ONEPLUS

It’s For All

OnePlus is the third most-preferred brand that people want to buy when they make their future smartphone purchase.

Contrary to its previous trend, in 2022, OnePlus launched nearly 7 new models.

Top OnePlus Smartphone models sold by customers to Cashify

11.72%

10.30%

10.24%

For OnePlus, 2022 was all about expanding its presence across multiple price bands. With the launch of 7 new models in 2022, Oneplus made 5G access easier. It's no wonder that this brand consistently ranked among the top 5 5G brands in

Despite being a leader of Android flagships, Since its inception in 2013, this Chinese electronic brand has been a master of creating high-quality technology at an affordable price point.

Known for its premium phones in the number series and the budget-friendly Nord series, OnePlus has made a concerted effort to make its products accessible to the masses.

OnePlus greeted the first quarter of 2022 with the launch of OnePlus 9RT and OnePlus Nord CE 2 5G, which aided it to grow growing by a magnanimous 347% YoY in the quarter.

Throughout the year, Nord CE 2 Series was the driving force behind OnePlus's growth, helping it gain a growth of 50% YoY. The individual quarterly spikes experienced in the brand’s growth were influenced by the 2022 launched OnePlus 9 series, 10 series, and other new additions made to the Nord series.

As a result of these successes, OnePlus captured the second spot in the affordable premium segment (₹30,000 - ₹45,000) with a 22% market share.

Nord CE 2 Lite became the best-selling 5G phone in the under ₹20,000 segment in 2022, cementing OnePlus's reputation for providing high-quality technology at an affordable price.

OnePlus continues to have a strong presence in the refurbished smartphone market, accounting for almost 8% of all devices sold to Cashify. Across all OnePlus models, OnePlus 6, just like 2021, remained the most-sold smartphone by customers in 2022 with over 11% sale share. OnePlus Nord and OnePlus 6T were the third and fourth most-sold phones to Cashify.

While Bangalore people sold the most OnePlus phones to Cashify, accounting to almost 13%. Mumbaikars stood close, contributing 11% of all phones sold to Cashify, while Delhiites and Hyderabadis followed next 8% each.

"Made in India"

A remarkable achievement for the brand was becoming the top player in smartphones with a 22% market share.

In 2022, the BBK Electronics brand, OPPO maintained its position as the fifth-largest smartphone brand in India. However, the brand didn’t see a lucrative beginning in 2022, facing a YoY decline of 18% due to the impact of the Omicron wave on its offline-focused shipments.

In an attempt to boost shipments in the remaining quarters of 2022, the company shifted its focus to higher price tiers with the Reno 7 series, which received a positive response from consumers.

It also made changes to its portfolio across price tiers with the A16 series in the budget segment, F21 series in the upper-mid segment, and the K10 series in the lower-mid segment. Through the K series, the brand tried cementing its base online.

This dedicated strategy fared well for the brand in Q2 2022 as it recorded an 18% YoY growth. In Q3 2022, OPPO continued to increase its shipments in the high-tier segments, with above-₹20,000 contributing 22% to its portfolio. The company also re-entered into the ultra-premium segment (>₹45,000) with the Reno 8 Pro. However, despite these efforts, OPPO faced a YoY decline of 7% in Q3 2022.

Overall, despite the challenges faced by OPPO in 2022, the company maintained its position as a significant player in India's smartphone market and continues to invest in R&D and manufacturing to maintain its market standing and overall performance.

In the pre-owned smartphone space, Cashify’s data shows that Oppo phones contributed for a little more than 7%. While Oppo A3s led the list of “Phones most sold to Cashify” with 5.64%, Oppo A5s and F9 Pro secured the 2nd and 3rd position with 4.39% and 3.73%, respectively.

While maximum Oppo phones, nearly 10%, were sold to Cashify by Mumbaikars; Delhiites captured the second place by selling nearly 9% of old Oppo phones to Cashify. Bangaloreans stood at the third position by selling 7%.