2 minute read

Buttah Skin by Dorion Renaud

I had a lovely time sitting down with founder Dorion Renaud via Zoom call and talking about his entrepreneurial success, how he incorporates innovative melanin-rich skin technology into his products and what’s coming next for Buttah Skin.

In the early 1900s, it was common for black skin care companies to sell survival through bleaching products that would lighten the skin. It wasn’t until the 1960s, with the creation of the Black Power Movement, that instilled a sense of pride in one’s dark complexion. The evolution resulted in products empowering African- Americans and melanin-rich skin’s beauty. However, it has proven tricky for Black women and men to find their skin tone in the spectrum of limited colors offered. Today, black skincare

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For Renaud, diving into the beauty industry and going from actor and model to product maker and entrepreneur was a dream come true. What truly makes the brand special is Renaud’s mindset to merge the world of entertainment with skincare. “I’ve been in front of the camera since I was young, so being in the entertainment industry helped me to establish my image. I learned stories from being a model, an actor, a host, a musician, and an entertainer, so it was only right to provide skincare products and good campaigns that people could relate to.”

“Being a black man was odd to the skincare industry, but it wasn’t odd to me.”

The founder Dorion Renaud photographed by Diego Vourakis

The founder Dorion Renaud photographed by Diego Vourakis

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