Fashion Pharmacy Apoteca is like a pharmacy in your closet, creating designs to treat your body and soul BY NEHA SURADKAR P H OTO C R E D I T D A R I U S TA R E L A
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FA S H I O N & AC CE S S O R I E S
TROORA MAGAZINE
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p ote c a was founde d b y Inga Tare lai te , who thought o f star ting a unique fashion brand while v isi ting silk fac torie s in C hina. Fir st , she worke d in the fashion industr y as Edi tor and Creati ve Manager for fashion magazine s , c o ordinating the ir sho ot s and inter v ie wing de signer s . Then, she worke d wi th so me o f the b igge st fashion re tail chains like B er shk a and Apranga (Bigge st Fashion R e tailer in Bal tic c ountrie s) as a buy er and store manager.
endless possibilities that are there in the fashion industr y. This is when she star ted working on her own designs and quit her job.
During her tenure with these chains, she attended many fashion shows and trade shows and visited a lot of factories and manufacturing units in China, which helped her gain knowledge about garments, fabrics, construction, and the
Apoteca is based in San Francisco, handcrafted by a team of local women in Lithuania, and sold in America, Italy, and England. The brand designs for mature and elegant women who love great fabrics, intricate design details, and are not afraid to get noticed in a crowd.
Both her parents were pharmacists. Since childhood, pharmacy had always been a par t of Tarelaite’s life, and even her husband is a pharmacist. With all this connection, she came up with the idea of the name Apoteca—a pharmacy in your closet that can treat your body with luxurious natural fabrics and your soul with beautiful prints and colours at any moment in your life.