CO U RT E S Y O F V E RO N I C A B E A R D
D E A N N E V I LLE / B FA NYC . CO M ;
SITTING OFF TO THE SIDE in the lobby at the Gramercy Park
Hotel, the co-founders and heads of the Veronica Beard fashion label are every bit the picture of the celebrity who helped launch their brand, Gwyneth Paltrow. Veronica Beard and Veronica Beard (yes, they share the same name, having each been born “Veronica” and then each marrying a Beard brother) have just completed a walk-through for the staging of their clothing line’s Spring 2013 presentation, which will take place at the hotel during Mercedes-Benz Fashion Week. They could easily be
slumped or crouched over the low-lying table on which sketches and paperwork and reams and reams of details are being shuffled about, along with condensing glasses of lemonade and iced tea. Instead, they are uncannily elegant and composed, the calm in a harried meeting with designers and publicists and journalists. This page: Brand founders and sisters-in-law Veronica Swanson Beard and Veronica Miele Beard; a sketch for a Fall 2012 look. Opposite page: The same look from Fall 2012, with the Birdseye Tweed Fox Fur Collar Jacket in Bordeaux.