Blog to Streetwear
This Collective Aims to Change the Perception of African Cultures in Western Societies PHOTOGRAPHED BY: @ E VA R O E F S @TOMTEBET @THELIFEOFDANMBO WRITTEN BY: S T E L L A P O LY Z O I D O U
D
aily Paper is an African-inspired brand based in Amsterdam, founded in 2010 by three creative minds, Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini.
TROORA MAGAZINE
Coming from three different African backgrounds, Somalia, Ghana, and Morocco, respectively, all three were raised in the Netherlands as refugee children. Looking always at Africa’s past, present, and future, their primary sources of inspiration have been their roots, nature, technology, music, art, fashion, youth culture, and the street scene in the metropolitan cities.
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What started as a blog in 2008 soon became an exponentially evolving streetwear empire. Through the blog, the three friends could discuss fashion events, interview prominent people in the streetwear and sneaker industries, share their perspectives about streetwear fashion, host events and exhibitions, and travel around the world. They soon created something tangible for the community to promote the blog and diversify their platform.
