The Etsy Trend Edit
Spring/Summer 2025
The sun is out and the trends are in—enter The Etsy Trend Edit, our refreshed take on trendspotting, bringing you the best of what’s new and now.
This season, MIDImalism is setting the tone—where statement pieces meet everyday ease, and personal style feels more natural than ever. Whether you’re embracing playful coquette chaos, layering in rustic European elegance, having a futuristic metallic moment, or making waves with fresh takes on nautical-inspired pieces, Spring/Summer 2025 is all about embracing creativity in a way that’s both intentional and unapologetically you.
And now, we’re making it even easier to discover and shop your next obsession with Etsy’s new scroll-worthy experience—where hundreds of trends and emerging styles are just a tap away.
Because when it comes to discovering what’s next in trends, Etsy’s got you covered—our sellers don’t just follow trends, they create them. With over five million creative entrepreneurs shaping what’s next, Etsy transforms inspiration into something wearable, giftable, and totally original.
More than just a prediction—it’s a movement, powered by creativity, individuality, and the stories behind each item.
So let’s dive into the trends defining the season!
– Dayna Isom Johnson, Etsy Trend
Expert
Literary Girl
Paging all romantics, bookworms, and daydreamers—the literary revival is o!icially here. As physical books make a major comeback this year, so do the places that celebrate them. Think vibey book bars, cool-girl book clubs, and sundrenched afternoons spent lost in a great beach read. With nearly 20,000 book-related purchases happening on Etsy every day*, it’s clear that reading is more than just a hobby—it’s a lifestyle. From vintage book stacks doubling as decor to personalized book embossers that mark your most treasured reads, literary culture has never been cooler. And if you’re looking for the perfect gift for your book-loving bestie, custom book embossers are a must-have—after all, they were a holiday bestseller in 2024.*
DAYNA PRO TIP:
The best reads are meant to be shared, so grab your bestie and plan a book swap picnic with friends! Just add a gingham blanket, a surprise blind book date box to swap, and some handwritten notes for a dreamy, storyfilled afternoon. BOOK-RELATED PURCHASES ON ETSY EVERY DAY NEARLY*
‘CUSTOM BOOK EMBOSSERS’ A TOP HOLIDAY GIFT BLIND BOOK DATE BOXES SEARCHES HAVE MORE THAN DOUBLED
20K
Messy Coquette
Coquette, but make it cool-girl —this season, the aesthetic is flirtier, campier, and way more fun. A playful evolution of hyper-feminine style, the Messy Coquette trend blends ’90s and Y2K pop star energy with e!ortlessly undone charm, inviting you to be the most extra version of yourself. And the ru!le renaissance is leading the charge from closets to couches—sales for ru!led jackets, skirts, curtains, blankets, and throw pillows are all up double digits. But it’s not just ru!les: tousled ribbon-tied hair, bow sweatshirts, charm-covered everything, and beaded bags bring that main character energy we live for. Because honestly, you’re literally just a girl?!
INCREASE IN COQUETTE BOWS SEARCHES +500%
BEAD BAG SEARCHES HAVE DOUBLED
BOW TEES AND SWEATSHIRTS SALES HAVE MORE THAN DOUBLED
BEHIND THE TREND
SELLER SPOTLIGHT
TonkoBrand is a Ukrainian shop that prides itself on bringing a dreamy, feminine touch to everyday accessories, specializing in delicate yet eye-catching designs. Their tulle items, like these glitter socks, embodies the Messy Coquette aesthetic, adding an extra sparkle that pairs perfectly with kitten heels or ballet flats.
Island Luxe
Fueled by the latest cultural moments like binge-worthy resort dramas and island-inspired chart-toppers, Island Luxe is bringing vacation energy to the forefront this season. Also known as Resortcore or Tourist-Chic, this trend is all about making an intentional statement (looking at you, midimalism!)—whether you’re lounging poolside or just manifesting it. Breezy linens, pops of fruit-inspired jewelry, and natural textures like ra!ia serve up that sun-kissed glamour with a touch of beachside indulgence. And with travel accessories ranking as a top search term on Etsy this year*, it’s clear that everyone is in their jetsetting era.
‘TRAVEL ACCESSORIES’ TOP SEARCH TERM ON ETSY THIS YEAR
FRUIT NECKLACES SEARCHES HAVE SKYROCKETED NEARLY 500%
DAYNA PRO TIP:
Give your space a taste of the tropics with citrusshaped mugs, tropical-scented candles, and a statement fruit bowl that looks like it belongs in a beachside resort.
RAFFIA BAG SEARCHES ARE UP 4X
Galactic Metallic
As space travel and sci-fi aesthetics shape culture, fashion and design are following suit, bringing us straight into a new era of cosmic cool. Galactic Metallic is a futuristic evolution of last season’s chrome craze, bringing with it liquid silver that shimmers like a meteor shower, holographic textures straight out of a sci-fi dream, and reflective fabrics that make you look like you just stepped o! a spaceship. But it’s not just about the shine—deep blue pieces channel the mystery of the night sky, while zodiac jewelry soars in popularity, with searches up 400%—letting you wear your star sign like a badge of honor (because let’s be real, it always feels like Mercury is in retrograde).
CRYSTAL MUGS SEARCHES ARE UP +700%
ZODIAC JEWELRY SEARCHES HAVE SURGED NEARLY
HALF MOON LAMPS SEARCHES UP NEARLY +600% 4X
BEHIND THE TREND SELLER SPOTLIGHT
SoftandSticky is a jewelry shop that turns ethereal, futuristic pieces into wearable art with bold, high-shine designs. Their twinkle ring the Galactic Metallic trend with its shimmering, star-like sparkle that feels like a little piece of the galaxy right at your fingertips!
Châteaucore
If last summer was all about the carefree Tomato Girl vibe, this year we’ve stepped into something a little more romantic and storied—Châteaucore. On Etsy, it’s clear this old-world aesthetic is having a major moment: France cottage decor is one of the top-searched terms on Etsy this year, up over 26,000%!* Less Mediterranean seaside escape and more countryside charm, Chateaucore is all about airy cotton dresses, embroidered textiles, and vintage glassware that make Sunday brunch feel like a scene from a French novel.
DAYNA PRO TIP:
Create that French countryside charm at home with embroidered linens, vintage floral ceramics, and a touch of gold—and don’t forget your fresh baguette in a chic bread bag.
TOP SEARCHED TERM ‘FRANCE COTTAGE DECOR’ SEARCHES UP 26K% 4X VINTAGE GLASSWARE SEARCHES HAVE NEARLY DOUBLED
CHARCUTERIE BOARD GIFTS SEARCHES ARE UP
Maritime Living
Forget crisp yacht-club whites—Maritime Living is all about embracing the raw, untamed spirit of the sea. Inspired by the real-deal fishermen and seafarers, this trend brings a rugged edge to classic coastal style. Sardine motifs, shell bags, and rain boots add a salty, lived-in feel, while sea glass accents and handcrafted details bring ocean-inspired tranquility to interiors. And while stripes are an undeniable summer wardrobe staple, they’re making major waves in home decor too, with sales for striped items up double digits across rugs, linens, and wall art. The result? A look that’s e!ortlessly cool, unfussy, and steeped in timeless, rugged coastal charm.
DAYNA PRO TIP:
FISHERMAN AESTHETIC SEARCHES ARE UP OVER 150%
SALES FOR STRIPED ITEMS UP DOUBLE DIGITS ACROSS RUGS, LINENS, AND WALL ART SHELL BAG SEARCHES HAVE DOUBLED
You don’t need a seaside address to embrace this trend—layer striped textiles with weathered wood accents, and vintage maritime finds for that, saltyair charm.
Visit Etsy.com/trends for our top finds inspired by 2025’s biggest aesthetics, or head to the Etsy app—your go-to destination for endless inspiration—to discover even more styles that make every trend your own.
*Based on Etsy purchases in January 2025
**Based on purchases during Etsy’s 2024 Cyber Week Sales Event
Note: All search and sales data is as of February 20th, 2025 and based o! searches and sales in the last three months compared to the same time last year