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WELCOME TO THE BROAD: A SPECIAL ISSUE
Comments on the Broad Museum by critic and architect Joseph Giovannini.......................................PAGE 5 From the Reporter's Desk.................................................................................................................................PAGE 6 The Big Stretch: The Eli and Edythe Broad Art Museum, from gift to groundbreaking............................PAGE 7 Donor Profile: Louise McCagg......................................................................................................................PAGE 18 Donor Profile: Edward and Julie Minskoff....................................................................................................PAGE 21 Zaha Hadid reforms space...........................................................................................................................PAGE 23 Eli Broad's 'unreasonable' road....................................................................................................................PAGE 24 Perfection on the Diagonal: Building the Broad Museum........................................................................PAGE 26 Preview of Opening Exhibitions....................................................................................................................PAGE 28 Director Michael Rush: Man in search of time...........................................................................................PAGE 34 Performance Curator Dan Hirsch: Making a mess in the museum..........................................................PAGE 36 Curator Alison Gass: Find things that are red.............................................................................................PAGE 37 Deputy Director Min Jung Kim: The maximization of Min..........................................................................PAGE 38 Forever Young: Former Kresge Art Museum docents get ready for the Broad......................................PAGE 40 The Stuff of Life: How the Broad Museum's art will question everything..................................................PAGE 42 Donor Profile: Mark and Nancy Hollis..........................................................................................................PAGE 44 Reverberations: The Broad Museum's impact on regional culture and economy................................PAGE 45 Public Art on the MSU campus and in East Lansing...................................................................................PAGE 47 Dining Guide..................................................................................................................................................PAGE 48
The Eli and Edythe Broad Art Museum will open to the public November 10, 2012. Hours
Saturday and Sunday: 10 a.m. to 5 p.m. Monday: Closed Tuesday, Wednesday and Thursday: 11 a.m. to 6 p.m. Friday: 12 p.m. to 9 p.m. East Circle Drive East Lansing MI 48824 (517) 884-3900 broadmuseum.msu.edu
Saturday, Nov. 10
10 a.m. Dedication ceremony (FREE with registration; go to museum Web site) 11 a.m. Conversation with founding donor and MSU alumnus Eli Broad and architect Zaha Hadid, moderated by founding director Michael Rush Noon Museum previews (FREE with registration) Noon-3 p.m. Reception for dedication attendees, with museum programs, food and beverage, and live music 7-9 p.m. Founding director's reception $150 per person; registration required. advancement.msu. edu/events/BroadRecpetion
Sunday, November 11
10 a.m. – 7 p.m. Museum open to the public (no registration required). All-day open house featuring special programs, artists’ talks, art and architectural previews, family and educational events, food and beverages, and live music 7 p.m. Free concert featuring the band !!! (pronounced ‘chk-chk-chk’)
November 7, 2012
cover artist The cover art is “New Addition,” which was commissioned from Kristin Cammermeyer by the Eli and Edythe Broad Art Museum and City Pulse. It was done in spray acrylic, opaque and pen on paper. The original is 30 inches by 22½ inches and will be featured on a museum poster. Cammermeyer, whose work the Broad showed last summer in a “popup” exhibition in Old Town, was born in New Haven, Conn., in 1974. Cammermeyer earned an MFA from Cranbrook Academy in Bloomfield Hills this year. She lives and works in Oakland, Calif. She was selected by North American Painting as an artist to watch in it annual MFA issue. Cammermeyer described “New Addition” this way: “For this piece I repeated selected architectural forms from Zaha Hadid's Eli and Edythe Broad Art Museum. Overlapping, masking and highlighting particular accents to achieve a unified whole that evokes a sense of depth and illumination.”
WELCOME TO
THE BROAD:
A SPECIAL ISSUE