Quest January 2012

Page 33

T HE R E ’S NO S U C H T HIN G A S S M A R T MONE Y. ONLY S M A R T P E O P L E . T HE MON E Y J US T G O E S WHE R E T HE Y G O. Let’s face it, money on its own is dumb. It can’t decide where it wants to be, change its focus, or follow a trend. On the other hand, people who have amassed a vast amount of money have done so by applying their best thinking to the process. Those smart enough to accumulate wealth tend to understand the intricacies of maintaining it. They understand that there is a significant difference between simply investing and truly managing assets. It goes without saying that recent events have made it harder than ever to accomplish that. Smart people soon realize that they need the right partner to help them maintain and grow their fortunes. We know, because many of them are finding their way to us at Bessemer. Smart people do their research. And no doubt they are encouraged by the fact that at Bessemer, we invest our clients’ money right alongside our own. Our teams include some of the brightest and most sophisticated minds in the business today, from investments to taxation to inheritance, and even philanthropy. We’re continuously analyzing the volatile financial landscape that now exists, and making longer-term forecasts while seizing shorter-term opportunities. Of course, smart people tend to know that good business partnerships, based on trust, integrity, and mutual interest, are rare. So if, as the old adage says, you believe in following the “smart money,” there’s a good chance we’ll be seeing you. Go ahead, ask us some tough questions. We understand. After all, that would be the smart thing to do. Contact Brandon Reid, Managing Director, at 561-835-8305, or visit www.bessemer.com. Minimum relationship $10 million.

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