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Brand Style Guide

Common Ground Common Ground Common Ground


Common Ground Common Ground Common Ground Table of Contents

Strategy The 411 The Creative brief Common Ground Profile BET Profile Research Abstract Conclusion Reference Process Mood board & Toolbox Logo concepts Media concepts Standards Brand Print Interactive Solutions Print Interactive

1.0 1.1 1.2 1.3

1.4 2.0 2.1 2.2 2.3 3.0 3.1 3.2 3.3 4.0 4.1 4.2 4.3 5.0 5.1 5.2

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The Common Ground Logo

Common Ground Common Ground Common Ground


Common Ground Common Ground Common Ground Logo Design

The Common Ground Logo has two variations: With text and without. The without text version of the logo is preferred for quick and easy recognition although the with text version may be used as circumstances warrant such or when additional space is available. Both variations must maintain the set clear space as designated on the Logo parts page. The Common Ground Logo can be placed on any color back ground provided the color does not drown out the assigned colors of the logo itself. Additional acceptable logo treatments will be addressed in the following pages. In order to convey a strong brand image and maintain consistency, the logo must never be redrawn or changed. Always use original data.

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Examples

Common Ground Common Ground Common Ground with text

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without text

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Common Ground Common Ground Common Ground Logo Parts

The common ground logo consists of 2 main parts: The Symbol The Type Primary Color pallet (symbol) (text) C: C=100 M= 100 Y=100 K=0 C1: C=0 M=0 Y=0 K=65 G: C=19 M=100 Y=100 K=12 C2:C=0 M=0 Y=0 K=100 C3:C=0 M=0 Y=0 K=33 Type Face C: Wide Latin C G: Papyrus G x1

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CommonGround Ground Common Common Ground

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Type Face Common Ground: Times

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Common Ground Common Ground Common Ground Unacceptable Treatments

Do not replace logo colors with any other colors. Do not change the size ratio of the logo text or change any of the logo fonts. Do not change the spacing of the logo or text Do not allow the logo to become pixilated or distorted in any way. Always use original materials. Never copy and paste the logo from a secondary source.

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Common Ground Common Ground Common Ground Common Ground Common Ground Common Ground Common Ground Common Ground Common Ground

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Common Ground Common Ground Common Ground Images

Artistic images and photos are essential in developing a new interest within the Black community when working towards a resurgence with generational ties. Much like the Harlem renaissance, powerful positive images are a must when reaching out to the people who call their community home Artistic works should be centered on Afro centric themes. All images should be presented in such a way that it invokes a passion that can move its viewer toward creating a better tomorrow. Director Robert Townsend said it best‌ “He who controls images, controls peopleâ€?

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Common Ground Common Ground Common Ground Images Samples

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Common Ground Common Ground Common Ground Logo Use Example

To maximize the usefulness of the Common Ground Brand name, it should be displayed in a manner that is larger than life. Taking over a stadium for an even is not to far fetch when creating a movement through the use of new media. Having a brand that is attached to large events will create a momentum that can propel itself once started. Fads come and go, but Icons last forever.

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Common Ground Common Ground Common Ground Iconic Samples

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Common Ground Common Ground Common Ground Fonts General Guidelines

Main headlines across all media utilize Times. Subheads associated with Common Ground are in Papyrus. The logo text is Also in Times. This font may additionally be used for extra headlines, and small amounts of body copy, particularly in print ads. The main body copy however, remains Book Antiqua for anything longer than a paragraph. In the event that condensed headlines are required, Book Antiqua is to be used alongside Times. In some cases, a script font may be desired. If this is the case, the font Snell Roundhand should be used.

Main Headlines: Times abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Condensed Additional Headlines: Times abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Subheads: Papyrus abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Main Body Copy: Book Antiqua abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Logo Text, Additional Headlines, Short Body Copy: Times abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Optional Script: Snell Round Hand abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Common Ground Common Ground Common Ground Motion Video Online

Online video should be created at 600px x 400px. When showing the final logo animation, the size and positioning of the final logo should be: 55px from the left. 495px wide. 50px from the right. 110px from the top. 160px tall. 130px from the bottom. The call-to-action (“Get up get out and get something at www. BET.com/ commonground�) should be positioned directly under the logo on the same baseline as the bottom of the logo icon and should be spaced according to the logo size. The beginning of the call-to-action must be directly under the first logo text, and the end of the call-to-action must be directly under the end of the logo.

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Common Ground Common Ground Common Ground

Get up, Get out, and Get something www.BET.com/CommonGround

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Common Ground  

JaVar Cecil Thesis Project week one

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