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A Day In The Life: Aerin Lauder B y B r o o k e k e l ly
The Late Estée Lauder, one of the first and most influential female entrepreneurs, founded her namesake beauty brand in 1946, which is now one of the most recognizable in the world. Lauder’s granddaughter Aerin, a modern-day style icon, carries on her outstanding legacy. Aerin has been involved with the Estée Lauder Companies for years and now has a eponymous brand of her own, based on the proposition that exquisite living should come easily. Founded in 2012, AERIN is a luxury lifestyle brand built on a passion for creating inviting interiors and producing feminine products. Aerin’s grandmother served as a huge inspiration and is said to have taught her about “all things beautiful.” Below is an exclusive interview with the successful and stylish businesswoman.
Aerin Lauder, tastemaker and mother of two, is the granddaugh-
Q: What inspired you to create this namesake brand? Was the family legacy a big inspiration? A: Before creating AERIN, I was always asked what’s in my makeup bag and felt there was a void in the marketplace for a feminine, simple beauty brand. The AERIN brand is based on the premise that living beautifully should be effortless. I love giving a modern point of view on classics with a sense of ease. I feel very strongly about every product the AERIN brand makes and love to be involved from start to finish. My grandmother felt the same way.
ter of Estée Lauder. She serves as the style and image director for the Estée Lauder brand and has established her own luxury lifestyle brand, AERIN.
Q: Tell me about the Tuberose collection—Le Jour and Le Soir. How does this relate to your life? A: My grandmother always said that you would never wear the same outfit to play tennis as you would for an evening out and WINTER 2018/
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