Tips & Advice :: The global shopper: Consumer behaviour and your online store (Page 1 of 2)
The internet has opened up a world of online shopping. We now have almost limitless possibilities for purchasing goods, from anywhere in the world, and consumer behaviour trends have evolved to embrace this opportunity. If a product or service exists, a consumer can find it online. We have become global shoppers, shopping in any country, in any currency, shipping across the oceans. All it takes is a few clicks, and that gadget from Malaysia or designer handbag from Europe or rare book from the USA is already on its way to our doorstep. To see the original article as well as any extra graphics or videos, browse the link above Australian businesses have a huge opportunity to capitalise on the global online shopping phenomenon, but there are challenges to creating a successful online store. The key is to really understand consumer behavior, and use that understanding to create a shopping experience that is as enjoyable, hassle-free and rewarding as possible. Consumer behavior Australia has been one of the quickest countries to embrace the internet and online shopping, and this is reflected in some key consumer behavior trends: 24/7 media merging Many consumers browse the internet at the same time as watching TV. Multi-tasking and mediamerging makes us 24/7 consumers, and new devices such as Apple TV are increasingly responding to this. Price-comparison More than ever, people are using the internet as their key means of product research and pricematching. Consumers will compare prices of similar products across different sites, using speciallydesigned apps, aggregator sites like myshopping.com.au, and their own browsing skills. Overseas shopping Australian consumers are actively seeking goods worldwide. Even when an international online store doesn't distribute to Australia, it's easy to use a professional goods relay service like hopshopgo.com. Setting up your online store More and more retailers large and small are realising the importance of having an online store. In today's digital climate, it's almost essential. Allowing shoppers to view and purchase your products online gives you great marketing opportunities. For one thing, it means your target market can
access your store at any hour of the day, from anywhere in the world. And if you set it up right, it can provide a convenient, hassle-free shopping experience that will bring visitors back again and again. Case study of a successful online store The challenge for online stores is to recreate the warmth and experience of a physical retail outlet. This is particularly important for boutique goods, where the atmosphere is a key part of the shopping experience. But with a bit of creative thinking, it's certainly possible to create an online space that offers this experience. In fact, online features can even be used to enhance user experience and build brand loyalty. One of our clients is an online fashion boutique selling women's clothing and accessories, and they have been very successful in creating an engaging online shopping experience. Here are a few key features that help create this:
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