The TrendEtsyEdit
Holiday 2025
With the holidays fast approaching, the Etsy Trend Edit: Holiday 2025 is your ultimate look at the gifts, decor, and styles shaping the season ahead.
As always, we’re not just reflecting the culture, we’re ahead of it— spotlighting the aesthetics and ideas shaping how people celebrate right now.
On Etsy, the holidays aren’t cookie-cutter—they’re about feeling seen. It’s all about personal expression and making every moment feel truly special. Whether you’re looking for Nonna-inspired coziness, Nutcracker-level drama, or even playful rebellion, you can write your own rules. Our trends prove the holidays aren’t one-sizefits-all–they’re about leaning into what feels most you.
So whether you’re hosting, gifting, or making holiday traditions of your own, it’s time to unwrap this season’s biggest trends.
– Dayna Isom Johnson, Etsy Trend Expert
Nonna Holiday
A warm, nostalgic spin on the season that feels straight out of Nana’s kitchen.
Think crocheted doilies, embroidered linens, tomatored accents, and food-centric decor that celebrates tradition. It’s less minimalism and more maximal coziness and rooted in family rituals—where every recipe card and pasta bowl tells a story.
Engraved cutting board searches up +60%
Sales for ruffled linen surged +70%
Decorative lampshade searches +11,000%
kitchenVintage& dining sales up double digits
Seller Spotlight
GiftShopByKORISSA captures true Nonna Holiday spirit with pieces that celebrate family, food, and tradition. Their personalized recipe bread basket feels straight out of a European kitchen—and with sourdough suddenly everyone’s new
“it” hobby (yes, even global superstars), this basket delivers old-world charm with a very now twist!
Behind The Trend
Supper Club
After years of casual hosting, it’s clear that people want dining that looks as good as it tastes.
An elevated take on entertaining, this trend turns every gathering into a full-blown event. Inspired by the retro dinner party revival, Supper Club brings polished tablescapes, statement serveware, and playful party touches together with a wink of glamour. This trend is all about creating a vibe that’s designed to linger long after the last course while tapping into the collective craving for connection.
Table settings searches +1,000%
Glassware set searches spiked 12x
Cocktail napkins are a top gift this year*
Seller Spotlight
Brooklyn-based maker Deanne of PNRDecorShop is all about turning everyday dining into main character moments. Her scalloped placemat sets channel the Supper Club trend perfectly with playful, punchy, and totally personal details. Embroidered in bold pink and red, they bring girl dinner energy with a hostess flex twist, instantly making your spread feel curated and your guests feel special.
Behind The Trend
Play Haus
A playful, color-drenched aesthetic that taps into childlike wonder and campy fun, Play Haus embodies Gen Z’s rebellion against polish.
It celebrates dopamine-fueled chaos, surreal collectibles, and nostalgia-driven accessories that feel like an IRL brain break. Imagine oversized bows, candy-bright palettes, and cartoonish ceramics straight out of a toy box. Maximalist, irreverent, and joy-first, Play Haus turns the holiday season into a playground for creativity—a shift from curated feeds to unfiltered expression, in its most giftable form.
Colorful accessories searches are up 3,000%
Maximalist print searches nearly tripled
Dopamine item searches are up 40%
Dayna’s Pro Tip
Don’t just decorate–accessorize. Dress your space the way you’d dress yourself, hang a squishy for a tree ornament, or gift a collectible that sparks joy!
Nutcrackercore
A whimsical nod to the holiday classic, Nutcrackercore spins gilded accents, deep jewel tones, and velvet ribbons into moments that feel as dramatic as the performance itself.
With ballet references making a comeback in both fashion and interiors, Nutcrackercore is the natural holiday extension—ornate, dreamy, and built for maincharacter energy. From pastel tutus and toy soldier motifs, to amethyst glass goblets and ruby-toned tableware, this trend delivers festive escapism at its most theatrical—part fairy tale, part fever dream.
Ballet music box sales +1,000%*
Jewel-tone barware sales up double digits
Emerald jewelry searches nearly tripled
Dayna’s Pro Tip
When in doubt, add velvet! Whether on stockings, ribbons, or table runners, velvet details instantly bring Nutcracker fantasy to life.
Gothmas
Holiday style gets a gothic twist, mixing brooding elegance with just the right amount of shadowy allure.
Moody, magical, and a little mysterious, it embraces the shadowy side of winter with gothic candles, velvet ribbons, black lace accents, and celestial motifs.
Dramatic yet romantic, Gothmas is the perfect backdrop for night-owl soirées.
Solder jewelry searches +1,500%
Antique decor searches soared more than 17x
Gothic wallpaper searches climbed more than 2x
Dayna’s Pro Tip
This year’s hottest accessory? A little mystery. Layer in lace, black accents, and candlelight to give guests a holiday that’s chicly otherworldly.
Shiver the Season
Think of this trend as your holiday treasure map.
A cold-weather reimagining of swashbuckling style, it merges nautical details with frosted finishes. Think icy jewels, metallic accents, dramatic coats, and shimmering opulence that lead straight to the good stuff. One standout: mystery jewelry jars—they’re the modern-day treasure chests that shoppers can’t stop opening, filled with irresistible, glittering discoveries. Adventurous and a little rebellious, this trend offers a sparkling escape from traditional holiday tropes.
Leathersearchespouf nearly doubled
jar searches +1,500%
jewelry searches +18,000%
Dayna’s Pro Tip
Mix metals like you’re hoarding spoils. Stack brass, silver, and gold accents together to create the look of treasures unearthed over time.
Gold
Jewelry
Looking to explore these trends?
Visit Etsy.com/trends for holiday finds inspired by 2025’s defining aesthetics, or head to the Etsy app—your one- stop destination for gifting, decorating, and discovering even more ways to make the holidays uniquely yours.
Note: All search and sales data in this article is as of Sept. 2, 2025, and based on searches and sales in the last three months compared to the same time last year.
*Based on sales from Aug. 2024 to Sept. 2025 compared to the same period the previous year.
