Create a tool to test whether or not your new loyalty program is effective Format all sources according to APA guidelines. Click on the Assignment Files tab to submit your presentation.
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HM 475 WEEK 3 Sales and Marketing Plan
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HM 475 WEEK 3 Sales and Marketing Plan Resource: The Analytic Hospitality Executive, Ch. 7 Read the Case Study: Meetings and Events Revenue Management, Kate Keisling, Ideas -A SAS Company in The Analytic Hospitality Executive, Ch. 7 (page 215). You are the Sales Director at a 1,000-room hotel in Denver, Colorado. Write a 700- to 1,050-word sales and marketing plan to maximize profits for a three-day conference with 800 attendees. Describe how the sales team works with other departments in the hotel to plan the event Define the metrics that are important to the sales team