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BLACK BIRD FX
BABY HOUSE TOYS Branding & Social Media proposal
Contact Persons: Ralf Karam General Manager
Cynthia Chebaby Sales & Marketing Manager
E: Ralf@Blackbirdfx.net T: +961-4-825244 EXT.104 M: +961-3-219438
E: C.Chebaby@Blackbirdfx.net T: +961-4-825244 EXT.101 M: +961-3-464174
Proposal Issued: 21.09.2015
Proposal Valid till: 21.11.2015 1 12
www.blackbirdfx.net
+961-4-825244 | info@Blackbirdfx.net | www.Blackbirdfx.net
EXECUTIVE SUMMARY “Baby House Toys – The Toy House @ Your Door!!!”… After reading your slogan, a question came to light: How can you start delivering your items to as many doors as you would like? Let us ask you another question. When a person walks into a store, what is the most important asset that will make them comfortable, convince them to buy, and get them to leave happy and satisfied with the desire of coming back again? In other words, who has the power of converting this person into a client? The sales person. And for Baby House Toys, being an online store, your website is your sales person. So why not let your website come to life in a way that will attract as many clients as possible, while also ranking on the first page in search engines? While your mission is to be the Gulf’s greatest kids’ toy brand, ours is to help you achieve this statement the soonest possible. How? By creating an outstanding
visual identity for your brand, that is, by turning a poorly constructed website with unaesthetic
graphics along with grammatical and typographical errors, into a professionally built, interactive online store that welcomes customers with a trendy look and feel, attractive visual and written content, and an easy/fast purchasing procedure. Solving your website’s weaknesses and turning it into a powerful sales tool will allow you to open your products to new markets, with the future opportunity for Baby House Toys of becoming more international, and not just limited to the Gulf area. Now that the website issue is solved and it is to become a very pleasant and reliable place to come back to and buy from over and over again, the big question is: How will we drive traffic to this website in the first place? This is where the importance of an excellent Social Media campaign comes in. And, you guessed it, this is where we come back in to offer you a full Social Media package, including daily activity, professional content, and interactive videos. In a sentence, our mission is to help you generate traffic to your website through Social Media, then converting visitors into faithful clients through a dynamic and interactive online store. For this reason, we, at BlackbirdFX, have put together this proposal for your review, describing in detail everything you need to know before you make any kind of decision. We are confident that we are able to deliver quality services that exceed your expectations, thus raising the bar for future projects.
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PROPOSED METHODOLOGY & BENEFITS After analyzing the current situation of Baby House Toys’ website and Social Media activity, we propose, in this section, a solution for you with its detailed methodology. PHASE 1 - BRANDING As a starting point, this phase is crucial, since it will give ‘Baby House Toys’ a clear brand identity that can be recognized amongst children and parents. This phase includes:
01 02
LOGO RE-DESIGN As the company’s major graphical representation, a logo embodies a company’s brand and becomes the most visible manifestation of the company within the target market. For this reason, a simple and unique logo will be designed to make “Baby House Toys” stand out from the crowd.
COLOR PALETTE Persuasion starts with color, since it is the strongest factor in the eye of the customer. To create a strong identity, it would be important to understand the influence of color on your brand, thus using it to your benefit. An attractive color palette doesn’t necessarily lie in the use of many colors, but rather in knowing how to create the right balance and saturation, which will in turn create an appealing platform for the kids and parents to look at. In addition to that, each color chosen speaks about the brand by awakening in the consumer’s mind a certain quality that they will remember about “Baby House Toys”.
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03
CORPORATE PACKAGE Letterheads, Business cards, invoice forms, CD & DVD Covers; E-book template; Delivery bags; Catalogues‌ With these elements, your branding identity will be consistent, which will make your brand look professional. It is also important to note that all these elements will contain the same logo, slogan, and color palette.
04
CHARACTERS Characters are what children relate to the most, and what they memorize best. Characters are also the reason for the success of many blockbuster movies for kids. So why not base your corporate identity on a unique 2D or 3D character?... A character with a strong presence on your website’s banners, as well as on social media platforms, reappearing in the design of every post. (Below are some of our latest character creations)
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PHASE 2 - WEBSITE RE-DESIGN “Baby House Toys”, being an online store, ought to have an outstanding and appealing webpage with a strong and clear identity that children and parents can relate to. To make the webpage stand out from the rest, we, at BlackbirdFX, will be handling 5 important elements that will transform your website into an irresistible platform for kids, and a trustworthy store for parents:
01
WEBSITE DESIGN The page’s design is what keeps customers in. Recent statistics proved that it only takes 5 seconds for a person to decide whether to stay on a certain page or leave. And what is the first element a person sees in the first few seconds of visiting a website? Its design. For that reason, we will be offering your website a unique design which reflects professionalism, trust, and creativity.
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02
ENTERTAINMENT Above all else, children want to be entertained, and this is what the website designed for you will deliver. The two most important elements to create an entertaining online store are: a. An interactive platform: The more interactive the website is, the more parents and children are going to spend time browsing through it and shopping from it. This will be achieved through a creative platform in which everything is playful and animated. b. Online games: A small 2D game in which players have the ability to interact with “Baby House Toys” characters and maybe give them the chance to compete and win a prize.
03 04 05
FUNCTION Given that “Baby House Toys” is an online store, the shopping and checking out process should be seamless; and we, at BlackbirdFX, will handle the online shopping platform with all its details, while updating the content and the number of toys being sold on a daily basis. In addition to the online store function, it’s essential for the website to be compatible with all platforms and have a responsive function allowing it to appear at its best if the window is being resized on a computer. The website should be mobile friendly, knowing that 70% of Web browsing is done on mobile devices nowadays.
COPYWRITING They say that writing the headline is the hardest part of publishing. Whether it’s the ‘About us’, the ‘Mission statement’ or the ‘Careers’ page, the language used should be exquisite, well-studied, sales oriented, and free of error. And since words can make or break trust between a brand and its consumer, the way a sentence is structured can have direct impact on a person and make them buy, or, if it’s not up to standard, make them directly lose confidence in the brand.
SEO The ‘Baby house toys’ website is already ranking on the first page of Google, which means that all our efforts should be focused on the design and functionality of your website, rather than on the Search Engine Optimization.
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Phase 3 - Social Media
01
CONTENT DESIGN Only one factor decides if a social media campaign is a success or a failure: Content. Good content can get unexpected results, and bad content can ruin the page. People are spending half their lives on social media platforms while being bombarded with Ads and pictures and discounts. What’s going to make your page stand out? Content. The design of the content should be unique, attractive, and an adequate representation of the brand. We will make sure that all posts have the same packaging and don’t deviate from the color palette chosen at earlier stages, to remain faithful to the brand’s identity.
In this example, you can notice the type of drawing that is unique for ‘Lego’. This gives Lego an identity that can’t be surpassed.
02
FREQUENCY Every social media campaign is subject to failure if it’s not well planned out and structured. Experts state that 1 to 2 posts per day on Facebook can help generate more traffic, without boring the fans. This tactic will result in more followers, more sales, and ensure that the fans are always up to date. The content of the posts can vary from simple wishful thoughts, to displaying gifts and toys and discounts on special occasions.
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PROJECT TIMELINE The following timeline indicates how many days each process requires to be accomplished.
Days
1
2
3
4
5
6
7
8
9
10
11
Branding Package 2D Character 3D Character Social Media Design Web Design Web Development
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12
13
14
15
16
BUDGET One time fees Website Design + Development
All prices are in USD ($)
Qty
Unit
Asset
Unit Price
Line Total
1
Website
Web Design
3,000.00
3,000.00
1
Website
Web Development
3,000.00
3,000.00
1
Website
E-Commerce
500.00
500.00
1
Website
Data Entry
500.00
500.00
1
Website
Copywriting
1,000.00
1,000.00
1
Social Media Pages
Design
1,500.00
1,500.00
Website Design + Development
Corporate Identity
9,500.00
All prices are in USD ($)
Qty
Unit
Asset
Unit Price
1
Package
Corporate identity (Including: Logo, Letterheards, E-Catalogues, Invoice forms, Slogan ...)
Line Total
7,000.00
Corporate Identity
7,000.00
7,000.00
Character Creation Please note that once a character has been created, we will have the ability to edit it and generate as many poses as possible and if, at a later stage, we decided to create animations for the character, it will be compatible. A discount may apply in case the number of characters needed exceeds 10. All prices are in USD ($)
Qty
Unit
Asset
Unit Price
1
2D Character
Design + Creation
1,000.00
1,000.00
1
3D Character
Design + Creation
5,000.00
5,000.00
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Line Total
BUDGET Recurring fees Social Media
All prices are in USD ($)
Qty
Unit
Asset
Unit Price
Line Total
1
Month
Social Media Marketing
2,000.00
2,000.00
1
Month
Data entry & Blodding
1,000.00
1,000.00
Recurring Fees
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3,000.00
CONCLUSION We, at BlackbirdFX, are confident that we can assist Baby House Toys’ marketing strategy by creating a professional Social Media campaign which will increase fans and followers, along with an unforgettable website that will convert visitors into faithful clients. We hope this proposal meets your needs, and we look forward to doing business with you.
THANK YOU! 11 12 +961-4-825244 | info@Blackbirdfx.net | www.Blackbirdfx.net
BLACK BIRD FX