RachelAnn Design Portfolio 2012 by Rachel Vallejo

Rachelann rachelann DESIGN

Feast of the Temple Solom Transfiguration. First Kings

Thursday, August 6 My goal in creating this portfolio is to show the

pieces that best represent my skill set as a designer. I

CERAMIC ROOF COATING Everyone is welcome!

TIME

ADVENTURE T

design classes, and my

internships at St. David’s

and secondly Professional

PLACE Work, which includes

pieces I have made for

different contract clients,

Paradise and my full-time work

at Women In Distress of Broward County, Inc.

SKU 20059VCR20 & SKU66070-R20

DIVISION OF RECREATIONAL SPORTS

both my undergraduate

of Recreational Sports,

cubits, and projected ten only blocks dressed at the attached to the temple by them from the floor o cubits from the front of the quarry were used, and no beams of cedar. temple to the ceiling n the four hundred temple. He made narrow hammer, chisel or any other The word of the covered the floor of t and eightieth year after the clerestory windows in the iron tool was heard LORD came to Solomon: temple with planks o Israelites had come out of temple. Against the walls of at the temple site while it “As for this temple you are He partitioned off tw Egypt, in the fourth year of the main hall and inner was being built. building, if you follow my cubits at the rear of Solomon’s reign over Israel, sanctuary he built a CERAMICThe entrance to theDOES IT decrees, carry out my temple with cedar bo WHAT IS DEFENDER ROOF LAST? in the month of Ziv, the structure around the regulations and keep all coating my from floor to ceiling fluoropolymer provides COATING & WHAT DOES IT lowest DO? floor was on the Defender’s second month, he began to building, in which thereCoat issouth side of the temple;improved a commands anddurability obey them,thanks I within wear and tothe thetemple hardan Defender Ceramic Roof a spray-on build the temple of the finish that can give your roof its energy side rooms. The you reduce stairway led up to the ceramic will fulfill through you the sanctuary, the Most coating were designed to help energy LORD. saving benefits uptoto 20 years.Place. The main hall lowest and floor was fiveby cubits middleyour level and promise Ifor gave David consumption costs protecting rooffrom there The temple that King the middle floorMicrospheres. six to the third. So he built WILL the father. And live front of this room wa with our wide, unique Ceramic ITyour AFFECT MYI will ROOF’S WARRANTY? Solomon built for the Our product reduces cooling cubits and the thirdyour floor building’s temple and completed it, Defender among the Israelites and coating cubits long. ensures that our will notThe ins LORD was sixty cubits system energy and cuts demand seven. Hecosts made offset roofing itcharges with beams and will not abandon my people the temple compromise any existing roof warranty. In was fact,cedar long, twenty wide andduring thirty peak load periods when energy rates are ledges around the outside of cedar planks. 10 And heour coating Israel.” with gourds a actually improves the carved performance high. The portico at the the highest. the temple so that nothing built the side rooms all and extendsSo Solomon openmakes flowers.itEveryt the life ofbuilt yourtheroof and front of the main hall of the wind would be inserted into the along the temple. The much more temple andresistant. completed it. was cedar; no stone w WHAT ARE MICROSPHERES? temple extended the width temple walls. height ofwith each was five He lined its interior walls be seen. Microspheres are tiny round particles WHAT IS THE AVERAGE PAYBACK TIME? of the temple, that is twenty building theof temple, and they were with cedarisboards, paneling He prepared diameters inInthe range 1-1000cubits, micrometers, Each building different, but average pay the

which includes pieces from

University of Texas Division

Shows Biblica

By Regina Spektor Merseyside Staff

sections: Coursework,

6:30p.m.

World Museum Liverpool

split the pieces into 2 major

Episcopal Church and the

The

21 Merseyside

and can be manufactured ina variety of natural or synthetic materials, in both hollow and solid varieties depending on the pplication.

back Defender Ceramic Roof Coating is within two to five years for residential roofs, and ?? years for commercial roofs.

WHY USE CERAMIC MICROSPHERES?

ARE THERE ANY INCENTIVES FROM

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We use ceramic microspheres because UTILITY COMPANIES? they are able to reflect, refract and block heat Yes, many electric utilities offer rebate radiation and dissipate heat rapidly preventing programs to building owners who install energytransfer through the coating. These You are CordiallY invited to women inheat distress’ efficient upgrade products, such as Defender microspheres are able to reduce all three forms Ceramic Roof Coating, and the Defender family of heat transfer, which inclde conduction, of Energy Efficinecy products, becase they convection and infrared radiation. reduce demand during peak periods. These The tightly packed film dissipates heat by programs may include cash rebates, direct minimizing the path for the transfer of heat. assistance, or low-interest loans that can defray With Defender Roof Coat as much as 90% of the cost of the investment and installation. solar infrared rays and 85% of ultra violet rays are being radiated back into the atmosphere,  WHAT ELSE DOES IT DO?  which means they aren’t being absorbed into • Insulates your roof, saving you between 20% and 30% on • Resists stains your energy bills, and minimiazing your energy • Offers interior and exterior applications footprint. • Is environmentally friendly

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Table of Contents Section One: Coursework & Early Student Work Pages 3-14

Section Two: Professional Work Pages 15-28

The following pieces are

SPRING ‘10

representative of the

designs I produced in my Visual Design classes at

First Kings

Feast of the ADVENTURE TRIPS Thursday, Temple Solom Transfiguration. August 6 DIVISION OF RECREATIONAL SPORTS

The

World Museum Liverpool

the University of Texas at

Shows Biblica

Everyone is welcome!

Austin, and two separate

By Regina Spektor Merseyside Staff

cubits, and projected ten only blocks dressed at the cubits from the front of the quarry were used, and no n the four hundred temple. He made narrow hammer, chisel or any other and eightieth year after the clerestory windows in the iron tool was heard Israelites had come out of temple. Against the walls of at the temple site while it Egypt, in the fourth year of the main hall and inner was being built. Solomon’s reign over Israel, sanctuary he built a The entrance to the in the month of Ziv, the structure around the lowest floor was on the second month, he began to building, in which there south side of the temple; a build the temple of the were side rooms. The stairway led up to the LORD. lowest floor was five cubits middle level and from there The temple that King wide, the middle floor six to the third. So he built the  Solomon built for the  cubits and the third floor temple and completed it, LORD was sixty cubits seven. He made offset roofing it with beams and long, twenty wide and thirty ledges around the outside of cedar planks. 10 And he high. The portico at the the temple so that nothing built the side rooms all front of the main hall of the would be inserted into the along the temple. The temple extended the width temple walls. height of each was five of the temple, that is twenty In building the temple, cubits, and they were

“ 6:30p.m.

internships in Austin, TX.

TIME

My focus in these pieces

When alldifferent the work was to explore

King Solomon had doneYou Don’t Have to sit at for the temple of the LORD was finished, he tHe KiDs’ table tHis Year types of design including brought in the things his father David had advertising, layout, and dedicated and he placed them in the treasuries 21 Canoeing at Santa Elena basic identity systems. of the LORD’S temple. Canyon, Big Bend Chapter 7 or This section includes 1 Kings 7:51 Backpacking at Big Bend Ranch State Park K ing Solomon news media layouts, posters, advertisements,

PLACE and logos.

Paradise 3

Coursework

Merseyside

eleventh year in the month of Bul, the eighth month, the temple was finished in all its details according to tHanKsgiving breaKitsaDventure trips specifications. He spent seven years building nov. 25-29 it.

”

attached to the temple by beams of cedar. The word of the LORD came to Solomon: “As for this temple you are building, if you follow my decrees, carry out my regulations and keep all my commands and obey them, I will fulfill through you the promise I gave to David your father. And I will live among the Israelites and will not abandon my people Israel.” So Solomon built the temple and completed it. He lined its interior walls with cedar boards, paneling

DIVISION OF RECREATIONAL SPORTS

ADVENTURE T

set on the tops of the pillars; each capital was five cubits high. A network of interwoven chains festooned the capitals on top of the pillars, seven for each capital. He made pomegranates in two rows encircling each network to decorate the capitals on top of the pillars. He did the same for each capital. The capitals on top of the pillars   in the portico were in the shape of lilies, four cubits high. On the capitals of both pillars, above the bowl-shaped part next to the network, were the two hundred pomegranates in rows all around. He erected the pillars at the portico of the

Join us for

$250to for UT Students andbrought sent Tyre and RecSports Members Huram, whose mother $275 for non-members For beginners was anotwidow from the tribe of Naphtali and whose father was a man of Tyre and a craftsman in bronze. Huram was highly skilled and experienced in all kinds of bronze work. He came to King prioritY registration available noW For ut stuDents. Details online at WWW.utreCsports.org Solomon and did all the work assigned

them from the floor o temple to the ceiling covered the floor of t temple with planks o He partitioned off tw cubits at the rear of temple with cedar bo from floor to ceiling within the temple an sanctuary, the Most Place. The main hall front of this room wa cubits long. The ins the temple was cedar carved with gourds a open flowers. Everyt was cedar; no stone w be seen. He prepared the

Holy Eucharist and a time of

Coursework 5. Merseyside Magazine Double Page Spread 1

11. Childrenâ&#x20AC;&#x2122;s Ministry Team Logo

7. Merseyside Magazine Double Page Spread 2

12. Rock Climbing Newspaper Ad

9. Merseyside Magazine Cover

13. Spring Adventure Trip Postcard

10. Transfiguration On Tap Poster

14. Thanksgiving Adventure Trip Poster

Double Page Spread 1: The assignment here was to create two double

First Kings

page spreads that fit in with the style of a magazine of my creation, and to make both pages and both spreads work

World Museum Liverpool

together as one design. The assignement also

By Regina Spektor Merseyside Staff

required using text from

the Bible as our body copy, and creating a scenario that would make the text relevant to the magazine. 21 Merseyside

Landscape A4 paper. Coursework

The Temple n the four hundred and eightieth year after the Israelites had come out of Egypt, in the fourth year of Solomonâ&#x20AC;&#x2122;s reign over Israel, in the month of Ziv, the second month, he began to build the temple of the LORD. The temple that King Solomon built for the LORD was sixty cubits long, twenty wide and thirty high. The portico at the front of the main hall of the temple extended the width of the temple, that is twenty

cubits, and projected ten cubits from the front of the temple. He made narrow clerestory windows in the temple. Against the walls of the main hall and inner sanctuary he built a structure around the building, in which there were side rooms. The lowest floor was five cubits wide, the middle floor six cubits and the third floor seven. He made offset ledges around the outside of the temple so that nothing would be inserted into the temple walls. In building the temple,

only blocks dressed at the quarry were used, and no hammer, chisel or any other iron tool was heard at the temple site while it was being built. The entrance to the lowest floor was on the south side of the temple; a stairway led up to the middle level and from there to the third. So he built the temple and completed it, roofing it with beams and cedar planks. 10 And he built the side rooms all along the temple. The height of each was five cubits, and they were

Double Page Spread 1: The magazine I created was an arts and culture

Chapter Six

OfSolomon

magazine called “Merseyside” and would be distribtued in the Merseyside area of Liverpool, England. The

Shows Biblical Artifacts attached to the temple by beams of cedar. The word of the LORD came to Solomon: “As for this temple you are building, if you follow my decrees, carry out my regulations and keep all my commands and obey them, I will fulfill through you the promise I gave to David your father. And I will live among the Israelites and will not abandon my people Israel.” So Solomon built the temple and completed it. He lined its interior walls with cedar boards, paneling

them from the floor of the temple to the ceiling, and covered the floor of the temple with planks of pine. He partitioned off twenty cubits at the rear of the temple with cedar boards from floor to ceiling to form within the temple an inner sanctuary, the Most Holy Place. The main hall in front of this room was forty cubits long. The inside of the temple was cedar, carved with gourds and open flowers. Everything was cedar; no stone was to be seen. He prepared the inner

text in these spreads is from First Kings chapter

sanctuary within the temple to set the ark of the covenant of the LORD there. The inner sanctuary was twenty cubits long, twenty wide and twenty high. He overlaid the inside with pure gold, and he also overlaid the altar of cedar. Solomon covered the inside of the temple with pure gold, and he extended gold chains across the front of the inner sanctuary, which was overlaid with gold. So he overlaid the whole interior with gold. He also overlaid with gold the altar that belonged to

six. To play off the text I let the headline set up the scenario that the World Museum in Liverpool would be showing Biblical artifacts Merseyside

relevant to this text.

Landscape A4 paper.

Double Page Spread 2: On this second spread I placed the text on the outside perimeter so that the photos would be the focus, and so that the text would mirror the photos of the double doors from the first spread. I kept the same yellow feathered box from the first spread, and continued to use the font “Mistral” for the drop caps.

the inner sanctuary. In the inner sanctuary he made a pair of cherubim of olive wood, each ten cubits high. One wing of the first cherub was five cubits long, and the other wing five cubits—ten cubits from wing tip to wing tip. The second cherub also measured ten cubits, for the two cherubim were identical in size and shape. The height of each cherub was ten cubits. He placed the cherubim inside the innermost room of the temple, with their wings spread out. The wing of one cherub touched one wall, while the wing of the other touched the other wall, and their wings touched each other in the middle of the room. He overlaid the cherubim with gold. On the walls all around the temple, in both the inner and outer rooms, he carved cherubim, palm trees and open flowers. He also covered the floors of both the inner and outer

23 Merseyside

Landscape A4 paper.

Coursework

rooms of the temple with gold. For the entrance of the inner sanctuary he made doors of olive wood with five-sided jambs. And on the two olive wood doors he carved cherubim, palm trees and open flowers, and overlaid the cherubim and palm trees with beaten gold. In the same way he made four-sided jambs of olive wood for the entrance to the main hall. He also made two pine doors, each having two leaves that turned in sockets. He carved cherubim, palm trees and open flowers on them and overlaid them with gold hammered evenly over the carvings. And he built the inner courtyard of three courses of dressed stone and one course of trimmed cedar beams. The foundation of the temple of the LORD was laid in the fourth year, in the month of Ziv. In the

Double Page Spread 2: To connect these two

â&#x20AC;&#x153;

pages I pulled the full

When all the work King Solomon had done for the temple of the LORD was finished, he brought in the things his father David had dedicated and he placed them in the treasuries of the LORDâ&#x20AC;&#x2122;S temple. 1 Kings 7:51

â&#x20AC;?

eleventh year in the month of Bul, the eighth month, the temple was finished in all its details according to its specifications. He spent seven years building it.

Chapter 7 K

ing Solomon sent to Tyre and brought Huram, whose mother was a widow from the tribe of Naphtali and whose father was a man of Tyre and a craftsman in bronze. Huram was highly skilled and experienced in all kinds of bronze work. He came to King Solomon and did all the work assigned to him.He cast two bronze pillars, each eighteen cubits high and twelve cubits around, by line. He also made two capitals of cast bronze to

set on the tops of the pillars; each capital was five cubits high. A network of interwoven chains festooned the capitals on top of the pillars, seven for each capital. He made pomegranates in two rows encircling each network to decorate the capitals on top of the pillars. He did the same for each capital. The capitals on top of the pillars in the portico were in the shape of lilies, four cubits high. On the capitals of both pillars, above the bowl-shaped part next to the network, were the two hundred pomegranates in rows all around. He erected the pillars at the portico of the temple. The pillar to the south he named Jakin and the one to the north Boaz. The capitals on top were in the shape of lilies. And so the work on the pillars was completed.He made the Sea of cast metal measuring ten cubits rim to rim. Merseyside

picture of the temple all the way across the fold. I then balanced the two sides with photos and a pull quote. All of the body copy is Helvetica Neue, and the display font is Mistral.

Landscape A4 paper.

Merseyside Magazine Cover: This is a the cover for the mock magazine

two pieces. The goal of this piece was to learn how to effectively convey specific information (such as stories within the magazine) while still executing a workable cover design. Landscape A4 paper.

Coursework

April/May/£5

designed for the previous

Merseyside

that I conceptualized and Creamfields Festival line-up announced! page 42

art goes green at bluecoat art centre page 38

‘Simply Red: Unplugged’ the softer side of punk page 52

Transfiguration ON TAP Sponsored By The Young Adults Ministry

DATE

Thursday, August 6

Celebrate the

Feast of the Transfiguration. Everyone is welcome!

TIME

6:30p.m. PLACE

Paradise Restaurant

Transfiguration on Tap Poster: St. David’s has a program called “Theology on Tap” in which the young adults gather at a bar or restaurant to discuss theology. In honor of the Feast of the Transfiguration, they hosted an event called “Transfiguration on Tap,” for which I designed this

Join us for Holy Eucharist and a time of fellowship.

Paradise Restaurant & Bar: 401 East 6th Street Please contact Amy Moehnke for more information at amy.m@stdave.org or 610-3569.

poster using a classic painting of the Biblical event, with a modern twist. 11x17 paper.

Children’s Ministry Team Logo Ideas: These are the logo ideas I prepared for the Children’s Ministry Team at St. David’s. The team is a group of volunteer parents and staff members. The director wanted something that tied into the St. David’s logo and identity, but could be adapted into an identity of its own. They chose the logo shown at the top of this page.

Coursework

Daily Texan Climbing

Rock YouR WoRld

Wall Ad: The Division of Recreational Sports at the University of Texas runs an ad in the student newspaper, the Daily Texan, every week. This particular ad was for the climbing wall and Outdoor Recreationâ&#x20AC;&#x2122;s rock climbing activities. My focus here was on

THE CLIMBING WALL Daily and Semester Passes Available Top Rope Tuesdays Rock Movie Night (Sept. 17) Climbing Clinics

conveying the information in a visually interesting way, while also utilizing the limited palette of black and white.

Details online or drop by GRE 2.200 Open to all currently enrolled UT students and UT faculty/staff. UT ID required.

www.utrecsports.org

5.75x8 in 1/8 page ad.

13 on one side, while also

enticing the viewer to

4x5.5 postcard.

Coursework Feb. 6 April 10 Feb. 7 March 6 May 2 April 11 May 1

Caving at Whirlpool Cave Austin Rock Climbing in the Austin Greenbelt Canoeing in the San Marcos River

Feb. 19–21 Feb. 26–28 April 23–25

Backpacking at Lost Maples Camping and Climbing at Enchanted Rock Coastal Kayaking at Mustang Island

May 19–28 May 19–26

Backpacking & WW Rafting at Yosemite National Park Whitewater Rafting in Colorado

May 11 @ 6:30pm

April 28, May 4 & May 11 at 6:30pm

Feb. 28 at 6:30pm

PRE-TRIP MEETINg

Feb. 24 @ 6:30pm April 21 @ 6:30pm

Feb. 17 at 6:30pm

Feb. 10 at 6:30pm March 24 at 6:30pm

PRE-TRIP MEETINg



April 4 at 6:30pm April 29 at 6:30pm

March 3 at 6:30pm April 29 at 6:30pm

Feb. 3 at 6:30pm

Feb. 4 at 6:30pm April 8 at 6:30pm

PRE-TRIP MEETINg



B/S

I/S

RATINg

I/M I/M

B/M

B/M B/M

RATINg

B/M B/M

B/M

Requires no previous experience in the activity Requires experience and/or mastery of basic skills

Requires a minimum level of physical exertion/fitness or offers optional levels of participation/physical exertion Requires a moderate, unavoidable level of physical exertion/fitness Requires a high degree of physical exertion/fitness or takes place in remote areas over an extended period of time

E ................... Easy M .................. Moderate S ................... Strenuous

www.UTRECSPORTS.ORg (512) 471-3116

$550/600

$650/700

FEE

$60/70 $60/70

$60/70

$50/60 $50/60

FEE

$30/40 $30/40

$25/35 $25/35

$25/35

B/M B/M

RATINg

B ................... Beginner I .................... Intermediate

TRIP/ACTIVITY RATINgS

FEE $25/35 $25/35



as a flyer. My challenge

» Trip registration is open to current UT students, RecSports members and non-members. » All trip participants must provide proof of medical insurance. Current students without medical insurance have the option to purchase insurance through UT at a cost of $2 per day. » All trip prices reflect the UT student and RecSports member/ non-member price. » Priority registration dates will be offered to UT students on all extended trips. » Pre-trip meetings are mandatory and take place in the Rental Center (GRE 2.104).

DATE March 13–20

TYPE OF TRIP Canoeing at Rio Grande Wild and Scenic Rivers

ExTENDED TRIPS

DATE Feb. 12–14 March 26–28

TYPE OF TRIP

wEEkEND TRIPS

DATE

TYPE OF TRIP



neccessary information



was fitting in all the



This postcard was sent

DAY TRIPS

Adventure Trip schedule.

Rock Climbing at Reimers Ranch



Schedule Postcard:

ADVENTURE TRIPS SPRING ‘10

Spring Adventure Trip DIVISION OF RECREATIONAL SPORTS

ADVENTURE TRIPS SPRING ‘10

Each semester a new

poster and postcard

are distributed to give

RecSports members

and students the new



by mail, and served

Holiday Adventure Trip

You Don’t Have to sit at tHe KiDs’ table tHis Year

Recreation department

tHanKsgiving breaK aDventure trips

of RecSports sponsors

nov. 25-29

Poster: The Outdoor

extended trips like this

Canoeing at Santa Elena Canyon, Big Bend or Backpacking at Big Bend Ranch State Park

one, which is over the

$250 for UT Students and RecSports Members $275 for non-members not For beginners

Texan ad, and a web

Thanksgiving Holiday. This poster was also converted into a Daily ad for the RecSports homepage. My intention was to grab the viewers’ attention (in this case college students) and give them a reason to sign up for the trip. 11x17 paper.

prioritY registration available noW For ut stuDents. Details online at WWW.utreCsports.org

The following pieces are representative of the designs I produced after graduating from

Istress thrIft D n I st men

the University of Texas. This section includes corporate identity pieces, such as logos and

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WHAT IS DEFENDER CERAMIC ROOF COATING & WHAT DOES IT DO?

business cards, that I produced for some of my contract clients, as well as pieces from my full-time work as marketing coordinator at

Defender Ceramic Roof Coat is a spray-on coating designed to help you reduce energy consumption and costs by protecting your roof with our unique Ceramic Microspheres. Our product reduces your building’s cooling system energy costs and cuts demand charges during peak load periods when energy rates are the highest.

WHAT ARE MICROSPHERES?

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Defender’s fluoropolymer coating provides improved wear and durability thanks to the hard ceramic finish that can give your roof its energy saving benefits for up to 20 years.

WILL IT AFFECT MY ROOF’S WARRANTY? Defender ensures that our coating will not compromise any existing roof warranty. In fact, our coating actually improves the performance and extends the life of your roof and makes it much more wind resistant.

Microspheres are tiny round particles with diameters in the range of 1-1000 micrometers, and can be manufactured ina variety of natural or synthetic materials, in both hollow and solid varieties depending on the pplication.

WHAT IS THE AVERAGE PAYBACK TIME?

WHY USE CERAMIC MICROSPHERES?

ARE THERE ANY INCENTIVES FROM

We use ceramic microspheres because they are able to reflect, refract and block heat radiation and dissipate heat rapidly preventing heat transfer through the coating. These microspheres are able to reduce all three forms of heat transfer, which inclde conduction, convection and infrared radiation. The tightly packed film dissipates heat by minimizing the path for the transfer of heat. With Defender Roof Coat as much as 90% of solar infrared rays and 85% of ultra violet rays are being radiated back into the atmosphere, which means they aren’t being absorbed into your roof, saving you between 20% and 30% on your energy bills, and minimiazing your energy footprint.

You are CordiallY i

Each building is different, but average pay back Defender Ceramic Roof Coating is within two to five years for residential roofs, and ?? years for commercial roofs.

UTILITY COMPANIES?

R E A L E S TAT E S E R V I C E S

Women In Distress of

Broward County, Inc., which include flyers, a mobile website and the annual report.

Professional

Yes, many electric utilities offer rebate programs to building owners who install energyefficient upgrade products, such as Defender Ceramic Roof Coating, and the Defender family of Energy Efficinecy products, becase they reduce demand during peak periods. These programs may include cash rebates, direct assistance, or low-interest loans that can defray the cost of the investment and installation.

WHAT ELSE DOES IT DO?

• Insulates • Resists stains • Offers interior and exterior applications • Is environmentally friendly • Reduces heat and cooling loss • Does not mildew, chip or crack • Offeres a 20 year life.10 year warranty and a federal tax incentive

November 23 • oNe Day oNly IS THIS PRODUCT FOR ME?

HOW CAN I GET AN ESTIMATE?

Please contact Defender directly for estimates and pricing for any of your residential or commercial needs.

Professional Work 17. H&M Real Estate Services Logos

23. Women In Distress Starfish Luncheon Logo

18. PattyD Business Card & Logos

24. Women In Distress Lifesaver Luncheon Flyer

19. Benefit for Boysville Poster

25. Women In Distress Thrift Store Sale Flyer

20. McAfee Personal Training Logo

26. Women In Distress Loyal Tea Logo & Invitation

21. Ameraguard Sales Booklet

27. Women In Distress Mobile Website

22. Defender Logo & Product Data Sheet

28. Women In Distress 2011-2012 Annual Report

H&M Real Estate Services Logos: The owner of H&M wanted to update his previous logo (seen bottom left) and create interchangeable

R E A L E S TAT E S E R V I C E S

options for his different realty areas. The main logo at the top is used mostly for industrial and commercial realty, I also illustrated the Construction Services logo, and the Residential Real Estate logo. This new identity is also used on direct mail, signage and other pieces.

Professional

R E A L E S TAT E S E R V I C E S

PattyD Business Card & Logo: I illustrated this octopus to visually connote the many skills PattyD offers. The logo

patricia a. delgado journalist

sociologist

web designer

patty@pattyd.com 210.378.9730

is versatile because it can be used with or without the octopus, leaving the mirrored P and D to stand on their own if neccessary. This logo was used across

her identity system which http://pattyd.com

included business cards, letterhead and, previously, a masthead for her website.

2x3.5 cardstock.

Boysville Poster: This poster advertises a benefit concert for a San Antonio-area non-profit. I used the silhouette and water tower image that are part of Boysville’s brand, as well as the mauve and lavenderblue colors that are part of their logo. I gave the poster a fun feeling, since

BENEFIT

FOR THE CHILDREN OF

BOYSVILLE HOSTED BY AMBER MC COMBS (FORMER RESIDENT)

WEDNESDAY 12/8/1 0

7 PM TO 1 AM REDLAN D ROADHOU

SE 19314 281 NORTH, SUITE 107 SAN ANTONIO 78 258

the organization helps

MANCES BY: LIVE PERFOR &

A AUCEDAW CHRIS SAG E OUTL S

children, by tilting the

THE NEW

info, and using different sizes and colors to deonte importance.

11x17 paper.

Professional

& CFS PROMOTIONS

BOYSVILLE TEXAS.ORG

ATION $5 DTHOEN DOOR OR AT

MAS UNUSED PAJA S R E P IP L OR S YRS. 3 MO. TO 17

PRIVATE CASH ARE ALSO DONATIONS ECIATED PR GREATLY AP

MARIO FLORES & THE SODA C REEK BAND

rachelann D E S I G N

McAffee Personal Training Logo: McAfee Personal Training did not have a logo before coming to me, so I had the pleasure of working with the owner to create something completely new. We settled on this logo wich combines a modern free-weight bar icon, because most of his clientele are weightlifters, as well as a sleek type treatment, and this blue color, which many associate with health and wellness.

Ameraguard Sales Booklet: This sales booklet was the final piece in an array of re-branded pieces for Ameraguard Spray-On Bedliners. Pieces included the logo, a brochure, a warranty card, business cards, letterhead, technical data sheets, and more. The full booklet can be seen at: http://bit.ly/SSFxub

10.5x6 booklet.

Professional

Defender Logo & Product Data Sheet:

CERAMIC ROOF COATING SKU 20059VCR20 & SKU66070-R20

WHAT IS DEFENDER CERAMIC ROOF COATING & WHAT DOES IT DO?

WHAT ARE MICROSPHERES?

DOES IT LAST?

Defender’s fluoropolymer coating provides improved wear and durability thanks to the hard ceramic finish that can give your roof its energy saving benefits for up to 20 years.

WHAT IS THE AVERAGE PAYBACK TIME?

WHY USE CERAMIC MICROSPHERES?

ARE THERE ANY INCENTIVES FROM

IS THIS PRODUCT FOR ME?

Each building is different, but average pay back Defender Ceramic Roof Coating is within two to five years for residential roofs, and ?? years for commercial roofs.

UTILITY COMPANIES?

WHAT ELSE DOES IT DO?

Defender was a brand of chemicals owned by Ameraguard. Originally, the line was to be branded on its own, but was eventually absorbed into Ameraguard. This is the initial logo and identity I created. I used the metal texture in the background, as well as the bold colors to give the customer the feeling that these chemicals are tough enough to stand up to any test.

HOW CAN I GET AN ESTIMATE?

Please contact Defender directly for estimates and pricing for any of your residential or commercial needs.

8.5x11 paper.

Women In Distress of Broward County, Inc. P.O. Box 50187 Lighthouse Point, FL 33064 Phone: 954-760-9800 â&#x201D;&#x201A; TTY/TDD: 954-527-5385 Fax: 954-832-9487

Starfish Luncheon Logo: The Starfish Luncheon is an annual fundraiser held theme of the luncheon plays off the idea that making a difference for even one person is

THANK YOU FOR YOUR SUPPORT

by Women In Distress. The

Women In Distressâ&#x20AC;&#x2122; 6th Annual

important. The logo and creative concept were used across a multitude of print and digital pieces including a sponsorship packet, e-invitations, printed invitations, emails, signage, a program journal and more.

Professional

May 9, 2012 Signature Grand

Lifesaver Luncheon Flyer: This flyer was used to promote the Lifesaver Luncheon aboard a Holland America cruise ship. I used the red and blue to give the flyer a nautical feel and illustrated the lifesaver and the ship. I gave the nautical flyer an elegant touch with the type treatment and gave the feeling of depth with a slight gradient in the blue background at the bottom.

8.5x11 paper.

Women In Distress Thrift Store Sale Flyer: This flyer promotes the Black Friday sale at the Thrift Store. I

en om

In DIstress thrIft st

used the gray color and the woodgrain background to give the impression of an antique poster and evoke the feeling of the original black friday. The gold gives the flyer some life and ties in the Holiday

November 23 â&#x20AC;˘ oNe Day oNly

season. Special attention was given to the sale details, the most important piece of the flyer.

BUY ONE GET ONE

50% OFF

sTOrE-widE saviNGs secoND item must be of equal or lesser value sale excluDes furNiture

8.5x11 paper.

Professional

T HRIFT S TORE

www.womenindistress.org/thrift-store 24-Hour Crisis Hotline: 954-761-1133 Family Center: 954-760-9800

Loyal Tea Invitation: You are CordiallY invited to women in distressâ&#x20AC;&#x2122;

The Loyal Tea Holiday Tea Party is a donor cultivation event put on to thank donors who consistently give to Women In Distress. This high tea called for an elegant logo with a holiday flair. However, to give consideration to all faiths and beliefs, I used plum and gold as the color

Friday, November 30, 2012 at 3pm WomeN iN distress Jim & JaN moraN Family CeNter 4700 NW 3rd aveNue deerField beaCh, Fl 33064 tea aNd light reFreshmeNts Will be served rsvp by November 27th to diaNe pehNa-smith at dpsmith@WomeNiNdistress.org or (954) 760-9800 ext. 1234.

scheme. Also, in order to convey the elegance of the high tea, I used alternating script and serif fonts, as well as decorative filigree. 5x7 postcard.

Women In Distress Mobile Website: Women In Distress had no mobile website before me, which meant mobile users had to view the cumbersome regualr site to get help, get info, or make a donation. This site was based on our web companyâ&#x20AC;&#x2122;s template (who coded the site), but the main buttons, as well as the header were designed and illustrated by me. You can see the working site on your mobile phone at www.womenindistress.org.

Professional

Women In Distress Annual Report: The annual report for 2011-2012 was creatively concepted, designed, photographed (with the exception of a few stock photos) and partially written by me. I used the agencyâ&#x20AC;&#x2122;s signature red, complimented by a dark and a light blue as well as a green-yellow to give the report a fresh look. The full report can be viewed at http://bit.ly/QY14Rh 8x8 booklet.