kwik Kopy business - everything from marketing, sales, production and pricing to managing staff “We have 24 people at head office, which is a ratio of about one support person to four franchisees,” says Bell. “The support team works on a needs basis and our size gives us the flexibility to give concentrated support to the people who are starting out.” The cost of a franchise
le ed b ck ila b a va y a o r ow ct n Fa ing as
“I CHOSE A 20% RETURN ON MY INVESTMENT.” When Phillip V. chose to invest in Speed Queen laundry, it was to bank on the proven performance of an industry leader. Sure, he likes the average 20%* ROI in a nearly recession-proof industry and the fact that he will likely break even in less than a year. But, what does he like most? Being backed by the world’s largest distributor network and the freedom to do business his way. Visit speedqueen.com.au/invest or call 1300WASHER (927 437) to get started. *According to the Coin Laundry Association.
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Opportunities | Print and signage
varies according to the size and type of centre. As Kwik Kopy is such a long-standing system, about 10 percent of its franchises are available for resale at any time as their owners retire. Alternatively, a new owner can decide to start a Kwik Kopy from scratch. “A few years ago we had someone who moved to Gosford and decided to open a business there,” says Bell. “Another did the same on the Sunshine Coast. These were lifestyle choices - starting a new business enabled them to live where they want.” The franchise fee is roughly $40,000. A small business might cost an additional $150,000, a big business turning over a million dollars would cost significantly more. “It’s hard to put a dollar value on it but the important thing is that our franchisees have a wide choice of ways to get into what will continue to be a vibrant and dynamic sector,” says Bell.
PoINtING tHe wAY to A SUCCeSSFUl FUtURe These days, signs are about a lot more than giving directions. Like print, signage can incorporate communication in its broadest form - for example, Signwave describes it as a powerful and immediate tool that can be used to build a brand, market a product or service or announce an event. Signs can be printed, lighted or even interactive, and Signwave covers the full spectrum of signage solutions. Digital signage is dynamic - it allows businesses to communicate constantlychanging information, updated news and the latest offers in a way that will catch and hold their customers’ attention. Signwave has been operating in the digital signage space for many years and, as the opportunities within the sector continue to increase, it is well placed to cope with changing demand. “Virtually every business uses signs and graphics to
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sell, inform and direct,” says Andrew McKay, Australian general manager of Fastsigns International which runs the Signwave business in Australia. “This means that every business is a potential customer for Signwave and advances in technology will only continue to expand the market.” The franchise also offers a wide range of complementary products and services - everything from floor and vehicle graphics, architectural and interior decor signs and labels to promotional products and wearables - and has recently introduced a new branding platform to communicate the fact. “We chose ‘SIGNWAVE: So Much More Than Signs’ because we want people to know that we provide a wide variety of products, services and comprehensive visual communications solutions to help businesses raise their visibility, reach more customers and tell their story,” says McKay. Currently, Signwave has more than 530 locations worldwide with 20 of those in Australia. “Ours is a proven, international model which is locally
managed,” continues McKay. “The support we provide has been tailored to the Australian market. We provide all the help that’s needed in terms of day-to-day operations as well as vital intelligence via a sophisticated system of reporting.” New franchisees can choose a start-up franchise for an overall cost of around $210,000 or to convert an existing print or sign business for a much lower cost. Like Kwik Kopy, Signwave looks for enthusiastic and motivated franchisees who enjoy interacting with people and embrace every opportunity to provide solutions for other businesses. “This hasn’t changed over the past five years - we have always seen the value in building relationships,” says Mckay. “The only thing that has changed significantly in our franchisee recruitment is the age demographic. We’re getting much younger people showing an interest now than when the business started out.” F
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Image: Jim’s Fencing
Opportunities | Mobile
buying into the freedom factor is a great reason for many franchisees to join their chosen network. and for those people who desire a life out of the ofﬁce, what could be better than investing in a mobile business?
ired of the office routine and ready for a change? Taking up a mobile opportunity could be a great way to run your own business. Here we look at three ways to make a living out of being on the road
SNAP oN toolS Nick Hudson, national franchise manager at Snap On, answers a few questions about the mobile tool retailer. What makes a good franchisee in your system? “Snap-on is a brand that defines quality and service and is a recognised leader within the industries in which it operates. The success of the brand has developed a culture of pride and passion that is brought to life by its franchisees that carry products, services and informed counsel directly into a customer’s workplace offering invaluable on-site advice and a 70| FRANCHISING mAY/JUN 2013
Nick Hudson, national franchise manager, Snap On Image: Snap on Tools
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Mobile | Opportunities
genuine business partnership approach. A significant number of Snap-on Tools franchisees have been part of the company for an extended period of time - nine have been with the company for more than 20 years - Snap-on Tools believes that ‘new blood’ is essential to the continuation of a fresh and dynamic culture. “The leading mobile franchise actively recruits franchisees and employees of different backgrounds, ages and experience. Snap-on Tools deliberately encourages younger franchisees to enter the
providing the most valued productivity solutions in the world. They are accountable, honest and driven, they listen to their customers, are problem solvers at heart, and are aware of the constantly changing industry in which they operate,” says Hudson. What about support? “We provide an experienced support team - including sales development managers and business managers - to assist our army of franchisees, who hold regular meetings with each franchisee to discuss KPIs and
A good franchisee in our eyes is someone that exemplifies the Snap-on culture of pride and passion and understands their hugely important role in providing the most valued productivity solutions in the world network, lending new perspectives to the development of initiatives and industry challenges. “A good franchisee in our eyes is someone that exemplifies F R 0 5 1the 3 _Snap-on 0 7 3 _culture A M S of-pride 1 and 2 0passion 1 3 - 0 and understands their hugely important role in
their business plan. There is also monthly field group meetings in each state where franchisees are provided with product and sales training.” 4 - For 1 5 new T 0 franchisees 9 : 4 2 : 4Snap-on 3 + 1 0 Tools : 0 0aims to provide a high degree of contact and support in their initial
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A PACK & SEND franchisee earns income operating a Retail Service Centre at business trading hours, providing freight and packaging services to businesses and consumers Plus earns income from online freight solutions 24 hours a day, 7 days a week. It’s a business system that provides you with the best of both worlds – giving you access to sophisticated systems and technology to exploit the high market growth in the movement of packed and unpacked goods as a result of growing trade via the internet. There is no other franchise system like it in the world and best of all, PACK & SEND Franchisees receive assistance and support along the way.
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Mobile | Opportunities
set-up stages to ensure they are well supported while still learning on the job. For existing franchisees, ongoing training helps them improve their business profitability. Training is personalised and tailored to respond to a franchisee’s individual requirements. Franchisees with a multi franchise operation receive training and ongoing support for the multi store software from the IT Help Desk team. Multi store operators have additional support to help them manage the increased responsibilities. Snap-on Tools will also provide the same level of support and training to a franchisee’s employees as they do to franchisees. So what is the business potential for this market? Snap-on Tools launched into the Australian market more than 20 years ago. The business is a quiet achiever; Hudson says it continues to solidly perform and provide robust financial results for its network of more than 160 franchisees. More than 19,000 products are offered to technician customers, including hand and power tools, tool storage, diagnostics tooling and software, information and management systems, shop equipment and other solutions for workshops and repair centres. “Customers A D _ F R F rely C B on N OSnap-on V _ 1 2Tools . p dtof provide P a gthem e 1 with the most current and advanced product solutions
to help them be more productive in their workplace. This in itself is provides us with a huge potential to expand our business to service more workshops. It also gives us reason to continually invest in R&D to ensure we’re ahead of the game and continally improving our business,” explains Hudson.
JIm’S FeNCING Jim’s Fencing divisional franchisor Warren Smith is well aware that training forms an important part Training includes on-the-job experience at Jim’s Fencing Image: Jim’s Fencing
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Opportunities | Mobile
of the franchisee journey, and as such the company offers a comprehensive eight week paid training program for all new franchisees. Smith developed and implemented the new training program back in 2006 after he realised the existing one required a little restructuring. He believes the new program could both guarantee the success of the franchisees as well as the continued growth and success of the Jim’s Fencing brand. “We needed to ensure that the franchisees were shown how to run their business in all aspects. Not just the physical side of fencing training, but the business side as well. “Franchisees come to the system with a vast array of different skills, most have no fencing experience at all, so it’s up to the franchisor to ensure they are each equipped with the right tools to be able to own and operate a successful franchise business, not just for the first three, six or 12 months, but way beyond,” he says. Smith explains the program involves both theoretical and practical training, with accredited trainers on hand to take franchisees out to real jobs.
We get great marketing support from head office but it’s the direct communication with clients that has made all of my franchises a success For the first seven weeks franchisees undergo back to back training, and trainers relay their progress back to the franchisor. “There are checklists for the franchisee to complete each week and the results go back to the Jim’s Fencing franchisees work with a variety of fencing products Image: Jim’s Fencing
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Hands on training is really important Image: Jim’s Fencing
franchisor. This generous amount of time enables the new franchisees to have all of their business systems set up,” explains Smith. During the final week of the program franchisees are educated about a number of fencing types that they may not have encountered before. This last week of the program is particularly important following the company’s recent affiliation with a number of new fencing products, such as aluminium and PVC. Smith is constantly looking to improve the program, too. “[At] week five, I survey them by phone. This enables me to tweak or make changes required to the system. So far the feedback has been incredibly positive and no tweaks [have been] required,” he says. franchisee - Justin williams When Canterbury based Justin Williams joined the Jim’s Fencing brand in December 2011, he had little to no experience building fences. He says the training program taught him not only how to build fences, he learnt tips for operating a small business, and detailed information about the business itself, too. “It goes without saying that if you have never built a fence, the hands on training is the most important. Having said that, there is also a large focus on being a business owner and not just a fencer. “Generating your own revenue stream though business to business and private referrals was just one of the training topics that I found very useful,” says Williams. He goes on to explain that the program instills confidence in franchisees that they have made the right decision by investing in the brand. “Without any support or training it would be nearly impossible for someone who has not already been in this line of work to be truly successful. I think lots of people desire to be self-employed but are scared to make the leap because they will be on
Want to be in the drivers seat? …err easy chair? Do you want to really take control? The Leather Doctor franchise is Australia’s largest mobile leather care company and part of a larger group that specialise in mobile furniture repair. Leather Doctors have been the respected name in mobile leather repair for around 20 years. Established throughout Australia and now overseas we have a proven system mostly servicing the furniture market which is a huge, $7Billion p.a. (IBISWorld’s Furniture
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The Leather Doctor offers a proven system that ensures success. We have a national customer base of major furniture retailers and manufacturers as well as a well recognised brand within the private market. This is backed up by the fact that our growth has continued each year despite economic conditions.
1300 453 284 Email: email@example.com
FP Franchising Mag.indd 1
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Mobile | Opportunities
their own. The support from the Jim’s Fencing group eliminates this concern,” he says. franchisee - Peter dragic Peter Dragic purchased a Jim’s Fencing business in May 2012 and he is all praise for the training program. In particular, Dragic says it taught him three key things - how to build a fence, time management and how to run a small business effectively. franchisee - danny frood Former furniture/cabinet maker Danny Frood of Blackburn has been with the company since May 2012. While Frood was quite confident he would pick up the techniques required to build fences rather easily, the training program showed him that he may need to polish his administration and sales skills. “During the training period as well as learning the practical, hands on side of it, I learned I needed to know how to set up the business and develop my sales skills before I went out in the field.” He was also surprised by how much he learnt from the practical modules, and explains his trainer was very knowledgeable. “From a hands-on point of view, learning the different techniques used when building different types and styles of fences was very important. The trainer I had was extremely supportive, knowledgeable and very helpful.”
HYDRoKleeN Peter Jenkinson saw great potential for a new service in his home town of Broome but didn’t dream of the success his new franchise would bring. He left his role as the regional manager of one of Australia’s largest air-conditioning companies and signed up as the franchisee for HydroKleen, a business that maintains and services air-conditioning systems.
Since establishing his franchise back in 2009, the business has grown to three further locations: Karratha, Port Hedland and Geelong. The result has been a year-on-year revenue growth of about 100 percent, and it’s a rate Jenkinson doesn’t see slowing down in the near future. “With Broome as a kind of litmus test, I saw the A business on the road usually means hands-on work Image: Thinkstock
possibilities that the business offering would afford me in a range of other locations,” he says. “To date the response has been overwhelmingly positive and growth has been continual, which I believe is at least partly the result of power prices increasing and people generally taking a great interest in their health.” Jenkinson has won awards for his business, and believes a hands-on approach has been a significant help in achieving success. “Part of the reason HydroKleen Broome took off in the way it did is because I took such an active role in promoting the business,” he says. “We get great marketing support from head
Generating your own revenue stream though business to business and private referrals was just one of the training topics that I found very useful “When you live somewhere like Broome, people genuinely value the level of comfort that air conditioners can bring to a highly variable climate,” Jenkinson says. “Because of this, people in the area are quite proactive about having their air conditioners serviced in order to ensure this ongoing comfort. “For most peoople it’s not a hard sell. We focus instead on educating our market about the health and economic benefits of our service.”
office, which has been crucial to our success, but it’s the direct communication with clients that has made all of my franchises a success. “To this end, I didn’t just place ads or send out flyers - I went out and met with potential customers and showed them exactly what we do. “While there is now a fairly large managerial element to what I do now, I’m also frequently out in the van myself, meeting new and returning customers. “There’s no substitute for that kind of marketing.” F www.FRANCHISe.Net.AU
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Sydney Expo - FREE tickets at www.franchisingexpo.com.au | Opportunities
tHe PatH to Your
is franchising the answer to help you regain your work life balance? visit the Sydney franchising and business opportunities expo to uncover the realities of the franchising industry.
his year’s expo will be showcasing a number of established and emerging franchise systems that provide a great opportunity for people looking for a career change. Everything you need to know about franchising can be found in the one location at the Sydney Exhibition Centre in Darling Harbour from Friday 14 June to Sunday 16 June. Here, you can scout the many exhibitors from industries such as food and beverage, home services, retail, education and training and financial services. Or it may be that you’re new to the world of franchising and want to get expert advice or chat to existing franchisees who have been through the challenges of owning a business. Expect to find some of the larger names in the industry such as Outback Jacks Bar and Grill, Senior Helpers, Movenpick, Pack & Send, Total Tools and VIP Home Services. Keep your options open though as new and lesser known franchises such as Crave
Show details Sydney franchising and business opportunities expo where: Sydney Convention & exhibition Centre, Darling Harbour when: Friday 14 June 10am to 5pm; Saturday 15 June 10am to 5pm; Sunday 16 June 10am to 4pm tickets: For FRee tickets, visit www.franchisingexpo.com.au
Australia and Paleo Café will present their fresh new concepts to the market. Prospective franchisees and curious minds will have the chance to attend free seminars, get help at the advice centre and speak to professional bodies about legal concerns before making the life changing decision of owning their own business. www.FRANCHISe.Net.AU
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This annual event presents a great chance to have your questions answered, to explore and research recognised and new franchises and to hear the first hand experiences of successful franchisees.
We wanted our franchisees to focus on their core business – servicing their clients’ test and tag requirements, and growing their local businesses Get free advice If you have any legal or financial questions about buying and starting a franchise and don’t know who or where to ask, the Franchise Advice Centre at the expo has specialised bankers and lawyers on hand to F R0 5 1 3 _ 0 0 0 _ T EL 1 2 0 1 3 - 0 4 - 2 3 T1 1 : 4 5 : answer your questions. Make sure to book in your free appointment at the Franchising Advice Centre Information Point when you first arrive to guarantee a time with an expert. The ACCC (Australian Competition & Consumer Commission) will also be there to help people
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understand the rights and obligations of franchisors and franchisees under the Franchising Code of Conduct and relevant legislation All the information that you need to make sure the franchise you choose follows all legal criteria can be obtained from the ACCC, such as articles and fact sheets, guidelines and other educational materials. Information about Australia’s workplace rights and rules can be found at The Fair Work Ombudsman’s stand at this year’s expo. The ombudsman’s services are free to all employees and employers in Australia. Stop by the stand to find out more about running an efficient, supportive workplace. attend free information seminars If you’re thinking of buying a franchise or would like to find out more about what franchising entails, free information seminars will be held throughout 1 9 + 1 0 : 0 0 the day. This is a chance to hear the real life experiences of successful franchisees who have faced and overcome different challenges and are now enjoying the work life balance that owning your own business can offer. These seminars provide insight into the real
Image: Applied Tagging Servce
Opportunities | Sydney Expo - FREE tickets at www.franchisingexpo.com.au
Sydney Expo - FREE tickets at www.franchisingexpo.com.au | Opportunities
workings of buying a franchise, emphasise the legal aspects of franchise investment and the importance of conducting thorough research on what’s available and the financial approach you should have. Deciding whether franchising is right for you is
Prepare questions, even if the answers seem obvious to you, and spend time with exhibitors, at advice stands and in seminars to completely understand the processes, requirements and challenges that you may face when purchasing a franchise.
Image: Applied Tagging Servce
wHo wIll Be tHeRe? Among the exhibitors showcasing their brands at the Sydney expo are the following franchise systems and services:
APPlIANCe tAGGING SeRvICeS
not something that can be answered straight away without getting all the questions and advice you require, along with hearing experiences from franchisors and successful franchisees.
When Ainslie and Sarah Allen franchised their electrical safety testing business, they wanted to provide a complete administration service for their franchisees. “We wanted our franchisees to focus on their core business – servicing their clients’ test and tag requirements, and growing their local businesses,” says Sarah. ATS’s administrative team will handle tasks such as data processing, invoicing, debt collection and test report production. Franchisees will not be required to source leads as this is undertaken by the ATS sales team along with the monitoring of customer satisfaction and
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Sydney Expo - FREE tickets at www.franchisingexpo.com.au | Opportunities
feedback which is then forwarded to the franchisees. ATS has recently expanded its sales training and business support services by providing one-on-one business coaching to its franchisees to ensure they develop solid and profitable businesses. A total investment of $47,000 plus GST plus a suitable vehicle is required and opportunities are available across Australia.
with store plan layouts and designs, store opening launches, monthly business programs and trade and loyalty incentive schemes.
CHem-DRY AUStRAlIA Chem-Dry is a carpet cleaning franchise that offers environmentally safe services by using a cleaning method that consumes little water and has a rapid drying time. Image: Chemdry
AUto oNe AUStRAlIA A privately listed, member-owned automotive parts and accessory business, Auto One has 60 outlets operating across Australia. Being a member-owner means having an equal say in the decision process where everyone has the same opportunities to contribute to the growth and development of the business and works together to achieve mutually beneficial results. Not only will members receive complete business, financial and marketing support, they will be given opportunities to attend annual conferences, network with other members, participate in personal development workshops and invite customers and staff to trade nights and corporate functions. AD_ F ROV E J AN_ 1 3 . p d f Pa ge 1 New members receive assistance and support
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Simple, Flexible and Profitable Business
• Full training and support from largest oven cleaning and detailing company in the world • Flexible hours and easy to operate • Very low overheads and highly profitable • Additional Income Streams - Enduroshield Licence and Training included • $39,000 plus gst
Recruiting Now! SYDNEY, CENTRAL COAST and SOUTH COAST Franchise Territories available. Southern Sydney and Western Sydney Regional Management Territories also available ENQUIRE NOW!!
1300 683 682 www.ovenufranchise.com.au www.ovenu.com.au
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Opportunities | Sydney Expo - FREE tickets at www.franchisingexpo.com.au
of equipment that lowers investment, maintenance and repair costs, enables Chem-Dry to offer more services to commercial customers. A turnkey cost of $24,990 plus GST will provide new franchisees with equipment, uniform, ongoing training and support, cleaning products, training DVDs, a promotional pack, an online package and business coaching. Franchisees pay a flat royalty fee and do not have to contribute to a national marketing fund.
DIGItAl CeNtRAl DeSIGN Digital Central specialises in hiring signs to the real estate industry and achieves a high turnover from this niche market. The business offers a next day installation service, and an online order and tracking system. Franchisees are able to work this mobile business in their own hours from a home base. In this business customer service is key and franchisees need to be hard working, ambitious, peoplefocused and enjoy working outdoors. With plans to expand to South Australia this year, Digital Central currently has opportunities available in New South Wales, Queensland, ACT and Western Australia. To invest in a franchise will cost between $80,000
New franchisees will be supported and trained by an experienced team, not just on the cleaning process (which includes carpets, upholstery, tiles and grout, rugs and mattresses) but on business ownership, marketing and operations. The introduction of the XTS unit, the latest piece
People who are passionate about providing great customer service, have good time management skills, are comfortable working with computers and are willing to embrace the latest technology are ideal applicants AD_ F RE COJ AN_ 1 3 . p d f
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Image: Menchies Frozen Yougurt
Sydney Expo | Opportunities
7 top tips for the day You’ll get your best results from a planned approach to an expo visit. Here are the organisers’ suggestions on how to get the most from the Franchising & Business opportunties expo. A visit that involves these steps should take three to four hours, so give yourself plenty of time.
meNCHIeS FRozeN YoGHURt Menchies’ self-service concept offers a fun and exciting experience for customers and franchisees. Its store design features a ‘bubble’ in the middle and allows franchisees and staff to interact and engage with customers at all times. The excitement of endless yoghurt mixing opportunities is coupled with store giveaways, arts and crafts activities, party room and outdoor seating. With over 100 rotating yoghurt flavours and more than 70 toppings available in each store, customers can choose from 12 to 20 flavours at any given time. Menchies has opportunities for experienced business executives looking to grow their portfolio, experienced entrepreneurs seeking to manage and develop a business and individuals to own and operate their own business. Franchise packages will cost between $320,000 and $375,000 and includes on-site pre-opening support, real estate and development, ongoing training, post-opening support and advisory services.
full training and support is provided at start-up. There is a one off cost of $15,000 plus GST which includes one year online and technical support and warranty for all products.
PACK & SeND With a complete portfolio of packaging, parcel and freight services, the flexibility and choices that Pack Image: Pack & Send
and $120,000; the support provided includes a specialised field consultant to assist franchisees with their business.
1. Start off by visiting the Franchise Council of Australia stand for general information about franchising. 2. Attend the Franchising - Is It For You? seminar and then join in an open panel discussion with franchisees. 3. talk with a broad range of exhibitors and gain insights into the range of franchise and business opportunities. 4. Hear from successful franchisees and franchisors at the Franchise Success Seminars. 5. visit the Franchising magazine Networking lounge for more background on franchising. 6. Go along to the ACCC stand for information about the Franchising Code of Conduct, which helps protect the interests of franchisees. 7. Discuss legal and financial aspects of buying a franchise business at the Franchising Advice Centre.
NovA SUBlImAtIoN AUStRAlIA Primarily catering for the personalised and promotional markets, this opportunity is ideal for individuals looking to work at home or in a kiosk style environment. Nova Sublimation provides a complete solution for decorating smart phones, t-shirts, nails and coffee mugs. The business distributes printer and heating packages from brands around the world such as Sawgrass, Ricoh, Oki and Insta USA. Basic computer and graphic program knowledge are all the skills required by incoming distributors as
& Send offer allow franchisees to find a solution for any customer’s needs. Its online booking system gives franchisees the www.FRANCHISe.Net.AU
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Opportunities | Sydney Expo - FREE tickets at www.franchisingexpo.com.au
the networking lounge Come and say hello to the Franchising magazine team when you visit the Sydney expo. we’ll all be there to chat and share ideas, and we’d love to hear about your journey to find the right franchise. visit the Franchising magazine networking lounge right next to the seminar theatre - you can’t miss us!
fruit, vegetables, nuts, seeds and berries. Adopting the lifestyle can provide benefits such as weight loss, better skin, teeth, hair and nails, improved sleep, stable blood sugar levels, reduced allergies and general wellness. Potential franchisees passionate about healthy living and caring for others will be involved in a business opportunity that provides full training and ongoing support, flexibility, marketing support and a degree of individuality in menu offerings and fit-out styles for the stores. New franchisees will travel to Cairns for an initial five day training course that covers paleo principles, business coaching, onsite cafe management, products, procedures and systems and the operations manual. With plans to release a Paleo Cafe cookbook by the end of the year, the business is working towards opening 10 franchises this year and a further 20 next year. Buying a franchise will cost between $150,000 and $350,000, depending on location, size and fit -outs required.
ability to earn income from online freight solutions 24 hours a day, seven days a week. A dedicated business development consultant will provide one-on-one advice to all franchisees. Franchisees can also expect regular franchisee meetings, national conferences, and access to internet marketing strategies, special supplier buying rates and tools and processes for all aspects of the business. People who are passionate about providing great
Silver Chef offers an alternative to traditional finance options for the hospitality industry. Whether the franchise is planning for a refurbishment, upgrading equipment or a replacement is needed, funding kitchen equipment instead of purchasing it outright can make a huge difference. The Rent-Try-Buy® solution is a very simple model that frees up working capital and keeps money in customers’ pockets. Jeff Moss, director of Barrow and Hudson Limited, which is the franchisor of The Original California Burrito Company, is accredited with Silver Chef. Moss says “our franchisees are
Our franchisees are pre-approved for finance on their kitchen equipment and simply have to complete a one page application for their funding to be in place – it’s very simple customer service, have good time management skills, are comfortable working with computers and are willing to embrace the latest technology are ideal applicants for this franchise. A Pack & Send franchise costs from $65,000 to $220,000, depending on location.
pre-approved for fi nance on their kitchen equipment and simply have to complete a one page application for their funding to be in place – it’s very simple”. A 12 month agreement is offered with upgrades at any time and customers are entitled to a 75 percent net rental rebate if they choose to purchase the equipment within the first year. F
A health food store and café with a difference, Paleo is based on the 2.5 million year old lifestyle that encourages eating a good variety of lean meat, seafood, eggs,
Visiting an expo is a great way to search for a franchise so go online for your tickets now.
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Food Safety & Checklist Management System
Automate your food safety and operational checklists with BrandM8 Operating on a Smartphone/Tablet (iOS/Android) or a ruggedized PDA, BrandM8 is an electronic, intelligent checklist management tool for the completion of food safety (HACCP) and operational checklists within retail and food service Integrated Bluetooth temperature probes, barcode scanning, photo upload Scheduling and alerting of upcoming checklists Inbuilt workﬂow for guided checklists Dynamic creation of follow-up checklists Web-based management and reporting for easy auditing Immediate notiﬁcation of non-compliance of critical checks Certiﬁed by HACCP Australia
BrandM8 - ensuring your food safety and operational standards are met and that you are always in control. Contact us today to learn how BrandM8 can assist your business.
T: +61 3 8645 5500 E: email@example.com
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mobo2go – the mobile phone and web ordering system that is POS independent! mobo2go is a mobile ordering system for hospitality and retail food outlets. It allows customers to place advance orders on their favourite stores from their mobile phones or web browsers. POS independent – interfaces with a range of POS systems Guest and Member ordering Multi-location with location-based pricing Fully ﬂexible menu structures Promotion and discount system Pre-paid or credit card payment options Realtime receipts to browser or phone Comprehensive Production Management Save favourite orders for future use
Get onboard the digital mobile ordering phenomena and watch your sales grow - contact us today.
T: +61 3 8645 5500 E: firstname.lastname@example.org
mobo W: www.mobo2go.com
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Franchise success | Issues
What to look for in a
franchise invest time and energy in the search for the right franchise and there’s more chance of achieving your goals, suggests Sarah Stowe. here are nine factors to consider.
All images: Thinkstock
hen franchising is achieving its full potential everyone in the franchise relationship is happy, and profitable. Conversely, unhappy franchisees will cite instances when the relationship has failed in some way. Each network has individual characteristics and ways of working, but there are some common factors among franchise systems that can point to a business achieving results. A franchise model is a clear, practical example of the quotation, “no man is an island”. At the very heart of the franchising concept is the notion of shared experience and interdependency; the franchisor builds a business, franchisees follow the system that works, they share their experiences with fellow franchisees; and all franchisees, and the franchisor, are dependent on each other to sustain and maintain the brand and the business. So let’s start at the top, with the franchisor.
It is important to ensure the brand integrity is maintained across the network and that it is well supported with a strong marketing strategy VISION The franchisor is in many cases the founder of the business, the entrepreneur who brought a vision to reality. There are of course in some larger organisations chief executives, managing directors and general managers who realise the company’s vision once the franchisor moves on. In each case they need to display leadership and vision; any franchisee looking to invest in a franchise needs www.FRaNCHISe.Net.aU
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Issues | Franchise success
confidence in the leadership - confidence that there is clarity about the direction the business is taking, there is a strategy to grow the business and reach the outlined goals, that the franchisor/CEO/MD has a clear sense of the role and potential of franchisees within the network.
tRaNSPaReNCy One of the most common causes of disputes among franchisees and franchisors is misunderstanding and a misalignment of expectation. The franchisor and support team will inspire confidence in the
Of course within younger, emerging systems franchisors can tend to feel compelled to build their networks as swiftly as possible to gain a critical mass of franchisees and this can slant the recruitment process. Many franchisees have entered into franchise agreements knowing little more about the franchisors than “it felt right,” “we liked the people”. That’s a great start, but real confidence in a business relationship comes from knowing as much as possible about the business and the team in charge. And that’s one of the reasons for conducting due
Franchisees can give feedback on how transparent the franchisor has been on issues such as costs and frequency of store refurbishment, and whether there have been unexpected costs business through transparent dealings with the franchisee, and from sharing as much information as possible – from the demands and expectations of the franchisor and a clear outline of the roles and responsibilities of a franchisee, to financials. The level of transparency about trading figures will be dependent on the legal advice the franchisor is given, and the structure of the franchise itself – not every system has the capacity to compile financial reports across the network of franchise units, either through lack of an appropriate management IT system, or because franchisees won’t divulge their figures to the franchise head office. The more connected the dots across the network, the easier it is to see the whole picture, and for the franchisee to relate their individual opportunity to others within the group. And the more trust an incoming franchisee can have in the system.
diligence – not just to see that the numbers you’ve been given stack up or that there are no loopholes in the legals, but to do some solid research on the company – and its office holders - that you’re planning to link to your future. Research can take many forms and cover a variety of concerns – whether the company appears regularly in court cases, whether the executive officers or directors of the business come up in legal and financial
tRUSt It is fundamental in a business relationship to trust those you are doing business with and a relationship can quickly go awry, so it’s better to step back and take stock of a franchise opportunity rather than shrugging off niggling feelings that something isn’t quite right because of a passion for the brand, or because the site location is a hot property that won’t be available for long. It’s easy to get swept up into the excitement of planning for your future, but the franchisor should not be attempting to speed up the purchasing decision nor to put pressure on a potential investor; a good franchisor will want to ensure any incoming franchisees – and their partners – are fully aware of their responsibilities, are committed to the system, and are the right people to take on a franchise. 96| FRaNCHISING may/JUN 2013
searches, other businesses these individuals may be involved in – but it’s wise to use as many tools at your fingertips as you can, both on and offline.
SUPPORt Joining a franchise for the back-up, training and shared experience will only be worthwhile if the franchisor provides the level of support needed by a franchisee. Each franchisee will come with
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Franchise success | Issues
BRaNDING Why invest in someone else’s business concept unless it can offer a step up? That’s what a recognised brand will do, attracting custom to the business because of its name and reputation. So it is important to ensure the brand integrity is maintained across the network and that it is well supported with a strong marketing strategy that can be implemented by a head office team that will additionally provide advice and materials for local area marketing. The Franchising Code of Conduct insists that any marketing levy paid to a franchisor is held in a marketing fund and the franchisor must report its financials annually – ensuring the fund is used expressly for marketing purposes. And what about the brand’s presence on social media? No-one these days can afford to ignore the social media juggernaut yet many strengths and weaknesses so ensuring the support small business owners struggle to find time and program on offer will match the individual’s resources to understand how it can help them. biggest concerns is important, whether that’s in The franchisor may not be getting it 100 percent product and operational training, business develop- right, but an attempt to embrace social media and ment and support, staff recruitment and training, harness its potential is a step in the right direcadministration back-up and IT programs, lead A D _ F R B T A MA R _ 1 3 . p d f P a g e 1 tion. 2 5 /For 0 some 1 / 1 consumer 3 , 1 1 brands : 1 4 the A Msocial media generation, site selection or marketing. community is engaged and critical and can reflect Franchise Mag Half Page (H).pdf 1 15/01/13 9:57 AM
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Franchise success | Issues
the brand power in the market; so how are franchisors responding to their community?
The starting point must be confidence that the model as it stands works â€“ and you can work it A D _ F R L E WJ A N _ 1 3 . p d f
How happy are the franchisees within the group? No single franchise business can claim total satisfaction across its network but a high level of dissatisfaction among existing franchisees speaks volumes. As part of the due diligence process it is recommended that franchisees spend time speaking or meeting with former and current franchisees in a network to gauge their enthusiasm for the system, their confidence in the franchisor, the success of the support, training and marketing packages, and whether or not they are making the return on investment they planned. What support do franchisees offer one another within the group? Is there a structured mentoring program? Are franchisees represented on a Franchisee Advisory Council? These are pertinent questions for any potential franchisee to pose to existing members. Franchisees can give feedback on how transparent the franchisor has been on issues such as costs 1 and 1 2 frequency / 1 2 / 1 of 2 ,store 1 refurbishment, 1 : 1 6 A M whether there have been unexpected costs, and whether
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Franchise success | Issues
or not the franchisor follows through on commitments to franchisees. Whether or not franchisees would choose to renew their agreement at the end of the term is another telling point but questioning former and dissatisfied franchisees on the cause of their departure or complaints is worthwhile – perhaps personal circumstances beyond the business are at play.
PROFIt A franchise network with franchisees displaying high turnover might look great on the surface, but what about the profit levels? We’re not talking franchisor profit here (though you want to see that too). Nothing is more likely to reduce franchisee satisfaction than a failure to achieve the return on investment they had hoped for. Franchise chains are increasingly focused on helping franchisees gain a profit in their business and every effort that is made to get poorly performing franchisees back on track is to be welcomed. Within any group there will be franchisees underperforming and star franchisees who can make success look simple. But what’s the proportion of franchisees making a profit? The figures may not be available (see TRANSPARENCY above) but if they are benchmarked, that’s a good gauge of how profitable the system is for the majority of franchisees.
point must be confidence that the model as it stands works – and you can work it.
INVeStmeNt Everyone wants a return on their investment, but neglecting to plough profits back into a business doesn’t give potential investors much confidence and it doesn’t build the business. A franchisor needs to invest in the business, and should be able to provide evidence that business development reflects the strategy. Investment could
OPeRatIONS At the heart of a franchise is the replication of business and an up to date, easy to follow operations manual is essential. Franchisees should consider how often the manual is updated, what form it takes (hard copy, online) and how successful it is as a guide to the business. Franchisees will be able to tell prospective investors whether the initial training was sufficient, and how much support was offered around the launch of
be in head office expansion, an increase in field team members, the introduction or upgrade of IT, an advanced training program, an enhanced marketing campaign on tv, overseas expansion, a much-needed
Within any group there will be franchisees underperforming and star franchisees who can make success look simple. But what’s the proportion of franchisees making a profit? their business. Was there, for instance, someone on hand from head office to help smooth opening day anxieties and deal with the inevitable hiccups? Did the franchisee have support during the first week or two as they got to grips with the operational aspects of the business? There’s no point coming to a franchise with grand ideas of improving the system, that’s not why people invest in an existing business concept, so the starting
brand overhaul, improved customer support, acquisitions of complementary companies, and so on. There are other markers to consider when reviewing a franchise option, and each of the nine points here can be drilled down further for a more thorough analysis of a franchise system. The most important consideration though is that taking shortcuts rarely leads to sustainable success; that’s true for the franchisor, and the franchisee. F www.FRaNCHISe.Net.aU
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Fear | Issues
factor how training can give franchisees a conﬁdent start to running their business
first time franchisee in any business steps right out of their comfort zone and has to learn a host of new skills. With a new career, responsibility for their own business success and a financial investment to recoup, fear of failure can be the driving factor for any new business owner. However when buying into a proven franchise system much of this fear can be alleviated. Franchisees get the back-up of a brand, a franchisor who has tried and tested the model, and a support team to help with training and establishing the business. Even with these reassurance, it is natural for people still to have misgivings - will they, as an individual, be able to make it all work? How a franchisor helps redress the fear factor will depend on the particular system - and the franchisee’s specific concerns. But as Lerida Grant, marketing manager at Cafe2U reveals, franchisees commonly share three major fears: fear of the customer, fear of not consistently delivering a high level of quality and fear of not meeting business goals.
tHe tHRee COmmON FeaRS OF FRaNCHISeeS 1 - fear of the customer A good franchise training system will help address the issues of not just deaing with customers but sourcing customers. Many people are experienced in dealing with other people, but most don’t have the experience of being in the spotlight all day, every day. For some franchise systems, the franchisee is upfront and centre on a daily basis. www.FRaNCHISe.Net.aU
At Cafe2U new franchisees are trained on customer relations techniques and then their franchise development manager shows them how to apply this in practice. “Another side of this is many people have a fear of finding their customer, and do not wish to “knock on doors”. Once again the franchise development manager actually does most of this for the new franchise partners and trains them on how to go about it for the future,” explains Grant. The aim is not just to get the new franchisee undertaking new tasks they would have feared before joining their franchise, but to get them to achieve a high level of competence so the activity becomes second nature. 2 - fear of not delivering quality every time Franchising is founded on the principle of replication and consistency. Why do customers choose a franchised product or service? Because there is a reputation attached to the brand, and they understand what the service or product will deliver - every time. That can be daunting for a newbie in the franchise network. Particularly when franchisees are managing so many new aspects of their business. But the product or service is the crux of the business - it has to be right. Training is paramount and can vary in length and intensity, according to the system. Solid, intensive training to get franchisees well established in the techniques forms a good grounding to their business. Of course the product has to be right too, and that comes down to ingredients and equipment. Franchisees need confidence that the tools will do may/JUN 2013 FRaNCHISING | 107
Issues | Fear
the job, time and again. Support can take many forms in a franchise, from a personal business coach to head office staff that a franchisee can have access to, and of course other franchisees in the network that experience the same challenges and can share their solutions.
A good franchise training system will help address the issues 3 - fear of not reaching their business goals A major concern people have is wondering how they are going to make a living while they are building their business. In most new ventures working capital is essential to provide that financial fall-back. Some franchisors though are finding additional ways to help franchisees get through this crucial businessbuilding period. One solution is an income guarantee. This relieves the franchisee of some of the pressure around making focus the/ 1 2 , A D _ F R M R WJ Asales N _ and 1 3 .allows p d fthe P a g to e be1on building 1 0 / 1 2 customer base and getting to know the customers.
But the challenge for franchisees is to use this as a bridge to better sales through their own initiative; it’s never intended as a replacement for effort and self-generated income.
tHe CaFe2U SOLUtION The Acceleration Package is designed to get franchisees over those hurdles so they can focus on getting to know their customers and building their business at a faster rate. A key element of this package is an income guarantee of $500 a day for the first two weeks while franchisees are in their launch phase. The company is confident that given the right training and an intensive two week launch with the franchise development manager, franchisees will have honed all the skills they need to continue this level of business themselves.
aCHIeVING SUCCeSS Establishing your own business is a challenge, but with franchisor support some of the stress of the initial stages of development can be relieved. For any franchisee the key to overcoming the fear is having confidence that the tools and support inM the system will meet their needs and 9provided : 4 2 A help them prosper. F
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CHANNELS Make sure you’re fully informed before purchasing a franchise, advises dr michael schaper, deputy chair of the ACCC
efore you buy a franchise it’s important to gather as much information as you can, to help you make an informed decision. The best time to fi nd out whether a franchise system is the right one for you is before you’ve signed a contract or handed over any money. There are some simple things that you can do to ensure you are as well-informed as possible before entering into an agreement. Consider the following tools that you can use to discover information about the business:
the disClosure doCument The Franchising Code of Conduct is a mandatory law which requires all franchisors to give potential franchisees a disclosure document, a franchise agreement and a copy of the code at least 14 days before the franchisee signs the agreement. The disclosure document contains a lot of the key information about the franchise. It will tell you what payments you’ll be required to make, whether you will have an exclusive territory and what will 110| franChising may/Jun 2013
happen when your agreement ends. It also provides information about the business experience of the franchisor, and whether the business or franchisor is involved in certain types of court actions.
former and Current franChisees Franchisors are required to provide in the disclosure document details of how many franchisees have left the franchise system in recent years. If those former franchisees consent, the disclosure document will also provide their contact details. It can be useful to investigate why a franchisee chose to leave the system; ask yourself whether you identify with their reasons for leaving, or whether they left for reasons that are unlikely to affect you. Speaking to current franchisees and visiting their business premises is also an option when researching a franchising opportunity. Current franchisees can tell you whether the reality of running the business matches the expectations that they had when they first bought their franchise. They can tell you what to
How to... | Due Diligence
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Are We A Good Fit?
Competitors Searching a business or even phone directory can help you form an idea of who the business’s main competitors are, and how many exist. This is useful information in itself, but contacting competitors directly to ask them what their thoughts are about the industry you’re considering buying into can also help you.
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expect from the franchisor, and whether they have any concerns about the way the franchise system works. A good question to ask current franchisees is whether they would make the same decision to purchase the franchise again, knowing what they do now. If they tell you they wouldn’t have purchased the franchise, ask them why. Do their answers resonate with you, or are the issues they raise irrelevant to the way you want to run your business? If you find yourself identifying with unhappy ex-franchisees, or unsatisfied current franchisees, this may not be the right franchise for you.
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One of the most valuable things you buy when purchasing a franchise is the right to use the brand reputation of the business. That is, the ability to trade on the business’s reputation rather than starting a business from scratch. It is worthwhile doing some preliminary research to determine how valuable the franchise’s brand reputation may be. For example, you could do an online search about the business to see if any news articles about it have been published recently. If the articles are generally negative, this might be a sign that you need to carefully consider whether this business is the right one for you. You should also consider how well advertised the business is. Have you seen or heard any of its ads? If you search for the business online, is it easy to find? A franchisor who puts effort into advertising the business and developing its brand reputation is a person who cares about the health of the business, and who is committed to its continuing growth.
Keep an eye out for warning signs While researching whether a particular business opportunity meets your personal needs, you should also consider warning signs that the franchise is not genuine. Ask yourself: Is the franchisor claiming you can make very large amounts 112| franChising may/Jun 2013
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How to... | Due Diligence
of money in a short space of time, regardless of your effort or experience in the industry? Is the franchisor reluctant to provide you with the contact details of other franchisees?
that the franchise itself is a scam, or is otherwise not something to get involved with.
Professional advice and assistance Performing the research outlined above is critical if you wish to make a truly informed decision about buying a franchise. You don’t need to stop there, though - consider talking to a lawyer, accountant or business adviser to help you process the information you’ve gathered and give you a clear idea of any potential risks. F
If you find yourself identifying with unhappy ex-franchisees, or unsatisfied current franchisees, this may not be the right franchise for you
Dr Michael Schaper is deputy chairman of the ACCC. The ACCC has several franchising publications containing useful information for prospective franchisees, including a Franchisee Does the franchisor ask you to pay an amount of Manual and a DVD about the code. These are available at money upfront, before providing you with informawww.accc.gov.au/franchising or by calling the ACCC’s Small tion about the franchise? Business Helpline on 1300 302 021. The ACCC in conjuncIs the franchisor engaging in high pressure tion with Griffith University offers a free, online training sales tactics, pushing you to decide quickly and course for potential franchisees. Existing franchisees can also suggesting if you wait you will “miss out on an learn more about their rights and responsibilities under the amazing opportunity”? Competition and Consumer Act 2010 by accessing a free Has the franchisor sold this particular franchise online education program for small businesses, funded by the site numerous times in the past? further information and to access these courses, AD_ F RGJ GJ AN_ 1 3 . p d f Pa ge 1 4 / 1 2 / 1 2 , 4 :ACCC. 0 4 For PM Any of these behaviours may be an indication please visit www.ccaeducationprograms.org
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How to... | Insurance
IN CASE Image: Thinkstock
Find out here what you need to know about insurance as a new franchisee
ou’ve chosen your franchise, picked a location, planned your training times. But what about insurance? Neglecting to get the most appropriate cover for your business could prove expensive. Let’s be honest, investigating and investing in business insurance is not the most exciting part of becoming a franchisee. There are far more compelling activities that demand attention as new franchisees set up in business. However, although taking a shortcut and signing up for the bare minimum insurance cover might seem like a cost effective strategy in the early days when your bank account seems to be haemorrhaging money, it could lead your business to financial difficulty if your ability to trade is compromised. Almost all franchisors have compliance requirements for franchisees to have insurance, explains Darryl Morris, director at National Franchise Insurance Brokers. Compliance is different with each group but the minimum requirement is for public liability cover, whether the business is retail, or non-retail. For retail franchisees the landlord will most likely dictate the amount, usually $20 million, says Morris. Non-retail businesses without a tenancy will be looking at an amount closer to $10 million, he suggests. For retail operators, the franchisor will have recommended levels of cover, but in most cases only public liability is compulsory. Morris is adamant there should be other insurance listed as necessary cover. “It’s a failing in the system that franchisors don’t make business interruption
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insurance compulsory for retail franchisees,” he says, as much for the franchisor’s own benefit as the franchisees. The cover is designed to protect lost gross trade if the franchisee is unable to operate. It benefits the franchisee who without an income can still manage financial commitments - loans, rents, and living expenses, and of course royalties. A franchisor is likely to be missing out on royalty payments when an uninsured franchisee is not trading.
help for franChisees In many cases a new franchisee buying into a network will have a recommended supplier to contact for insurance - a company that knows the business and what level of insurance is preferred; the business might have a pre-determined package that will tick the boxes. However, the franchisor cannot insist that a franchisee work with a recommended supplier; a franchisee can arrange insurance with whichever company they choose, so long as the cover is compliant. The disclosure document outlines the insurance requirements, and franchisees are then required to provide a certificate of insurance to the franchisor to show compliance.
what types of Cover might you need? Morris highlights eight distinct insurance options as important for any tenancy-based business (and some of them are equally important for mobile or service
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InsuranceP | How to... a ge 1 2 8 /
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based businesses). 1. Fire and perils, covers machinery, plant, fixtures and fittings, stock 2. Business interruption 3. Money cover - on premises/at home, and to/from the bank 4. Glass - breakage of internal (showcases, counters for instance) and external 5. Machinery breakdown 6. Deterioration of stock 7. Burglary 8. Public liability - compulsory Any franchisee with employees will need to add in workers compensation to the list. Mobile operators might add goods and stock cover to the mandatory public liability, and professional indemnity is appropriate for anyone offering advice. Then there is personal accident or sickness or incident protection to consider.
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the pitfalls It’s important to evaluate your risks and financial back-up; and sometimes it pays to be insured for a low level risk. Here’s a perspective on the need for flood cover: imagine your outlet is well situated on the upper floor of a shopping centre and unlikely to succumb to flood waters. But when the local river overflows and causes damage to the shops on the lower level, access to the centre is cut off. That means your shop cannot conduct business.
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It’s a failing in the system that franchisors don’t make business interruption insurance compulsory for retail franchisees If you don’t have flood cover (even though your business is not affected) and are therefore not insured against prevention of access, then that’s a problem, says Morris. Now all franchisees are given the opportunity to consider flood insurance which is priced according to their exposure to the risk. For the last couple of years the insurance has been rated according to street location rather than postcode, he says.
in summary What’s important is to review the risks and understand what insurance might be a good investment for your particular business. Morris believes some franchisors are very good at following up certificates and ensuring they match compliance but unfortunately most don’t. This is a concern for the franchisee, whose business is at risk, and a concern for the franchisor who needs the brand protected. So don’t rely on your franchisor as the final checkpoint for your insurance -a franchisee has the onus of responsibility. It’s up to you to get it right. F
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Superannuation | How to...
What you need to know about superannuation before you start your business
MICHAEL HUTTON head of wealth management at hlb mann Judd
hile there are any number of areas that need to be considered when setting up a franchise business, including business structure, legal and tax requirements, and hiring staff, one area that shouldn’t be overlooked right from the beginning is the superannuation obligations of business owners. For any business owner, there are two components to superannuation, both of which are governed by specific rules and regulations: • the business’s superannuation obligations to its employees • the business owner’s own superannuation entitlements.
employee superannuation Superannuation guaranteed contribution Businesses are required by law to pay superannuation contributions every quarter to its employees. This includes anyone aged between 18 and 69 years who is working on a full-time, part-time or casual basis, and earning more than $450 a month (before tax). The minimum amount to be paid (known as the superannuation guaranteed contribution, or SGC) is nine percent of each employee’s gross earnings. All SGC payments must be made to employees’ superannuation funds within 28 days of the end of each quarter. www.franChise.net.au
Super fund choice All employees have the right to choose which superannuation fund their contributions are paid into. Therefore, as soon as an employee joins the business, they should be asked to provide the details of which superannuation fund they wish to use, including account number, account name and tax file number. For those employees who don’t nominate a particular fund, business owners should nominate a ‘default’ superannuation fund (see below), and make the SGC into this fund on behalf of those employees. MySuper From 1 July this year, a new superannuation option known as MySuper will be introduced, which will be the compulsory default fund option for everyone who hasn’t chosen a specific fund or investment option. So while superannuation fund providers can continue to offer their own options, such as ‘balanced’ or ‘high growth’ funds, they must also offer a MySuper product if they wish to accept default contributions. Employers must use the MySuper option if they are making contributions to a default fund on behalf of employees who have not nominated another option. Penalties If employers don’t pay the SGC by the due date, don’t pay the full nine percent or don’t pay it into an may/Jun 2013 franChising | 121
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Superannuation | How to...
employeeâ€™s chosen fund, they must lodge an SGC statement and pay a penalty charge to the Australian Tax Office. This is the amount of super that needs to be repaid to the employee plus interest at 10 percent per annum, and an admin fee of $20 per quarter.
business owner superannuation SGC obligations If the business has been set up as a sole trader, owners are classified as self-employed and are therefore not required to make super contributions on their own behalf. However, if they are an employee of the business, and receive a salary, they must make SGC payments on the same basis as any other employee. The same penalties will apply if they fail to do so. Other benefits Even those who arenâ€™t obliged to pay themselves superannuation should consider the benefits. Tax-deductible superannuation contributions if you are self-employed is the most tax-effective way to save for retirement. Superannuation is also good way to receive money for the business in a tax-effective way. Super contributions are only taxed at 15 percent, while salary, bonuses andAeven dividends be_taxed rate. D_ F R J U S may SEP 1 2 .at pa higher df P a ge 1 Another consideration is that holding certain
insurance policies through superannuation can also be very tax-effective, as the insurance premiums are being paid through pre-tax income. A superannuation fund may be able to own commercial property such as franchise premises. The business then pays rent to the super fund; this is tax-effective and can help finance the business.
All business owners should think carefully about paying themselves superannuation contributions Finally, superannuation provides an excellent form of asset protection. Generally, assets accumulated in superannuation through normal contributions cannot be claimed by creditors - a useful form of asset protection for business owners. All franchisees should think carefully about paying themselves superannuation contributions, even 1 4 /if 0they 8 / donâ€™t 1 2 , pay9themselves : 4 1 A Ma full salary while the business is in start-up mode. F
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How to... | Social media
SOCIAL MEDIA WORKING FOR YOU
While most of us know that there are beneﬁts to social media, we may not know how it can translate to a stronger brand and business. Here are six ways franchisees can get more leads using social media. By maria abadilla
124| franChising may/Jun 2013
lthough not necessarily a direct revenue generator, social media is a great engagement tool and a funnel to attract more leads. When your business creates attention-grabbing content, chances are that your followers share this with their friends thereby increasing your brand’s awareness. Your post may even go “viral”, which means it will spread like fi re and gain you much exposure at a minimal cost unlike advertising. Another reason for franchises to be present on social media is “blended search”. Search engines now pull in all the relevant results from Facebook, Twitter, LinkedIn, Google Places, photo tags, blogs,
HOW TO GET
THE COMPLETE POS SOLUTION FOR YOUR FOOD FRANCHISE 9[djhWb_i[ZB?L;H[fehj_d] & Menu Management Ckbj_#i_j[BeoWbjoC[cX[hi^_f$ D[mc[cX[hiWh[B?L;_dWbbi_j[i m_j^_di[YedZi <hWdY^_i[[AF?CWdW][c[djJeeb M[XFehjWb\eh<hWdY^_i[[Be]_d Edb_d[EhZ[h_d]?dj[h\WY[ 8hWdZ[ZBeoWbjo7ff\eh_F^ed[%7dZhe_Z%M[X ?dj[hWYj_l[:_]_jWbI_]dW][WdZA_eiaEhZ[h_d] Jhk[(*%-DWj_edm_Z[Ikffehj
Say good-bye to plastic swipe cards and make your marketing more engaging.
‘When I was searching for a POS system to implement in my business, OrderMate stood out. Though they are a young company, they were energetic about their product and how it would integrate with my existing systems.’ IJ;L;FB7HH; Puckles and Ferguson Plarre Bakehouse
9WbbEhZ[hCWj[demed')&&,,-&,-ehl_i_jmmm$ehZ[hcWj[$Yec$Wk 59 Fennell Street Port Melbourne Victoria 3207 <7N 1300 667 101 ;C7?B firstname.lastname@example.org
How to... | Social media
and YouTube videos. (Try typing in your franchise name plus location and see what comes up.) That’s a massive reason for you to jump in and manage your social media presence - imagine what you may be missing out on!
six ways to grow leads on soCial media 1. Engage with your followers by sharing a tip, cool deal, or news about something that is relevant to them. As people engage more with your brand, you’re on top of their mind before they make a buying decision and they are happy to refer you.
at the blah supermarket. Come in for your fave treat #cheeseburgers!” 3. Produce a video series to hook them. A video series works similar to an email series where you send a daily/weekly dose of cool content to garner interest. The video can be to your fans through your social media tools from Facebook, your website, and even You Tube and then the world could become your audience. 4. Employ social media ads. The new Page Post adverts in Facebook have click-through rates as high as three to six percent (a rise from 0.020.08 percent). A tip: If you’re advertising on
Social media may seem daunting at first, but it is really another tool for communication and brand exposure 2. Tie in offline campaigns with those online. For example, if your franchise ‘Best Cheeseburgers’ is giving away cheeseburgers at the supermarket, make sure you have an online campaign in A D _ F R J E MN O V _ 1 2 . p d f Pa ge 1 1 9 / 1 0 / 1 2 , place: “We’re spreading the love this weekend
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Facebook use the right hand side ads but make sure you test and measure them. There are tricks to making sure your ads are seen - from the words you use to highlighting an ad. 4 : 1 3 PM 5. Realise that social media is a two-way lane.
Imagine working your own hours in your own successful business? That’s the life of a Swimart Franchisee “Swimming Pools have given me a lot in life… and they could give you a lot too!” Susie O’Neill – Mother and former Olympic and World Champion
If you’re tired of working long hours on the tools or in an ofﬁce for someone else why not build your own successful retail & service business working on pools...with a Swimart Pool & Spa Services franchise. Swimart Pool & Spa Services are the premium operators in the pool & spa industry with more than 25 years industry experience & over 67 stores across Australia & New Zealand. We provide all the needs of pool & spa owners from spare parts & accessories to new ﬁltration equipment & total pool & spa maintenance. As a Swimart franchisee you’ll beneﬁt from our comprehensive training programs, exclusive range of quality products, high consumer brand awareness & successful marketing strategies as well as professional business & technical support from the best in the business. Our franchise system provides the tools for you to build a high turnover & highly proﬁtable lifestyle business in which boredom doesn’t exist! So, if you love the outdoors & have a passion for customer service why not speak to Swimart now & ﬁnd out how a Swimart Pool & Spa Services franchise could help secure your family’s future.
Call Chris Fitzmaurice on
02 9898 8608 swimartfranchise.com.au Phone
17/04/13 9:52 AM
Social media | How to...
Anyone can have their say and you cannot stop them from doing it (neither should you). A cheap tactic brands employ is to ignore negative feedback. Huge mistake! 6. Combine social media with search engine optimisation (SEO). One way to do this is inputting ‘Alt’ tags for all images on your webpage and optimising it for keywords. Similarly, use the most popular or rich keywords in your image titles. Also consider linking all social media accounts with other pages such as Google+ (you have a Google+ profile, don’t you?) or even forums, whenever given an opportunity. Social media may seem daunting at first, but it is really another tool for communication and brand exposure. By combining it with a clever marketing plan, you can attract, engage and retain your prospects - and this has a direct impact on the bottomline in your business. F
AD_ F RACE 2 NOV _ 1 2 . p d f
Maria Abadilla, director and chief reviver at Revive Projects, is passionate about helping franchises attract, engage and retain their clients through marketing, communications support, training advice and social 1media 1 9policy / 1 0development. / 1 2 , 2 : 2 6 PM Visit www.reviveprojects.com.au
Are You looking for... • The chance to establish yourself with minimal capital outlay. • An opportunity in sales. • Unlimited earning potential. • A company that rewards effort. • in-house and in-field training provided. • An opportunity to provide personalised service and advice on an on-going basis. • Be your own boss!
If the answer is YES...
Combined Insurance’s Representatives enjoy an opportunity to utilise a highly structured system that, when correctly applied, can provide an opportunity for high commissions and eligibility for bonus payments. Many of our highest achievers have no previous sales experience however, with our in-house and in-field training, Combined Insurance offers to unlock your potential regardless of your background. Established in 1922, Combined Insurance operates in Australia as a division of ACE Insurance Limited which is part of the ACE Group of Companies®, one of the leading global providers of insurance and reinsurance. If you enjoy meeting people and would like to assist them with their personal insurance needs, please call 1300 300 480, email Richard.email@example.com or visit www.combined.com.au
A division of ACE Insurance Limited
may/Jun 2013 franChising | 129
Australia’s premier Test and Tag franchise has opportunities for passionate franchisees Australia wide
Tagging Services franchise ticks all the right boxes ….
Low entry costs
Access to an established ATS Client base
Sales and Marketing support
High level of administration and operational support
Report preparation, invoicing, debt collection handled for you!
Genuine repeat business
Full training provided – no electrical experience required
Not weather dependant
Part of the $10 billion safety industry
Winner FCA Emerging Franchisor of the Year 2011
Top Franchisor 2010
BRW Fast Franchises 2009, 2010, 2011, 2012, 2013
For further information visit
appliancetaggingservices.com.au or contact Steve Wren 0401 655 655 firstname.lastname@example.org
Advice legaliSe Made eaSy | Legit
Employment law: a quick guide
Chao Ni Mason Sier Turnbull lawyers Workplace relations practice
The Fair Work acT and The neS Since 2010, the Fair Work Act 2009 replaced the Workplace Relations Act 1996. The Fair Work Act provides the basis of the Fair Work system and sets out 10 National Employment Standards (NES) applicable to all national system employers and employees including: 1. Maximum weekly hours of 38 hours plus reasonable additional hours. 2. The right to request flexible working arrangements. 3. Four weeks’ paid annual leave. 4. Parental and adoption leave. 5. Ten days paid personal/carer’s leave, two days paid compassionate leave, two days unpaid carer’s leave. 6. Community service leave. 7. Long service leave. 8. Public holiday entitlements. 9. Provision of a Fair Work Information Statement upon commencement of employment. 10. Notice of termination and redundancy pay. The Fair Work Ombudsman’s website has a fact sheet outlining further details of the NES and a copy of the Fair Work Information Statement .
Will you be paying staff above relevant minimum wages in regard to overtime, penalties or allowances that may apply?
covered by a modern award may be entitled to higher minimum rates of pay.
Modern aWardS Thousands of federal and state-based awards have been consolidated into approximately 120 modern awards, which provide minimum employment standards (including wages) for prescribed industries and occupations. Each modern award prescribes minimum employer obligations relating to the payment of: minimum hourly wage rates for adults, juniors, trainees and apprentices; overtime; shift penalties; casual loading; annual leave loading; and allowances. The majority of modern awards contain transitional provisions which affect how pay and penalty rates published in modern awards operate during the period 1 January 2010 to 30 June 2014.
regiSTered agreeMenTS Enterprise agreements (EAs) are now the only type of new registered agreement that can be made under the Fair Work system. EAs serve to replace modern awards and old registered agreements with a nominated business once they have passed the Better Off Overall Test and been approved by FWC.
The oMbudSMan The Office of the Fair Work Ombudsman (FWO) enforces compliance with Fair Work laws. The FWI conducts workplaces audits on employers, and prosecutes employers on behalf of employees. The penalties for breaches of Fair Work laws may be up to $33,000 for a corporation and $6,600 for an individual in each case.
are you coMplianT?
The Fair Work Commission (FWC) has replaced the Australian Industrial Relations Commission and is the authority empowered to set national minimum wages, resolve workplace relations disputes and consider applications relating to registered workplace agreements. Every year, the Minimum Wage Panel of FWC makes a decision in relation varying minimum wage rate. For the 2012/13 financial year, the adult national minimum wage rate is $15.96 per hour. Employees
These are some of the points you need to consider: Will you be using contracts and policies consistent with the NES? Will you be paying staff above relevant minimum wages in regard to overtime, penalties or allowances that may apply? You need to ensure you are keeping proper employment records and issuing pay slips in accordance with minimum rules. And do you know your obligations in relation to disciplining and dismissing staff? F
May/Jun 2013 FranchiSing | 131
he majority of Australian employees are covered by the Fair Work system, which sets out minimum employment standards for all national system employers and their employees. Any prospective franchisee/employer within a national system should be aware of the following aspects of the Fair Work system:
Opinion THe SKeTCH | trEnDs anD DEVELopmEnt
Franchisees: willing slaves or entrepreneurs?
aNDreW TerrY professor of Business regulation in the university of sydney Business school
everal years ago Mr J R Rau MP, a member of the Economic and Finance Committee of the Parliament of South Australia which was conducting an inquiry into franchising, shared with us his view of the role of the franchisee in a franchising relationship: You become the first level of risk bearer on behalf of the franchisor, so short of a catastrophic risk it will all be borne by you, not the franchisor. And as soon as your capacity to absorb the risk is exhausted, we will replace you with somebody else who will then absorb the risk on our behalf until such time that there are no fools left in the queue, at which time we may or may not have to put our hand in our own pocket. Secondly, you will have to guarantee our profits, because we will sell you the stuff at the price that we determine and you will buy what we want you to buy etc. You will guarantee our cash flow. And thirdly, after you have done all of that, if you accidentally make a little bit of profit, we will give you a small share of it. Mr Rau’s conclusion – that “in a perfect world we would not have franchises at all because I think they are all nonsense”— is consistent with his view of franchising in which franchisees are slaves, albeit willing slaves who freely enter into the relationship, whose lives are dedicated to serving the franchisor’s interests. “Why”
franchise relationship. Although they are financially and legally independent, franchisees, in a loose sense, work for their franchisors whose financial success is built on taking a little money from a lot of them over a long period of time. Successful business enterprises do not adopt franchising in pursuit of some egalitarian ideal of sharing the love and the wealth with a network of franchisees. Franchising is embraced as the business expansion strategy most likely to improve the enterprise’s bottom line. A company owned and managed outlet is potentially more profitable than a franchised outlet – 100 percent of an outlet’s bottom line profit is invariably greater than a small percentage of its turnover. But this stark equation is of course more than compensated for by the opportunity for rapid geographic expansion of the system with outlets developed with the franchisees’ capital and by the hands-on commitment of the franchisees who are proprietors and not simply managers. Ultimately franchising works because it is a symbiotic relationship which, in the words of the US House of Representatives Committee on Small Business, “has provided the means for merging the seemingly confl icting interests of existing businesses with those of aspiring entrepreneurs
Of course franchisors make money from their franchisees. And franchisees understand and accept this reality. Mr Rau questioned “would any sane person sign up for that?” Why indeed? The reality of course is that Mr Rau’s description is not an accurate description of franchising as it is practised in Australia. The franchisees of the 73,000+ outlets of franchise systems in Australia are presumably sane and the vast majority are happy as well. Franchising could not survive, let alone thrive, in the circumstances Mr Rau described. Of course franchisors make money from their franchisees. And franchisees understand and accept this reality. Except in a very exceptional case of social or not-for-profit franchising it is all about the money. It has to be. Such is the reality of our capitalist free enterprise system and of the nature of the 132| FranCHising maY/Jun 2013
in a single process that promotes business expansion, entrepreneurial opportunity and shared cost and risk”. The franchisor and the franchisee make different contributions to the process but in this commercial “marriage” the result is greater than a sum of the parts. Unfortunately a free enterprise system cannot guarantee that all franchisees and all franchise systems will be successful but it does not follow that franchises are nonsense or that franchisees are simply slaves or fodder for their franchisor’s expansion. Strong laws preventing blatant franchisor opportunism and informed due diligence are the prospective franchisee’s best friends. F
Chem-Dry introduces the most innovative piece of equipment in its 35 year history!
Chem-Dry is the world’s largest carpet cleaning franchise with more than 4,500 franchises worldwide. Our franchisees have access to the company’s patented products and 35 years of experience to continue making people’s homes and workplaces cleaner and healthier. No other company cleans more carpets than us – we clean over 1 billion square feet of carpet every year! Chem-Dry has unveiled a new, advanced portable unit with all the cleaning power of larger traditional equipment but at a fraction of the cost and size. The new XTS (Cross-Over Truck-Mount System) is the company’s latest innovation in its proprietary hot carbonating extraction cleaning process, known for providing a deeper, healthier and faster-drying cleaning for carpets and upholstery. While the extraction power with the company’s existing truck-mounted system is located in a van, the XTS places the extraction power directly on top of the Powerhead cleaning unit, much closer to the carpet. So in addition to being portable with a compact footprint, the XTS’s innovative design offers optimized vacuum efficiency. In testing, Chem-Dry franchise owners also noted that the XTS is easier to use than other portable units. Its simplicity and compactness — easily wheeled around a home or workspace — means much lower investment, maintenance and repair costs for franchise owners. The unit’s compact size fits into a smaller and less expensive van, which also saves on fuel costs and is better for the environment. The Carpet and Rug Institute (CRI), the carpet industry’s leading trade association, has rated all of the XTS’s equipment models Platinum – its highest level – in its Seal of Approval program. But hot water extraction doesn’t work only on carpet. It works just as well on upholstery and tile, and our franchisees excel at pet stain removal, Oriental rug cleaning, and water damage repair and restoration work. The most common alternative is steam cleaning, which works only to a point. Steam cleaners dump gallons of hot water onto carpet, then suck up the dirty water with a high-pressure vacuum. The suction can damage the carpet, and the excessive water can soak into the backing of the carpet, creating a moist breeding ground for mould and mildew. There’s a reason why our patented cleaning solution is called The Natural. We’ve used it in homes for more than 20 years, earning the Carpet and Rug Institute’s Seal of Approval.
Franchises with this new ment are piece of equip ST – but $39,000 plus G 5,000 plus reduced to $3 within GST if settled 21 days.
As a franchisee, you will have access to a proven business plan, which means you do not need to re-invent the wheel. We will provide you with all the tools to be your own boss and begin your pathway to success. The next step is to contact Brendan Wilson on 1800CHEMDRY or email@example.com and you could be using this new equipment in your own business.
Opinion PeoPle | LEaDErsHip
Bring your support team on the journey
Karli FUrmage CEo of the Franchise relationships institute, a research and training organisation that has been helping franchisors and franchisees create profitable partnerships for 24 years
There are a number of people on whom businesses depend. We define these supporters as people who willingly invest their time, energy or money in
hose who fly regularly know the many and varied ways of ignoring the pre-flight safety briefing. Safety is a serious business no question. I have seen the demonstration many times and could recite most of it. For the few minutes it takes, most people are talking, covertly listening to their iPods, reading, sleeping, staring intently out the window. Most of the time, the flight attendant goes through the motions to a completely uninterested crowd. I have always had sympathy for the flight attendant trying to engage passengers, when all they want to do is snuggle down and start the movie. It’s a tough gig.
EngagEmEnt On my flight this morning I was sitting on the aisle of row 12. As we were preparing for take off, Mark the flight attendant approached me and handed me the demonstration seatbelt. ‘Excuse me madame, would you hold this for me?’ He turned to the guy across the aisle, ‘... and you sir, are in charge of the oxygen mask’ as he passed it to him. ‘Madame’ to the lady behind me, ‘the life jacket is now in your safekeeping’. Bing! Suddenly three people were completely engaged. We had all made eye contact with Mark and he had involved us in the process of our safety. I was riveted for the entire demonstration. As were the people around me. I showed off with my demon-
supporting your business. Supporters can be your family and friends, your accountant, your staff, your customers, your suppliers. When we feel supported we deal with disappointment more constructively, we manage stress better and we are more likely to take responsibility for our performance. I’m a big supporter of Mark the flight attendant now. I even gathered up all the rubbish in our row as
When we feel supported we deal with disappointment more constructively, we manage stress better and we are more likely to take responsibility for our performance stration seatbelt. Rather chuffed he trusted me to hold it. I even nudged the guy next to me to pay attention, my seatbelt is coming up! In about a minute Mark had built a rapport with three people and engaged us in helping him do his job. The lady entrusted with the life jacket even coughed pointedly at two giggling passengers behind her.
gEtting support From our research study last year, it emerged that family and social support was the third top predictor of success for a franchisee. Behind brand passion and positive outlook as one and two respectively. 134| FranCHising maY/Jun 2013
he came around with the cart before landing. Do you know the supporters you need to run your business more profitably? What can you do to build your support network? Can you buy a known and trusted supporter a coffee and say thanks? Or can you hand out extra responsibility to a staff member to build commitment? Business is a team sport. We need a group of reliable, skilled, well intentioned, passionate people around us to achieve our goals. Great supporters also make the ride fun. Just look at Mark, not only were we working for him, we enjoyed it. F
Plan your success. Design your lifestyle. A Kwik Kopy franchise lets you experience the best of both worlds, financial success and quality of life. Kwik Kopy offers graphic design, printing and marketing services to the business sector. Be part of a creative process that delivers: • Marketing brochure design and production • Branding and logo development • Direct mail campaigns • Email marketing and website development, to name but a few. Kwik Kopy franchisees handle a broad range of jobs every day, in fact that’s what makes a Kwik Kopy franchise so exciting. But you DON’T require any print or design experience to take on a Kwik Kopy franchise.
With Kwik Kopy you get a tried and tested system that removes the usual start up headaches and helps you establish your business sooner. As part of the Kwik Kopy network, you tap into a highly established and recognised brand, giving you plenty of leverage in the market. What’s more you’ll have an extensive support network all focused on your success.
For more information about our award winning franchise model call 1800 251 680 or visit kwikkopy.com.au/franchise to view Kwik Kopy franchise videos and download a franchise information kit.
Why choose Kwik Kopy: • Brand strength and ongoing marketing solutions • Area sales support • IT support • B2B model • Sales focus • Regular working hours Mon-Fri • Comprehensive training • Award winning franchise model
kwikkopy.com.au FranchisingAPril_1pg_KwikKopy_FA_Headley.indd 1
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ERE100526 Franchising magazine ad NEW 275x205mm.indd 1
26/11/12 10:23 AM
Which franchise is the best in Australia? Australians love franchising. Not only are we one of the most franchised nations in relation to our population but the $131 billion sector is brim full of fabulous brands across almost every industry - and it keeps on growing. Everyone loves to celebrate success and so Franchising magazine is launching a new and exciting awards program that recognises the best of these businesses. And we’re giving the public the chance to vote on Australia’s Favourite Franchise!
Australia’s Favourite Franchise In tune with a social media savvy world, the Franchising Awards provides a unique opportunity for franchise brands to be celebrated for both their business strengths and their customer loyalty. Consumers will be able to vote for their favourite franchises online. This brings the awards to the public, giving every Australian the chance to influence the final result. All our Best Franchise entries will have the chance to be voted Australia’s Favourite Franchise!
Gala event To announce the winners, Franchising magazine will be hosting a glamorous gala event at the Crystal Palace, Luna Park in Sydney on Friday 9 August. The evening event will be a wonderful opportunity to mix and mingle with award-winning franchisors and franchisees in a stylish venue set on Sydney Harbour’s foreshore. Tickets for the event will on sale in July.
The Franchising Awards We’re on the search too for the best performing franchises around the country who will be judged by an expert
panel. The judges will be evaluating the entries to find the top franchises that show strength not just in their business acumen, but in the way they market and innovate the brand and in how they train franchisees. There are four categories for established franchised brands: • Best Food Franchise • Best Mobile Franchise • Best Service Franchise • Best Retail [Non-Food] Franchise • Best Franchise Newcomer will celebrate the remarkable achievements of a newbie business in the franchise space. • Best Online Strategy will reward a franchisor for its first class performance in the increasingly significant online/social media marketplace. • Best Franchisee will toast the accomplishments and contribution to the franchise brand of one exceptional individual. Nominations close at the end of May so find out more visit w w w.franchiseawards.net.au Awards.
may/JUN 2013 FRANCHISING | 137
Glossary HelP gUiDe | KEY tErms
Disclosure Document: this document provides information about a franchise system, the franchisor and the franchised business. It must be supplied to a prospective franchisee, in accordance with the Franchising Code of Conduct. Due diligence: a thorough examination of the franchise business before purchase. Franchise: a business model with four criteria: a franchise agreement, a trademark or symbol, payment of a fee, and a system or marketing plan. A franchise business falls under the jurisdiction of the Franchising Code of Conduct and franchisors have certain obligations to fulfil. Franchise agreement: the business contract between the franchisor and franchisee. Franchisee: an individual who runs the franchised business using the intellectual property of the franchisor. Franchise fee: this is an up-front cost paid to the franchisor and covers the use of the brand name and operating system required to operate the business. Franchisor: grants permission to the franchisee to conduct business using its intellectual property; brand name, methods of operation and marketing. Franchise term: this is the period granted for trading under the franchise agreement. Most franchise terms are on a renewable three or five year term but they can vary from one year to perpetuity. Greenfield site: a brand new site.
138| FranCHising maY/Jun 2013
License: the right to use intellectual property in business, such as sales rights in a territory, manufacturing technology or access to a trademark. A license is not the same as a franchise. Local area marketing: [LAM] this is marketing the franchisee is responsible for conducting in the franchise territory or designated marketing area. Marketing and advertising levy: a regular flat or percentage based fee paid into a centralised advertising or marketing fund. Master franchisee: a franchisee who is responsible for a large territory, appointing other franchisees within the territory with direct agreements, and ensuring that the franchisorâ€™s systems and methods are applied. Multi-unit franchisee: a franchisee granted the rights to operate more than one franchise outlet. Not every franchise system allows for franchisees to be multiple operators. Operations manual: the franchiseeâ€™s guide to operating the franchise business. The franchisor may produce several manuals for different areas of the business, and should regularly update the information. Regional franchisee: similar to master franchisees, regional franchisees operate a large territory and appoints franchisees within the area. Renewal: once a franchise term nears its end, franchisees may or may not be given a right to renew their agreement for a further term. This process is bound by the Franchising Code of Conduct and there is no automatic right of renewal.
Royalty: fee paid by the franchisee to the franchisor for the ongoing use of the brand and systems, management and technical support. It may be a flat fee or a percentage of sales or profit. Termination: the ending of the franchise contract between franchisee and franchisor, usually for breach of contract. Some franchise agreements allow the franchisor to terminate the agreement even if the franchisee has not breached the agreement. The Franchising Code of Conduct: a mandatory Code that governs franchising in Australia and is designed to guide the behaviour of franchisors and provide certain protections to franchisees. It is administered through the Australian Competition and Consumer Commission (ACCC). Total investment: the total amount of money a franchisee requires to set up in business. This includes the franchise fee, working capital and any equipment purchases required. Turnkey franchise: a franchise package that includes all the equipment, information and systems required for a franchisee to open up the business and start trading. Working capital: the funds required by any business to pay its costs before it starts making a profit, and as ongoing cash flow to counter any dips in business activity.
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Checklist HelP gUiDe | to Do List
20 things to check before you invest Before you purchase your franchise you need to tick off all the must-do items. Check the following: 1. Are you confident in the franchisor
11. What are the franchisee and franchisor obligations?
2. Have you seen a disclosure document?
12. What training is available and who pays for it?
3. Have you evaluated the ﬁnancial returns?
13. Who owns the intellectual property and what is licensed to the franchisee?
4. Do you know all the expenses franchisees are required to pay?
14. What marketing will the franchisor implement?
5. Have you worked out your operating costs?
15. Who pays for the marketing?
6. Do you know the term of the agreement?
16. What is the dispute resolution process?
7. Is the business operating from ﬁxed or mobile premises?
17. Do you know what it is like to be a franchisee?
8. Are you working within a territory? If so, is the area exclusive?
18. Can you assign the franchised business?
9. Are you restricted in your product purchase?
19. How can the franchisor or franchisee terminate the Franchise Agreement?
10. Are you required to reach a minimum performance level?
20. What restrictions are there on the franchisee and guarantor operating a similar business?
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Your essential guide to buying a franchise
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“What does your brand sound like?”
A-Z listings Searching for a particular franchise? Use this showcase of franchise systems to find out some key details about the business opportunities available, all in alphabetical order for easy referencing
To be part of the A-Z listings: Contact David Strong: E: firstname.lastname@example.org P: 02 9422 2905 M: 0411 366 656
Phone: 0404 824 085 Contact: Andrew Wilcox Email: Andrew@5dogs.com.au Website: www.5dogs.com.au
Phone: 1300 AMP BUS (1300 267 287) Contact: Kate Bird Email: email@example.com Website: www.amplifybusiness.com.au
THE FAST FOOD REVOLUTION! 5 Dogs are offering an exciting business opportunity for motivated and food loving individuals with all the training, tools, marketing and support necessary to run a successful franchise. 5 Dogs uses local and Australian made products. Our 5 Dogs gourmet hotdogs are full of flavour, incorporating fresh ingredients and great quality meat. There are vegan options available as well as the gluten and dairy intolerant being catered for. With this high quality product and our brand culture, 5 Dogs has hit cult status as we see with our regulars, interstate regulars and international regulars. With low running costs, a 5 Dogs franchise can operate in small or large areas. No experience necessary. All we require is a love of food, joyous customer service and passion for Hot Dogs!
PROFILE: Amplify Business Strategy provide Franchise Recruitment and Franchise Consultancy Services. Our team has a track record of building successful franchise networks and over 40 years’ experience building businesses at every level. We help franchisors develop a plan to amplify your success, and we’ll help you action it. Our services include: • Franchise Recruitment & Selection • Marketing Planning & Implementation • Advice & Mentoring • Franchise Manuals & Systems Development
• Best Practice • Franchise Training • Franchise Feasibility Studies • Strategy Development • Customised Solutions
Phone: 1300 287 669 Fax: 1300 795 287 Contact: Steve Wren Email: firstname.lastname@example.org Website: www.appliancetaggingservices.com.au
Phone: 1300 769 967 Fax: 1300 883 989 Contact: Luis Nevares Email: email@example.com Website: www.austvending.com
Start up costs from: $47,000 + GST
Start up costs from: $34,990 + GST
PROFILE: Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? ATS are Australia-wide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its 36 franchisees grow profitable and successful businesses. No prior electrical experience is required - just a passion for safety and a commitment to growing your business. With low entry fees and minimal franchisee administration, an ATS franchise may just be the opportunity for you.
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PROFILE Specialising in establishing new vending machine rounds including locations, ﬁrst ﬁll of stock, delivery, training and product supply. The company operates nationally in Australia and New Zealand. Exclusive importation rights and over 14 years in the market makes them the leaders in the industry. Austvending provides you with a reliable cash ﬂow business with below average workload. Markup on stock from 300% to 700%. Austvending gives you the opportunity to have a business and enjoy your desired lifestyle at the same time!
A-Z listings ONLINE DIRECTORY WWW.FRANCHISE.NET.AU
Phone: 07 3373 1760 Fax: 07 3373 1770 Contact: John Pascoe Email: firstname.lastname@example.org Website: www.batteryworld.com.au/franchising
Phone: 0417 077 633 Contact: Michael Payne Email: email@example.com Website: www.baskinrobbins.com.au Start up costs from: $190,000
Start up costs from: $250,000 + GST
PROFILE: Baskin-Robbins® is the world’s largest chain of ice cream specialty stores, renowned for high quality, premium ice cream, specialty frozen desserts and beverages with nearly 7,000 restaurants around the globe. Baskin-Robbins® is an exciting “Family” brand featuring the most unique, innovative and indulgent products available. Baskin-Robbins® is looking for outstanding, motivated individuals seeking a fun and rewarding business; as we believe that people are the most important ingredient in making an enterprise successful. We have flexible fit-out concepts – to suit Iconic Locations through to existing businesses wanting to create a second income stream with a truly international brand name.
Phone: 1300 131 664 Fax: 0294502844 Contact: Diana Wilson – Franchise Manager Email: firstname.lastname@example.org Website: www.bebrite.com.au www.cleaningfranchises.com.au Start up costs from: $11,111+ Equip, Training & Marketing PROFILE: Time for a change? Time for security? Time for a work life balance? Time for a good income? Time for a good investment? Isn’t it time you called Bebrite? Bebrite presents an opportunity for a Residential/Commercial and Carpet cleaning franchise at a low entry. With 17 years experience in the business, Bebrite provides the perfect business model for successful single operators or couples. Advantages include generous guaranteed incomes, flat monthly fees, no territories, constant demand, prominent internet presence, and continued growth. Operates in NSW, ACT and QLD. A sustainable business opportunity you can trust, call now - 1300131664
PROFILE: Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With 79 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category. If you wan to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to top into an every-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information, contact Battery World on 07 3373 1760 or visit www.batteryworld.com.au/franchising
Phone: 0405 323 096 Contact: Zoran Markovic Email: email@example.com Website: book-now.co
PROFILE: book-now is a leading cloud-based Operations Support System designed specifically for franchises: • Save many frustrating hours of administration and paperwork by automating repetitive tasks • Improve sales with customer relationship management (CRM) and marketing features • Spot-on business reports with graphical charts to keep track of performance • Easy to use because it works the way you do • Includes state of the art office-side system • Uses tablet computers (Apple/Windows) and smart phones in the field • It is the most flexible and the most affordable system on the market • Loved by both the franchisor and the franchisees
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A-Z listings Phone: 1800 634 227 / 0418 500 721 Contact: Andrew Email: firstname.lastname@example.org Website: www.briantracytraining.com.au
Phone: 02 9451 3260 OR 1300 CAFE2U Fax: 02 9451 2105 Contact: John Stanton Email: email@example.com Website: www.cafe2u.com
Start up costs from: $39,950-$79,950 + GST Start up costs from: $129,600 + GST PROFILE: As a Licencee, you are welcomed to an exclusive team of business advisors based around the world. You will be well trained in the area of business development, corporate training and coaching. You are then able to grow a substantial and profitable business through purchasing programs from the Brian Tracy International suite on a wholesale basis. The key areas of focus are professional development, sales and leadership development, and these programs are provided on a fee for service or government funded basis. They are delivered primarily in fast-moving interactive workshops or in coaching sessions. Brian Tracy International is recognised as one of the world’s premier training and development companies.
PROFILE: Australian owned Cafe2U is the world’s largest mobile coffee company, with over 135 franchises in Australia and 200 worldwide. The business is rapidly expanding due to a simple and proven business model based on weekday success. Cafe2U now includes the unique “Acceleration Package”, which fast tracks the new business forward three months. The “Acceleration Package” includes a four week training programme, a personal franchisee coach, revenue guarantee and an ongoing support package. Offering free events co-ordination and strong marketing and digital support, Cafe2U provides a perfect system for all looking to change their lifestyle and be their own boss, without the hassles of staff or rent. Contact Cafe2U now should you wish to make a lifestyle change.
Phone: Melbourne Office - 03 9229 3899 Sales Direct - 0420 909 025 Contact: Naomi Stroud/Peter Hahne Email: firstname.lastname@example.org/peter@ walnutgroupinc.com Website: www.walnutgroupinc.com
Phone: 0421 048 716 Fax: 08 6162 8820 Contact: Carrick Robinson – Managing Director Email: email@example.com Website: www.cappuccinoxpress.com.au Start up costs from: $100,0000 + GST
Start up costs from: $20,000 PROFILE: The Walnut Group began operations at its headquarters in Toronto, Canada in 1995. With a special focus on designing and manufacturing unique, peerles bulk ending equipment, including lifetime vandalism and theft insurance, lifetime parts warranties and 100% hygienic product delivery; we lead the way in innovation. The vending industry is a multi- billion dollar business, bulk vending is the most profitable. Our patented candy cups machines do not require electricity or refrigeration and are completely mechanical offering a simple “low tech” solution in today’s hi-tech world. The walnut group opened it’s Australian office in 2003.
PROFILE: Take advantage of the booming coffee market! Founded in 2004, Cappuccino Xpress is now a 43 Franchisee operation with mobile cafes in Western Australia, Queensland and Victoria, all supported by exceptional State Franchisors providing extensive business, product and marketing support. We are passionate about bringing our unique, freshly made coffee experience to workplaces, functions and the events market. Our proven system is delivering impressive business benefits to our Franchisees and our brand profile continues to attract interest. We have ambitious plans to expand our Australian footprint and to take our expertise overseas. Call us today.
Phone: 1800 CHEMDRY Fax: 02 4587 8733 Contact: Brendan Wilson Email: firstname.lastname@example.org Website: www.chemdry.com.au
Phone: 03 8727 9999 Fax: 03 97298 3266 Contact: Jeff Poyser Email: email@example.com Website: www.clarkrubber.com.au
Start up costs from: $35,000 plus GST
PROFILE: Chem-Dry is the world’s largest carpet cleaning and upholstery cleaning franchise with more than 4,500 franchises. Our franchisees have access to 35 years of experience to continue making people’s homes and workplaces cleaner and healthier. No other company cleans more carpets, we clean over 1 billion square feet of carpet every year Chem-Dry has unveiled a new, advanced portable unit with all the cleaning power of larger traditional equipment but at a fraction of the cost and size. The new XTS (Cross-Over Truck-Mount System) is the company’s latest innovation in its proprietary hot carbonating extraction cleaning process, known for providing a deeper, healthier and faster-drying cleaning for carpets and upholstery. There’s a reason why our patented cleaning solution is called The Natural. We’ve used it in homes for more than 20 years, earning the Carpet and Rug Institute’s Seal of Approval
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PROFILE: Clark Rubber is different to any other retail business in Australia, both in its branding and offering. Right from inception, the focus has been on being a down to earth, value for money business that sell ‘do it yourself’ lifestyle products. To put it simply, our business is unique and there is nothing else in the market that comes close to offering what we do. The core focus in Clark Rubber Franchising is in providing new and existing Franchisees with the tools, knowledge, systems and support you need to help you build your own long term successful and profitable business. Secure your future with Clark Rubber.
A-Z listings Phone: 1300 300 480 Fax: 02 9956 7789 Contact: Richard Stewart Email: firstname.lastname@example.org Website: www.combined.com.au
Phone: 1300 00 3326 Fax: 03 9533 9929 Contact: Phill Tucker Email: email@example.com Website: www.coldrock.com.au Start up costs from: $250K (Cold Rock Express from $80K) PROFILE: Cold Rock Ice Creamery is part of the Franchised Food Company (FFCo). Cold Rock is a unique, Australian owned and operated, retail ice cream franchise system with many differences; particularly in the way we approach our business. We proudly aspire to achieve excellence in our products, customer service and our operations. Our vision is that Cold Rock franchisees will benefit from the continuing growth of the Cold Rock brand and its systems. Franchisees we are actively seeking are team leaders with enthusiasm, integrity, the willingness to work hard, who enjoy working with people and are able to work within a fun and exciting Franchise System. If you want to be your own boss, are considering a career change, and always hoped to own your own business but want the security and the support of a successful Franchise System, then joining the Cold Rock could be for you!
Start up costs from: $150
PROFILE: Combined Insurance is a leader in accident and sickness insurance. Our Authorised Representatives focus on working with our customers to gain an understanding of their requirements and assist in identifying their specific needs, then offering them a number of coverage options at a good value. We take pride in providing insurance plans that are clearly written and easy to understand. Established in 1922, Combined Insurance is part of the ACE Group of CompaniesÂŽ, one of the leading global providers of insurance and reinsurance. We are a signatory to the General Insurance Code of Practice.
Phone: 03 8645 5500 Fax: 03 8645 5555 Contact: Andrew Murdoch Email: firstname.lastname@example.org Website: www.cosmos21.com.au
Phone: 1300 139 557 Fax: 03 9876 6612 Contact: Jane Lombard Email: email@example.com Website: www.corporatecarsaustralia.com.au Start up costs from: $25,000 + car
PROFILE: Corporate Cars Australia provide over 25,000 limousine transfers per year, to the top end of the corporate market. For the first time they are offering franchise opportunities in Sydney to the right people. Corporate Cars Australia provide all the back end support, logistics, dispatch, bookings and billings so the franchisee can focus on providing the best possible service to our customers. With low entry costs and start up, you can be up and running and enjoying the pleasures of driving your own luxury limousine. No prior experience necessary but a good knowledge of Sydney roads and living close to the CBD, northern suburbs or airport are a plus.
PROFILE: The COSMOS 21+ Group is a provider of innovative leading-edge information technology products and associated services, with particular emphasis to the hospitality and retail food sector. Products and services offered by the COSMOS 21+ Group are â€˜best-in-fieldâ€™ and include BrandM8 (a Food Safety and Checklist Management System for mobile devices), Mobo2go (a POS independent mobile and web-based ordering platform for hospitality and retail food outlets), and Book-keeping Services (a comprehensive book-keeping/administrative and financial reporting service). With a client base including many of Australiaâ€™s leading retail brands the COSMOS 21+ Group is truly a market leader in providing end to end information technology services.
Phone: 1300 PLEASE (1300 753 273) Email: firstname.lastname@example.org Website: www.couriersplease.com.au
Phone: 0404 824 085 Contact: Andrew Wilcox Email: email@example.com Website: www.cravefroyo.com.au/franchising
Start up costs from: $25,000 Start up costs from: Under $200k ! PROFILE: CouriersPlease is Australiaâ€™s leading express parcel delivery business offering nationwide service. With over 550 CouriersPlease franchises nationally using our industry leading EzyTechnologyâ„˘, allowing the CouriersPlease Team to provide unmatched quality service for small parcel distribution requirements, to our 40,000 customers sending over 10 million parcels per annum. Business continues to grow due to CouriersPleaseâ€™ customer valued operations service combined with our successful business model of â€œworking for yourself, but not by yourselfâ€?. CouriersPlease franchise opportunities are available nationwide, so if you have the DRIVE attitude contact your local CouriersPlease branch today!
PROFILE: The Frozen Yogurt boom is well underway and CRAVE frozen yogurt is one of the fastest growing franchises of itâ€™s kind in the world - Donâ€™t miss this opportunity! t5IF-PXFTU4UBSU6Q$PTUPOUIFNBSLFU 6OEFSLXIJDIJTBMNPTUIBMGPG the competition!) t5IF-PXFTU'SBODIJTF'FFPOUIFNBSLFU
t$PNQBDU *OUFMMJHFOU%FTJHOUIBUDBOĂ˝UBOZXIFSFBOECFCVJMUJOVOEFSXLT t#SJMMJBOUDPMPVSTDIFNFBOECSBOEJOHUIBUQFPQMFSFNFNCFS8IBU%P:PV$SBWF t&YDMVTJWFSJHIUTUPUIF&MWBSJB)BOEMF.BDIJOF TPZPVHFUUJNFTUIFĂžBWPVSTZPVS competitors have in the same sized footprint! t4FMG4FSWF#VTJOFTTNPEFMXIJDINFBOTMPXFSPWFSIFBETBOETJNQMFSPQFSBUJPOT 8IZEPXFPGGFSBMMPGUIJTGPSVOEFSL #FDBVTFPVSTVDDFTTJTNVUVBMXJOOJOHSFRVJSFTXPSLJOHUPHFUIFS
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A-Z listings Phone: 1300 00 3326 Fax: 03 9533 9929 Contact: Phill Tucker Email: firstname.lastname@example.org Website: www.coldrock.com.au
Phone: 0400 605 757 Contact: Brendan Whipps Email: email@example.com Website: www.eldersrealestate.com.au
Start up costs from: From $80K
PROFILE: Cold Rock Express is an extension of the iconic Australian ‘Cold Rock Ice Creamery’ brand. It is a low cost entry option for a ‘business within a business’ opportunity. If you are currently a retailer, want to increase your income and expand your business within the confines of your current operating retail space then Cold Rock Express could be for you. This proven model has low operational costs, no early starts, excellent ROI and as Cold Rock Express is part of the Franchised Food Company (FFCo), it enjoys access to the support team of national Australian brands.
PROFILE: Established in 1839, Elders has built an unmatched record and reputation as a trusted brand for Australians for more than 170 years. Elders Real Estate has now expanded to over 320 offices operating in all capital cities, major regional and rural centres across the country. With ongoing professional development and mentoring programs for our people, improved efficiency and profitability throughout the network by going ‘Google’ with our technology platform and the backing of a brand that is built on trust and integrity, Elders has become one of Australia’s largest real estate groups. Our foundation stones for growth are people, profitability and wealth. It is these foundation stones that create a pathway for success in owning a real estate business with Elders.
Phone: 02 9332 2824 Contact: Holly Boal Email: firstname.lastname@example.org Website: enviefitness.com.au
Phone: 1300 FASTWAY Fax: 02 9264 4966 Website: www.fastway.com.au Start up costs from: $25,000
Start up costs from: $100,000 + monthly leases
PROFILE: Don’t buy a fitness franchise without exploring this exciting opportunity. EnVie is the innovative new approach to inspirational Women’s Health and Fitness. With sites ready for opening across the eastern seaboard we are seeking enthusiastic and passionate business owners NOW; with a determination to succeed and a passion for health and fitness. Incorporating the best elements from a range of franchise models an EnVie business is completely systemised. An innovative new franchise model means franchisee and franchisor have the mutual goal of your SUCCESS. The business is further supported by extensive training and ongoing coaching from a team of fitness, business, franchise operations, marketing and sales experts with a combined 127 years of experience in the franchise and fitness industries.
PROFILE: Run your own rewarding business and take control of your future as a Fastway Courier Franchisee. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • • • • • •
Guaranteed income packages* Low start up costs No weekend work Ongoing business support and training Exclusive territories A perpetual franchise agreement with no ongoing fees
No prior business experience is needed, just a great attitude and an ability to talk to people. So, if you’re ready for a positive change, we’d love to hear from you. *Condiitions apply
Phone: 1300 00 3326 Fax: 03 9533 9929 Contact: Phill Tucker Email: email@example.com Website: www.ffco.com.au
Phone: 03 9533 0028 Fax: 03 8640 0413 Contact: Andrew Kelly Email: firstname.lastname@example.org Website: www.fcbusinesssolutions.com.au
Start up costs from: From $80K depending on brand PROFILE: FC Business Solutions is the only integrated franchise consultancy focussing on executive recruitment, franchise health checks, public relations & marketing, franchise system development, franchise training, advisory & mentoring, franchise expansion & growth and conference & event management, exclusively for the franchise community and other industry sectors. FC Business Solutions and its team of professionals have been providing professional services to the franchise sector for more than 75 years (combined). FC Business Solutions has built a reputation based on relationships and results, assisting franchise businesses to reach their full potential.
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PROFILE: Franchised Food Company, or FFCo, owns the popular food brands Mr Whippy, Pretzel World, Cold Rock Ice Creamery and Nutshack. FFCo is Australia’s biggest multi-system, non-listed franchisor which deals in the ‘fun treats market’. Our brands are well established, have strong support systems, and our experienced network provides a solid platform to ensure we are equipped with the right resources, infrastructure and processes to help you launch your own business. We will work with you every step of the way. Unlike some other systems that have thousands of franchisees, to us you become part of the Franchised Food Company family. We are 100% committed to the success of your business and look forward to assisting you establish a strategic launch plan as you begin your journey with us.
A-Z listings Phone: 0405 443 254 Contact: Matt Beesley Email: email@example.com Website: www.fruizberry.com.au
Level Melbourne, Victoria Level 5, 8, 530 330 Collins Collins Street, St Melbourne Victoria, 3000, 3000, Australia. Australia Phone: 1300 FRANCHISE Fax: 03 8640 0688 Contact: Kevin Bugeja Email: firstname.lastname@example.org Website: www.franchiseselection.com.au
PROFILE: Franchise Selection is the leading franchisee recruitment company in Australia that assists potential franchisees through the interview and selection process. We offer potential franchisees a wide selection of franchises covering all industries including retail, food, automotive, telecommunications, construction and even service franchises. We pride ourselves in being leaders in our industry and our approach is not to sell franchises but to educate and assist buyers in ďŹ nding the right business opportunity for them and to assist franchisors in selecting the very best franchisees.
Start up costs from: $300,000 - $400,000 PROFILE: Fruizberry, through its retail outlets, provides its customers with Australiaâ€™s most comprehensive range of frozen yoghurt, fresh and dry toppings and other mix-ins, fudges and condiments. We can create over 100 different yoghurt flavours ensuring that our customers have an abundance of choice that will keep them coming back for more. Only the freshest ingredients and fruits are sourced with seasonal fruits being rotated throughout the range. With over 45 toppings to select from, our customers at Fruizberry really are â€˜spoilt for choiceâ€™. With up to 8 frozen yoghurt machines in our stores, Fruizberry can offer up to 16 different flavours to our customers at any one time, Along with the huge range of toppings, the combinations are endless. As well as the core business offering, we also retail a range of low fat smoothies and other healthy snacks.
Phone: 02 8845 0100 Fax: 02 8845 0199 Contact: Karen Pollard Email: email@example.com Website: www.gelatissimo.com.au
QLD/NT: Murray Kahler - 07 5440 5440 NSW/ACT: .BUUIFX)PQF SA/WA: Dean Lindstrom - 08 8266 6506 VIC/TAS: Ross Morley - 03 9338 5588 Website: www.gjgardner.com.au
Start up costs from: $350,000
Start up costs from: $200,000 - $250,000
PROFILE: Gelatissimo, Australiaâ€™s leading gelato franchise system is expanding its strong brand and is looking for outstanding franchise partners. Our multi award winning gelato is made fresh in store by dedicated Franchisee Gelato Artisans, using the finest ingredients and authentic Italian family recipes. Gelatissimo franchisees have the benefit of a system that is simple and easy to run, supported by full training, ongoing support from professional operational and marketing teams, extensive brand building activities, product development and assistance with local store marketing.
PROFILE: GJ Gardner Homes the leading franchised home builder in both Australia and New Zealand, is also experiencing strong growth in the USA. Specialising in taking the smaller builder or a partnership of builder and business person then giving them the tools, software and support to compete in the volume market this successful formula sees thousands of new homes built each year under the GJ banner. The success is built around the combining of the business person/builders â€˜localâ€™ contacts, knowledge with the proven GJ Gardner Homes training, support and marketing to take their business to a new level.
Phone: Contact: (SFH.JMFT Email: HSFHNJMFT!HSFZBSNZDPNBV Website: www.greyarmy.com.au
Phone: 0407 646 179 Contact: Nicholas Bernhardt Email: firstname.lastname@example.org Website: www.greenbizcheck.com
Start up costs from: $32,500
Start up costs from: $38,500 inclusive
PROFILE: GreenBizCheck provides fast, affordable, world-leading annual green business sustainability programs scrutinized by universities, environmental agencies, governments and major corporations that maximize an organizationâ€™s green credentials with a 100% money back guarantee.
PROFILE: The Grey Army is one of the most trusted brands in the home service and property maintenance industries. Consisting of Franchisees and individual service providers, the Grey Army services hundreds of domestic and commercial customers every day right across Australia. Our philosophy is to put real customer service back into a field which seems to have forgotten it exists and to share in the Grey Army motto of â€˜Old Fashioned Values and Integrity.â€™
GreenBizCheck now needs you and your expertise to become Australia and New Zealandâ€™s most recognised environmental standard. You will be supported by a dedicated and passionate management team in building this exciting low cost franchise.
If you are looking to build your own business but would like the experience, training, ongoing support and services of one of Australiaâ€™s most trusted brands behind you, the Grey Army could be for you. â€˘ Great lifestyle â€˘ Large exclusive territories â€˘ Trusted brand â€˘ Full training and ongoing local support â€˘ Low entry cost and low fees
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A-Z listings Phone: 07 5515 0119 Fax: 07 5500 3716 Contact: Geoff Biddle Email: email@example.com Website: www.groutpro.com.au
Phone: 02 9542 2000 Fax: 02 9542 2100 Contact: Drew Arthur Email: firstname.lastname@example.org Website: www.harmoniq.biz
Start up costs from: $29,950 + GST & vehicle
PROFILE: Earn between $50 and $200 per hour and get a high return on investment in the booming Home Improvement Industry with LOW SETUP COSTS & little competition. GroutPro specialises in the after-market care of tiles and grout to homeowners and businesses. Offering a range of professional services from stain protection of new tile and grout installations to our flagship grout “colourseal” application which rejuvenates and re-colours old grout saving customers time and money without having to re-tile. Specialists use GroutPro’s own branded range of professional quality products including cleaners, sealers, tile Anti-Slip treatments and shower glass restoration and sealer coatings. This is a complete package to get you up and running in your own business fast. Call us today for more information.
PROFILE: Harmoniq is revolutionary sales, accounting and business management software for Franchises, brought to you by leading software provider Micronet Systems. It’s simple, powerful, and extremely flexible and is the first product of its type that can be truly personalised to suit the way you want your business and your people to work, every time. Incorporating Financials, Commercials, Marketing, BI Dashboards and CRM within a single system, Harmoniq will scale with your Franchise – never needing to be replaced – while delivering a professional IT and supply chain platform. Harmoniq is not only a revolutionary way for you to gain and maintain control over your more difficult business processes, but is also a new way for you to tune your franchise like never before. ‘Tune Your Franchise’ with Harmoniq to strengthen your brand and Franchise values.
Phone: 02 9452 8888 Fax: 02 9452 8899 Contact: QLD - Elvio DiZane 0411 868 202 NSW/VIC/TAS - Chad Braithwaite 02 9452 8888 Email: email@example.com Website: www.hsw.com.au
Phone: 02 9224 0428 Contact: Zoran Radisavljevic Email: firstname.lastname@example.org Website: www.healthyhabits.com.au Start up costs from: $250,000 - $350,000
Start up costs from: $500,000+ PROFILE: Healthy Habits is an Australian sandwich franchise with a difference. With over six out of ten Australians currently overweight or obese, we want to show Australians that healthy food can be delicious too. Our menu provides a twist on traditional favourites, using flavours like lemon myrtle, pepperberry and macadamias to bring excitement to the standard wrap, sandwich or salad. At Healthy Habits we’re undertaking an ambitious market expansion and are looking for franchise owners seeking to turn their passion for a healthy lifestyle into a living. Call today for an initial conversation about opportunities available across Australia and New Zealand.
PROFILE: Howards Storage World is a specialist retailer of innovative storage solutions for the home, office and garage. The range of stylish and functional storage systems include racks, shelving and wardrobes. There are now over 50 Howards Storage World stores around Australia. The Howards Storage World franchise operation is tightly structured and provides franchisees with a high level of support including: initial five-week training program, on-going training and support with our team of regional managers, merchandisers, marketing team and buyers. This is coupled with our scheduled franchisee meetings, high-profile site selection, national group buying power as well as access to a strategic monthly marketing campaign which includes our annual catalogue.
Phone: 02 9318 2727 Fax: 02 9310 1475 Contact: Brian Adams Email: email@example.com Website: www.imagebook.com.au
Phone: 0411 145 114 Fax: 03 9583 9766 Contact: Cameron Ryan Email: firstname.lastname@example.org Website: www.inkspot.net.au
Start up costs from: $19.950.00
Start up costs from: From $90,000
PROFILE: IBC has been operating 35 years as a book wholesaler. We’re expanding into direct consumer sales. Our 2000 fast-selling range includes: self-help, how-to, new-age, health, education, astrology, business, TV-film, motivation, cooking, gardening, sports, children’s books. Many are million-plus sellers. Australians, spend $1.25 billion a year on books. It’s a huge market. Why not join it with your own home-based book distribution business. IBC will set you up as a turn--key operation with sales equipment, stock, online access, exclusive territory, support at a fantastically-low cost. Sell via website, offices, stores, partyplan, book clubs, market stalls, shopping centres. An exciting, risk-free, profitable business.
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PROFILE: Inkspot is Australia’s leading shopping centre based Ink and Toner franchise. The past year has seen Inkspot’s franchise network nearly double to 23, with Inkspot businesses now successfully operating in major shopping Centres across VIC, NSW, QLD and SA. The Ink and Toner business is a growing multi-billion dollar industry that caters to both retail consumers and business customers. Inkspot franchises are an easy to run, ideally owner operated business that provides customers with all of their Ink and Toner needs, including original cartridges, Inkspot’s own superior brand and eco friendly Ink refilling services.
A-Z listings Phone: 1300 469 773 Contact: Meredith Ham Email:email@example.com Website: www.inxpress.com
Phone: 07 3878 5677 Fax: 07 3878 5066 Website: www.janiking.com.au Start up costs from: $19,000 ex GST
Start up costs from: $39500 PROFILE: InXpress provides a revolutionary concept delivering customers with express freight advantages to gain a competitive edge in the marketplace. InXpress is an authorised sales partner for the world class courier company, DHL. Domestically, InXpress partners with companies such as Toll and TNT to offer a complete suite of courier and freight solutions, providing increased value and service, saving valuable time and money. Operating in 12 countries with over 150 franchisees internationally, InXpress is now accepting applications to grow the Australian business. Benefits to franchisees include; t-PXFOUSZDPTUT t-PXSJTL t/PJOWFOUPSZXBSFIPVTJOH t.JOJNBMFNQMPZFFCBTF t)JHIJODPNFQPUFOUJBM t0OHPJOHUSBJOJOHBOETVQQPSU For more information about becoming an InXpress franchisee within your region call 1300 469 773, email firstname.lastname@example.org, www.inxpress.com
PROFILE: Jani-King is Australiaâ€™s largest commercial cleaning franchise. All Jani-King Franchisees receive extensive, ongoing training and are supported by a Regional Manager, Operations Team, Administration Team and Sales Team. If you are serious about changing your future be sure to visit our website to get in contact with your local Regional Manager to discuss the unrivalled opportunities of owning a Jani-King franchise.
Phone: 02 8205 1334 Fax: 02 8205 1335 Contact: John Cabral Email: email@example.com Website: www.jempp.com.au
Phone: 131 546 Contact: Theunis Terblanche Email: firstname.lastname@example.org Website: www.jimsbuildingmaintenance.net
Start up costs from: $99 per month
Start up costs from: $28,000 to $40,000 Depending on the Region and Territory
PROFILE: JEM Promotional Products can handle all aspects of your Uniforms and Merchandise range from the supply of products to the management of a customised Online Store that your franchise locations can log on to and order your range online. We can even handle the warehousing and distribution of your products. Other beneďŹ ts of an online store include ensuring your branding remains consistent across all locations, gaining group buying power and economies of scale and most importantly making your range accessible and easy to order online.
PROFILE: The Jimâ€™s Group consists of about 32 different divisions with more than 3,200 Franchisees. Joining Jimâ€™s is the best decision you can ever make if you are looking for a Lifestyle business where you prefer to work at your own time and pace. Having the Jimâ€™s logo displayed on your vehicle or trailer is almost like having a Grandpaâ€™s comforting hands behind you as you are enjoying the support of a very well-known Australian owned brand. Franchise opportunities exist in all states.
We can even integrate an online payment system so that payments are collected automatically.
Phone: 1300 737 978 Fax: 03 9005 2991 Contact: Mr. Brijesh Purohit Email: email@example.com Website: www.keentoclean.com.au
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Start up costs from: $25,700 + GST
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PROFILE: Keen to Clean is an innovative, professional and committed market leader in all forms of cleaning, both residential and commercial. We offer a truly unique path for a franchise owner to grow with the system and the opportunity to expand their franchise operations. Keen to Clean has enjoyed strong growth in Melbourne through franchise sales over the past few years, in the coming years Keen to Clean wish to expand the franchise operation throughout Australia. With many franchise offers there is a franchise to suit anyone, whether you are the type of person who could take on a master franchise or simply buy and operate a general franchise we have something to suit you.
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A-Z listings Phone: 1800 251 680 Fax: 02 9967 5511 Contact: Hedley Partis Email: firstname.lastname@example.org Website: www.kwikkopy.com.au/franchise
Phone: 02 9687 7700 Fax: 02 9687 7706 Contact: Peri Celik Email: email@example.com Website: www.lewrap.com
Start up costs from: $210,000
Start up costs from: $200,000
PROFILE: A Kwik Kopy franchise is your path to a successful new business. And what’s more, you don’t require any print experience to take on a Centre. Kwik Kopy is a B2B print and design provider, focusing on the small to medium business market. A highly established and recognised brand, Kwik Kopy has been operating in Australia for over 25 years and has an extensive network of Centres in regional and metropolitan locations Australia wide. The benefits of becoming a Kwik Kopy franchisee include: • Award winning franchise model • Strong brand and ongoing marketing solutions • Regular working hours Mon-Fri • Extensive training and on-site assistance
PROFILE: LeWrap is Australia’s new and upcoming healthy fast food alternative. LeWrap was established in 2005 and has undergone great success by promoting healthy, fresh, grilled and tasty foods. LeWrap has grown to 12 stores around Sydney. The franchise is currently expanding its operations interstate to Melbourne and Brisbane and also has projections to move the brand internationally. LeWrap is a unique food offering, capturing the shift toward healthy eating and a healthy lifestyle for all customers. We are looking for passionate, motivated and energetic personnel that share our vision and want to become part of a proven and successful franchise system leading the move toward healthy fast food. If you believe it is time for Australia to embrace healthy, tasty and fresh food, we’d love to hear from you.
Phone: AU - 1800 333 270 NZ - 0800 333 270 Fax: 03 9824 7154 Contact: James Archer Email: firstname.lastname@example.org Website: www.lma.biz
Phone: +61 408 276 371 Contact: Lou Talevski Email: Ltalevski@iinet.net.au Website: www.menchies.com Start up costs from: AUD$320,000.00
Start up costs from: $73,940
PROFILE: LMA has been creating exceptional results through people for over 40 years. Founded by our Executive Chairman Grant Sexton in 1972, and now led by our CEO Andrew Henderson, LMA is an Australian-owned business that works with organisations throughout Australia and New Zealand to improve their bottom line by: • Developing the leadership and management skills of their key people • Improving the performance and productivity of their people. As a Licensee in the LMA network, you will have access to market-leading products, world-class resources and support, superior quality facilitators, course coaches and venues and everything needed to kick-start your learning and development business.
PROFILE: Founded in 2007, Menchie’s guests create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings. In July 2010, Menchie’s was awarded 1st place in Restaurant Business Magazine’s annual ‘Future 50’ list, ranking it the fastest-growing franchise in the restaurant industry. In 2011, the company nearly repeated its top mark, achieving 2nd place on the list. In 2012, Menchie’s was included in Entrepreneur magazine’s “Franchise 500” list as well as ranked in the publication’s “Fastest-Growing,” “Top New” and “America’s Top Global” franchise categories. With 185 locations open and 400 expected to be open in 2013 Menchies is truly one of the fastest growing brands in the world. For more information, including franchising opportunities, visit www.menchies.com
Limited opportunities are available across Australia and New Zealand.
Phone: +613 8540 0200 Fax: +613 8540 0202 Contact: John Sier Email: email@example.com Website: www.mst.com.au
Phone: 1300 2 MR WOW / 07 5464 1130 Contact: Julie Email: firstname.lastname@example.org Website: www.mrwow.com.au Start up costs from: $25,000 - $41,500 includes van
PROFILE: Mr WOW franchisees own their own exclusive territory business within the domestic and commercial cleaning sector. They can generate their own income using the tried and proven formula gained from Mr WOW’s 28 years’ experience. Extensive initial training and ongoing support is provided. Trading as a mobile cleaning operation, with a minimum amount of administration it is easily managed from a mobile van or home office. The full range of services available makes Mr WOW the complete one stop cleaning service provider. “Our cleaning work services set the complete home clean excellence standard and creates the WOW factor every time!”
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PROFILE: Mason Sier Turnbull is widely recognised as one of Australia’s leading franchising law firms having more than 30 years of experience in advising franchisors, franchisees and suppliers to the franchising sector on all aspects of franchising, including advising on Franchising Code compliance and Competition and Consumer Act compliance, drafting Franchise Agreements, Disclosure Documents and ancillary documentation, sales and purchases of franchises and franchise networks, restructuring of franchise networks and multi-tiered franchising options. We act for a number of well-known national franchisors, international franchisors and for new and emerging franchise systems. Our dedicated franchise team prides itself on providing commercial and practical advice to its franchise clients.
A-Z listings Phone: 1800 NANOTEK (1800 626 683) Contact: Franchise Recruitment Manager Website: www.nanotekcarcleaning.com.au
Phone: 1800 776 747 Fax: 1800 194 525 Contact: 7PW9VILY[Z Email: WPW'T`UMPIJVTH\ Website: mynﬁb.com.au
Start up costs from: $45,000 + Car Lease PROFILE: Imagine the freedom and lifestyle of having your own mobile business and working from home – being able to clean a car anywhere and offer your clients the highest quality service at their home or ofﬁce… This is the business reality of a Nanotek franchisee. Nanotek is the global leader in mobile car cleaning and detailing. Using exclusive polymer nanotechnology the Nanotek process encapsulates, lifts and removes dirt without scratching - it also leaves a protective coating which lasts up to 6 weeks. Because the process doesn’t require water, the Nanotek service can be performed anywhere – home, ofﬁce, on the street, even on the showroom ﬂoor!.
PROFILE: NFIB meets the Australian demand for a dedicated online provider of insurance cover for franchisees, franchisors and franchised businesses. Our service is fully automated, compliant and provides you with full documentation. Put simply, NFIB is the fastest, most affordable way to get the most appropriate level of cover you need to protect your business.
So whether you are after the independence and lifestyle of operating your own business, or the passive income that a ﬂeet of nano-mobiles can provide, with Nanotek you can tailor your business to suit your goals.
Phone: 07 3387 8787 Fax: 07 3387 8788 Contact: Dean Atkins Email: email@example.com Website: www.nightowl.com.au
Phone: 1300 00 3326 Fax: 03 9533 9929 Contact: Phill Tucker Email: firstname.lastname@example.org Website: www.nutshack.com.au
Start up costs from: $400,000 + GST
Start up costs from: $180K
PROFILE: NightOwl is Australia’s largest stand-alone convenience brand offering fantastic franchising opportunities across QLD, NSW and VIC.
PROFILE: Nutshack is part of the Franchised Food Company (FFCo) so enjoys access to the support team of national Australian brands.
Our brand strength, State of the art IT platform, Online training and support, site selection process, construction planning, merchandising knowledge and marketing expertise dictates that our franchisees are set-up for success and start their business lives on the right foot.
Nutshack is the leading Australian retailer of gourmet nuts, premium dried fruits and select confectionery. Stores offer fresh snacks as well as a fantastic selection of hampers.
The NightOwl brand consists of two store models, the traditional convenience stores sized from 80m2 to 200m2 offering impulse and convenience at its best. NightOwl Super stores sized from 250m2 to 500m2 offer “More Choice, More Value” with a more in-depth shopping experience.
Nutshack was developed in 1991 and has been franchising since 1994. As an established brand Nutshack offers franchisees a gateway into owning their own business with the guidance and support of an experienced Head Office team. Nutshack works on a shopping centre kiosk model and is ideal for those wanting to enter the Australian marketplace.
Phone: 02 8905 8400 Fax: 02 8905 0933 Contact: Fernanda Camerini Email: Fernanda.email@example.com Website: www.oporto.com.au
Phone: 03 9681 7435 Fax: 03 9681 7484 Contact: Joe Rossi Email: firstname.lastname@example.org Website: www.orangeleafyogurt.com.au
Start up costs from: $450K PLUS
Start up costs from: $200,000-$350,000
PROFILE: Oporto is a 100% Australian owned fast food franchise that specialises in fresh grilled chicken and chicken burgers.
PROFILE: 200+ successful stores worldwide and quickly growing, Orange Leaf Frozen Yogurt is a brand not to be ignored when choosing your next business venture.
Oporto opened its first store in North Bondi in 1986, stunning the local’s taste-buds, with its unique flavour profile. It quickly gained a growing army of fans, establishing the first franchised store in 1995.
Our franchisees love us because of our intense commitment to being the most pro-franchisee company in the industry. We provide outstanding support that our franchisees need to succeed at a fraction of the cost of our competition.
Today Oporto has over 140 stores in Australia and New Zealand, serving over 13 million customers per year.
Orange Leaf Frozen Yogurt is one of the most demanded brands in our industry because of the superior taste and texture of our product and our family oriented, visually uplifting environment.
Oporto has developed into a strong player within the quick service restaurant market over the past 2 decades and this growth is set to continue, opening an average of 15 stores a year.
Locations available Australia-wide, secure yours before someone else does!
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A-Z listings Phone: 07 5532 7071 Fax: 07 5532 5351 Contact: Graeme Diamond Email: email@example.com Website: www.outbackjacks.com.au
Phone: 1300 667 067 Fax: 1300 667 101 Contact: Clinton Capuzzi Email: firstname.lastname@example.org Website: www.ordermate.com.au
Start up costs from: $300,000
PROFILE: OrderMate is the complete multisite franchise POS solution. OrderMate was established in 2001 to service the food and beverage POS market. Its success relies upon its uniqueness from the competition which is often generic and off the shelf. Easy to use front of house interface, whilst still giving you the powerful backend reporting to drive your business. OrderMate gives you the tools to track and manage the KPIs of your franchisees in real time. We have a proven track record of delivering a return on investment within 12 months. Our nationwide network enables us to rollout, service and support large scale projects.
PROFILE: Outback Jacks Bar & Grill is an exciting fully licensed, family style steakhouse which has been franchising since 2006. We have perfected the art of providing an amazing experience specialising in the growing family dining market and have now grown to 28 strong franchise restaurants around the country. We can provide full turnkey restaurants along with comprehensive training and support so no experience is required just a passion for great food and customer service. We have new sites available in all states and territories so if you have ever dreamed of owning your own bar & grill give us a call today.
Phone: 02 9822 5622 / 0423 052 456 Fax: 02 9822 5677 Contact: Kate Bird Email: email@example.com Website: www.packsend.com.au
Phone: 1300 OVENU 2 (1300 683 682) Email: firstname.lastname@example.org Website: www.ovenufranchise.com.au Start up costs from: $39,000 + GST
Start up costs from: $154,450 - $166,900 + working capital (ex GST) PROFILE: Ovenu the professional oven cleaning and detailing service. Established in 1994, Ovenu is the largest oven cleaning and detailing franchise in the world. Using biodegradable, non-caustic odour free products, developed exclusively for Ovenu, our system will return any oven back to showroom condition. Franchisees receive full training, back up and support. Generous territories are available in prime locations across Australia. Full training and ongoing support. Great Cash ﬂow & Low overheads Additional Income streams as a Certiﬁed Enduroshield Applicator. If you are looking for a highly proﬁtable, low entry cost business that delivers great rewards and job satisfaction with the ﬂexibility of being your own boss call us now.
PROFILE: PACK & SEND is an award winning Retail Service Centre operation providing convenient freight and packaging services to businesses and consumers wanting to send anything, anywhere - plus, we offer online freight solutions for pre-packed parcels! Utilising our proprietary freight management technology (GlobalMaster™) to perform the delivery solution, together with our expertise in packaging services, means you can offer a solution for any person or business. Established for 20 years with a network of over 100 Australian stores – along with international stores in New Zealand and the United Kingdom – there is no other franchise system like PACK & SEND in the world and, best of all, our franchisees receive assistance and support along the way.
Phone: 0438 140 148 Contact: Marlies Hobbs Email: email@example.com Website: www.franchisebusiness.com.au /c/Paleo-Cafe
Phone: 02 9930 3023 Contact: Brett Jeffrey Email: firstname.lastname@example.org Website: www.pizzahut.com.au/franchise Start up costs from: $250,000-$300,000
PROFILE: Paleo Cafe is a revolutionary health food store and cafe based on the most logical philosophy for optimal health; the Paleo lifestyle. The Paleo lifestyle is about eating and living as Mother Nature intended. That means eating a good variety of lean meat, seafood, eggs, fruit, vegetables, nuts, seeds and berries. Avoid eating dairy, grains, legumes, sugars and preservatives which our bodies were not designed to digest. Paleo Cafe attracts a loyal local customer base, and in only 6 months, the flagship Paleo Cafe in Cairns has become one of the busiest and most successful cafes in the Far North Queensland area. Franchising opportunities are now available Australia wide.
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PROFILE: Pizza Hut is the leading global pizza franchise, with over 12,000 restaurants throughout the world and is part of the quick service restaurant giant, Yum! Restaurants International. Franchising with Pizza Hut gives you the financial control of owning your own business combined with the support of a historically successful global company. With exciting new store opportunities available throughout Melbourne/Regional Victoria, Perth/Western Australia, Regional New South Wales, and South East/ Regional Queensland there has never been a better time to join.
A-Z listings Phone: 1300 00 3326 Fax: 03 9533 9929 Contact: Phill Tucker Email: email@example.com Website: w.pretzelworld.com.au
Phone: 1800 334 033 Fax: +61 3 8699 1555 Contact: David Ridgeway Email: firstname.lastname@example.org Website: www.questfranchise.com.au
Start up costs from: $220K
Start up costs from: call for details
PROFILE: Pretzel World is part of the Franchised Food Company (FFCo) so enjoys access to the support team of national Australian brands. Pretzel World was launched in Australia in 2000 and has become a much loved brand. Pretzel World pretzels are unique hand-rolled soft pretzels freshly baked daily on the premises. Pretzels are not a product that is widely available so Pretzel World has a strong customer following with high levels of brand loyalty. Pretzel World is the ideal franchise for anyone interested in food retail. The product is simple to make, the cost of goods is extremely low and the system is a simple one and best of all you get access to an experienced, national Head Office support team.
PROFILE: Quest is the largest and fastest growing serviced apartment operator in Australasia. The company continues to open between 4-10 new businesses each year, regardless of economic and property cycles. Quest is considered a reliable choice for corporate Australia in meeting their accommodation needs nationally. Currently, Quest is used by 90% of Australia’s Top 500 companies and has a CBD, suburban and regional presence across every state and territory in Australia. Quest is in the market for talented, enthusiastic self-starters to invest in and operate new businesses, as well as a selection of existing locations. A background in hospitality is not essential, but a passion for the industry coupled with senior experience in business and managing a successful team is required.
Phone: 03 9508 4476 Contact: Hollie Thomson Email: email@example.com Website: www.salsas.com.au
Phone: 1300 4 REDCAT (1300 4 733228) Email: firstname.lastname@example.org
PROFILE: RedCat is an Australian company, with an Australian development team, and have a history of leveraging our ﬂexibility and integration capabilities to partner with clients to implement and develop unique solutions. We have been a leader in hospitality point of sale and accounting software since 1992, and can supply integrated software and hardware solutions for Point of Sale and Accounting that can manage sales, staff, stock and payroll through to accounts, GST, customer loyalty, and Web Based multi-Site reporting solutions to provide the complete business management system. In particular, for the needs of franchised groups, we have developed an extremely ﬂexible centralised management capability that permits multiple levels of control and reporting capabilities, from total head ofﬁce management, through to localised management and web based consolidated reporting tools and a web based, (and mobile phone based), ordering system which is totally integrated into the Point of sale system.
Start up costs from: $400,000 to $450,000+GST
PROFILE: Joining Salsa’s Fresh Mex Grill makes you part of the largest fresh Mexican food franchise in Australia. With over 40 locations in just 5 years, it’s the brand that’s cooking up fast, delicious Mexican food people can’t get enough of. All our salads, guacamole and vegetables are prepared from scratch every morning. Our marinated meats and fresh vegetables are cooked to order on our sizzling Mexican grill. Combine chunks of fresh broccoli and zucchini with the added burst of marinated flavours from our premium meats; it’s not hard to see why Salsa’s served over 3 Million customers last year! With the same proven growth platform, systems and structures that saw Boost Juices’ meteoritic rise to over 200 locations across Australia and now in 16 countries around the world, you can invest in a Salsa’s Fresh Mex Grill franchise with confidence.
Phone: 03 9533 7210 Contact: Tony Maddock Email: email@example.com Website: www.solutionsfranchising.com.au
PROFILE: Solutions Franchising is providing the industry with the best value professional services available.
Phone: 1800 049 743 Fax: 1800 884 431 Contact: James Scurr Email: firstname.lastname@example.org Website: www.silverchef.com.au
We will help you with: • Franchisee recruitment • Training programs • System development and maintenance • Strategic planning • Full legal services • Australia’s easiest CRM coming soon
Silver Chef has been helping businesses to fund their equipment needs for over two decades. Silver Chef’s Rent. Try. Buy.® Solution offers a simple 12 month term so that you have the ﬂexibility to:
We operate all over Australia and have associates in India, Indonesia and Pakistan.
• Purchase the equipment and enjoy a 75% rental rebate • Return equipment if you don’t need it anymore • Keep renting and we will continue to reduce the purchase price • Upgrade if you decide your franchise has outgrown the original equipment And if you are part of an accredited franchise, you will enjoy even greater beneﬁts such as reduced rental bonds, rental discounts and pre-approval for all franchisees. Silver Chef Limited is a public company listed on the Australian Stock Exchange.
MAY/JUN 2013 FRANCHISING | 153
A-Z listings Phone: 1800 762 766 Fax: 02 9837 9199 Contact: Nick Hudson Email: email@example.com Website: www.snapontools.com.au
Phone: 0427 401 169 Fax: 03 9888 6327 Contact: Alistair Browne, Snooze Franchise Network Development Manager Email: firstname.lastname@example.org Website: www.snooze.com.au
Start up costs from: $37,000 with financing packages available
PROFILE: Snap-on Tools Australia is a mobile franchise operation putting high quality tools and equipment into the hands of mechanics, engineers and technicians across the country. Snap-on Tools is a wholly owned subsidiary of Snap-on Inc., a developer and manufacturer of innovative and technologically advanced tools who has established a network of solid franchise operations across the globe. Now after more than 20 years in the Australian market it continues to solidly perform and provide robust financial results for its network of 166 franchisees. Extensive training and ongoing support is provided â€“ no previous mechanical experience required. Snap-on offers an exclusive finance package to assist new franchisees.
Start up costs from: $450,000 PROFILE: As one of Australiaâ€™s longest-running, most successful and innovative franchised business, Snoozeâ€™s experience in the bedding industry is second to none. Boasting more than 70 stores across Australia and a goal to reach 90 stores by 2014, Snooze is looking for ambitious and passionate people to join the businessâ€™ exciting future. Snoozes offers a personable, flexible business solution with expertise and support every step of the way, including: t7FOEPSĂ˝OBODFBTTJTUBODFt/"#"/;BDDSFEJUBUJPOt4BMFTBOEQSPEVDUUSBJOJOH t#VTJOFTTNBOBHFNFOUTVQQPSUt"OBUJPOBMNBSLFUJOHQSPHSBNt*5TFSWJDFT 5PUBLFUIFĂ˝STUTUFQUPXBSETBQSPTQFSPVTGVUVSF DPOUBDU4OPP[F'SBODIJTF/FUXPSL %FWFMPQNFOU.BOBHFS "MJTUBJS#SPXOF UPĂ˝OEPVUXIBU4OPP[FDPVMENFBOGPSZPV
Phone: 1300 WASHER / 1300 927 437 Contact: Sales Manager Website: www.speedqueen.com.au/invest
Phone: NSW/ACT - 02 9250 5000 VIC/TAS - 03 9287 9555 WA/SA - 08 9430 2877 QLD/NT - 07 3877 7333 Email: email@example.com Website: www.caltex.com.au
Start up costs from: $10,000 - $100,000
PROFILE: Speed Queen offers vended laundry investment opportunities to entrepreneurs all across Australia. With a profound understanding of the laundry industry, we guide investors through every step of the process to help them achieve maximum returns. Through the industryâ€™s largest network of knowledgeable laundry experts, we offer assistance for every aspect of your laundry business, including location selection, pro-forma analysis, store design, market support and factory backed leasing. As part of Alliance Laundry Systems, the worldâ€™s largest commercial laundry manufacturer, Speed Queen has the experience, customized capabilities and resources to help you reach your investment goals.
PROFILE: Â‹ Caltex Star Mart is Australiaâ€™s number 1 convenience retailer with locations in every State and Territory across the country. Â‹ The Star Mart convenience network consists of over 630 stores nationally. Â‹ Franchisees operate approximately 85% of Caltexâ€™s retail network. Our world class business model, merchandising and ďŹ eld support has set the benchmark for convenience retailing, making Caltex the number one convenience retailer throughout Australia. A select amount of Caltex Star Mart opportunities now exist for high calibre franchisees with a passion for retail and a burning desire to be successful. To discover more about Caltexâ€™s exciting franchise opportunity, please visit www.caltex.com.au and click on â€˜Franchising at Caltexâ€™.
Phone: 1300 769 967 Fax: 1300 883 989 Contact: Luis Nevares Email: firstname.lastname@example.org Website: www.staycleanhands.com
Phone: Toll Free Australia - 1800 630 355 New Zealand - 0800 444 618 Fax: 07 3852 4081 Contact: Franchise Administrator Email: email@example.com Website: www.subway.com
Franchises from: $80,000 + GST PROFILE: Stayclean Hands is a franchise system that specializes in the business to business supply of hand sanitizing solutions through service contracts in clearly deďŹ ned areas. Service contracts provide a guaranteed monthly income to franchisees and the franchise system offers attractive returns on investment every year. The battery-operated dispensers offer the latest in environmental design and touch-free technology, measuring the exact amount of solution into the hands of each user. With a modern look and silver ďŹ nish, they are an essential component to every healthconscious business owner. Franchisees are supported through marketing activities, lead generation, centralised invoicing and all systems and processes; however, it is their responsibility to sign service contracts in their exclusive areas. Franchisees must be extroverted operators who are comfortable delivering presentations and increasing clientele in their territory or be able to hire a dedicated salesperson.
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Start up costs from: Varies by site PROFILE: For an unprecedented 17 times in 23 years, the SUBWAYÂŽ Restaurant chain has been ranked the No.1 Franchise Opportunity for 2010 by Entrepreneur Magazine in its annual â€œFranchise 500â€? rankings*. The SUBWAY Restaurant chain is the worldâ€™s largest submarine sandwich franchise**, offering business owners simple operations, ongoing field support and defined marketing structure, along with providing customers with a variety of freshly made menu options. For over 40 years, the SUBWAYÂŽ brand has been helping individuals build their own, independently operated business â€“ run by people just like you! From step one, throughout the entire franchise process, the SUBWAYÂŽ system provides training and guidance that aids in the operation of each restaurant. *The SUBWAYÂŽ franchise was ranked the number-one global franchise among franchises with worldwide operations in the 2010 Franchise 500ÂŽ issue of EntrepreneurÂŽ magazine, based on research and analysis of those franchises having worldwide operations. ** Numbers are subject to change.
A-Z listings Phone: 02 9569 7866 Fax: 02 9569 7811 Contact: Graham Streeter Email: firstname.lastname@example.org Website: www.sumosalad.com
POOL & SPA SE RVICES
Australia’s pool & spa specialists
Start up costs from: $150,000 - $300,000
Start up costs from: $300,000 + GST
PROFILE: SumoSalad is Australia’s most commercially successful healthy fast food franchise; serving over 145,000 customers each week. We’re on a mission to recruit likeminded franchisees who want to provide healthy, nutritious food and be part of the solution to Australia’s obesity crisis. SumoSalad started a health food revolution nine years ago when founders Luke Baylis and James Miller came to the conclusion that ‘fast food’ didn’t have to mean ‘snatch and grab, lardy laden food’. SumoSalad’s unique concept of a fast food outlet that sold made-to-order salads that were nutritious, delicious and convenient is as popular now as it was in 2003.
Phone: 02 9898 8602 Fax: 02 98983089 Contact: Chris Fitzmaurice Email: email@example.com Website: www.swimart.com.au
PROFILE: First established in 1983, Swimart has grown to be the largest chain of specialty Pool and Spa shops in both Australia and New Zealand. With over 67 retail stores and more than 250 service vehicles across both countries Swimart is a very successful retail and service business that delivers high turnover and profit margins to franchisees. We specialise in providing pool and spa owners with everything they need to maintain and enjoy their pool or spa. Swimart is a fully owned subsidiary of Waterco Ltd, a publicly listed Australian company with operations in over eight countries around the globe!
If you’re enthusiastic, health conscious and want to make a difference, join us now!
Phone: (03) 8699 2555 Fax: (03 8699 2550 Contact: TeleChoice Reception Email: firstname.lastname@example.org Website: www.telechoice.com.au
Phone: 1800 677 621 Fax: 02 8310 0066 Contact: Peter Rich Email: email@example.com Website: www.theathletesfoot.com.au/franchising
Start up costs from: $200,000
Start up costs from: $400,000+
PROFILE: TeleChoice is Australia’s largest independent mobile phone and telecommunications services franchise, operating for 18 years in more than 140 locations. Using the most reputable service providers in Australia, TeleChoice franchisees are in the business of saving money for their customers. For example, TeleChoice uses parts of the Telstra 3G Network to offer the most competitive mobile phone rates that any franchisee in Australia can offer; and offering Electricity and Gas from Energy Australia delights our customers even more. You too can make money by saving people their money. Our industry is very dynamic and is only suitable for smart energetic investors. If you have the passion for business and the drive to succeed; we would like you to be part of our team. Call the National Franchise Manager on (03) 8699 2555, or visit www.telechoice. com.au/franchise
PROFILE: The Athlete’s Foot has over 30 years of franchising experience in the sport and leisure industry. With over 130 stores nationally, they are the largest single retailer of athletic footwear in Australia. The Athlete’s Foot has become a renowned brand with a distinct market proposition - Fit. Through a commitment to customer service, dedication to training, exclusive fitting technology and partnership with a range of footwear brands, The Athlete’s Foot provide the best fit for each customer’s needs. New and established market opportunities are available now, with full training and ongoing support provided. Work for yourself, but not by yourself with The Athlete’s Foot.
Phone: 02 9723 1011 Fax: 02 9727 6771 Contact: Nick Avgerinos Email: firstname.lastname@example.org Website: www.cheesecake.com.au
Phone: 1300 Burrito Contact: David Rosenberg, Director Email: email@example.com Website: www.californiaburrito.com.au Start up costs from: From $309,000 plus GST
Start up costs from: $150,000 - $700,000
PROFILE: The Cheesecake Shop opened in 1991 and has developed into an Australian favourite with a massive network of almost 200 stores across Australasia. Our award winning system makes for one of the simplest businesses to operate. Our systems guide you on how many cakes you need to produce each week and how much of each ingredient to order. Our cakes are baked from easy to follow recipes. You don’t need to be a chef or a baker, its so easy! If you love to bake cakes for the kids then here is your chance to turn your passion into profit.
PROFILE: The Original California Burrito Company is an exciting franchise opportunity for anyone interested in the (QSR) quick service restaurant business. We currently have 4 Australian Stores, 9 New Zealand Stores, 5 new Franchises opening in the next 90 days and are rolling out through Holland with a newly appointed Master Franchisee. We offer a full turn key solution and no previous food service experience is required to be one of our valued franchisees. Our great food, store design, marketing support and our ease of store operations makes California Burrito Company a great choice for anyone looking to get into a franchise business.
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A-Z listings Phone: 1300 453 284 Fax: 07 5563 3477 Contact: Dean Reid - Marketing Manager Email: firstname.lastname@example.org Website: www.myleatherdoctor.com.au
Phone: 03 9008 5945 Fax: 03 9876 6612 Contact: Richard Email: email@example.com Website: thefranchiseshop.com.au
Start up costs from: $55,000 PROFILE: The Franchise Shop is the leading franchise consultancy offering both franchise development & recruitment services to the franchising industry throughout Australia and New Zealand. Principals, Grant and Richard Garraway have more than 30 year’s experience between them in developing businesses into franchises, conducting feasibility studies, recruiting franchise owners, territory planning and site finding. At The Franchise Shop our aim is to grow your business. Are you thinking of developing your business? A free initial consultation will provide you with an honest, comprehensive and accurate assessment. Looking to buy a franchise? We offer an advice service and range of documents which are designed to help you make an informed decision.
PROFILE: The Leather Doctor is a well established franchise providing a mobile repair, cleaning and restoration service for all leather items. It is the market leader in Australia with 50 franchisees covering all capital cities and many regional centres, as well as franchisees in Dubai, Abu Dabi and the USA. Franchisees operate from highly visibale vans and mostly service the $7bn furniture industries. Franchisees enjoy the benifits of custom online systems that secures commercial work from leading furniture retailers and manufacturers. Income is also generated from the domestic market and through the sale of care products to these customers.
Phone: 1300 TOP SNAP (1300 867 762) Contact: Helen Clarke Email: firstname.lastname@example.org Website: www.topsnap.com
Phone: 03 9394 4300 or 0438 214 314 Contact: Neville Bruns Email: email@example.com Website: www.totaltools.com.au
Start up costs from: $39,950 + GST
PROFILE: Interested in real estate? Passionate or keen to learn about photography? Then a Top Snap property photography franchise could be for you! We are currently looking for positive, enthusiastic, customer-focused individuals to build their own professional photography business, with the support of an established franchise system behind them.
PROFILE: Total Tools specialises in trade and industrial tools carrying an extensive range of the worlds leading brands. Total Tools also has its own private brands including TTI, Mastercraft Value, Detroit, Guardall, Iron Air, Hornet & HRD. The Total Tools brand promise is to have the broadest range of tools available on the market.
As a leading and fast-growing property photography franchise, we have photographers located across the country servicing the real estate industry’s growing demands for professional property photography and marketing tools.
This, backed by the unrivalled retailing standards in the tool industry and experienced staff offering professional advice and service, has firmly established Total Tools as the market leader in professional tools for the people who use tools for a living.
In recognition of this outstanding growth, Top Snap was recognised as one of Australia’s top 50 fastest growing SMEs in both the 2012 and 2011 SmartCompany awards.
There are currently 35 stores forming the Total Tools group with representation in Victoria, New South Wales, South Australia & Queensland, with more stores planned nationally.
Phone: 1800 220 039 Fax: 07 5522 0051 Contact: Peter Darnell Email: firstname.lastname@example.org Website: http://www.touchupguys.com.au
Phone: 0400 655 489 Fax: 03 5243 1476 Contact: Frank Rossi / Wes Smith Email: email@example.com Website: www.townandcountrypizza.com.au
Start up costs from: $85,250 + approved vehicle
Start up costs from: $200,000-$350,000
PROFILE: With over 130 van operations across Australia and New Zealand and over 20 years experience, the Touch Up Guys are the market leader in the mobile automotive paint and bumper repair industry. This Aussie-made mobile automotive franchise carries out repairs to bumpers, plastics, paintwork, vinyl upholstery, alloy wheels and much more. Servicing commercial, corporate and consumer markets, our franchisees are equipped with a state of the art mobile workshop, providing a convenient and cost effective alternative to traditional bodyshops. If you are looking for proven business model with low entry cost and low overheads and would enjoy working outdoors with your hands, then Touch Up Guys may well be the perfect career move for you. No prior experience is necessary as full technical and business skills training are provided.
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PROFILE: For over 25 years Town & Country Pizza and Pasta has provided its local community with quality food and professional service that has seen its expansion into a franchise system with seven outlets currently operating. Town & Country provides franchisees with the flexibility to “localize” their store by having a choice of three systems to suit the territory; a takeaway store with delivery service, a restaurant or a model that is a combination of both! All orders are made fresh and our reputation of the fastest production system and delivery times is outperforming our competitors. With a very affordable entry price, experienced support and proven solid consistent returns it is hard to not at least enquire about a territory available near you!
A-Z listings Phone: 1300 139 913 Fax: 1300 133 338 Contact: Sales Support Email: firstname.lastname@example.org Website: www.trusonic.com.au
Phone: 03 9413 1400 or 0429 811 811 Fax: 03 9413 1401 Contact: Adrian Gallace Email: email@example.com Website: www.unitedpetroleum.com.au/ franchising/welcome
PROFILE: Trusonic is a full service music provider and audio marketing specialist.
Start up costs from: $400,000 upwards
Trusonic’s digital music library contains more than 3 million tracks in all styles including Top 40, modern jazz, instrumentals and more. Their proprietary media player (the MBOX) receives music updates daily via the internet. With Trusonic you can: • Generate extra revenue and create branding with custom ads and IDs • Eliminate PPCA fees with their directly licensed music library • Play music and messages through your phone system • Control the music (and ads) at all sites from the one online interface
PROFILE: Australian-owned company and has become one of the largest independent fuel companies with over 270 convenience retail sites throughout Australia. United continues to invest heavily in its stores and systems which has earned the trust of the people and respect of major competitors. United franchisees enjoy ongoing support, guaranteed minimum income on Fuel Commissions, merchandising support, a national promotional program, five week induction program, on-going training, an exclusive affiliated partnership with the MYER one program.
To get Trusonic music working for you, contact them today.
United is a proud member of the Franchise Council of Australia (FCA) and was awarded 2011 Canstar – Most Satisfied Customers (Service Stations).
Phone: 03 9612 7297 Fax: 03 9629 4035 Contact: Robert Toth Email: firstname.lastname@example.org Website: www.wisewouldmahony.com.au
Phone: 13 26 13 Fax: 08 8220 4588 Email: email@example.com Website: www.vipfranchisesales.com.au Start up costs from: $25,000
PROFILE: V.I.P. was the first company to start franchising in home services in 1979. Today V.I.P. has over 1100 franchisees across Australia and New Zealand. V.I.P. has franchise opportunities available in: • Garden Maintenance and Lawn Mowing • Home Cleaning • Commercial Cleaning V.I.P. offer franchisees comprehensive training, a solid support system, exclusive territories and an established customer base along with the chance to be their own boss and choose the hours they want to work. In 2009 & 2010 V.I.P. was declared the Best Franchise System in Australia under $50,000 by the Financial Review Smart Investor magazine.
PROFILE: Wisewould Mahony is a leading commercial law ﬁrm with a 150 year history in Victoria with clients in Australia and worldwide. 25 Years of Industry Knowledge Member Franchise Council of Australia (FCA) International Franchise Lawyers Association (IFLA) Franchise Association of New Zealand (FANZ) Accredited Business Law Employment Specialists Fixed Fee Services to Franchisors & Franchisees based on scope of services Services provided: • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – Solutions & Strategies • Sale/Purchase of Franchise Systems • Master Franchising • Employment Law & Workplace Relations Specialist Call or email for a complimentary brochure for Franchisors & Franchisees
Phone: 07 5500 0800 Fax: 07 5500 0900 Contact: Christine Allsopp Email: firstname.lastname@example.org Website: www.zarraffas.com
Phone: 0414 669 101 Fax: 02 9771 9570 Contact: Stephen Spitz Email: email@example.com Website: www.xpressodelight.com.au
Start up costs from: $400,000
Start up costs from: $69,900 + GST
PROFILE: Invest in an Xpresso Delight franchise and seize the opportunity to profit from one of the fastest growing markets on the planet. As the number of savvy, educated coffee drinkers has boomed, the market has exploded! This pent up demand for gourmet coffee in the workplace is very poorly met. Each day, thousands of workers trek to the nearest café to pay as much as $4.00 for their morning and afternoon coffees. This is the premise of Xpresso Delight - transplanting the cafe into the heart of the workplace at a fraction of the price that people pay normally.
PROFILE: Zarraffa’s Coffee was established in 1996 by ex-pat American Kenton Campbell who borrowed a personal loan to start up what has become a 60 store franchise business with a stellar reputation for product and service. Zarraffa’s Coffee was ranked the 17th Fastest Growing Franchise in the 2012 BRW list and has an additional 8 stores scheduled to open in 2013. It remains an award winning specialty coffee retail outlet and has been providing premium coffee products and freshly roasted beans since its establishment. The evolution of the business has seen the introduction of the drive thru store model, which has had a significant impact on the business, delivering heightened convenience and a superior coffee menu to time poor customers.Zaraffa’s Coffee is founded on the mantra to create ‘and individually perfect cup of coffee - every time’ which encapsulates the company’s mission and our customers’.
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HELP GUIDE | COMPANY LIST
5DOGS 1800 on hold ACE Insurance Alliance Laundry Systems Amplify Business Strategy Appliance Tagging Services Applied Marketing Science Aust Vending Baskin-Robbins Battery World Brian Tracy CAFE2U Caltex Cappuccino Xpress Chem-Dry Australia
* indicates FCA member
72 141* 42, 129 31, 67 47 130* 73
Pack & Send
Howards Storage World
Image Book Company
23* 99 39* 128* 6* 133
90, 139, 140
Cold Rock Ice Creamery
JEM Promotional Products
Keen to Clean
Menchies Frozen Yoghurt
Crave Frozen Yoghurt
Mr Wow Cleaning
National Franchise Insurance Brokers
Elders Rural Services
Orange Leaf Frozen Yoghurt
G.J. Gardner Homes
127* 84, 85*
The Athletes Foot
The Cheesecake Shop
The Leather Doctor
Corporate Cars Australia
FC Business Solutions
The Franchise Shop
Mason Sier Turnbull
Salsa’s Fresh Mex Grill
The Original California Burrito Company
The Touch Up Guys
The Walnut Group
Town & Country Pizza & Pasta
Franchising ADVERTISING ENQUIRIES • Magazine • A-Z listings • The Profiler
• The Yearbook • E-newsletter & E-blast • Online inventory
David Strong National Sales & Marketing Manager P: 02 9422 2905 M: 0411 366 656 E: firstname.lastname@example.org Facebook.com/franchisingau Twitter.com/franchisingau
158| FRANCHISING MAY/JUN 2013
Run your own rewarding business Fastway Couriers has a number of exciting franchise opportunities available • Guaranteed income package*
• Exclusive territories
• Low start up costs
• No weekend work
• Perpetual Franchise Agreement
• Ongoing business support & training
• Recognised brand
• Easy to operate - no experience required
• Award winning system for over 30 years
• Enjoy the freedom of working for yourself
To ﬁnd out more contact us: p.
*For a deﬁned period. Conditions apply. Fastway Couriers (Australia) ABN 38 057 389 769. Fastway Couriers is a franchised courier network and its businesses are independently owned.
3 19 8 3 - 2 0 1
A legendary Oportotunity. Home of the famous Bondi Burger. Oporto is one of Australia’s largest and most successful food franchises, specialising in premium fresh-not-frozen, grilled-not-fried chicken & burgers. 100% Aussie owned, Oporto has over 140 great locations within Australia and New Zealand, and we’re opening an average of 15 new stores every year. We’re currently on the lookout for dedicated franchise operators to become part of the Oporto success story. There are a number of exciting store formats available including food court, street front and drive thru with investment levels to suit a range of budgets. Contact us today at www.oporto.com.au or call 1300 727 129.
What should you look for in a franchise? Find out nine key elements to consider before you purchase in the latest issue of Franchising magaz...
Published on May 24, 2013
What should you look for in a franchise? Find out nine key elements to consider before you purchase in the latest issue of Franchising magaz...