Zoetis brand guidelines january 2013

Page 59

TRADE SHOW Our visual system translates well across environmental applications. Always consider the audience, purpose and context of the trade-show environment. Carefully select brand elements that work well together to communicate information clearly and to achieve the unique look and feel of the Zoetis brand.

EXHIBIT BACK WALL Use Zoetis Orange prominently on the primary back wall to build impact and brand recognition and to stand out from our competitors.

POP-UP BANNERS Create an engaging and dynamic experience within the trade-show environment through the use of photography, color, information graphics and messaging. Use the Zoetis Orange color, the secondary palette, or full bleed vignette photography to grab the audience’s attention and provide graphic pacing.

FOR ANIMALS FOR HEALTH FOR YOU

VISIT US BOOTH 103 ANIMAL GENETICS BOOTH 104 HUSBANDRY EDUCATIONTM BOOTH 105 FEATURED PRODUCTS

BY YOU SIDE

ZOETIS BRAND GUIDELINES V 2.0 2013.01.10

PIG FARMING VACCINE

ZOETIS VETS IN ACTION

FOCUSED ON OUR FIELD

CHART TITLE LOREM SIT DOLOR

HELPING YOU HELP THEM

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