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Opportunities|Hairdressing
FRANCHISEE SPOTLIGHT ON JUST CUTS Name: Rhys and Carla Wildermoth (QLD) No. of franchises: Two – The Pines Elanora (2005) and Burleigh Heads (2009) Previous experience: Carla managed the first franchise prior to buying. Her hands-on salon experience was very valuable in the day-to-day running and management of the team and clients Staff: 14 casuals and one full-time operations manager Challenges: Seeking out new and fresh ideas for local area marketing; keeping the team motivated; making work fun for stylists; and gaining new clients Why Just Cuts? We provide the best service and the highest quality style cuts Tips for franchisees: Be driven, motivated and willing to work with and encourage their team every day. Remind yourself that “success is never your right. You need to work for it” and founder of Just Cuts Franchising explains, “Just Cuts offers our clients the convenience of being everywhere, a quality style-cut at an affordable price with no appointment necessary.” He says this includes a written satisfaction guarantee. “Human beings are creatures of habit and most of all they get consistency with no surprises at Just Cuts.”
Mobile services and DIY Mobile hairdressing businesses and at-home products can be viewed as a cheaper alternative but do they pose a 42| FRANCHISING JAN/FEB 2012
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real threat to hair salons? McFadden reveals, “Latest industry reports claim only 15 percent of people colour their hair in a chemical salon; we were stunned by the number who colour at home.” Many Just Cuts salons choose to stock home hair colour Crema for this very reason. He agrees that people are time poor and want better value for money. “Colouring at home is a great saving for families and individuals. I believe the stigma has changed and people happily colour at home.” However, McFadden points out mobile services do not harm Just Cuts. “With about 80 percent