Nina Ricci Perfume Launch Event Plan
Submitted By: Simar Dhamija Geetanshi Arora Raadhika Kheterpal Siddhali Doshi
Fashion Media Communication Level-2 12/2/2013
INDEX
Acknowledgement About the brand Perfumes by nina ricci About l’elixir Event planning Theme and center stage About adam and eve Schedule
2
Launch of l’elixir About the Brand Nina Ricci is a fashion house founded by Maria "Nina" Ricci and her son Robert in Paris in 1932, and owned by the Spanish beauty and fashion group Puig since 1998.[1] Nina Ricci designed gowns while Robert managed the business and finances. She worked with the fabrics directly on the mannequin to ensure they had shape once they were finished. Nina Ricci designs soon became known for the refined, romantic, always feminine feeling Maria adds to all of her collections. Perfumes by Nina Ricci Nina Ricci's most famous perfume, L'Air du Temps, created in France in 1949, means "Air of Time", capturing the passion and elegance of an emerging generation Maria and Robert Ricci headed. Robert worked with master perfumer Francis Fabron to create a scent with as much elegance as Madame Maria Ricci's clothes. Marc Lalique created the graceful twin-dove crystal bottle. Other classic Nina Ricci perfumes have included "Farouche", "Capricci", "Fleur de Fleurs" and "Eau de Fleurs"; each has had its own unique Lalique crystal pure perfume bottle. Men's fragrances have included "Signoricci", "Signoricci II" and "Phileas". More recent perfumes have included two different fragrances, both with the name "Nina", and a series of three perfumes under the name "Les Belles de Ricci". Furthermore, there have been additional fragrances with the name "Ricci Ricci", "Love in Paris" and "Premier Jour" which means "first day". About l’elixir After several variants on the Nina perfume from 2006, we can expect yet another fragrance dedicated to young princesses, tickling our imagination with its fresh and rich composition. The name Nina L `Elixir promises a true" love potion “composed of red fruit and jasmine, refreshed with bright green Caipirinha lime. The trace of musk brings sensuality to the scent, which completes the entire composition, placed into a new red apple with silver leaves and stopper. This edition’s perfumer is Olivier Crespi, while the advertising face of the perfume is Florrie Arnold, the new “energy” of the house. The perfume can be expected in August of 2010.
Event Planning We make our guests feel special from the entry itself. With white lilies, and little of pink littlies in them the entrance will be covered and the hedges will also be covered with white lillies. As we keep walking straight we see the entrance path never ending, that is an illusion we create 3
by the reflecting mirror. Taking a right from the entrance we have the photo opportunity which will be a major part of branding. As we go further we notice the huge bottle and the white tree reflecting our Adam and eve theme. In the corners we make a separate lounge with special furniture shaped as apples. Next to the lounge we have a perfume stall for all the guests and reporters who wish to have a look of the other nina ricci perfumes and products. Theme and Center Stage L’exilir is considered to be a love potion and thus the theme is taken take to the time of the primal adam and eve. In the center of the event area lies a circular 360 degree stage with an enormous apple tree with l’exilir perfume bottle which are shapes very similar to the apple. The central concept is that of the tree with the fruit of knowledge and the area around the tree looks like Paradise where they happily lived in love. Around the tree lies a performance area which looks like the usual scene under a beautifully blooming tree where we will have a small ballet dance drama on the Adam and Eve Story. Since the perfume could not be presented best by any other dance form, contemporary ballet is what we decide upon to showcase for the launch. In the center of the rotating disk there will be a 5 foot model of the perfume bottle with perfume which will be sprayed at the end of the show. During the launch by the India Head of Nina Ricci and Brand ambassador the stage will rotate. About adam and eve Adam and Eve, according to the creation myth of Abrahamic religions, were the first man and woman. The story of Adam and Eve is central to the belief that God created human beings to live in a Paradise on earth. In the Book of Genesis of the Hebrew Bible, chapters one through five, there are two creation narratives with two distinct perspectives. In the first, Adam and Eve were created together in God's image and jointly given instructions to multiply and to be stewards over everything else that God had made. In the second narrative, God fashions Adam from dust and places him in the Garden of Eden where he is to have dominion over the plants and animals. God places a tree in the garden which he prohibits Adam from eating. Eve is later created from one of Adam's ribs to be Adam's companion. However, the serpent tricks Eve into eating fruit from the forbidden tree. God curses only the serpent and the ground. He prophetically tells the woman and the man what will be the consequences of their sin of disobeying God. Then he banishes the man (and presumably also the woman) from the Garden of Eden.
4
Schedule Launch Party Time: 4pm – 6pm, drinks and snacks. 4.30 – 4.45pm: Ballet Dance Drama ‘Adam and Eve’ by Lauren and crew. 4.45-5.15pm: Official Perfume Launch with Nina Ricci India Head and Brand Ambassador Navneet Kaur Dhillion (Miss India 2012). 5.15- 6pm: Drinks and snacks with Music Performance by Shreya Ghoshal. Dance Performance: Ballet is a type of performance dance that originated in the Italian Renaissance courts of the 15th century and later developed into a concert dance form in France and Russia. Ballets are usually theatrical and use elaborate costumes and staging. Ballet dance works are choreographed and danced by trained artists, and often performed with classical music accompaniment. Lauren Gottlieb is a contemporary dancer and actor from Scottsdale, Arizona, United States. She is most known for playing the lead female role in the 2013 Indian dance film ABCD: Any Body Can Dance. Lauren and her crew will perform a ballet dance drama based on Adam and Eve. This performance will be followed by the official launch of the Nina Ricci L’Elixir by Navneet Kaur Dhillon, Miss India 2012 who is the Indian brand ambassador for Nina Ricci accompanied by Mr. Suresh Aggarwal, Indian head for Nina Ricci. While serving snacks in the evening we could have an international piano band playing for the evening. Pre invites gifts will be given out to the guests along with the invitation, which includes chocolates made in the shape of Nina Ricci perfume bottle with its branding on it. Post party gifts will include Nina Ricci perfume samples.
5
Material used for 3D representation of the event Base- 2 choksi boards joined together. Entrance- Wire, tissue papers, cotton, thermacol balls, fabric swatches, reflective mirror. Photo booth- printouts, thermacol balls, 2 small umbrellas, LED lights, black paint. Stage- thermacol, mountboard, wire, ribbons. Model (replica of the perfume bottle)- one glass bottle, printouts of the logo. Tables- Thermacol, choksi board, fabric swatch. Chairs- Thermacol, choksi board, fabric swatch. Tree- Perfumes and apples printouts, wooden branch of a tree. Perfume stalls- Lace, printouts, choksi board, thermacol, fabric swatch, anchor thread. Lounge- thermacol, choksi board, flowers, printouts. Swing- wire, tissue papers, thermacol.
Reference picture of the even plan:
1.
1.1.
6
2.
2.1
3.
4.
5.
6.
7
7.
8.
8
9.
10.
9
1, 1.1- Entrance 2, 2.1, 2.2 - Stage- 2.2 image has the example of the main tree, with white stem and red leaves. Like 2.1 it will have apples and perfumes hanging on them. We will also show some fallen apples. Around the tree will be the stage. The stage will be circular and will rotate during performances and the perfume launch. The bigger perfume bottle like in image 2 will be used for the launch. 0,3,4,5,6,7,8 - Main area- Overall the hall will look like image 4 and 5. The hall will be white with pink lights. The carpet can be red like it is in image. Tables will be round. A bouquet and a perfume will be kept on each table as testers. We can have snowy owls (image 7) as lamp posts in the hall. We can even place the apples in 8, the swing in 5 and the mirrors also. Mirrors can be placed on the walls. 9, 10- Photobooth.
10
ACKNOWLEDGEMENT We would like to take this opportunity to express our profound gratitude and deep regards to our Public Relations Professor Mrs. Meha Jayaswal and event design professor Mr. Manish Aggarwal for exemplary guidance, monitoring and constant encouragement throughout the course of this project report. The blessing, help and guidance given by them time to time shall carry with us a long way in the journey of life on which we are all about to embark. We also take this opportunity to express a deep sense of gratitude to Pearl Academy, which helped us in completing this task through various stages.
11
PRESS RELEASE
Launch of Nina Ricci L’elixir Nina Ricci brings the famous French fragrances to India Nina Ricci launches a new sweet sensual fragrance Nina L’exilir, for a modern girl entering her fairy love quest with a hint of impertinence in Oodles, Chatarpur today. This perfume is said to 'Evoke the rare and luxurious essence of a love potion.' The bottle is in the shape of an apple (keeping with the theme of Adam and Eve's apple). The glass is deep red in color on the top and then gradually becomes transparent at the bottom. At the top you can see metallic leaves flowing out of the metallic stem. “L’elixir is considered to have love potion in it” said Navneet Kaur Dhillon, brand ambassador of Nina Ricci India. The launch started with a ballet dance performance by ABCD (any body can dance) fame Lauren Gottlieb followed by an amazing live music performance by Shreya Ghosal. About Nina Ricci: Nina Ricci is a fashion house founded by Maria "Nina" Ricci and her son Robert in Paris in 1932, and owned by the Spanish beauty and fashion group Puig since 1998. Nina Ricci designs are known for the refined, romantic, always feminine feeling Maria adds to all of her collections. In 1946 Robert created his first fragrance, Coeur Joie. In 1948 Robert came up with another fragrance, L’Air du Temps, the brand's most popular fragrance, which continues to be a top seller today. Media contact: Raadhika Khetarpal : +91-9876543210 raadhikakhetarpal2111@yahoo.co.in
12