RARE Business

Company Insight: Foviance Foviance (www.foviance.com) started life in 2001 as The Usability Company and became Foviance following a merger with Web Abacus. In 2008, Foviance acquired Applied Insights to become the UK’s pre-eminent customer experience consultancy, offering the full range of user experience consulting services. They are independent and often work alongside design agencies.

Foviance helps business drive business performance by improving their approach toward customer experience. They do this by providing consultancy underpinned with strong qualitative user research, experience design, data analytics and customer insight capabilities.

Paul Blunden, Foviance’s CEO, shared some insights about what has made his business so successful in retaining customers, building a great team and driving repeat business and growth.

When we asked Paul about what his proudest moment in business was, he said it comes every month at their company meeting when he gets to read out recognition from staff members and clients about people in their team.

Paul also shared some insights on what he believes they do that has helped them build a truly customer-focused business and team.

Here are some of his insights: 1. Focus on the long term relationship. We avoid short term financial gain in favour of a longer term relationship. This has built very strong relationships with our clients based on trust and high quality deliverables.