Randi Haseman & Mazie Baldus
editorial concept bare is determined to bare it all unapologetically by exploring the intersectionality of sex education and body positivity to redefine the “normal body.” Through educated and entertaining stories, bare will inform and empower young people regardless of size, race, sexual orientation, or gender identity.
competition representation for body positivity and sex education
there’s nothing about sexual health & education until mid-30s (Cosmo) but sexual relationships may begin sooner
honest & raw information
editorial formula 55-60 pages 40% advertising
60% content
22-24 pages
33-36 pages 20-22% features 12 pages
departments Sex & Relationships: education about sexual health in regard to relationships
Queertopia: how queer people are, and have always been, shaping pop culture
Beauty: which brands are doing it right in terms of their inclusivity with all people?
Quiz: who doesn’t love a fun quiz?
Fashion: comfort & confidence > trends Ask a Sexpert: readers ask their burning questions about sex for a health expert to discuss
We’re not really strangers: questions & topics that allow you to get to know strangers or develop a deeper relationship with people you know Horoscope: astrology readings for each zodiac sign that will help guide readers
bare stories Hair: what kind of body hair is normal? What are the reasons for body hair? How can I remove it safely? Do I even need to remove it?
I am like Other Girls: a new topic every magazine that dives into a look, a feature, a body part that is typically embarrassing but is actually normal (moles, stretch marks, acne scars, body hair) I(m)secure: breaking down the barriers of our own insecurities Queertopia: how queer people are innovating (and have been this entire time) with an emphasis on pop culture
Makeup for Me: how to find makeup that makes you feel good rather than trendy, uplifting brands who create inclusive makeup Safety is Sexy: highlight the different types of contraceptives, pros & cons of each, where & how to safely access these, affordability Good Vibes: nondescript sex toys that make for cute decor around the house but get the job done Life imitates Art: a shout out to media (movies/shows, podcasts, youtube videos, art, music) that reflects our values Actually: how to address when someone undermines your true self as in being misgendered, using a dead name, misconceptions about sexual identity (biphobia, homophobia)
circulation $12.99
price of hard-copy issue
800k
first issue circulation
newsstands / store sales
600k 200k
free circulation
**online subscriptions not factored into these numbers because they are not printed**
online subscriptions only
subscription policy “Sexperts” Tier
$14.99
unlimited content, early access to merch, discounts for merch
Student Tier
$6.99
unlimited content, early access to merch
$8.99
12 pieces of content pieces per month
$3.99
6 pieces of content per month
“bare babe”
“bare beginner” tier
fulfillment socials
promotion partners
short ads branded accounts teaser info
@bare
OB/GYNs dermatologists
public libraries
beauty salons
education needs to be accessible
photographers graphic design team digital analyst
sexual health & wellness editor
photo editor
staff
video producers
chief editor
audio producers
editor of diversity & inclusion
writers
account executive
executive of advertising
talent outreach
feature editor circulation manager
art director beauty editor
digital editor
chief designer
social media manager
director of operations