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How Phrama Franchise Startups Are Changing Healthcare In India
India's share in the global pharma market may be impressive (particularly in generic drugs), but the country's own healthcare system is in absolute shambles. Health figures lie well below the global average with lack of basic healthcare still taking a heavy toll. In fact, India leads the global figures in childbirth and infant fatalities. Government funding in healthcare also remains consistently low. With the public healthcare clearly unable to cope up with the challenges, private sector has to fill the gap. But this also proved to be an inadequate solution as lack of any clear profitability stopped the private players for being engaged in the public sphere. The logjam was broken by an unexpected source - startup pharma franchise in India.
Startups Changing the Scenario Innovation in healthcare came when startups looking for new markets came up with novel solu-tions, new ways of reaching out to the market. In the process they have created a completely new approach to healthcare that is at once more personalised and more widespread. Startups have made impressive strides in three essential pillars of public healthcare - preventive care, disease-care and promotive care. Healthcare in India has always been bogged down by multiple challenges - from logistics to lack of public-private commitment. Where challenges existed, startups saw their opportunity. By plug-ging the lacunae in traditional healthcare, they found new markets. In the last few years innovative stratums have made an impressive niche for themselves, shaking up the very fundamental health-care operative model. Here are some ways in which startup pharma franchise in India are changing the healthcare model:
Aggregation of services A simple idea can sometimes make a fundamental difference in services. Aggregation of services is an attractive area for a number of startups and it is easy to see why. These startups provide an easy access to services, connecting people with caregivers, setting up appointments and schedul-ing follow-ups. This aggregation of services has had a very significant impact. It has made access to healthcare incredibly easier, created an efficient tool of communication and saved time and money for both the user and the healthcare provider. With many startups offering interesting deals, it has also made healthcare more affordable.
Healthcare at home Many startups today focus on an almost vanishing practise - providing healthcare at home. This is of particular importance to people with critical and high-care diseases. It is also a rapidly booming sector within the healthcare industry. With an increasing need for geriatric care, rising incomes and changing family structures, healthcare at home is finding increasing number of takers.
Access to support care As pointed out above, the changing family structure has given rise to certain unique healthcare needs. Among these are support care system for geriatrics and critically ill patients. These include nurses, massage staff, diagnostic technicians, attendants and physiotherapists. Normally, access to skilled healthcare professionals is limited to clinical premises. But a number of startups pharma franchise in India are now engaged in support care services at home. These startups will connect, set up appointments and even schedule follow-ups for a comprehensive service.
Accessibility to medicines One of the most common services among startups services is the sale of medicines. Unlike tradi-tional marketing structures, online setups have a much wider reach. Where traditional distributors only service markets with a sizeable buying population, online services depend on other delivery systems to individually reach out to consumers. This means that hard to access medicines now have a much wider reach and scope.
Affordable care Perhaps the more significant contribution of startup pharma franchise in India has been their con-tribution to affordable care. From R&D into affordable technology to screening kiosks, these com-panies are making healthcare affordable, while taking it to remote areas.
Personalised care Startups have opened the door to personalised care. With the rise in wearable technology, startups are now actively engaged in keeping compiling information, connecting people with physicians and ensuring that complete records are instantly accessible. This has, in turn, improved services and created a better engagement with patients. Conclusion Startups pharma franchise in India is expected to drive up industry revenues in the coming year. But more significantly, this sector will also act as the much needed solution for comprehensive healthcare reach in the country, improving both the service and the operational model.
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