Blog Blueprint for Beginners

Page 16

One Overlooked Secret to Making Your Blog Sell More… (and get more traffic too) Everytime you visit a site you make a subconscious decision … Either you decide to trust the site and potentially give them your business… Or you decide the site is untrustworthy and you run for the hills. It’s a decision you’ll make in a split second. You’ve seen it before, the loud headlines, the confusing fonts and the inconsistent barrage of over hyped promises which leave you confused, irritated and hitting the Back button as fast as you can. Well … think about this: Your visitors make this same EXACT decision! Whether it’s your affiliate blog, sales page, squeeze page sales video or any part of your marketing funnel the visitor has to be able to TRUST YOU. And trust is about more than getting them to sign up for your opt in list, or click on an affiliate link … it’s about giving them the feeling of reliability, comfort and togetherness which comes with finding the solution to their problem. And if your site can’t do this … well it’s as simple as this NO Trust…No Money… Now… EVEN GOOGLE is deciding how much you can be trusted by using manual reviewers AND if the reviewer visits your site and doesn’t feel it can be trusted they’ll flag your site and you’ll disappear from the search results. POOF… you can kiss your traffic good bye. That’s how important site trust is … not even objectively but subjectively! Think and reflect – do your site effectively convey trust? pg. 16


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