ICONS Inspired by the simple, caring gesture in the Zoetis logo, our icon style uses a single, continuous line to form a pair of animals to convey a sense of connection and partnership.
Zoetis Orange is the preferred color for our icons. Use white for icons appearing on color backgrounds or on photography.
These proprietary icons are primarily used to represent species of animals in a way that is visually engaging and intuitively understood.
CREATING NEW ICONS Keep the icon style consistent with the use of a continuous line approach. Choose a view or a form of the subject matter that can be clearly illustrated and understood. Add a limited amount of detail to describe and communicate the icons. When depicting animals, use postures that look natural, structured and respectful. Consider the proportion and composition of any two animals illustrated in the same icon.
When appropriate, icons may be created to represent other subjects or intangible concepts, such as discussion or policy.
ZOETIS BRAND GUIDELINES V 2.0 2013.01.10
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