Hobby Tinkering to Entrepreneurship

TrooRa Magazine’s editorial design director Sherdellah Anunciado and her husband Darryl launched their technology company, Action Drone, by accident.

As Darryl explains, “One day, I realized I was bored at my day job doing real estate and property management, and I wanted to pick up a new hobby. So I asked Sherdellah if I could buy either a piano or a remote control airplane. Unfortunately, the piano was too expensive, so she chose the RC airplane instead. What she didn’t know was that the RC airplane choice would end up costing more money because I got addicted to building more airplanes, making each one better.”

Darryl wondered if he could photograph sunsets from the RC airplane but thought the footage was too shaky. After researching on online forums, he started sketching ideas for more stable platforms and finally succeeded.

“I would absolutely encourage couples to do business together! As long as you have boundaries and mutual respect, work just becomes a natural part of your life. It’s actually easy to find work-life balance,” Darryl explains.

Rather than establishing rigid walls between “work” and “family” and “social” time, they insert work here and there into nonwork trips or events and then take breaks and do fun or social things during slower times of the workday.

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