Mega Cebu 2015 Annual Report by Ramon Aboitiz Foundation Inc

WHATâ&#x20AC;&#x2122;S INSIDE About the cover.............................................................................................2

MCDCB Attributes...................................................................................... 11

Messages:

Feature Stories:

From the MCDCB Chair..........................................................................3

Metro Cebu Roadmap Study Completed..................................... 12

From the MCDCB Co-Chair, Public Sector.......................................4

MCDA Bill Filed....................................................................................... 14

From the MCDCB Co-Chair, Private Sector......................................5

3rd Mega Cebu Month........................................................................ 17

About MCDCB.................................................................................................6

Cebu, where the heart sings............................................................. 20

What is Mega Cebu?.....................................................................................7

For Cebuâ&#x20AC;&#x2122;s Green Growth.................................................................... 22

MCDCB Vision & Development Strategy...............................................9

2015 Milestones.......................................................................................... 25

MCDCB Roadmap Studies for Sustainable

At a glance: 2011-2014 Milestones..................................................... 30

Urban Development.......................................................................... 10

About the Cover It is no secret that Mega Cebu started with a dream. That dream embraces the strong desire for a livable and sustainable Cebu, one that can be considered our legacy for the future generations. From one stone thrown into the sea, from one dream pitched to the public, restless and determined individuals and organizations started a fascinating ripple of partnerships, meetings and awareness-building activities to mega waves of planning with concrete outputs and following through with those plans. Each effort, no matter how small the ripple, has resulted to significant waves. When we continue to exert effort, focus and work hard, imagine the ripples and waves we can create and contribute to the quality of life. Then we can be certain that a livable and sustainable Cebu is truly possible.

We envision Cebu to be among the greatest places in the world. Defining the future of Metro Cebu is one gargantuan task that would require the active participation and benevolence of the people behind Mega Cebu. We realize that a cohesive partnership between the public and private sectors is the only way to create a competitive and sustainable Mega Cebu. It is with great pleasure that I congratulate the local government units, national government agencies, private sector and civil society for their collective efforts in bringing us closer to Mega Cebu 2050.

M E S S A G E

The year 2015 has been good to Cebu. Together with JICA, the Metro Cebu Development and Coordinating Board (MCDCB) completed the Vision, Strategy and Roadmap towards Metro Cebuâ&#x20AC;&#x2122;s medium and long term urban development. Of great significance also is the proposed law creating the Mega Cebu Development Authority. This institutionalizes the MCDCB and further promotes sustainable development and balanced growth for Cebu. Furthermore, we have submitted the Cebu Integrated Area Development Master Plan Study (CIADMPS) and the Transport and Traffic Management Plan. These are noteworthy achievements for 2015, as well. We are fortunate to have wonderful people working for the realization of our big dreams for Cebu. There are still a lot to be done and the challenges are many but with our collaborative work, we are confident that we are on our way to achieve our dreams. One day, these steps will lead us to where we want Cebu to be â&#x20AC;&#x201C; a progressive and happy place to live. Congratulations again and best wishes to the Mega Cebu team. You have done Cebu proud.

HON. HILARIO P. DAVIDE III Governor, Province of Cebu Chairman, MCDCB

With the recent development that Mega Cebu is undergoing, I am confident that together we can reach greater heights with more agencies supporting the goals and dreams that MCDCB is working on.

M E S S A G E

Today, the city of Cebu now has its own septage treatment plant through the tireless efforts of Japan International Cooperation Agency (JICA), an integral partner of the development of Mega Cebu. The two-year pilot survey was formally turned-over to our local government unit last December 2015. Alongside with the study was the establishment of the septage dewatering system constructed and further operated by AMCON INC, which also provides technical capacity development training of operation and maintenance of treatment facilities to local personnel; and recycling of dewatered sludge cake (filtered solid substance) for composting, among others. Furthermore, we are now working on building a suitable composting facility upon the recommendation by a Japanese consultant on environmental management and urban development since the new septage treatment facility is already operational. Together with our proactive team, we are confident that these will be realized in the soonest time possible. These are one of the important milestones leading towards the realization of the Mega Cebu 2050 Vision. It is a long journey, but with the combined efforts of the MCDCB team, we could always make things happen.

HON. MICHAEL L. RAMA Mayor, City of Cebu Co-Chairman, Public Sector, MCDCB

Since the inception of the Metro Cebu Development and Coordinating Board in 2011, the productive years of Mega Cebu has shown to us serious urban development issues felt by the people who reside in the metropolitan area, but we also saw the coming together of individuals and institutions that listened to and acted on the lessons taught by history. It is important for the people of Cebu to grasp the essence of each effort wielded by these individuals and institutions in every meeting, planning and activity. Exhausting positively our energies has produced remarkable milestones in the urban development history of Cebu.

M E S S A G E

These include, among many others, the completion of the The Roadmap Study for Sustainable Urban Development in Metro Cebu, institutionalization of the Mega Cebu Development Authority, celebration of the new Cebu brand, organization of the 3rd Mega Cebu Month, inclusion in the Organization for Economic Cooperation and Development-led Urban Green Growth in Dynamic Asia Project, and participation in the Asia-Pacific Economic Cooperation Public-Private Dialogue. All these stories and more are collected in this annual report to corroborate the efforts put in through the strong partnership between the public and private sectors that share the dream of creating a livable and sustainable Mega Cebu. These stories also relay the message of hope so that when you suddenly think or feel it is impossible to solve traffic or water issues, you can refer to this special document anytime to remind you that through focus, hard work and partnerships, you can be a gem to the big picture and create a bright future for the people around you. So, as we move forward to another year, we will continue to listen to and act on plans and lessons to achieve our dream â&#x20AC;&#x201D; a vibrant, equitable, sustainable and competitive Cebu, where our hearts sing.

MR. ROBERTO E. ABOITIZ President, Ramon Aboitiz Foundation, Inc. Co-Chairman, Private Sector, MCDCB

About MCDCB The Metro Cebu Development and Coordinating Board (MCDCB) is a coordinating body for metro-wide planning and development created on April 1, 2011 through a Memorandum of Agreement (MOA) signed by local government chief executives, heads of selected national government agencies, and leaders of the private sector and civil society. Its aim is to facilitate the formulation, coordination, and monitoring of integrated development strategies, policies, and standards for the development of Metro Cebu. Recognized by the Central Visayas Regional Development Council, MCDCB is a consortium of the Province of Cebu and 13 cities and municipalities located on the eastern side of the island, including the cities of Carcar, Naga, Talisay, Cebu, Mandaue, Lapulapu and Danao, and the municipalities of San Fernando, Minglanilla, Cordova, Consolacion, Lilo-an and Compostela; regional line agencies; and private and civil society organizations. The creation of the MCDCB is a manifestation of the heightened desire of public and private stakeholders to lead and plan for a desired and collective future for Cebu based on a shared identity and common ground. Its roles and functions include: â&#x20AC;˘ Coordinating body for shared assets and trans-boundary challenges and responsibilities; â&#x20AC;˘ Platform for inter-local coordination, public-private sector collaboration, and local-regional-national integration; â&#x20AC;˘ Formulation of integrated development strategies, policies and standards.

The MCDCB has identified ten priority areas of cooperation, as follows: 1. Urban and land use planning and zoning; 2. Transport and traffic management; 3. Pollution control and solid waste management; 4. Flood control, drainage and sewerage management; 5. Urban renewal and shelter provision; 6. Health and sanitation; 7. Public safety; 8. Road improvement and infrastructure development; 9. Coastal resources, watershed, and environmental management; 10. Disaster risk reduction and climate change adaptation

What is Mega Cebu? •

Envisions a Wholesome, Advanced, Vibrant, Equitable, Sustainable (W.A.V.E.S.) Cebu in 2050.

•

Promotes long-term and collaborative planning and action towards a more sustainable, smart, and inclusive city-region.

•

Based on the framework of a city region, where LGUs are encouraged to collaborate and coordinate policies, plans, programs, projects, and practices addressing common assets and trans-boundary concerns, issues, and challenges.

•

A view and vision of a collective future, based on common ground and shared identity.

•

The perspective of looking at governance and development from a big picture and not on an individual LGU-specific scale.

• A shared responsibility and serves as a platform for citizen-leader engagement and public and private sector (including civil society) partnership and cooperation. •

Anchored on and considers the larger provincial (whole Cebu) and regional (Visayas) context, while starting out its on-ground engagement and intervention at the Metro Cebu (13 LGUs) level. Conceptually, thus, Mega Cebu is larger than Metro Cebu and considers the population of the entire ‘province’ or ‘island’ in the year 2050 - which is projected to reach 12 Million (noting the ‘technical’ definition of a mega city population which is 10 Million or more).

•

A concept promoted and program spearheaded by the Metro Cebu Development and Coordinating Board and implemented through the Research, Program and Organizational Development and its various program structures.

The appended chart below shows the organizational structure of the Metro Cebu Development and Coordinating Board (MCDCB), which is led by the Cebu Provincial Government (Governor), with the LGU (Mayor) and the private sector/civil society as co-chairs, and the National Economic and Development Authority (NEDA) serving as MCDCB secretariat. The Ramon Aboitiz Foundation Inc. (RAFI), through the Eduardo Aboitiz Development Studies Center (EADSC), facilitates the Mega Cebu program. It anchors the Research, Program and Organizational Development (RPOD) of the

MCDCB, and serves as coordinating and operations unit and process facilitator of the various functions, structures, plans, programs, and efforts of the MCDCB. The private sector/civil society co-chairs with the public sector the four (4) focus area-based committees (FABComs) namely: 1. Integrated Development & Planning 2. Environment and Public Safety 3. HR, Assets and Partnerships 4. ICT & Knowledge Management

VISION

A vibrant, equitable, sustainable and competitive environment that embraces Cebuâ&#x20AC;&#x2122;s creativity and its cultural, historical, and natural resources, with strong citizen participation and responsive governance.

5 PRIORITY AREAS 1. Water Supply and Management 2. Transport and Traffic Management 3. Flood Control, Drainage, and Stormwater Management 4. Solid Waste Management 5. Septage and Sewerage

ATTRIBUTES Cultural & Historic. The fusion of a vibrant, modern and sustainable environment that embraces Cebuâ&#x20AC;&#x2122;s creativity and its cultural, historical and natural heritage, with a sense of identity and belonging.

Interconnected & Compact. Physically, economically and socially integrated Metro Cebu communities where individual growth areas are compact and walkable.

Innovative, Creative & Competitive. A proactive, adaptive, effective and quality educational system & globally competitive business environment that maximizes key economic drivers and livelihood opportunities.

Green. Sustainable and resilient development that preserves and nurtures the unique natural environment.

Inclusive, Equitable & Livable. A developed, responsive and efficient physical and social infrastructure that provides safe, secure and healthy living environment for all members of society.

Artist: Ayumi Endo of Japan

Integrated, Coordinated & Participative. Strong citizenâ&#x20AC;&#x2122;s participation and collaboration together with responsive and accountable governance that identifies, plans, and delivers integrated solutions.

Metro Cebu Roadmap Study completed In 2015, the Metro Cebu Development and Coordinating Board (MCDCB), with the assistance of the Japan International Cooperation Agency (JICA) and in collaboration with the City of Yokohama, Japan, finalized the Roadmap Study for Sustainable Urban Development in Metro Cebu. This, after MCDCB and JICA agreed in 2013 to conduct a follow-up study to Mega Cebu’s first visioning document and formulate a roadmap and action plan to realize the Mega Cebu Vision 2050 and the 3+1 Development Strategy. The Roadmap Study, which involved local and foreign experts and solicited inputs from Mega Cebu stakeholders, will serve as a blueprint for the long-term development of Metro Cebu. “The study showed that Central Visayas can become a leading growth center in the country, and therefore has the potential to sustain the Philippines’ economic gains, and jobs for Filipinos,” said JICA Chief Representative in the Philippines Noriaki Niwa. Rapid growth According to JICA, a solid growth of 5.8% and 1 million new jobs will be created by 2050 once the roadmap is fully implemented. The city’s GDP per capita is expected to grow more than US$20,000 in 2050, almost the same as Korea’s level in 2010. Metro Cebu’s GDP is also projected to rise by 8.3% annually between 2010 and 2020; 7.8% per year from 2020 to 2030; and then 5.8% per year from 2030 to 2050. Historically, Metro Cebu has been a regional trading hub and recognized for its world-class marine resorts. The area, which is now the second

largest city-region in the Philippines with a population of 2.55 million in 2010, is considered the economic center of Central Visayas such that it has been experiencing high levels of private business investments and industrial expansion in recent years. Along with this rapid urbanization and population growth, various interrelated urban issues have emerged across the sectors of transport, traffic, drainage, water, and waste management. To address these issues, it has decided that a comprehensive and sustainable development approach is required. JICA first conducted the Study on the Cebu Integrated Area Development Master Plan in1994. An earlier study and master plan covering the years 1980-2000, the Metro Cebu Land Use and Transport Study (MCLUTS), was also formulated. However, no study has followed since then until JICA in collaboration with the City of Yokohama supported Metro Cebu in 2012 through the MCDCB to come up with a long-term development vision called Mega Cebu Vision 2050 and its development strategy and to agree on a follow-up study to formulate a roadmap and action plan to realize this vision. Anchor programs and flagship projects The study identified 10 flagship projects for

implementation until 2020, and also outlined 14 anchor programs to be implemented by 2050. Seven sub-roadmaps were also identified under the study, namely: • • • •

Metropolitan Competitiveness Enhancement; Urban Structure and Land Use; Highway Network and Public Transport; Water Supply, Storm Water and Wastewater Management; • Solid Waste Management; • Smart SRP (South Road Properties) Development; and • Metropolitan Governance.

The Roadmap Study, with its seven SubRoadmaps, 14 Anchor Programs, and 10 Flagship Projects were first endorsed by the MCDCB Research, Program and Organizational Development (RPOD) Executive Committee on June 9, 2015. It was endorsed to the MCDCB Full Board and approved during the second quarter MCDCB meeting on June 17, 2015. The Regional Development Council (RDC) likewise approved and endorsed the Study during its quarterly meeting in Tagbilaran, Bohol on June 26, 2015. The MCDCB RPOD subsequently presented to the thirteen local government units (LGU) and the Cebu Provincial Government, asking for support for and the adoption of the recommendations of the Roadmap Study. Each LGU has already passed a resolution supporting and adopting the Roadmap Study. Furthermore, key leaders of MCDCB have presented the Roadmap Study to the NEDA Board Infrastructure Committee, the district representatives of Cebu, relevant national government agencies, the Department of Public Works and Highways (DPWH), the Department of Transportation and Communication (DOTC), and other organizations. The Mega Cebu 2050 Vision aims at a vibrant, equitable, sustainable and competitive environment that embraces Cebu’s creativity and its cultural, historical and natural resources, with strong citizen participation and responsive governance.

MCDA bill filed In June 2015, the MCDCB Full Board created a technical working group to assist the Metro Cebu Development and Coordinating Board (MCDCB) Research, Program and Organizational Development (RPOD) with the formulation of the policy to institutionalize MCDCB.

The proposed bill known as the Mega Cebu Development Authority (MCDA) Act of 2015 or the House Bill 6227 will promote and accelerate the sustainable development and balanced growth of Metro Cebu. The technical working group consisted of representatives of national government agencies, the legal offices of the Province and Cebu City, as well as other

MEGA CEBU LEADERS converge in support of the bill filed in the House of Representatives that would create the Mega Cebu Development Authority (MCDA). Pictured left to right: Mr. Bobit Avila, Cong. Wilfredo Caminero (Cebu, 2nd District), Mayor Jonas Cortes (Mandaue), Gov. Hilario Davide III, Mayor Teresa Alegado (Consolacion), Cong. Gwendolyn Garcia (Cebu, 3rd District), Mr. Roberto Aboitiz (RAFI), Cong. Raul Del Mar (Cebu City, 1st District), Cong. Luigi Quisumbing (Cebu, 6th District), and Cong. Benhur Salimbagon (Cebu, 4th District).

legal experts. These resource persons and members were introduced in July 2015 to the Mega Cebu Vision 2050, the 3+1 Development Strategy of Competitiveness, Livability, Mobility and Metropolitan Management, the Roadmap Study for Sustainable Urban Development in Metro Cebu and other local and international models of metropolitan governance. Research consultants together with the MCDCB RPOD PMO drafted the initial policy incorporating the inputs of the Technical Working Group. This was reviewed by the MCDCB RPOD Executive Committee, and then byvarious stakeholders in a consultative meeting on Sept. 8, 2015, and the MCDCB Full Board held in Liloan on Sept. 16, 2015. After several revisions and inputs provided by various sectors, the policy was finally reviewed by MCDCB Chair Governor Hilario P. Davide III, Co-chair for public sector Mayor Michael Rama, and Co-chair for private sector Roberto E. Aboitiz. Led and facilitated by Cong. Raul Del Mar (North District, Cebu City), the proposed bill was then signed and filed in the House of Representatives with other Cebu legislators as co-authors, namely: Rodrigo Abellanosa (South District, Cebu City), Aileen Radaza (Lapu-Lapu Lone District), Gerald Anthony Gullas (1st District), Wilfredo Caminero (2nd District), Gwendolyn Garcia (3rd District), Benhur Salimbangon (4th District), Ace Durano (5th district) and Luigi Quisumbing (6th district) on Oct. 9, 2015. The proposed jurisdiction of the MCDA will cover the 13 local government units of Metro Cebu. These are the seven cities namely Cebu, Mandaue, Lapu-Lapu, Danao, Talisay, Naga, and Carcar, and the six municipalities namely Compostela, Liloan, Consolacion, Cordova, Minglanilla, and San Fernando. Members of the board explained that the reason Mega Cebu is focused first on the 13 local government units of Metro Cebu is because these areas are heavily affected by major urban development issues, such as traffic congestion, flooding and increasing water demand. The impacts, if these challenges are left unattended, will negatively affect the areaâ&#x20AC;&#x2122;s livability. Conversely, should the Metro Cebu LGUs grow and develop sustainably, the positive impacts will spread to the other LGUs. The MCDA, guided by the Mega Cebu Vision 2050, 3+1 Development Strategy, and the Roadmap for Sustainable Urban Development in Metro Cebu, envisions a wholesome, advanced, vibrant, equitable, and sustainable Cebu by 2050.

MEGA CEBU LEADERS and Cebu district representatives met on October 27, 2015 to discuss and express support for the bill filed in the House of Representatives which would create the Mega Cebu Development Authority (MCDA).

REPRESENTATIVE FROM JICA AND DELEGATES from the City of YOKOHAMA, JAPAN meet with the MCDCB Chair and Co-chairs to renew and strengthen the partnership for technical cooperation between Yokohama, Japan and Metro Cebu.

3rd Mega Cebu Month MEGA CEBU STAKEHOLDERS gather at the Plenary of the Eduardo Aboitiz Development Studies Center of the Ramon Aboitiz Foundation Inc. last September 1, 2015 for the kick-off of the 3rd Mega Cebu Month celebration.

Last September 1, 2015, Mega Cebu proponents, partners and stakeholders kick-off the 3rd Mega Cebu Month at the Plenary of the Eduardo Aboitiz Development Studies Center of Ramon Aboitiz Foundation Inc.

The opening saw the presentation of a series of activities lined up by the organizers to boost participation in and support for Mega Cebu under the theme “Mega Cebu, Pwede Kaayo!” Mega Cebu envisions a wholesome, advanced, vibrant, equitable and sustainable (W.A.V.E.S.) Cebu by 2050. It promotes long-term and collaborative planning and action towards a more sustainable city-region in Cebu. For the third annual celebration, the #MegaCebuPwedeKaayo campaign and its sub-campaigns, “Limpyo Cebu, Pwede Kaayo” and “Tuman Cebu, Pwede Kaayo”, were launched to emphasize that simple acts of cleaning the surroundings and following traffic rules can help make Mega Cebu happen.

THE TRANSFORMENTORS representing Danao City was proclaimed champion of the Mega Cebu Teachers’ Contest. In the photo, they were joined by MCDCB RPOD PMO Head, Mrs. Evelyn Nacario- Castro, and their supporters.

MS AYUMI ENDO (holding a bouquet), internationally acclaimed mix-art painter from Japan poses with students during the Youth Convention held at the University of San Jose-Recoletos Coliseum in September 2015. Ayumi did her own interpretation of the Mega Cebu brand, Making WAVES, through her painting, while the convention was going on.

Milestones During the opening program, Ramon Aboitiz Foundation Inc. (RAFI) President Roberto E. Aboitiz recalled how Mega Cebu started as a dream. “Over the last four years, more things turned to positive. I would like to say that we have already achieved a significant number of milestones that have huge impact on Cebu. We manifest that what gets planned, gets done,” said Aboitiz who also sits as co-chair for the private sector in the Metro Cebu Development and Coordinating Board (MCDCB), the coordinating body for metro-wide planning and development. One of the milestones include the increase of awareness of the public about Mega Cebu. In 2014, JICA commissioned a Household Interview Survey and found out that only 7% of the respondents in the face-to-face survey knew what Mega Cebu was; and 73% respondents in the online survey knew about Mega Cebu. These have increased to 43% and 91%, respectively, in the 2015 survey. Another milestone is the completion of The Roadmap Study for Sustainable Urban Development in Metro Cebu which lasted for 18 months. MCDCB finalized the study with the assistance of the JICA and in collaboration with Yokohama City, Japan. This study will serve as a blueprint for the long-term development of Metro Cebu. To increase awareness and encourage people to act, Mega Cebu held competitions in the form of extemporaneous speaking, debate, search for the Most Outstanding Teacher, essay writing, slogan making and video making. Pwede Kaayo campaigns Mega Cebu proponents also launched two sub-campaigns under the #MegaCebuPwedeKaayo campaign. Focusing on garbage and traffic, “Limpyo Cebu, Pwede Kaayo” and “Tuman Cebu, Pwede Kaayo” were directed to inform the public that they can help Cebu become a more vibrant and livable city through simple acts of citizenship. Limpyo Cebu, Pwede Kaayo promoted

DepEd teachers with Luchie Flores, Executive Director of the Coalition for Better Education (3rd from left) and Caroline Ballesteros, Mega Cebu Communications and Stakeholder Relationship Manager (4th from left) during the Teachers’ Module making competition.

cleanliness. It reminded people not to throw their trash in waterways to prevent flooding, not to spit and urinate anywhere and to clean their own homes and surroundings. The Department of Education issued a memorandum to all elementary and high schools in Cebu Province to participate in the campaign. But Mega Cebu proponents wanted everyone in Cebu Province to join because Mega Cebu is “about us and for all of us”. Families, companies and organizations joined students every Saturday of September from 7 a.m. to 9 a.m. in cleaning external surroundings of their homes and establishments. On the other hand, Tuman Cebu, Pwede Kaayo promoted disciplined driving to help

lessen traffic jams. It campaigned for drivers to follow traffic rules and regulations, use the designated stops, follow the lanes, not to recklessly drive, not to use roads as parking areas and to have their smoke belchers checked. To push these sub-campaigns to the public, Mega Cebu and its supporters promoted short clips and handed out flyers in malls, establishments with TV used for public viewing, movie theatres, and gasoline stations to constantly raise the simple yet thoughtprovoking question: Hangyo lang mi ba… pwede? Youth support Club Mega, a group of young people

actively supporting Mega Cebu, produced seven #MegaCebuPwedeKaayo videos on tourism, education, economy, governance, water conservation and traffic management. These were played in theatres and establishments with TV used for public viewing. Mega Cebu also organized forums, like the Youth Convention on Sept. 12, Land Forum on Sept. 15 and Vibrant Mega Cebu: A Painting Exhibition by renowned Japanese mixed media artist Ayumi Endo. With the help of advertising and marketing consultant Carlos Castaño, Mega Cebu also launched an improved Mega Cebu website designed to communicate about the concept and vision simply and clearly.

MEMBERS of the Cebu brand team, Mega Cebu and the Cebu Chamber of Commerce and Industry, key players in the tourism industry and other stakeholders toast to the new integrated brand, “Cebu, where the heart sings.”

Cebu is where the heart sings!

This is the brand for Cebu that stakeholders unveiled last November 13, 2015 at the Ayala Activity Center, after six months of workshops and consultations directed to make Cebu “stand out from the rest”. “A brand is beyond the tagline or slogan. It is catches the essence of the character of Cebu,” Cebu Chamber of Commerce and Industry (CCCI) Tourism Chair Mila Espina said. In the brand logo, a woman in a festival costume is seen holding a bright red heart on top of her head. Its red, green, yellow and blue brand colors symbolize the passion and faith, creativity, friendliness and resilience of the Cebuanos. These colors make up the word “Cebu”. Under this word is a light blue sweep that reflects the sea as the basic element of the island’s identity.

21 ALL FOR THE LOVE OF CEBU. Key stakeholders staged a grand launch for the Cebu integrated brand at the Ayala Activity Center in November 13, 2015.

Call to be ambassadors Gov. Hilario Davide III said that the “Cebu brand was found at the right time”. “It is high time that our beautiful province fully support a brand that manifests and reflects the soul and identity of our land. Let us all commit to the challenge to be Cebu’s ambassadors,” Davide said. Tetta Baad, chairperson of the Cebu City Tourism City Commission, said that their love for Cebu has pushed them to agree on making the brand despite the lack of budget. “What the Cebu brand team has done is herculean in the sense that a group of different individuals representing their organizations have come together and agreed on the tagline, which is no small measure considering the different perspectives we brought to the table,” she said. Baad compared Cebu to David, the shepherd boy from the Bible who defeated Goliath who was backed with an army of soldiers. “Make the brand promise live in real terms. Let that stone hurled from a slingshot hit its mark! Cebu is our special place we want to share with the world, our home where the heart sings in the truest sense,” Baad said. She added that Cebuanos are inherently happy, open, friendly,

and willing to help, and that Cebu is a special place because of how the people make it. Collaborative endeavor Behind the successful Cebu brand is a team which is composed of stakeholders from the different sectors. “It was a cooperative and collaborative endeavor,” Espina added. A branding workshop which was facilitated by Singaporean global brand strategist Jacqueline Alexis Thng was the first step in crafting the brand. Thng, as a brand consultant, helped the Cebu brand team gather and think of a brand that could make Cebu stand out. “After a tedious, careful, and systematic process which involved an international

branding expert, we finally celebrate and unveil the new brand that will make Cebu take a more significant spot in the global market,” CCCI President and Chair of the MCDCB Committee on HR, Assets and Partnerships Tess Chan said. CCCI and Mega Cebu took the lead in this branding initiative through a series of meetings from May to November 2015. The initiative was supported by the Department of Tourism, Cebu City Tourism Commission, Cebu Provincial Tourism Commission, Movement for Livable Cebu, Cebu Association of Tour Operators, and GMRMegawide Cebu Airport Corp, among others. Branding Cebu is part of the roadmap for Metropolitan Competitiveness Enhancement,

one of the seven crafted subroadmap studies for Mega Cebu. Brand guidelines After Metro Cebu Development and Coordinating Board (MCDCB) Full Board approved the brand in December 2015, the brand team is now working on the guidelines for the proper use of the new Cebu brand, including its line, “Cebu: Where the Heart Sings”, including a jingle that shall sing its way into the hearts of all Cebuanos. This is part of the rollout of the brand. Apart from the guidelines, the rollout will include production of branding materials and other programs to raise awareness, and the registration of the brand for Intellectual Property Rights.

ARCHITECT BAJING Atega, Vice Chair of the Focus Area Based Committee on Environment and Public Safety, explains the topography of Metro Cebuâ&#x20AC;&#x2122;s major watersheds to the OECD delegation at an overlooking site in Pung-ol, Sibugay, Cebu City.

Mega Cebu has been identified, nominated and invited by the Organization for Economic Cooperation and Development (OECD) as the fifth case study in the in the Urban Green Growth in Dynamic Asia Project, coming after four other cities in Southeast Asia, namely Bangkok in Thailand, Johor Bahru/Iskandar in Malaysia, Bandung in Indonesia, and Hai Phong in Vietnam

The Project examines ways to promote greening and competitiveness in a fast growing economy, to improve environmental performance in cities and urban quality of life, and to increase the institutional capacity to achieve green growth. In Asia alone, the level of urbanization is projected to reach 64% by 2050 from 43% in 2010. In fact, Cebu, as one of the fastest growing regions in the Philippines, is already experiencing urbanization on a wide scale. Analysis on urban green growth For the Project, the Province of Cebu approved 2.5 million pesos in August 2015 to be allocated

For Cebuâ&#x20AC;&#x2122;s Green Growth

23 as a counterpart to participate in the Project. The remaining cost was provided as a grant from the German government. Cebu has already organized a local team of experts as a counterpart to the OECD Study Team. Cebu City, Cebu Business Club, the Department of Environment and Natural Resources Region 7, and Cebu Chamber of Commerce and Industry also supported the project with financial and in-kind contributions. The study scope under this Project will include an analysis of key environmental and socioeconomic trends of the metropolitan area, an assessment of the policies for areas of opportunity for urban green growth, a special chapter to discuss an urban green growth policy topic unique to the case study city, and identification of enabling strategies for implementing urban green growth. The project period of the case study is 12 months and will be benchmarked against around 300 other OECD and non-OECD metropolitan areas using a set of economic and environmental indicators. The output of this study will be a report titled “Green Growth in Cebu, the Philippines”. The report, which will be published in 2016, will consider a theme affecting Cebu’s green competitiveness and recommend policies to be implemented. Complements with Metro Cebu Roadmap Study The project will complement the findings of the JICA-assisted Roadmap Study for Sustainable Urban Development in Metro Cebu completed early 2015. The Roadmap Study, in its seven subroadmaps, focuses heavily on the physical dimension and infrastructure needed to achieve the physical development of Metro Cebu while the Urban Green Growth in Dynamic Asia Project will focus on the policies needed for Metro Cebu’s social and economic development and will further outline, from a policy-focused perspective, the Roadmap Study’s recommendations on land use, water, and metropolitan governance. Both of these studies together will provide the blueprint for Cebu’s holistic and sustainable development. One Dec. 8-11, 2015, the Metro Cebu Development and Coordination Board’s (MCDCB) Mega Cebu in partnership with OECD hosted a knowledge sharing workshop, as part of Cebu’s participation in the Urban Green Growth in

HEATHER McNell of Metro Vancouver photographs the accumulation of solid waste at the mouth of the Kinalumsan River at the South Road Properties (SRP).

Dynamic Asia Project. Workshops, learning visit The workshop, which was comprised of two sessions, discussed Cebu’s land use planning and management, water resources management, resilience, and metropolitan governance in accommodating rapid urbanisation and economic growth. Participants also joined in a learning visit to examine upstream and downstream sites and the impact of urbanization on Cebu’s watersheds and waterways. House of Land Use and Regulatory Board, National Economic Development Authority, Cebu City Planning and Development Office, Department of Environment and Natural Resources, Metro Cebu

Water District, Cebu Uniting for Sustainable Water, and Cebu Provincial Disaster Risk and Reduction Management Office were among the government and non-government agencies who presented the management mechanisms of Cebu to the OECD members and participants of the workshop. The discussion was used as an avenue for participants and OECD members to identify strategies and recommendations to be implemented to improve Cebu’s green competitiveness. “This workshop is for us to conceptualize concrete, action-oriented, realistic, and feasible recommendations or ideas for Cebu,” OECD Regional Development Policy Division, Public Governance and Territorial Development project manager Tadashi Matsumoto said.

Not alone During the workshop, international participants also shared their respective city’s experiences and lessons pertaining to land use management, water supply and quality management and resilience. The delegates from the Bangkok Metropolitan Administration (Thailand), Hai Phong Department of Foreign Affairs (Vietnam) and Bandung Environmental Rehabilitation Division (Indonesia) were among the International participants who shared their experiences and lessons. “One city can’t stand alone. Cooperation and coordination with other cities is important in the solution of issues,” Iskanda (Malaysia) Regional Development Authority Strategic Communications vice president Suhaimee Md Noh Mohamed said.

THE PROVINCE OF CEBU has been an active partner in the OECD UGGIDA project. Provincial Administrator Atty. Mark Tolentino (above, left) delivers remarks during the workshop’s press conference. Stakeholders join a series of topic-based meetings at the Capitol Building (right). Gov. Hilario Davide III poses with the OECD Study Team (above, right).

Milestones 2015

JANUARY 9 The MCDCB RPOD Execom convened to discuss the timeline for the Integrated Drainage & Storm Water Management System Master Plan, the impact of groundwater extraction and sea level rise, the observations and recommendations of JICA’s flood control expert after his Cebu river tour last December, and the proposed visit of the Ministry of Economy, Trade & Industry (METI) of Japan for the organization of session on water during APEC. The committee also passed a resolution endorsing the DPWH Region 7 office to directly undertake the bidding for the procurement of the professional services for the Master Plan for Flood Control, Drainage and Stormwater Management. JANUARY 22 Institutionalization of partnerships with Yokohama and MCDCB Yokohama expressed their interest in partnering with MCDCB to extend technical cooperation with other LGUs in Metro Cebu. JANUARY 27 - 28 The JICA Study Team (JST) organized a 2-day workshop on land use, transport and water related issues last January 27-28, 2015 at Harold’s Hotel. Presentations and discussions included Metro Cebu’s urban spatial plan, transport infrastructure, traffic management, water supply development and septage and storm water management. 121 stakeholders from both the public and private sector attended the workshops. FEBRUARY 12, 13, 16, 17 JICA GIS Training JICA’s GIS experts conducted basic and advanced trainings in geographic information system (GIS) to over 30 participants from LGUs and civil society organizations. The entire training program spanned four days, two days for the basic course and two days for the advanced course. MARCH 4 DOTC Meeting The MCDCB/Mega Cebu key officers led by Cebu City Mayor Michael L. Rama went to Manila to meet with DOTC Undersecretary for Planning Rene K. Limcaoco and Asst. Secretary for Planning and Finance Sherielysse Bonifacio and JICA representative Mr. Takagi Yuya and JICA Study team members Mr. Ken Kumazawa, Dr. Primitivo Cal, and Ms. Lynn Sison. The team presented the Roadmap Study for Sustainable Urban Development in Metro Cebu, specifically on the sub-roadmap on Urban Transport and Highway Network. They also discussed traffic management for Metro Cebu and the public transportation situation with focus on “colorum jeepneys”. DOTC agreed to adopt the roadmap and indicated the interest to pursue the master plan for mass transit network in Metro Cebu, which could be included in the department’s budget and possibly be awarded by June 2015. MARCH 9-10 MCDCB-JICA Study Team Workshops Workshop on: 1) Metropolitan Competitiveness Enhancement, Urban Structure and Land Use, Smart SRP Development and Metropolitan Governance; and 2) Public Transport and Highway Network, Water Supply and Disposal Management, Sold Waste Management.

2015

MARCH 30 MCDCB MOA Signing: The members of the Metro Cebu Development and Coordinating Board renewed its commitment and signed a new Memorandum of Agreement (MOA) to support the programs and initiatives of the body. The signing was led by its Chair, Gov. Hilario P. Davide, III, together with Metro Cebu Mayors, Heads of National Government Agencies and the Presidents of the Private Sector and Civil Society organizations. APRIL 9 – 11 Club Mega – Youth Leadership Training Youth volunteers from different universities in Cebu interested in organizing the Club Mega in their respective schools gathered for a Youth Leadership Training at RAFI Kool Adventure Camp in Balamban Cebu. The objective of the training was to shape them to become responsible leaders; help them develop their planning and decision-making skills; deepen their understanding of social issues and widen their perspective of each other’s similarities and differences; and strengthen their sense of citizenship and volunteerism as a result of the training. APRIL 11-20 Learning Visit to Canada Representatives from the MCDCB RPOD traveled to Vancouver, Canada to study and learn from the structure and scope of Metro Vancouver, the region’s metropolitan authority, as well as form linkages with universities and other resource persons that support metropolitan governance. Some attributes of the Metro Vancouver model were eventually incorporated into the draft bill filed proposing the creation of the Mega Cebu Development Authority.

2015

MAY 4 - 8 Knowledge Sharing Workshops and Learning Visit to Bandung, Indonesia: Mega Cebu was invited by the Organization for Economic Cooperation and Development (OECD) to become one of the five major city-regions to be studied under its Urban Green Growth in Dynamic Asia Project along with Bandung (Indonesia), Bangkok (Thailand), Iskandar (Malaysia), and Hai Phong (Vietnam). Mega Cebu, represented by Mayor Duke Frasco of Liloan, Mayor Teresa Alegado of Consolacion, and Ms. Evelyn Nacario-Castro of the MCDCB RPOD PMO, participated in the 3rd OECD Knowledge Sharing Workshop held in Bandung, Indonesia. The delegates learned about Bandung’s best practices in urban development and shared the ongoing efforts of Mega Cebu to become a more wholesome, advanced, vibrant, equitable, and sustainable city-region. MAY 11 Meeting with MCDCB RPOD and CUSW Members of the Cebu Uniting for Sustainable Water (CUSW), and the MCDCB RPOD met to discuss strategies in pursuing the realization of the Mananga II Dam project. MAY 15 The Study of the Existing Institutional Framework for Water Supply Development and Management as Basis for Policy & Program Recommendation: The Ramon Aboitiz Foundation, Inc. (RAFI) commissioned Prof. Fernando Fajardo, an economist, to study the existing institutional framework for water supply development and management as basis for policy and future direction. In May 15, Prof. Fajardo presented his findings on water tariff structure, particularly the case of Metro Cebu, which according to the data he gathered, is highest in the country and the entire ASEAN region. He also presented findings on the impact of optimal water pricing, which does not reflect full economic cost. He also discussed institutional issues and the concerns caused by fragmented water governance. MAY 20 The MCDCB Committee on HR, Assets & Partnerships, in partnership with Cebu Chamber of Commerce, Inc. led by President Tess Chan organized a Branding Workshop – “A Branding Experience, Conceptualizing and Crafting a Brand of Cebu as a Destination”. The workshop was facilitated by Ms. Jacqueline Thng, a branding consultant from Singapore, and was participated by key stakeholders and tourism players in Cebu. The objective of the workshop was to come up with an integrated tourism brand for Cebu. MAY 21 Water Stakeholders’ Mandates Workshop. A sustainable water supply for Metro Cebu’s population and industries is a top priority for Mega Cebu. The MCDCB RPOD convened several stakeholders from the LGUs, NWRB, LWUA, national government agencies, civil society organizations, water districts, and private water suppliers to determine roles and responsibilities in water supply and disposal management according to each one’s mandate. The group also agreed which agencies would be responsible and accountable for the execution of projects related to water supply and disposal with reference to the recommendations of the Roadmap Study.

2015

MAY 22 3rd Sustainable Cities Dialogue: Saving our Rivers. The Movement for Livable Cebu (MLC) organized a Sustainable Cities Dialogue held at MCWD’s Social Hall, which focused on saving Cebu’s rivers. Mega Cebu and RAFI supported the event in terms of mobilization, logistical and financial requirements, as well as commitment to Save Cebu’s Rivers. The symposium was attended by different stakeholders from the private and public sector, led by Mr. Marc Canton, MLC lead convenor, Archt. Socorro Atega of CUSW, Engr. Jesse Baring, GM Ernie Delco and Engr. Lazaro Salvacion of MCWD, and Mayor Jed Mabilog of Iloilo City. As a declaration to support the cause to save Cebu’s rivers, the stakeholders signed the commitment wall. JUNE The MCDCB RPOD together with the RAFI-Eduardo Aboitiz Development Studies Center - Young Minds Academy scholars conducted a Mega Cebu awareness survey. It was found that 43% knew about the program from face-to-face encounters and 91% knew about the program through social media.

JUNE 17 The Roadmap Study for Sustainable Urban Development in Metro Cebu along with its anchor programs and flagships projects was officially approved by the MCDCB Full Board. A technical working group, composed of representatives from the Province, Cebu City, DPWH, MCWD, HLURB, DBM, NEDA, consultants, and MCDCB, was created by the MCDCB Full Board to craft the policy framework for the institutionalization of metropolitan governance. JUNE 26 The Roadmap Study and its anchor programs and flagship projects was presented to and officially approved by the Regional Development Council (RDC) of Central Visayas. JULY In an effort to create a mass base of support for the Mega Cebu program in 2015, Mega Cebu Month focused on intensive awareness building by launching “Mega Cebu, Pwede Kaayo” Campaign which promoted the little things that the public can do in order to get involved in the program and contribute to the realization of the Mega Cebu 2050 vision. Club Mega produced videos addressing Solid Waste, Traffic, Flooding, Water Supply, Good Governance, Tourism, Economy and Education.

2015

JULY 9 Mega Cebu presentation highlighting the need to manage groundwater extraction and present salt water intrusion and land subsidence during the Central Visayas Municipal Planning and Development Coordinating Conference. JULY 20 Presentation to and approval of the Roadmap for Sustainable Urban Development for Metro Cebu by the NEDA Board Infra Com in Manila. JULY – AUGUST MCDCB RPOD presented to different LGUs of Metro Cebu: Sangguniang Panlalawigan of the Cebu Province; Sangguniang Panlungsod of the cities of Cebu, Mandaue, Lapulapu, Talisay, Danao, Carcar and Naga and Sangguniang Bayan of Cordova, Compostela, Consolacion, Lilo-an, Minglanilla and San Fernando about the developments of Mega Cebu and the highlights of the Roadmap Study for Sustainable Urban Development in Metro Cebu. The different councils then passed a resolution endorsing, adopting, and supporting the recommendations and outputs of the Roadmap Study for Sustainable Urban Development for Metro Cebu and the identified anchor programs and flagship projects for implementation.

SEPTEMBER 1 Celebration of the 3rd Mega Cebu Month with the two Mega Cebu Pwede Kaayo sub campaigns: Tuman Cebu, Pwede Kaayo – a campaign that addressed the riding public and all drivers, so that road traffic would be minimized; and Limpyo Cebu, Pwede Kaayo – a clean-up drive in all the Saturdays of September. The month long celebration engaged and capacitated 4778 individuals altogether. METI-organized Public-Private Discussion on Water during APEC prepared in coordination with MCDCB RPOD. SEPTEMBER 10 SEPTEMBER 10 JICA indicated interest in providing technical assistance to create a Master Plan Study on Mass Urban Transport System Development in Metro Cebu that would cover the Roadmap Study’s flagship projects related to transport and traffic management. SEPTEMBER 12 Presentation of Mega Cebu during the East Asia Society of Transportation Studies, an international conference of traffic and transport and other urban planners and researchers.

2015

SEPTEMBER 30 Presentation of Mega Cebu by Mr. Roberto E. Aboitiz, Co-Chair, MCDCB during the Business Forum with Singapore Business Federation. OCTOBER 9 Congressman Raul Del Mar files a bill, together with Cebu’s other District Representatives namely: Congressmen Gabriel Luis R. Quisumbing, Joseph H. Durano, Gerald Anthony V. Gullas Jr., Rodrigo A. Abellanosa, Aileen C. Radaza, Gwendolyn F. Garcia, Benhur L. Salimbangon, and Wilfredo S. Caminero, creating the Mega Cebu Development Authority in the House of Representatives after being endorsed by the MCDCB Chair and Co-chairs. OCTOBER 19-20 Mega Cebu presentation in the 4th Asia Smart City Conference in Yokohama NOVEMBER 13 Launch of the Cebu Integrated Tourism Brand: “Cebu, Where the heart sings”. Held at the Ayala Activity Center, the launch was participated by different key players namely: Mega Cebu, Cebu Chamber of Commerce and Industry, the tourism commissions of Cebu City and Cebu province, the Cebu Association of Tour Operators, GMR-Megawide Cebu Airport Corporation, Club Mega and various individual volunteers. DECEMBER 9 - 11 The Organization for Economic Cooperation and Development (OECD) and MCDCB organized a Knowledge-Sharing Workshop and Focus Group Discussions for the Urban Green Growth in Dynamic Asia Project with international and local participants. Topics discussed were land use planning and management, water, and metropolitan governance. Leaders and planners from Vancouver, Barcelona, Bandung, Hai Phong, Malaysia, Cambodia, Myanmar, Bangkok, Germany, USA, France, and other international organizations such as GIZ, GIDRM, and AFD attended the OECD-MCDCB workshop facilitated by the RAFI-Eduardo Aboitiz Development Studies Center/MCDCB RPOD.

At a glance: 2011-2014 2011

APRIL 1 Signing of the Memorandum of Agreement among 14 Local Government Units, 13 National Government Agencies;7 private sector / civil society organizations. Meeting convened by Gov. G. Garcia and attended by public and private sector leaders, including the late DILG Sec. J. Robredo. MAY 24 Commencement of the organization of various structures and mechanisms of collaboration of MCDCB, where the National Economic Development Authority (NEDA) was designated as Secretariat and the Ramon Aboitiz Foundation, Inc. (RAFI) was designated as the Research Program & Organizational Development (RPOD) unit of MCDCB. The MCDCB RPOD then began the process of organizing and convening the MCDCB RPOD ExeCom, the Focus Area-Based Committees, and SubCommittees. JUNE 24 Recognition by the RDC 7 of MCDCB as the coordinating body for Metro Cebu development per Res. 10, S. 2011. MAY-OCTOBER Presentation of recommendations for: the basic framework and roadmap for collaboration and information sharing (Metro Cebu Information Management) by IBM Corporate Services Corps; 4-Quadrant Synthesis and conceptual framework by IBM ASEAN Leader for Smarter Cities; and 3 inter-related facets of governance, land use planning, and transport & traffic management by the 6-person IBM Executive Service Corps.

MARCH 28

2011

Signing of the Cebu City – Yokohama Memorandum of Understanding on Technical cooperation for Sustainable Urban Development, which served as precursor to the JICA-Yokohama-MCDCB cooperation and partnership for planning and development of Metro Cebu.

MAY 10

Passage of an MCDCB resolution requesting the Department of Public Works and Highways (DPWH) Project Management Office – Flood Control and SABO Engineering Center (PMO-FCSEC) through the DPWH Regional Office 7, for assistance in the preparation of an Integrated Drainage & Stormwater Management Plan for Metro Cebu.

OCTOBER 10 Approval of the membership of MCDCB in the RDC full council and sectoral committees per Res. 26, S. 2012.

OCTOBER 19

Commencement of the formulation of the Terms of Reference (TOR) for the Integrated Drainage & Stormwater Management Plan through a dialogue-workshop among key stakeholders.

NOVEMBER

Presentation of the report & recommendations of the Sub-Committee on Infrastructure and Utilities to the MCDCB RPOD Execom which then served as reference for proposed infrastructure programs and projects.

NOVEMBER

Participate in the IBM Smart City Conference in New York where case studies from expert countries were featured showcasing the use of technology in water management.

OCTOBER, 2011-DECEMBER, 2012

Introduction of new concepts: smart growth and new urbanism, eco-districts, in-filling and other foundational and emerging concepts in urban planning and development in partnership with local and foreign experts.

DECEMBER 2012 – MARCH 2013

Engagement with the City of Yokohama & Japan International Cooperation Agency (JICA) for the Phase I Study Vision and Development Strategy for Metro Cebu, with PADECO and NSRI as consultants. This first phase was covered by a 46M Yen technical assistance undertaking by JICA.

MARCH 28

2012

NOVEMBER

2012

Participate in the IBM Smart City Conference in New York where case studies from expert countries were featured showcasing the use of technology in water management.

OCTOBER, 2011-DECEMBER, 2012

DECEMBER 2012 – MARCH 2013

MARCH 20

2013

Approval of the Mega Cebu Vision 2050 and 3 + 1 Development Strategy and the MCDCB Framework and Manual of Operations, outlining the board’s operating structures and processes. MCDCB meeting presided by Acting Gov. A. Magpale.

APRIL 4

Endorsement of and support for the Mega Cebu Vision 2050 and Development Strategy by the RDC 7 Executive Committee per Res. 2, S. 2013.

APRIL – SEPTEMBER

Organization and conduct of a series of capability and relationship building, data gathering, consolidation and harmonization workshops, particularly covering land use and other spatial dimensions, infrastructure and flooded areas, anchored by the Subcommitte on Integrated Development & Spatial and Land Use Planning in cooperation with the University of San Carlos – College of Architecture and Fine Arts (USC CAFA) and local planning officers of Metro Cebu LGUs, and key representatives of National Government Agencies.

MAY 27

Presentation of Cebu’s pitch for the hosting of the APEC Summit in 2015 using the framework of MCDCB and anchored on the Mega Cebu 2050 Vision, which highlighted active public-private partnership.

JULY

Signing of the Minutes of Meeting and Terms of Reference for Phase II: Study on the Roadmap for the Sustainable Urban Development of Metro Cebu. This second and on-going phase (until 2015) is covered by 2.5 M US$ technical assistance undertaking by JICA with ALMEC Corporation and Oriental consultants.

JULY – DECEMBER

Organization of Mega Cebu focal (coordinating & technical) teams at the LGU level to facilitate better coordination and strengthen partnership.

AUGUST 13

Installation of new local officials: signing of covenant & turnover of “bugsay” (paddle) during the first MCDCB full board meeting with newly elected officials presided by newly-elected Gov. H. Davide III. In the same meeting, the Metro Cebu Integrated Environmental and Natural Resources Management Policy & Framework and the institutionalization of ENRO in all Cities and Municipalities of Metro Cebu was presented by the Sub Committee on Environment and Health.

SEPTEMBER

2013

Installation of September as the Mega Cebu Month, approved by the MCDCB, where the jingle “Mega Cebu making WAVES” was created. First massive information campaign for the youth, private sector & LGUs through various activities, including the crowning of the very first Mega Cebu youth ambassadors.

SEPTEMBER – DECEMBER

Adoption of and alignment with the Mega Cebu 2050 Vision and 3+1 Development Strategy by the member LGUs in their respective visions and Executive and Legislative Agendas.

OCTOBER 24 Presentation and sharing of the Mega Cebu vision during the Smart City Conference in Yokohama City.

NOVEMBER 11 Kick-off of the JICA assisted 18-month Study on the Roadmap for the Sustainable Urban Development of Metro Cebu.

DECEMBER 7 AND 18

Approval and signing of the partnership agreement between JICA, Cebu City and concerned Japanese enterprises on the two Pilot Surveys for Disseminating SME Technologies For Solid Waste Management and Resource Recycling and Dewatering Equipment for Septage Management. These pilot projects are aligned with the Mega Cebu livability strategy and supported by a 2M US$ technical assistance grant from JICA.

2014

JANUARY Assist in the formulation of the Terms of Reference for the Comprehensive Study for a Metro Cebu Integrated Flood and Drainage System Master Plan. FEBRUARY 7 Commencement of the JICA Study: Household Interview Survey (HIS) to gather basic data that will help in formulating a comprehensive urban development plans for Metro Cebu. MARCH 17 1st meeting and briefing with Congressional District Representatives and Mayors, with discussions on: General Planning Framework, Over-all Regional Performance vis a vis General Apropriations Act, Consolidated Info on MCDCB Proposed Projects, and Presentation of JICA Study Highlights. MARCH 19 Signing of the Memorandum of Understanding (MOU) between MCDCB represented by MCDCB Chair Governor Hilario Davide III and Co-chair Roberto Aboitiz, and the University of San Carlos represented by the school President Fr. Dionisio Miranda, SVD and Fr. Louie Punzalan, SVD, Presidential Assistant for External Affairs, during the MCDCB Full Board meeting hosted by the Province of Cebu held at Cebu Provincial Capitol Social Hall. MARCH 19 Full Board Resolutions (s.2014) passed: 1. Adopting the JICA-MCDCB Coordination Framework and Process of Project identification; 2. Approving the List of Proposed Projects for Metro Cebu; and 3. Approving the Revised MCDCB Memorandum of Agreement. APRIL 10 Presentation of the Roadmap Study for Sustainable Urban Development in Metro Cebu by JICA to the MCDBC members: 1. Conceptual Roadmap; 2. Practice of Urban Development in Yokohama; 3. Green City Planning; 4. Short-term Priority Projects; 5. Environmental Considerations; 6. Metropolitan Project Management.

2014

APRIL 15 Mega Cebu Third Year Anniversary celebration held at the Plenary of the Eduardo Development Studies Center of the Ramon Aboitiz Foundation, Inc. MAY 25 – 31 First batch of JICA-sponsored learning visit to Yokohama Japan which was participated in by 10 Cebuano delegates coming from the LGUs, NGAs, business and civil society sector, and the youth, with the following key components: Y-PORT project in Yokohama City; Urban Development Master Plan of Yokohama City; MM21 Project; Urban Renaissance Agency; Restraint of Outflow Rainwater and Sludge Recycling Center; Waste Management in Yokohama City and Final Disposal Plan; and participation of Mega Cebu in JICA Headquarters (Tokyo) and the Yokohama forum. JUNE 6 2nd meeting with the Congressional District Representatives, with presentations on Mega Cebu Timeline of Accomplishments, Review of Current National Policies & Administrative Regulations on the RROW for National Government Infra Projects, Urban Renaissance Agency of Japan, Updates re TOR for Drainage & Stormwater Management, and plans & initiatives of Congressional District Representatives of Metro Cebu. JUNE 28 Mega Cebu Youth Convention held at the Cebu Coliseum, with an estimated audience of about 4000 students from all over Metro Cebu, which culminated in a “Fashion for a Cause” entitled “UPSURGE”. The convention served as a kick off for the formation of the youth platform “Club Mega” in the different schools. JULY 9 Full Board Resolutions (s. 2014) passed: 4. Approving the Initial Findings on the Review of National Policies and Administrative Regulations on the Acquisition of Road Right of Way Subject to Further Discussion by the RPOD Execom and DPWH 7; 5. Approving the Report on Constituency Building Activities for Mega Cebu; 6. Requesting the DPWH Secretary to expedite the approval of the Terms of Reference for consultants to be tasked to prepare an Integrated Flood and Drainage System Master Plan for Metro Cebu; 7. Approving the Memorandum of Understanding (MOU) between the Metro Cebu Development and Coordinating Board (MCDCB) and the University of San Jose-Recoletos; 8. Approving the inclusion of the President of the League of Municipalities in the Philippines Cebu Provincial Chapter as regular member of the MCDCB in a full board meeting hosted by the City of Danao. AUGUST 13 JICA Roadmap Study Workshops for Interim Report II: Presentation of the Roadmap Study for Sustainable Urban Development in Metro Cebu: 1. Long term Development Planning; 2. Metropolitan Competitiveness; and 3. Metropolitan Sustainability AUGUST 27 Swedish Urban Transport: Business Sweden and Mega Cebu co-organized a forum on Urban Transport and Traffic Management in Metro Cebu. Members of the Swedish delegation, led by Swedish Ambassador Klas Molin, included representatives from Swedish companies known for sustainable and modern solutions to transportation. Atty. Rafael Yap of CITOM presented the current situation of traffic in Metro Cebu as well as reviewed highlights of the upcoming Bus Rail Transit project. Members of the Swedish delegation, led by Swedish Ambassador Klas Molin, included representatives from Swedish companies known for sustainable and modern solutions to transportation. SEPTEMBER 1 Launch of the 2nd Mega Cebu Month Celebration at the Capitol Social Hall, through a television talkshow entitled, “Mega Talk”, aired over Skycable Channel 35. SEPTEMBER 17 signing of the Memorandum of Understanding (MOU) between MCDCB represented by Co-chair Roberto Aboitiz, and the University of San Jose-Recoletos represented by the school President Rev. Fr. Enrico Peter Silab, OAR and Fr. Manny Bolilia, OAR, Vice President for Academic Affairs, during the MCDCB full board meeting hosted by the Municipality of Cordova.

2014

SEPTEMBER 17 Full Board Resolutions (s. 2014) passed: 9. Enjoining the Cities and Municipalities within the Franchise Area of the Metro Cebu Water District (MCWD) to Enact an Ordinance on the Establishment of Comprehensive Septage Management System for their Respective Jurisdictions; 10. Approving the Proposed Mega Cebu Private Sector, Academe, Civil Society Twinning for Local Development (PACT) Program; and 11. Approving the Proposed Capability-building Activities for the MCDCB and MCDCB-RPOD in 2014. SEPTEMBER 26 Meeting with DPWH: An MCDCB RPOD led by Mr. Roberto Aboitiz, met with DPWH Secretary Rogelio Singson at the DPWH central office in Manila to discuss the urgent matter of flooding in Metro Cebu. The meeting was facilitated by Congressman Raul del Mar and the group discussed short-term, medium-term and long-term project ideas to address flooding and brought attention to the traffic-congested intersections identified by JICA in its interim report of The Roadmap Study for Sustainable Urban Development in Metro Cebu. Sec. Singson also shared a JICA Study conducted in 1995 regarding flood control solutions for selected urban centers in the country. He confirmed support of the conduct of the integrated masterplan for Flood and Drainage organization as well as pledged his support for implementing projects to relieve urban flooding. OCTOBER 11 Awarding of the 2nd Mega Cebu Month Academic Contest winners at the Ayala Terraces, including the Search for the Most Outstanding Teacher, in partnership with the Coalition for Better Education and DepEd. The learning modules about Mega Cebu that the teachers developed shall be rolled out by DepEd in public schools in the next school year, in all grade levels, which is currently in the process of modification and improvement. OCTOBER 24 3rd Convergence with Mega Cebu Congressional District Representatives: Presentation of the highlights of the proposed amendments to RA 8974 (the law on RROW acquisition) in comparison with HB 2994; Updates from the meeting with Sec. R. Singson & Initial Steps; Updates from the DPWH 7; and Inputs from Mega Cebu District Representatives & Local Chief Executives. In the afternoon of the same day, CPDRC Dancing Inmates performed before MCDCB members, which was a display of the Mega Cebu attribute of Inclusive, Equitable and Livable. The MCDCB Full board members was led by Gov Hilario Davide and Congressman Raul del Mar. As a result of this gesture, the Ramon Aboitiz Foundation Inc. and Pilmico Foods gave the inmates a set of baking equipment, including training, to augment their source of livelihood in the compound. OCTOBER 29 Presentation and sharing of the Mega Cebu vision during the Yokohama Day in the Asia Smart City Week. NOVEMBER 11 MCDCB â&#x20AC;&#x201C; MLIT Joint Seminar on Urban Transport: Presentation of Urban Transport Development Policy in Japan by the Deputy Director & City Bureau of the Ministry of Land, Infrastructure, Transport & Tourism and Urban Transport Policy in the Philippines by the Assistant Secretary of the Department of Transport & Communications; Sharing of the Future Development Vision and Public Transportation Development Strategy in Metro Cebu by the JICA Study Team. NOVEMBER 24 CEBU PORT PROJECT: Presentation of the results of the study for the new Cebu Container Port and the Redevelopment of the Existing Cebu port as commissioned by Japanâ&#x20AC;&#x2122;s Ministry of Economy, Trade and Industry (METI). DECEMBER 10 Visiting JICA Expert on main rivers in Metro Cebu and debrief of River Tour with JICA Study Team: Sharing of observations from the river tour of Guadalupe river, Lahug river, Kinalumsan river and Mahiga creek regarding the sedimentation and garbage occupying the capacity of drainage.

CONTACTS For more information, please contact any of the following offices: Office of the Governor 2/F East Wing, Cebu Capitol (+63 32) 238 3324 (+ 63 32) 416 5723 www.cebu.gov.ph Ramon Aboitiz Foundation Inc. Eduardo Aboitiz Development Studies Center 35 Lopez Jaena St., Cebu City (+63 32) 418 7234 loc. 138 www.rafi.org.ph www.megacebu.org www.facebook.com/mega.cebu.7 National Economic and Development Authority VII Sudlon, Lahug, Cebu City (+63 32) 253 0489 (+63 32) 414 7500 loc 228 / 219 www.neda7.net.ph Published March 2016