Visual Standards Guide by Rayna is Eating

[ 03 ]

VISUAL STANDARDS GUIDE

VISUAL STRATEGY GUIDE

03 SEAWORLD VISUAL STANDARDS GUIDE

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SeaWorld Visual Strategy Guide First published in 2019 Feiyan Gu

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VISUAL STANDARDS GUIDE <<

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TABLE OF CONTENTS

09 10 14 20 06

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001 OUR DEMEANOR

001–1 THE PAST LOGO

001–3 LOGO COMPONENT

001–5 INCORRECT USES

12 16 22

001–2 THE NEW LOGO

001–4 LOGO ANATOMY/ CLEAR SPACE

001–6 MARK DIMENSION RESTRICTIONS

25 26 27 32

002 OUR NEW LOOK

002–1 COLOR PALETTE

002–2 TYPOGRAPHIC STANDARDS

35 36 48

003 OUR FUTURE DIRECTIONS

003–2 BRAND CHART

003–3 BRAND EXTENSIONS

002–3 CORPORATE BUSSINESS SYSTEM

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OUR DEMEANOR

001 THE PAST LOGO / THE NEW LOGO LOGO COMPONENT / LOGO ANATOMY / CLEAR SPACE INCORRECT USES MARK DIMENSION RESTRICTIONS

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001-1

THE PAST LOGO When analyzing the old logo, I found that the early logo was focused on cartoon and materialization. For example, the first logo makes the image of fish realistic and reflects the meaning of earth through the grid. The second logo expresses the ocean through dolphins, which is a little one-sided. The third shows the sea world through a combination of fonts and cartoon whale vectors. The latest logo abstracts the fish and adds some color. To sum up, the past logo can be used for reference, but there are also many imperfections. Hence, the new logo came into being.

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001-2

THE NEW LOGO The new mark represents the rebirth of SeaWorld. Itâ&#x20AC;&#x2122;s a mixture of various inspirations, including a wave, two fish, and a circle.

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WORLD

WAVE

SEA ANIMALS

BALANCE

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001-3

LOGO COMPOMENTS The SeaWorld logo consists of a symbol and a simple word mark that features the organizationâ&#x20AC;&#x2122;s name in an inspiring and engaging way. It shows the organizationâ&#x20AC;&#x2122;s new vision and keeps the soul of the brand. This two components can be divided into a symbol or a word mark and will be used for distinct purposes depending on the design situations on order to more accurately reflect the values, ambitions, and distinct characteristics of the organization.

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SYMBOL WORD MARK

SIGNATURE VISUAL STANDARDS GUIDE <<

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001-4

LOGO ANATOMY Considering the proportion and symmetry, new logo has been meticulously calculated and crafted to be well balanced logo with consistent curves. The measurement the signature logo is determined by the xâ&#x20AC;&#x201C;height of the circle in the component of symbol and is proportional regardless of logo size.

The further design of the font makes the font more natural and more consistent with the theme of the ocean.

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0.5X

5X 34X 5X

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001-4

CLEAR SPACE There must be sufficient space surrounding the logo to avoid competition from other visual elements and maintain its visual impact. To create maximum impact, keep the space around the mark free from other text and graphics. The clear space on each side of the mark should always be equal to the x-height of the logo.

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001-5

INCORRECT USES Inconsistent use of our logo detracts from our brand equity and recognition. Altering or recreating our logo in any way negates the consistency we strive to achieve. The examples below illustrate some incorrect uses of our logo.

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[001] Rotate

[007] One Color

[002] Type layout

[008] Two color

[003] Type detail

[009] No fish eyes

[004] Compression

[010] Flattening

[005] Bold outline

[011] Half shape

[006] Type detail

[012] Combination

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001-6

MARK DIMENSION RESTRICTIONS We think ahead for the different uses of the mark. We follow the diagram to determine which mark to use in different mediums or different size of work depending on its width and length requirements.

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LARGE THAN 1 INCH

SMALLER THAN 1 INCH

SMALLER THAN HALF 1 INCH

SMALLER THAN A QUARTER 1 INCH

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OUR NEW LOOK

002 COLOR PALETTE TYPOGRAPHIC STANDARDS CORPORATE BUSSINESS SYSTERM

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002-1

COLOR PALETTE Consistent color usage ensures maximum brand recognition. The four colors are the foundation of the brand and should always be used properly to reinforce brand equity.

CMYK

0/0/0/0

40/8/13/0

84/50/16/1

99/84/39/33

RGB

255/255/255

151/200/213

46/116/165

22/49/86

LAB

100/0/0

77/-15/-12

46/-10/-34

20/0/-26

HEX

#FFFFFF

#97C8D5

#2E74A5

#163156

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Brand Overview

002-2

TYPOGRAPHIC STANDARDS Typeface 1 < Acumin Pro > The typography system for the re-branding of SeaWorld is consists of using Acumin font as a body text typeface and quotes. As a strongly modernist interpretation, stripped of the primary stylized attributes, Acumin Pro font family is highly readable in print and on screen. It help to create a mood and tone for SeaWorld and tone for SeaWorldâ&#x20AC;&#x2122;s inspiring voices and bold statement.

Acumin Pro

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Acumin Pro < Bold> ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 0123456789

Acumin Pro < Regular> ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 0123456789

Acumin Pro < Thin> ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrst uvwxyz 0123456789

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Brand Overview

Brand Soul

Conneting human beings and marine animals. VISUAL STANDARDS GUIDE <<

Brand Overview

Acumin Pro Extra Condensed Typeface 2 < Acumin Pro Extra Condensed > The typography system for the re-branding of SeaWorld is consists of using Acumin font as a body text typeface and quotes. As a strongly modernist interpretation, stripped of the primary stylized attributes, Acumin Pro font family is highly readable in print and on screen. It help to create a mood and tone for SeaWorld and tone for SeaWorldâ&#x20AC;&#x2122;s inspiring voices and bold statement.

Acumin Pro Extra Condensed < Bold> ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Acumin Pro Extra Condensed < Regular> ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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Brand Overview

Brand Soul

Conneting human beings and marine animals. VISUAL STANDARDS GUIDE <<

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002-3

CORPORATE BUSSINESS SYSTEM The business collateral for SeaWorld is meant to be an introduction to the brandâ&#x20AC;&#x2122;s identity. Colors on the mark and logotype system will be changed depending on what section of the brand are representing. The design is integrated with our corporate visual that are the new SeaWorld color scheme, typography style and hacker graphic elements.

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Brand Overview

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OUR FUTURE DIRECTIONS

003 BRAND CHART BRAND EXTENTIONS

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003-1

BRAND CHART Learning

[P-01] [O-01] [C-01] [O-01] [M-04] [A-01]

MAKE CONNECTIONS HAPPEN [M-01] [A-02] [E-01] [E-03]

Conserving

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[E-02]

[P-02] [P-03] [O-02] [M-02] [M-03] [A-03] [C-02]

Interacting

SeaWorld Park & Resort

Product

Service

Environment

Experience

Event

Co-branding

Event

[P-01]

SeaWorld + Aquarium

[P-02]

SeaWorld Water Park

[P-03]

SeaWorld Hotel

SeaWorld Ocean Adventures [O-01]

Ocean Tours

[O-02]

Snorkel and Scuba Tours

[O-03]

Dolphin Discoveries

SeaWorld Media [M-01]

SeaWorld Channel

[M-02]

SeaWorld Games

[M-03]

SeaWorld Anime Studio

[M-04]

SeaWorld E-Magazine

SeaWorld Consumer Products [C-01]

Guide Service

[C-02]

SeaWorld Souvenirs

SeaWorld Academy [A-01]

University Partnership

[A-02]

SeaWorld Laboratory

[A-03]

Science and Technology Museum

SeaWorld Environment Department [E-01]

Rescue and Rehabilitation Centers

[E-02]

SeaWorld Volunteer Program

[E-03]

SeaWorld+ Environmental Organization

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SeaWorld Park & Resort

[P-01] SeaWorld Aquarium

Provide an environment where people can get a close look at all kinds of Marine life.

SeaWorld partnerships with aquariums around the world to promote the sustainable ocean environment for marine animals. People can have a close look at these beautiful sea creatures. The aquarium is equipped with many glass tunnels, which allow people to fully appreciate the Marine life. Mission-focus: It reinforces our mission of connecting human and marine animals by providing an environment for people to learn and appreciate Marine animals. Similar to: Aquarium of Western Australia, Aquarium of Genoa Differentiators: The aquarium provides an sustainable ecological environment for Marine life to develop, fully simulating the real Marine environment, so that Marine life can grow freely without any impact. In addition, the aquarium has a number of 360-degree panoramic glass spaces, allowing people to fully appreciate and observe Marine life. Links to: SeaWorld Water Park

[P-02] SeaWorld Water Park

Provide a chance for people to experience the ocean within a safe place. The water world uses real seawater, allowing people to play in simulated oceans. It has a variety of thrilling rides where people can experience the thrill of a simulated tsunami or a huge wave. Mission-focus: It reinforces our mission of connecting human and marine animals by making people feel the living state of Marine animals. Similar to: Dollywoodâ&#x20AC;&#x2122;s Splash Country, Waterbom Bali Differentiators: Water parks provide real and recycled seawater, and many of the rides are tightly integrated with aquariums, allowing people to see Marine animals up close in a safe area. Let people can place themselves in the ocean, feel the living environment and living state of Marine life. Links to: SeaWorld Auarium, SeaWorld Hotel

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[P-03] SeaWorld Hotel

Provide an environment where people can fully experience the charm of the SeaWorld.

Seaworld teamed up with Hilton to design the ocean-themed hotel. On each floor of the

SE PR

hotel, there are rooms themed with different sea creatures, so people can feel the beauty of different marine animals. The hotel is also connected to the aquarium and water park, so that people can enjoy the time freely and truly immerse themselves in SeaWorld all day long. Mission-focus: It reinforces our mission of connecting humanbeing and marine animals through the internal design, which Lets people immersed in the sea world, and feel the beauty of Marine animals. Similar to: Disneyland Hotel, Hydropolis Differentiators: Through cooperation with famous design companies, SeaWorld has created different styles of sea life themed rooms. The interior details of the rooms are inspired by different sea creatures, allowing people to understand and experience the beauty of sea creatures while staying in the rooms. Links to: SeaWorld Water Park, SeaWorld Aquarium

SeaWorld Ocean Adventures

[O-01] Ocean Tours

This tour allows people to observe and interact with free marine animals in the wild.

SeaWorld works with animal protection organization around the world to launch marine

animals watching at sea. The journey will be led by experienced captains and sailors who will follow the trail of wild animals in the vast ocean. People can have a close look at the sea animals in the sea, playing in their real home. Mission-focus: It reinforces our mission of connecting human and marine animals by allowing people to enjoy the real activity of a marine animal in its most relaxed state. Similar to: Australian Wildlife Journeys, Discovery Whale Watch differentiators: It is a non-profit program dedicated to ocean conservation. All the income will be used to protect sea animals. Experienced sea captains will not only lead visitors to find Marine life but also introduce their information in detail. Moreover, whale watching cruises will be used as an opportunity to collect photographic identification data on whales. VISUAL STANDARDS GUIDE <<

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[O-02] Dophin Discoveries

Give people a chance to dance with dolphins in the sea and feel their kindness.

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SeaWorld uses cruises to take visitors to the right waters for swimming with dolphins. People can imagine them as dolphins swimming in the cleanest sea. Of course, people can not disturb the daily activities of dolphins, and they should treat each other with respect just like friends. Mission-focus: It reinforces our mission of connecting human and marine animals by giving people a chance to be one of the marine animals. Similar to: Georgia Aquarium, Six Flags Discovery Kingdom Differentiators: In the wild, SeaWorld minimizes the impact on dolphins. Moreover, these dolphins live in the wild are not like the ones living in the aquarium which can be counted on hands. You could be facing a herd of dolphins if youâ&#x20AC;&#x2122;re lucky enough. Swimming with dolphins calls for more people to pay attention to and care for Marine life. Income from the program will be used to support dolphin conservation.

SeaWorld Media

[M-01] SeaWorld Channel

It provides a platform to broadcast documentaries about Marine animals and SeaWorld.

SeaWorld works with a number of television and Internet platforms to broadcast documentaries and cartoons about Marine animals. It attracts people of all ages to discover and appreciate Ocean and marine life. Mission-focus: It reinforces our mission of connecting humanbeing and marine animals by providing a TV platform for people to watch and learn about Marine life at any time. Similar to: CHINA CCTV 9, Discovery Channel Differentiators: In contrast to other nature channels, this one focuses on Marine life, including documentaries on various kinds of Marine life. So that people can understand the ocean more deeply. Links to: Netflix, PBS

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[M-02] SeaWorld Games

It provides a way for people to get familiar with Marine life and learn more about ocean. SeaWorld Games develops ocean related games for mobile phones, computers and different gaming devices. These games are simple and easy to play, and the game characters are based on various sea creatures to inspire peopleâ&#x20AC;&#x2122;s love for marine animals. Mission-focus: It reinforces our mission of connecting human and marine animals through multimedia Angle, lets the human and the marine animals intimate interaction. Similar to: Nintendo, Sony Computer Entertainment differentiators: These games developed by SeaWorld aim to let people learn about the ocean and marine animals through games. These games are simple and easy to operate, so that people can acquire knowledge quickly. Links to: SeaWorld Anime Studio, SeaWorld Channel

[M-03] SeaWorld Anime Studio

SeaWorld Anime Studio create cartoon characters for marine animals. SeaWorld Anime Studio creates different marine characters. These characters are used in sea - themed comics, movies and cartoons. Those characters related toys will be producted by SeaWorld Products. Mission-focus: It reinforces our mission of connecting human and marine animals through presenting marine animals in the form of cartoon, which makes people want to know more about Marine life, especially children. Similar to: Lego Movies, Pixar Animation Studios differentiators: It is based mainly on sea creatures, and creates characters with the sea as the story background. Links to: SeaWorld Channel, SeaWorld Games

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[M-04] SeaWorld E-Magazine

It provide a medium for people to learn about the latest news and information about the oceans and Marine animals. This electronic magazine is a daily magazine. It mainly contains news about the oceans and Marine life around the world, and some latest information about SeaWorld. Mission-focus: It reinforces our mission of connecting human and marine animals by providing a platform for people to instantly learn about oceans. Similar to: National Geographic, News Week Differentiators: SeaWorld e-magazine is a faster and more timely publication. The content of the magazine covers all parts of the world and is mainly about oceans and Marine life. Links to: SeaWorld Channel, National Geographic Magazine

SeaWorld Consumer Products

[C-01] Tour Guide Service

Provide people with a more comprehensive understanding of the history of SeaWorld

ED EN

and marine animal knowledge. SeaWorld provides professional customer service training for guides and equips them with good knowledge of marine animals. Customers who choose this product will get the most detailed introduction to the animals and the express access to next program. These guides work as a bridge between visitors and animals to strengthen peopleâ&#x20AC;&#x2122;s determination to protect Marine animals. Mission-focus: It reinforces our mission of connecting human and marine animals by providing a TV platform for people to watch and learn about Marine life at any time. Similar to: New England Aquarium, Shedd Aquarium Differentiators: Unlike the audio guide offered in some aquariums, the guide service provided by SeaWorld has more possibilities. Firstly, it is flexible which means people can choose the point they are interested in for detailed understanding rather than listen to the tape without focusing. Secondly, service guides provide a more convenient tour experience, and they will also organize some small games when necessary.

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[C-02] SeaWorld Souvenirs

Let people bring home souvenirs of their favorite marine animals SeaWorld will manufacture peripheral products like stuffed animal toys, fridge stickers, stationery, water cups and so on. This gives tourists a lot of choices. They can choose products based on their own needs and desired animals. This not only marks the visitors’ experience, but also serves as a good publicity for SeaWorld. It is very memorable and interesting. Mission-focus: It reinforces our mission of connecting human and marine animals by deepens people’s feelings for sea animals, especially children. Similar to: Disneyland, Universal Studios Differentiators: These peripheral products are made from recycled plastic waste. Firstly, these products do no harm to human. What’s more, it alleviates Marine pollution to a certain extent, thus reducing the risk of animals eating plastic by mistake. It makes more sense to produce peripheral products in a way that eliminates marine waste. Links to: SeaWorld Anime Studio

SeaWorld Research Academy

[A-01] University Partnership

SeaWorld will partner with universities to do research on protect ocean and marine life. SeaWorld will partner with different universities that with marine related major or lab can work together. Around the world to do research on how to better protect the ocean and marine animals. The project has been based on scientific research to find more effective ways to protect the oceans and Marine animals, and it has also improved the practical ability of students in the university’s related specialty field. Mission-focus: It reinforces our mission of connecting human and marine animals by exploring ways to protect Marine life from the perspective scientific research. Differentiators: The aim of these studies is to explore how to efficiently protect the oceans and Marine animals, and involve more young scholars to achieve the goal from the perspective of innovation. Links to: SeaWorld laboratory, SeaWorld Museum

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[A-02] SeaWorld Laboratory Open Day

People can visit the Marine animal laboratory to get a deep understanding of Marine life from a scientific point of view. SeaWorld has its own research lab for scientists study the oceans and Marine animals in the laboratory. The goal is to improve the living conditions of Marine animals and to explore and save Marine life on the verge of extinction. Once a week, the lab will be open to the public. With online registration, people can take a tour in the lab. Mission-focus: It reinforces our mission of connecting human and marine animals by providing an opportunity for people to get a deep understanding of marine animals. Similar to: Berkeley Lab Open House Differentiators: Visitors can participate in many simple experiments to cultivate peopleâ&#x20AC;&#x2122;s awareness of protecting the ocean. Links to: SeaWorld E-Magazine, SeaWorld Museum

[A-03] SeaWorld Science and Technology Museum

Through many technologies, the museum enables people to have a comprehensive understanding of the ocean and Marine life.

EX ED CO

Through images, 3D and VR technologies, the museum allows people to immerse themselves in exploring the ocean world and Marine life. The museum features immersive exhibits that show the patterns and processes of Marine animal evolution and explore ways to help preserve this diversity. Mission-focus: It reinforces our mission of connecting human and marine animals by giving people a chance to have a comprehensive understanding of the ocean and Marine life. Similar to: California academy of science museum Differentiators: The museum makes people feel both interesting and technological. Through advanced technologies such as VR, people are immersed in a virtual ocean. Links to: SeaWorld Games, SeaWorld Anime Studio

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SeaWorld Environment Department

[E-01] Rescue and rehabilitation Centers

SeaWorld Rescue and Rehabilitation Center help marine animals to return to the ocean.

ED EN CO

SeaWorld Rescue and Rehabilitation Center rescue marine animals from injured, running aground, illegal captivity, and so on. Animal rescue and rehabilitation has been the heart of SeaWorld. Most of seaworld’s revenue goes to support the center’s conservation programs, which include coral reef restoration, preventing coastal erosion, protecting habitats and keeping the oceans clean. Mission-focus: It reinforces our mission of connecting human and marine animals by creating a better Marine environment, which let the earth’s ecological sustainable development. Similar to: The Humane Society of The United States, World Wildlife Fund Differentiators: SeaWorld Rescue and Rehabilitation Center is dedicated to saving Marine animals, and Marine environment. Links to: Wild Aid, CWI, WWF, SeaWorld Channel, SeaWorld E-Magazine

[E-02] SeaWorld Volunteer Program

It enables people to participate in a variety of activities to save marine animals.

SeaWorld started the volunteer program to give people chance to get involved in help-

ing marine animals, to participate in the process, and to learn about ways to help. Thus calling on people to protect the Marine environment and Marine animals. The program also offers a variety of programs to help people become more professional. Mission-focus: It reinforces our mission of connecting human and marine animals by providing a chance for people to rescue marine animal. Similar to: Wild Aid, The Humane Society of The United States Differentiators: The volunteer program offers many specialized courses for people to systematically learn relevant knowledge. Links to: SeaWorld Channel, SeaWorld E-Magazine

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[E-03] SeaWorld + Environmental Organization

Through cooperation with other organizations, SeaWorld committed to the protection of

the Marine environment. SeaWorld will partner with other environment organizations to solve ocean pollution problem, and make the ocean more hospitable to Marine animals. Seaworld will carry out various relief activities aimed at improving the Marine environment, such as organizing volunteers to clean up beaches. It also works with the SeaWorld laboratory to develop ways to dispose of Marine waste. Mission-focus: It reinforces our mission of connecting human and marine animals by improving the Marine environment, Marine life has better living conditions. Similar to: Sierra Club, National Audubon Society, World Fund Differentiators: This project combines laboratory projects and volunteer projects to improve the Marine environment from the artificial and technological aspects. Links to: SeaWorld laboratory, SeaWorld Volunteer Program

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003-2

BRAND EXTENTIONS

>> People are watching whales up close on the cruise ship.

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[O-01]

OCEAN TOURS

This tour provide an chance that people can get a close look at all kinds of Marine life. It also allows people to observe and interact with free marine animals in the wild. It is a non-profit program dedicated to ocean conservation. All the income will be used to protect sea animals. Experienced sea captains will not only lead visitors to find Marine life but also introduce their information in detail. Moreover, whale watching cruises will be used as an opportunity to collect photographic identification data on whales.

VISUAL STANDARDS GUIDE <<

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<< The company has specially equipped the whale-watching cruise ship.

>> People are watching whales up close on the cruise ship.

We have prepared a lot luxurious and comfortable boats for the tours, Boarding the boats, professional experienced captain will take you to look for those mysterious whales. You can see them very close, and all you have to do is use your phone to catch these amazing moments of these whales prancing.

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[P-01]

SEAWORLD AQUARIUM SeaWorld partnerships with aquariums around the world to promote the sus-

>> People stand in

tainable ocean environment for marine animals. People can have a close look

front of a huge glass

at these beautiful sea creatures. The aquarium is equipped with many glass

screen and admire

tunnels, which allow people to fully appreciate the Marine life.

various sea creatures.

It reinforces our mission of connecting human and marine animals by providing an environment for people to learn and appreciate Marine animals.

The aquarium provides an sustainable ecological environment for Marine life to develop, fully simulating the real Marine environment, so that Marine life can grow freely without any impact. In addition, the aquarium has a number of 360-degree panoramic glass spaces, allowing people to fully appreciate and observe Marine life.

>> The aquarium is equipped with many glass tunnels, which allow people to fully appreciate animals.

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>> Visitors interact with the whales under the guidance of staff.

>> Water park staff help children wear life jackets.

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[C-01]

GUIDE SERVICE SeaWorld provides professional customer service training for guides and equips them with good knowledge of marine animals. Customers who choose this product will get the most detailed introduction to the animals and the express access to next program. These guides work as a bridge between visitors and animals to strengthen peopleâ&#x20AC;&#x2122;s determination to protect Marine animals. It reinforces our mission of connecting human and marine animals by providing professional services for people to learn about Marine life deeply.

VISUAL STANDARDS GUIDE <<

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[A-01]

SCIENCE AND TECHNOLOGY MUSEUM Through images, 3D and VR technologies, it allows people to immerse themselves in exploring the ocean world and Marine life. The museum features immersive exhibits that show the patterns and processes of Marine animal evolution and explore ways to help preserve this diversity.

>> Children are using a device developed by the company to watch a virtual sea world.

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>> People immerse themselves in installation art that simulates ocean waves.

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>> People are photographing art installations in the museum.

The museum makes people feel both interesting and technological. Through advanced technologies such as VR, people are immersed in a virtual ocean. The activities enable people to have a comprehensive understanding of the ocean and Marine life.

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>> The children enjoyed in the outdoor water park.

[P-02]

WATER PARK

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>> A family takes a rafting trip in the indoor water park.

The water world uses real seawater, allowing people to play in simulated oceans. It has a variety of thrilling rides where people can experience the thrill of a simulated tsunami or a huge wave. Water parks provide real and recycled seawater, and many of the rides are tightly integrated with aquariums, allowing people to see Marine animals up close in a safe area. Let people can place themselves in the ocean, feel the living environment and living state of Marine life.

VISUAL STANDARDS GUIDE <<

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[M-03]

SEAWORLD ANIME STUDIO SeaWorld Anime Studio creates different marine characters. These characters are used in sea - themed comics, movies and cartoons. Those characters related toys will be producted by SeaWorld Products. It reinforces our mission of connecting humanbeing and marine animals through presenting marine animals in the form of cartoon, which makes people want to know more about Marine life, especially children.

>> The staff are discussing the new cartoon characters.

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>> The designer is sketching new cartoon characters and characters.

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SeaWorld Anime Studio create cartoon characters for marine animals. It is based mainly on sea creatures, and creates characters with the sea as the story background.

VISUAL STANDARDS GUIDE <<

>> SEAWORLD

>> Professional workers are showing volunteers how to help baby seals remove hair.

>> staff and volunteers work together to save Marine life.

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[E-02]

VOLUNTEER PROGRAM SeaWorld started the volunteer program to give people chance to get involved in helping marine animals, to participate in the process, and to learn about ways to help. Thus calling on people to protect the Marine environment and Marine animals. The program also offers a variety of programs to help people become more professional.

VISUAL STANDARDS GUIDE <<

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[M-01]

SEAWORLD CHANNEL SeaWorld works with a number of television and Internet platforms to broadcast documentaries and cartoons about Marine animals. It attracts people of all ages to discover and appreciate Ocean and marine life.

>> The staff are watching the status of the scene backstage.

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>> People are watching SeaWorld Channel.

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It reinforces our mission of connecting human and marine animals by providing a TV platform for people to watch and learn about Marine life at any time. In contrast to other nature channels, this one focuses on Marine life, including documentaries on various kinds of Marine life. So that people can understand the ocean more deeply.

VISUAL STANDARDS GUIDE <<

>> SEAWORLD

>> staff and volunteers work together to save Marine life.

>> VISUAL STANDARDS GUIDE

>> Researchers are working on drugs to treat Marine life.

[A-02]

SEAWORLD LABORATORY SeaWorld has its own research lab for scientists study the oceans and Marine animals in the laboratory. The goal is to improve the living conditions of Marine animals and to explore and save Marine life on the verge of extinction. Once a week, the lab will be open to the public. With online registration, people can take a tour in the lab.

VISUAL STANDARDS GUIDE <<

Image Source https://unsplash.com/photos/P2pAKpGUsms https://unsplash.com/photos/QTIugFX1Gug https://californiadiver.com/san-diego-sea-world-announces-that-theyre-ending-orca-shows-in-2016/ https://www.blinktravel.guide/lisbon/oceanario-di-lisbona-aquarium

Infor Source https://www.seaworldofhurt.com https://en.wikipedia.org/wiki/seaworld https://seaworldentertainment.com

Designer

Feiyan(Rayna) Gu

Class

Nature of Identity

Instructor

Hunter Wimmer

School

Academy of Art University

Epson 3880 P400

Paper

Moab Entrada Rag Natural 190

This book is a non-commercial project for education purposes and is not intended to represent the SeaWorld Brand.